Email Marketing Quick Launch

WEBVTT 1 00:00:00.000 --> 00:00:02.165 Lots to cover today, lots to cover, lots 2 00:00:02.165 --> 00:00:03.245 to kick off in the new year. 3 00:00:03.625 --> 00:00:05.485 Before I dive into, uh, 4 00:00:05.485 --> 00:00:07.645 before I dive into some of the things we'll be talking about 5 00:00:08.385 --> 00:00:11.325 as we kick off the, uh, the new year, uh, 6 00:00:11.525 --> 00:00:13.525 I know we've got lots of people going through the course 7 00:00:14.215 --> 00:00:16.885 again, uh, for bootcamp 2.0. 8 00:00:17.545 --> 00:00:19.645 And, uh, I know we've, we've done a bunch 9 00:00:19.645 --> 00:00:20.965 of messages in WhatsApp. 10 00:00:20.965 --> 00:00:23.685 We've done a bunch of messages here on the 11 00:00:23.685 --> 00:00:24.805 weekly live group calls. 12 00:00:25.065 --> 00:00:28.285 Uh, but I wanna just make the offer one more time and maybe, 13 00:00:28.345 --> 00:00:29.805 and kind of close it out after that. 14 00:00:29.985 --> 00:00:33.045 If you don't have access to bootcamp 2.0, 15 00:00:33.425 --> 00:00:36.125 if you don't have access to boot, uh, camp 2.0 16 00:00:36.585 --> 00:00:38.325 and you need access again, 17 00:00:38.865 --> 00:00:41.725 please drop a note in the chat 18 00:00:43.145 --> 00:00:45.045 and we will get you access to that. 19 00:00:45.625 --> 00:00:50.165 Um, and I think, is Yuki on here? Is Yuki on yet? Yep. I am. 20 00:00:50.165 --> 00:00:51.245 Awesome. Mm-hmm. 21 00:00:51.425 --> 00:00:53.845 And Yuki's been amazing and this big shout out to Yuki. 22 00:00:53.885 --> 00:00:55.565 I know that she's been getting everybody access. 23 00:00:55.625 --> 00:00:58.685 So if you've not got access to Bootcamp 2.0, 24 00:00:58.865 --> 00:01:00.805 you wanna get access to Bootcamp 2.0, 25 00:01:00.805 --> 00:01:03.125 and then we'll kind of close it out and, uh, 26 00:01:03.125 --> 00:01:04.245 and get you transferred over. 27 00:01:04.345 --> 00:01:06.565 If you've already started on bootcamp 1.0, 28 00:01:06.565 --> 00:01:09.045 it's totally fine, but I get this question a lot. 29 00:01:09.225 --> 00:01:13.565 If I've started bootcamp 1.0, do I just stop that 30 00:01:13.705 --> 00:01:14.845 and start 2.0? 31 00:01:15.025 --> 00:01:16.085 And the answer is yes. 32 00:01:16.755 --> 00:01:20.045 Just go right into 2.0, new prompts, new tools, new way 33 00:01:20.045 --> 00:01:21.165 to organize everything. 34 00:01:21.165 --> 00:01:23.245 You're gonna find a lot even more effective 35 00:01:23.625 --> 00:01:25.085 as new technologies come out, 36 00:01:25.085 --> 00:01:29.965 as we get feedback from everybody, uh, as we go through this 37 00:01:29.965 --> 00:01:32.245 with literally, you know, well over a thousand businesses 38 00:01:32.245 --> 00:01:33.965 all over the world, we're constantly 39 00:01:33.965 --> 00:01:35.485 tweaking and dialing things in. 40 00:01:35.485 --> 00:01:37.965 So I'd highly recommend if you don't have access 41 00:01:37.965 --> 00:01:41.845 to bootcamp 2.0, get access to bootcamp 2.0 second. 42 00:01:42.745 --> 00:01:44.045 Um, we've, 43 00:01:44.095 --> 00:01:47.565 we've launched a school community, a school community. 44 00:01:47.565 --> 00:01:50.245 You've heard about something we call the vault. 45 00:01:50.785 --> 00:01:52.125 The vault is like 60 plus 46 00:01:52.445 --> 00:01:53.645 trainings, and people love the vault. 47 00:01:53.825 --> 00:01:55.405 We get so much good feedback on the vault. 48 00:01:55.785 --> 00:02:00.565 The v the vault has like 60 plus AI trainings, 49 00:02:00.745 --> 00:02:03.165 but it's a pain in the neck to go through 50 00:02:03.185 --> 00:02:04.485 and find the trainings you want. 51 00:02:04.985 --> 00:02:07.285 So we've loaded that all into a school. 52 00:02:07.475 --> 00:02:09.685 There's a charge for the school, but not for you. 53 00:02:10.235 --> 00:02:11.445 It's free for you guys. 54 00:02:11.795 --> 00:02:13.685 It's free, free for you guys and gals. 55 00:02:14.185 --> 00:02:17.725 So please, please, please, if you haven't got access 56 00:02:17.745 --> 00:02:19.925 to the school, drop us a note in here 57 00:02:19.955 --> 00:02:21.325 with your email address. 58 00:02:21.665 --> 00:02:23.765 Is that right? Yuki? Do you wanna do the email address? 59 00:02:24.145 --> 00:02:26.765 Yes, please. Mm-hmm. Okay. Just say so. 60 00:02:26.765 --> 00:02:31.025 So make it super simple. Sorry, I'm bidding everybody here. 61 00:02:31.525 --> 00:02:33.425 Um, if you haven't gotten access 62 00:02:33.445 --> 00:02:35.465 to the school, it's free for you guys. 63 00:02:35.965 --> 00:02:37.105 Get access to the school, 64 00:02:37.455 --> 00:02:40.705 because then what you could do is it's easier to sort, 65 00:02:41.815 --> 00:02:44.185 it's easier to sort and find the training you want. 66 00:02:44.185 --> 00:02:47.105 If it's on landing pages, SEO, email marketing, whatever, 67 00:02:47.515 --> 00:02:49.145 it'll be easier for you to sort. 68 00:02:49.205 --> 00:02:50.585 So it's really, really cool thing. 69 00:02:50.605 --> 00:02:54.385 So please drop us a note in the chat, 70 00:02:55.725 --> 00:02:57.825 uh, and say, gimme access to school, 71 00:02:57.845 --> 00:02:59.660 or, you know, please gimme access to the school, 72 00:02:59.735 --> 00:03:01.045 gimme your email address. 73 00:03:02.355 --> 00:03:06.885 And if you don't have access to 2.0, then definitely ask 74 00:03:06.885 --> 00:03:09.045 for get, get access to 2.01 more time. 75 00:03:10.575 --> 00:03:13.075 And the third thing I'll say is, um, for everybody 76 00:03:13.075 --> 00:03:14.795 that's here now, it looks like most everybody's, uh, 77 00:03:14.795 --> 00:03:16.395 logged in next week. 78 00:03:16.815 --> 00:03:20.435 I'm super, super excited. Who here is interested? 79 00:03:20.545 --> 00:03:23.315 Just either raise your hand with a hand raiser icon 80 00:03:23.375 --> 00:03:24.755 or it'd be easier 81 00:03:24.755 --> 00:03:27.355 with a hand raiser icon who's interested in video 82 00:03:27.355 --> 00:03:28.955 editing for this first quarter. 83 00:03:29.045 --> 00:03:31.115 Who's got video editing, is something very interested. 84 00:03:31.115 --> 00:03:34.035 David Ward, a few others. Olivia. Awesome. 85 00:03:34.465 --> 00:03:37.235 Okay, you guys are Stan, tell me what is that, Mike? 86 00:03:37.255 --> 00:03:39.835 Is it Michael? Matthew. 87 00:03:40.425 --> 00:03:41.715 Matthew. Matthew. I'm, 88 00:03:42.015 --> 00:03:43.015 I'm sorry, brother. Okay, gotcha. 89 00:03:43.015 --> 00:03:43.995 Gotcha, gotcha. Matthew. 90 00:03:44.185 --> 00:03:45.955 Okay, so for you all ma uh, 91 00:03:45.955 --> 00:03:47.595 for video editing, Matthew, John. 92 00:03:47.665 --> 00:03:49.035 Okay. Others? Awesome. 93 00:03:49.095 --> 00:03:50.315 Oh, and I for sure, John, 94 00:03:51.285 --> 00:03:52.915 we're gonna be doing a three part series. 95 00:03:53.575 --> 00:03:57.035 Uh, petique is been spearheading this over the holidays. 96 00:03:57.045 --> 00:03:59.955 We're getting all dialed in, so we're super excited. 97 00:04:00.055 --> 00:04:02.755 If you are also a part of the Monday cohort, 98 00:04:03.055 --> 00:04:04.795 we are not gonna be kicking it off for Monday. 99 00:04:05.055 --> 00:04:07.275 Uh, what we're gonna do is be kicking off on Wednesday. 100 00:04:08.135 --> 00:04:10.555 So you guys will have the first crack at the video 101 00:04:10.665 --> 00:04:11.675 editing series. 102 00:04:11.745 --> 00:04:14.155 It's a three part series that we're looking at right now. 103 00:04:14.155 --> 00:04:15.675 It's planning to be a three part series, 104 00:04:15.895 --> 00:04:18.435 and it's gonna be fire, it's gonna be our best stuff 105 00:04:19.055 --> 00:04:21.595 on hooks, video editing tools, technologies, 106 00:04:21.815 --> 00:04:23.195 and walking you through everything. 107 00:04:23.575 --> 00:04:25.275 So video editing is important to you. 108 00:04:25.625 --> 00:04:26.835 That'll be really, really cool. 109 00:04:27.655 --> 00:04:29.835 Um, before we jump into the, uh, 110 00:04:29.835 --> 00:04:31.835 we've got a really cool training on email marketing today. 111 00:04:31.975 --> 00:04:35.315 Is that right? Isha Email marketing with some new prompts 112 00:04:35.315 --> 00:04:36.355 and some really cool stuff. 113 00:04:36.855 --> 00:04:41.755 Um, as, as you all go through, uh, bootcamp 2.0 114 00:04:41.815 --> 00:04:43.155 as you start to kind of, uh, 115 00:04:43.155 --> 00:04:46.115 hopefully everybody's got their goals set for Q1. 116 00:04:46.415 --> 00:04:48.035 And actually, I, I gotta ask this question. 117 00:04:48.225 --> 00:04:52.075 Does everybody have a written set of rocks, 118 00:04:52.905 --> 00:04:55.635 marketing rocks, specific measurable goals, specific, 119 00:04:55.635 --> 00:04:56.755 measurable, attainable, realistic 120 00:04:56.755 --> 00:04:57.795 time base, you know, the drill. 121 00:04:58.525 --> 00:05:01.875 We've got a GPT that can help you with those rocks. 122 00:05:02.105 --> 00:05:04.915 Does everybody have a written set of goals? 123 00:05:05.235 --> 00:05:06.995 Specific and measurable for Q1? 124 00:05:09.875 --> 00:05:12.325 Okay, Matthew, you guys do not yet. Okay. Not yet. 125 00:05:12.465 --> 00:05:15.005 No, not yet. Okay. All all good. All good. 126 00:05:15.345 --> 00:05:17.765 Now, is that on the, is that on the roadmap for you guys, 127 00:05:18.075 --> 00:05:19.645 like right, is pretty quickly? 128 00:05:20.345 --> 00:05:22.525 Oh yeah, Absolutely. Okay. Awesome. 129 00:05:22.625 --> 00:05:25.005 Do we all have a call set up with you to help you with those 130 00:05:25.005 --> 00:05:27.765 or do you guys have the g uh, the GPT to start doing that? 131 00:05:29.275 --> 00:05:31.015 Uh, we probably wanna hold off a little bit 132 00:05:31.015 --> 00:05:33.935 because we finally are gonna be moving through 133 00:05:33.935 --> 00:05:35.855 and getting a lot of these classes done this week. 134 00:05:36.245 --> 00:05:38.215 Awesome. I think it's like day 135 00:05:38.505 --> 00:05:40.255 three or something like that. 136 00:05:40.315 --> 00:05:42.455 Day three or day four that walks you through. 137 00:05:42.915 --> 00:05:44.815 But as soon as you go through day one 138 00:05:44.995 --> 00:05:47.455 and day one's at, uh, the strategy sprint and then, 139 00:05:47.475 --> 00:05:50.175 or actually, sorry, day one is like the level 10 EOS day 140 00:05:50.175 --> 00:05:52.375 two's, the strategy sprint day three I think is 141 00:05:52.375 --> 00:05:53.615 locking in with the GPT. 142 00:05:53.915 --> 00:05:56.535 And then maybe day four, day five is like goal setting. 143 00:05:57.065 --> 00:05:58.645 So crank through that 144 00:05:59.025 --> 00:06:01.965 and then book a call with us, like book a call with us 145 00:06:01.965 --> 00:06:03.565 and book your momentum call whenever it is. 146 00:06:04.235 --> 00:06:06.045 Just get on a call with us, send me a note, 147 00:06:06.045 --> 00:06:09.005 send Yuki a note, and let's get on that and lock those in 148 00:06:09.025 --> 00:06:12.205 and just start getting massive, massive momentum on that. 149 00:06:12.205 --> 00:06:13.285 That's, that's great. So I'm 150 00:06:13.285 --> 00:06:15.285 so glad you've got plans to do that. 151 00:06:15.675 --> 00:06:17.965 Anybody else not yet got 152 00:06:18.615 --> 00:06:21.405 their mar specific marketing goals done for Q1, 153 00:06:21.535 --> 00:06:23.405 where you have specific, measurable, attainable, 154 00:06:23.405 --> 00:06:24.765 realistic marketing related? 155 00:06:26.375 --> 00:06:27.875 We are working through those, um, 156 00:06:28.345 --> 00:06:29.475 between today and tomorrow. 157 00:06:29.665 --> 00:06:32.885 Awesome. Is that Taylor? Uh, no. Paloma. 158 00:06:33.345 --> 00:06:35.205 Oh, Paloma, okay. I'm so, oh, there, you're there. 159 00:06:35.205 --> 00:06:37.405 You're, I got you. Gotcha. Okay, gotcha. Sorry. Perfect. 160 00:06:37.515 --> 00:06:40.045 Good. If you need help with those, give us a shout. 161 00:06:40.045 --> 00:06:42.085 You've got the GPT Matthew, I'll come right back to you. 162 00:06:42.125 --> 00:06:44.165 I see you. If you need help with those Paloma, 163 00:06:44.265 --> 00:06:45.565 um, shoot us a note. 164 00:06:45.625 --> 00:06:47.085 But you have the GPT, right? 165 00:06:48.235 --> 00:06:51.485 Yeah, we are, Alberto just is working through the, 166 00:06:51.645 --> 00:06:53.125 establishing the rocks now. 167 00:06:53.385 --> 00:06:55.485 So we will, uh, if we have any issues, 168 00:06:55.485 --> 00:06:56.525 we'll reach out to Yuki. 169 00:06:56.865 --> 00:07:00.165 Got it. And once we finish, uh, the next two sessions, 170 00:07:00.165 --> 00:07:01.645 we'll schedule the momentum call 171 00:07:01.865 --> 00:07:02.865 Please. Okay, good. 172 00:07:02.865 --> 00:07:03.565 Good, good, good. 173 00:07:03.745 --> 00:07:06.845 And I think it's day three or day four is that little GPT. 174 00:07:06.845 --> 00:07:08.125 We have a training just on that. 175 00:07:08.585 --> 00:07:11.205 So go ahead and review that in bootcamp 2.0 if you have any 176 00:07:11.365 --> 00:07:13.405 questions and we walk through that whole thing. 177 00:07:14.275 --> 00:07:15.645 It's awesome. It's so good. 178 00:07:15.835 --> 00:07:20.045 That little EOS, it's like an EOS scaling up GPT. 179 00:07:20.505 --> 00:07:22.485 It asks you six diagnostic questions. 180 00:07:22.545 --> 00:07:24.085 You just talk back and forth to it 181 00:07:24.085 --> 00:07:25.765 and you get your three to five marketing goals. 182 00:07:26.185 --> 00:07:28.445 And I think, um, in that training, 183 00:07:28.655 --> 00:07:30.645 it'll even give you your one thing. 184 00:07:31.345 --> 00:07:33.885 As an example, let's say Paloma has one thing, 185 00:07:34.195 --> 00:07:36.125 Rado has another thing, and then Scott has another thing. 186 00:07:36.185 --> 00:07:37.365 We own three separate goals. 187 00:07:38.345 --> 00:07:41.645 You could then ask the GPT, okay, what is the one thing 188 00:07:41.645 --> 00:07:43.605 that Scott should be doing every day for 30 minutes 189 00:07:43.825 --> 00:07:45.685 to drive and meet those goals? 190 00:07:45.785 --> 00:07:47.845 What's the one thing Paloma should be doing? 191 00:07:47.845 --> 00:07:49.525 What's the one thing Rado should be doing? 192 00:07:49.825 --> 00:07:52.445 And it'll give you a very specific measurable thing. 193 00:07:53.085 --> 00:07:55.765 Blocking off 30 minutes to do X, Y, and Z. It's, it's nuts. 194 00:07:56.385 --> 00:07:57.645 And that was a big game changer 195 00:07:57.645 --> 00:08:00.325 because I know that you all know this, it's so easy 196 00:08:00.325 --> 00:08:02.125 to get distracted with all the other b******t 197 00:08:02.125 --> 00:08:04.245 that happens every single day that you're getting thrown at. 198 00:08:04.665 --> 00:08:06.165 And you wanna do a million things and you, 199 00:08:06.185 --> 00:08:07.525 and you get sidetracked out. 200 00:08:07.525 --> 00:08:09.405 It could be on a podcast, I should be editing a video, 201 00:08:09.525 --> 00:08:10.765 I should be getting my content done. 202 00:08:11.275 --> 00:08:13.925 It's so easy. But that one thing in those rocks 203 00:08:14.805 --> 00:08:17.705 give you focus, give you alignment, 204 00:08:18.085 --> 00:08:19.265 and give you accountability. 205 00:08:19.315 --> 00:08:20.745 Those are the things that make up 206 00:08:21.015 --> 00:08:22.305 your weekly marketing meetings. 207 00:08:22.365 --> 00:08:26.265 How are you doing on those three rocks? Your daily huddles? 208 00:08:26.565 --> 00:08:27.985 What's my main thing yesterday? 209 00:08:27.985 --> 00:08:31.225 Main thing today, stuck points as it regards my, as it's, 210 00:08:31.325 --> 00:08:32.785 uh, related to my rocks. 211 00:08:33.585 --> 00:08:34.905 Anything else is all just extra. 212 00:08:35.085 --> 00:08:36.585 You know, knock down those rocks 213 00:08:36.585 --> 00:08:37.505 and then worry about all the 214 00:08:37.505 --> 00:08:38.625 extra stuff that comes your way. 215 00:08:39.085 --> 00:08:40.145 Uh, that'll help a ton. 216 00:08:40.305 --> 00:08:42.385 I mean, 'cause we see this is an AI marketing program, 217 00:08:43.525 --> 00:08:45.145 but you all know as well as anybody, 218 00:08:45.285 --> 00:08:46.385 it doesn't come down to the tools. 219 00:08:46.405 --> 00:08:47.585 It doesn't come down to the prompts. 220 00:08:47.585 --> 00:08:49.225 It comes down to what we actually get done 221 00:08:49.325 --> 00:08:50.625 and executed every day 222 00:08:51.005 --> 00:08:53.465 and do those things that we're getting done every single 223 00:08:53.465 --> 00:08:54.985 day, line up to the big picture items, 224 00:08:55.275 --> 00:08:56.285 they're gonna move the needle. 225 00:08:56.665 --> 00:08:57.765 So that's really, really key. 226 00:08:58.385 --> 00:08:59.565 Uh, Matthew, you had a question? 227 00:09:02.645 --> 00:09:03.935 Yeah, I just had a quick thought. 228 00:09:03.955 --> 00:09:05.695 Um, we had that really, uh, 229 00:09:05.695 --> 00:09:07.495 quick breakout session with Nick. 230 00:09:07.515 --> 00:09:08.975 The, was it Nick? Nick, right. 231 00:09:09.075 --> 00:09:11.175 The marketing guy, uh, a couple weeks back. 232 00:09:11.595 --> 00:09:13.775 And there were a few things that he was gonna get back 233 00:09:13.775 --> 00:09:16.015 to us on specifically probably related 234 00:09:16.235 --> 00:09:20.055 to some foreshadowing here for tracking marketing and bulls. 235 00:09:20.595 --> 00:09:22.335 Um, plugging in pixel 236 00:09:22.835 --> 00:09:25.575 and knowing where my leads come from, there was a way 237 00:09:25.575 --> 00:09:26.655 that he was gonna plug that in. 238 00:09:26.715 --> 00:09:28.695 So what's the best way to me 239 00:09:28.715 --> 00:09:29.975 for me to follow up with him on that? 240 00:09:31.155 --> 00:09:32.415 Hit him in the WhatsApp channel? 241 00:09:33.215 --> 00:09:34.615 WhatsApp, just drop a note in the, 242 00:09:34.615 --> 00:09:35.695 uh, private WhatsApp channel. 243 00:09:35.795 --> 00:09:39.335 His name is Nick. Excuse me, Nick Lopez. Lopez. 244 00:09:39.515 --> 00:09:42.335 And I'm gonna put it right here in the, uh, 245 00:09:43.745 --> 00:09:44.795 Nick Lopez. 246 00:09:46.195 --> 00:09:48.455 And, um, they're currently in, oh, 247 00:09:48.455 --> 00:09:49.495 I think I just did the waiting room. 248 00:09:49.495 --> 00:09:52.745 Sorry. Hold on. You know, you can, can you do that for me? 249 00:09:52.745 --> 00:09:54.825 Just, uh, oh, here's everyone. I think I did it. 250 00:09:54.825 --> 00:09:59.745 Now I got it. Meeting group chat. This should be it. Okay. 251 00:10:00.405 --> 00:10:02.185 And so, anybody else? Anybody else? 252 00:10:02.185 --> 00:10:03.505 That's a great question actually, Matthew, 253 00:10:03.605 --> 00:10:06.265 so Nick Lopez is transitioning off. 254 00:10:06.495 --> 00:10:09.305 He's our Facebook ads manager and our, 255 00:10:09.325 --> 00:10:10.905 and our subject manager expert in the group. 256 00:10:11.095 --> 00:10:13.225 He's fine to, to answer those questions, 257 00:10:13.485 --> 00:10:16.345 but Bavesh, let's make sure Yuki, we get, 258 00:10:16.485 --> 00:10:17.905 um, bavesh into the group. 259 00:10:18.065 --> 00:10:19.585 I don't, I looked over the holidays. 260 00:10:19.665 --> 00:10:21.025 I don't think Bavesh is in the group. 261 00:10:22.005 --> 00:10:25.465 Um, but we can, we can, um, add him to the group 262 00:10:25.525 --> 00:10:27.465 and then Resha, maybe we'll introduce him one time. 263 00:10:27.965 --> 00:10:29.545 You know, when we do an ad management class, 264 00:10:29.545 --> 00:10:31.785 what we'll do Matthews, we'll make an introduction to him 265 00:10:32.045 --> 00:10:33.665 so you know who he is and stuff like that. 266 00:10:34.165 --> 00:10:38.425 But if anybody else has, um, ad meta add questions. 267 00:10:40.115 --> 00:10:41.175 Oh, he is in the WhatsApp. Bob, 268 00:10:41.755 --> 00:10:44.455 Bob Vash is the new leader on meta ads. 269 00:10:45.115 --> 00:10:47.415 You got it. Yeah. And he's been working for Nick 270 00:10:47.415 --> 00:10:49.255 and for us for a while. 271 00:10:49.255 --> 00:10:51.215 So he's super up to speed on all this stuff. 272 00:10:51.215 --> 00:10:54.735 He did our automotive stuff. Um, he's totally dialed in. 273 00:10:55.085 --> 00:10:56.255 He's awesome. He's awesome. 274 00:10:57.385 --> 00:10:59.765 And yeah, bash Yuki just dropped his, uh, 275 00:10:59.785 --> 00:11:01.925 his information there outta curiosity. 276 00:11:02.025 --> 00:11:03.245 Who else is doing meta ads? 277 00:11:03.415 --> 00:11:04.925 Raise your hand if you're doing meta ads. 278 00:11:04.925 --> 00:11:06.325 Are you planning on doing meta ads this year? 279 00:11:07.185 --> 00:11:09.705 Il excellent, Michael, awesome. 280 00:11:09.945 --> 00:11:12.345 I know Matthew are a few others. 281 00:11:12.545 --> 00:11:15.425 I see a couple in the waiting room too. Um, alright, great. 282 00:11:15.425 --> 00:11:17.225 So if you are ba is your guy, 283 00:11:17.735 --> 00:11:19.545 Nick will still respond, so you should be good. 284 00:11:21.235 --> 00:11:24.045 Okay, last thing before I jump into, 285 00:11:24.065 --> 00:11:27.645 before Reha jumps into his training, any stuck points, 286 00:11:27.945 --> 00:11:30.045 any other stuck points like Matthew had a question about, 287 00:11:30.385 --> 00:11:35.045 Hey, just following up on meta ads, Claudia, uh, gang genis, 288 00:11:35.305 --> 00:11:37.205 any other, any other stuck points? 289 00:11:37.335 --> 00:11:40.365 Diego? I know I'll, I'll I, sorry, Dave, I see your hand. 290 00:11:40.375 --> 00:11:42.405 Diego, we gotta get Cliff a one-on-one call. 291 00:11:43.395 --> 00:11:45.975 Hit us up and get us up. Get, get uh, get with Yuki. 292 00:11:46.075 --> 00:11:47.975 He sent me a text saying, hey, well let's, 293 00:11:48.305 --> 00:11:49.695 let's jump on a one-on-one call. 294 00:11:49.715 --> 00:11:51.935 So feel free to feel free to book that. 295 00:11:53.295 --> 00:11:54.955 And I know I'm traveling like crazy over the next three 296 00:11:54.955 --> 00:11:55.955 weeks, but we'll figure it out. 297 00:11:56.585 --> 00:12:00.235 Dave has a question. Yeah, I, I saw Yeah, Dave, shoot 298 00:12:00.675 --> 00:12:03.755 Y Yeah, so a a lot of my rocks are related to, uh, 299 00:12:03.755 --> 00:12:04.755 high level and, 300 00:12:04.815 --> 00:12:07.275 and really improving our entire system there. 301 00:12:07.275 --> 00:12:09.315 When we set that up is before I was involved. 302 00:12:10.055 --> 00:12:14.075 And the way it was set up was we are an agency as well 303 00:12:14.075 --> 00:12:18.495 as a subagency, and I'm wondering if I can go out there 304 00:12:18.495 --> 00:12:20.815 and find somebody and if you guys have any recommendations 305 00:12:20.815 --> 00:12:23.495 that we can transfer the subagency under their account 306 00:12:23.875 --> 00:12:26.415 and take advantage of all the prebuilt templates 307 00:12:26.435 --> 00:12:29.375 for workflows and all that type of stuff 308 00:12:29.375 --> 00:12:30.375 that we have in there. 309 00:12:30.815 --> 00:12:31.815 I think I can do that, 310 00:12:31.955 --> 00:12:33.895 but I don't know if, I don't know of anybody. 311 00:12:33.915 --> 00:12:35.455 And so I'm just starting to search for that. 312 00:12:35.455 --> 00:12:36.695 So I thought I'd just throw that out. 313 00:12:38.265 --> 00:12:40.765 The one, the one guy that I can Oh, go ahead, Risha. 314 00:12:42.005 --> 00:12:45.945 So you can export the whole sub account, uh, 315 00:12:46.165 --> 00:12:48.705 and import it into a different agency if that is 316 00:12:48.705 --> 00:12:49.705 what you're looking for. 317 00:12:50.215 --> 00:12:54.585 Yeah. Uh, there are some predefined steps to do that. 318 00:12:54.905 --> 00:12:56.625 I can send over these steps to you 319 00:12:56.685 --> 00:12:58.425 and you can just, just follow step 320 00:12:58.445 --> 00:13:00.105 by step instructions and do that. 321 00:13:00.815 --> 00:13:04.225 That is number one. However, if you want somebody to do that 322 00:13:04.405 --> 00:13:06.905 for you, uh, Scott, I think you were going to share. 323 00:13:07.165 --> 00:13:11.465 We have a, we have a person, a go high level person. 324 00:13:11.685 --> 00:13:13.265 He can assist you in that. 325 00:13:15.805 --> 00:13:17.215 Yeah, I'd, I'd, I'd love that. 326 00:13:17.335 --> 00:13:19.495 I mean, I, there's a pretty good chance I can do it, 327 00:13:19.635 --> 00:13:22.815 but I'm mostly just looking for the right fit for like, 328 00:13:22.815 --> 00:13:23.895 who the agency's gonna be 329 00:13:23.955 --> 00:13:26.655 and what their, you know, what templates they have in there. 330 00:13:26.855 --> 00:13:30.975 'cause the base stuff in high level, it's pretty, it's okay, 331 00:13:31.085 --> 00:13:33.855 it's easy, but it doesn't do a lot of the things we wanna do 332 00:13:33.855 --> 00:13:36.615 with selling digital courses and that type of stuff. 333 00:13:37.275 --> 00:13:38.415 We have a couple, we have a couple 334 00:13:38.515 --> 00:13:39.615 go high level relationships. 335 00:13:39.795 --> 00:13:41.535 I'm happy to make a, an introduction. Yeah. 336 00:13:41.555 --> 00:13:44.055 And then see, yeah, we've got a couple of folks that, 337 00:13:44.055 --> 00:13:45.855 we had one guy that came in 338 00:13:45.855 --> 00:13:47.895 and did a go high level kind of, um, 339 00:13:48.565 --> 00:13:50.855 does anybody else use go high level, by the way? 340 00:13:50.855 --> 00:13:52.935 Anybody on the call? Okay. Lauren? 341 00:13:54.185 --> 00:13:57.315 I think I saw one other hand. Okay, Brady. 342 00:13:57.785 --> 00:14:01.475 Okay, will, um, so Dave, do you wanna just give a, give a, 343 00:14:01.475 --> 00:14:02.715 give a ten second overview 344 00:14:02.715 --> 00:14:05.355 of go high level, I mean, go high. Pretty awesome. 345 00:14:06.105 --> 00:14:10.205 Yeah, it is. It, so it's a, it's a CRM is the easiest way 346 00:14:10.205 --> 00:14:12.205 to think about it, but it's also sort of a home 347 00:14:12.265 --> 00:14:13.925 for your webpages. 348 00:14:14.185 --> 00:14:15.285 All your email marketing, 349 00:14:15.285 --> 00:14:17.485 which obviously we're talking about today, um, 350 00:14:17.735 --> 00:14:20.645 makes it very easy to set up something like a webinar 351 00:14:21.145 --> 00:14:23.685 and have people go their register, take payments, 352 00:14:23.835 --> 00:14:26.245 then set them up on the backend of that with a bunch 353 00:14:26.245 --> 00:14:28.365 of automated emails, which are called workflows. 354 00:14:28.825 --> 00:14:31.725 Um, so it's kind of an all-in-one CRM website. 355 00:14:32.545 --> 00:14:34.525 Um, you can put digital courses on it. 356 00:14:34.545 --> 00:14:37.685 You can have a, a community like school on it, even. 357 00:14:38.105 --> 00:14:39.965 Uh, we haven't done that yet and I'm not sure we will, 358 00:14:39.985 --> 00:14:41.125 but that's another option. 359 00:14:41.125 --> 00:14:43.765 So it's, it is a really nice resource, um, 360 00:14:44.025 --> 00:14:46.605 but I'm just kind of frustrated with it. 361 00:14:47.035 --> 00:14:49.965 Yeah. Gotcha. Yeah, like we, as an example, we used 362 00:14:49.965 --> 00:14:52.085 to have our bootcamp in Kajabi, 363 00:14:52.505 --> 00:14:55.685 our bootcamp course in Kajabi, our, my email marketing 364 00:14:55.685 --> 00:14:56.885 and active campaign. 365 00:14:57.405 --> 00:14:59.045 I had funnels and ClickFunnels 366 00:14:59.185 --> 00:15:01.565 and then integrations like text messaging and email 367 00:15:01.565 --> 00:15:02.805 and like all this stuff. 368 00:15:02.805 --> 00:15:04.205 It was like, uh, Frankenstein, 369 00:15:04.505 --> 00:15:07.205 we moved everything into go high level in one place, 370 00:15:07.215 --> 00:15:10.805 super user friendly, less money, more integrations, 371 00:15:10.835 --> 00:15:15.725 more technology and more, more, you know, freedom, uh, at a, 372 00:15:15.725 --> 00:15:17.005 at a, at a, at a lower cost. 373 00:15:17.005 --> 00:15:18.485 And plus we also integrate all the other 374 00:15:18.485 --> 00:15:19.805 stuff. So we've got two relationships. 375 00:15:19.805 --> 00:15:21.445 Yeah, that's exactly where we were. We had all these 376 00:15:21.445 --> 00:15:23.685 different things and we just put 'em all into one, so, yeah. 377 00:15:24.265 --> 00:15:25.525 Um, So sorry, does, does 378 00:15:25.525 --> 00:15:27.245 that integrate messaging did you say? 379 00:15:27.595 --> 00:15:31.125 Yeah, so we do our text messaging te uh, text messaging, 380 00:15:31.265 --> 00:15:32.405 but I don't know, Isha, 381 00:15:32.405 --> 00:15:33.645 do you think you can do WhatsApp as well? 382 00:15:34.235 --> 00:15:37.165 Yeah, Uh, it can do WhatsApp, it can do text, 383 00:15:37.225 --> 00:15:39.525 it can do email, it can also do voice. 384 00:15:40.665 --> 00:15:42.445 Wow. Yeah, there's new agents that do 385 00:15:42.445 --> 00:15:44.085 that will actually make calls for you and, 386 00:15:44.185 --> 00:15:45.325 and take calls for you. 387 00:15:45.625 --> 00:15:47.605 So will that, that actually was set up, you know, 388 00:15:47.605 --> 00:15:49.885 like when I met you in Kansas City, uh, 389 00:15:49.985 --> 00:15:51.085 you might have been in the workshop, 390 00:15:51.085 --> 00:15:52.565 so you probably didn't get the call, 391 00:15:52.625 --> 00:15:54.605 but when people book a call with me, 392 00:15:54.605 --> 00:15:56.045 that all goes through go high level. 393 00:15:56.465 --> 00:15:59.085 Oh. And you get a text message from me saying, Hey, 394 00:15:59.085 --> 00:16:00.405 you booked a call with Scott, blah, blah, blah. 395 00:16:00.465 --> 00:16:02.045 And you would also get an AI voice. 396 00:16:02.105 --> 00:16:03.485 It probably just missed the call, 397 00:16:03.785 --> 00:16:06.485 but you would've got an AI voice from my AI voice assistant. 398 00:16:06.505 --> 00:16:08.005 Uh, is it vapi we use? 399 00:16:08.915 --> 00:16:10.565 Okay. Something like that. Yeah, we, we just, 400 00:16:10.565 --> 00:16:12.605 we just got it through a speaker's, um, 401 00:16:13.185 --> 00:16:15.205 the bureau that we're working with. 402 00:16:15.225 --> 00:16:17.805 And so, uh, that you've got my, it's got my attention now. 403 00:16:17.805 --> 00:16:19.285 Thank you for that information. Awesome. 404 00:16:19.545 --> 00:16:22.285 Was it, Was it easy to transfer the courses from? 405 00:16:22.285 --> 00:16:25.405 Because we also have our courses on Kajabi currently. 406 00:16:25.825 --> 00:16:28.005 Um, and I mean Kajabi 407 00:16:28.005 --> 00:16:30.965 for me is not great website, uh, capabilities. 408 00:16:31.275 --> 00:16:33.125 Like I feel I find it very restrictive from 409 00:16:33.125 --> 00:16:34.165 the website standpoint. 410 00:16:34.925 --> 00:16:38.785 So yes and no. Um, easy is defined. 411 00:16:38.785 --> 00:16:41.985 There is a, there is a feature in go high level 412 00:16:42.195 --> 00:16:45.745 where you paste in the link of your course 413 00:16:45.845 --> 00:16:48.185 and login credentials of your Kajabi. 414 00:16:48.235 --> 00:16:51.225 It'll automatically transfer over the courses from 415 00:16:52.205 --> 00:16:56.985 go high level, however, it'll transfer most of it, 416 00:16:57.005 --> 00:16:59.345 but there are some nitty gr bits 417 00:16:59.345 --> 00:17:01.105 and pieces it won't transfer. 418 00:17:01.165 --> 00:17:04.265 For example, if there are existing members in the course in 419 00:17:04.365 --> 00:17:05.945 Kajabi that won't get transferred, 420 00:17:05.945 --> 00:17:07.305 you will have to manually do that. 421 00:17:07.845 --> 00:17:10.185 Number two is, let's say you have a drip 422 00:17:10.985 --> 00:17:12.305 campaign set up in Kajabi. 423 00:17:12.325 --> 00:17:15.105 It won't manually trans, it won't automatically transfer. 424 00:17:15.105 --> 00:17:17.705 You'll have to manually set that up in, uh, go high level. 425 00:17:18.085 --> 00:17:20.225 So there are some, uh, bits 426 00:17:20.225 --> 00:17:23.585 and pieces of the courses that won't be transferred over. 427 00:17:23.585 --> 00:17:28.145 However, the videos, the modules themselves, the copy along 428 00:17:28.145 --> 00:17:31.745 with them, they will be transferred over to go high level 429 00:17:31.745 --> 00:17:33.025 through an easy integration. 430 00:17:33.645 --> 00:17:35.185 And it's more in cost effective, 431 00:17:35.575 --> 00:17:37.025 including all those features. 432 00:17:38.045 --> 00:17:40.505 So yes, uh, for example, 433 00:17:40.805 --> 00:17:45.225 we spent $297 for ClickFunnels previously 434 00:17:45.485 --> 00:17:46.485 Per month. 435 00:17:46.965 --> 00:17:50.005 And yeah. And I believe 600, $700 436 00:17:50.105 --> 00:17:52.125 for active campaign a month. 437 00:17:52.705 --> 00:17:57.285 Um, Zapier for all the email automations, adding contacts, 438 00:17:57.285 --> 00:18:01.605 sending them here and there, we spend 150, $200 a month. 439 00:18:01.625 --> 00:18:05.445 So all these different tools where a separate cost 440 00:18:06.305 --> 00:18:09.885 go high level, the agency plan is 2 97 a month. 441 00:18:09.945 --> 00:18:11.965 So at the cost of ClickFunnels, 442 00:18:11.965 --> 00:18:15.085 we are getting ClickFunnels per all these other things. 443 00:18:15.865 --> 00:18:18.765 And if you have, uh, if you get the smaller plan, 444 00:18:18.945 --> 00:18:21.805 if you're not on the agency plan, then it's 97 a month. 445 00:18:22.535 --> 00:18:24.915 So, okay. That really, 446 00:18:25.335 --> 00:18:27.075 You know, what we could do if, if there's this much 447 00:18:27.275 --> 00:18:29.395 interest, we could also, we could do, um, 448 00:18:30.185 --> 00:18:32.915 like a go high level 1 0 1 if there's interested 449 00:18:33.135 --> 00:18:34.155 if there's interest here. 450 00:18:34.515 --> 00:18:35.995 I see a couple of people nodding. We could in, 451 00:18:36.175 --> 00:18:39.115 we could have a training just on go high level, you know, 452 00:18:39.255 --> 00:18:40.875 uh, a refresher course on go high level. 453 00:18:40.875 --> 00:18:42.555 We could work that into Q1 454 00:18:43.445 --> 00:18:45.265 and it looks like there's a bunch of people. Yeah, 455 00:18:45.505 --> 00:18:46.505 I would totally be down. What 456 00:18:46.505 --> 00:18:48.585 I was gonna say is for the folks on the call that, 457 00:18:48.585 --> 00:18:50.305 that don't know what high level is, 458 00:18:50.885 --> 00:18:54.505 but they do know what HubSpot is, it's similar, a lot 459 00:18:54.505 --> 00:18:56.225 of the same features as HubSpot. 460 00:18:56.445 --> 00:18:58.105 So it's just, it's got a little bit more 461 00:18:58.105 --> 00:18:59.945 dynamic, uh, features to it. 462 00:19:00.205 --> 00:19:03.665 But if you're knowledgeable about HubSpot 463 00:19:03.745 --> 00:19:05.185 or have used HubSpot in the past, 464 00:19:05.855 --> 00:19:07.265 it's their direct competitor. 465 00:19:07.975 --> 00:19:08.985 Just FYI. 466 00:19:10.585 --> 00:19:13.405 Got it. Got it. Excellent. Great questions. 467 00:19:13.425 --> 00:19:16.565 Before we jump in, any other, any other, um, things 468 00:19:16.715 --> 00:19:18.765 that are stuck points for anybody? 469 00:19:19.155 --> 00:19:20.525 Anybody going to? I just wanna 470 00:19:20.775 --> 00:19:21.775 Shoot question. Sorry. 471 00:19:21.775 --> 00:19:24.685 We we're gonna be starting LinkedIn ads, uh, 472 00:19:24.965 --> 00:19:27.245 I think tomorrow, and I was just wondering if there's anyone 473 00:19:27.245 --> 00:19:28.885 who gives feedback on creatives. 474 00:19:29.765 --> 00:19:31.335 Yeah, happy To about best practice. 475 00:19:31.985 --> 00:19:34.535 Happy to. I think we actually have, um, 476 00:19:36.515 --> 00:19:41.175 we have a couple of trainings on LinkedIn and creative. 477 00:19:42.075 --> 00:19:44.255 Uh, you know, are you in the school? 478 00:19:44.315 --> 00:19:45.375 Are you in the already Did 479 00:19:45.375 --> 00:19:46.495 you already jump over to the school? 480 00:19:46.735 --> 00:19:48.175 I did, I did jump over today, 481 00:19:48.175 --> 00:19:49.855 so I I'll check that out. Yeah, 482 00:19:49.985 --> 00:19:53.815 Check, check out ad creatives, LinkedIn advertising, 483 00:19:54.025 --> 00:19:55.455 check out some of those trainings, 484 00:19:55.795 --> 00:19:58.255 and then if you ever want some feedback 485 00:19:58.555 --> 00:20:01.135 and you're comfortable, you have two options I could think 486 00:20:01.135 --> 00:20:02.575 of, um, that right away. 487 00:20:02.575 --> 00:20:04.615 Number one is drop 'em in the AI WhatsApp group. 488 00:20:04.935 --> 00:20:08.015 I think we just called the X 124 7 WhatsApp group. 489 00:20:08.015 --> 00:20:09.935 What are we renamed it, drop it in that 490 00:20:10.035 --> 00:20:11.295 and, and crowdsource it. 491 00:20:11.395 --> 00:20:12.895 Get some feedback from everybody else. 492 00:20:12.915 --> 00:20:15.695 And I encourage everybody, uh, to, to, 493 00:20:15.755 --> 00:20:16.895 to, to offer feedback. 494 00:20:16.895 --> 00:20:19.575 That's what we're here for. And so use the group 495 00:20:20.155 --> 00:20:23.775 and drop, drop the, um, drop the, drop the creative in 496 00:20:23.915 --> 00:20:26.895 and then send, if you'd like, make sure you tag Reha myself. 497 00:20:27.155 --> 00:20:30.455 You got you. So you got das, you see, uh, 498 00:20:30.475 --> 00:20:31.815 AB das right there. 499 00:20:32.295 --> 00:20:33.655 I dunno if you can see him. He's, 500 00:20:33.655 --> 00:20:34.775 he's in the WhatsApp group. 501 00:20:34.775 --> 00:20:38.015 You got, uh, you got Isha, you got Panik. 502 00:20:38.555 --> 00:20:40.455 Uh, I think he's somewhere over here. I don't see. 503 00:20:40.455 --> 00:20:42.015 Yeah, I see he's off. Uh, there he is. 504 00:20:42.045 --> 00:20:43.255 He's giving you a thumbs up. Mm-hmm. 505 00:20:43.475 --> 00:20:45.335 So we have a bunch of folks on our creative team. 506 00:20:45.595 --> 00:20:46.815 We can also give you feedback. 507 00:20:47.115 --> 00:20:48.525 Dave is doing a ton of creatives. 508 00:20:48.645 --> 00:20:50.285 Zenge is doing a bunch of creative, everybody. 509 00:20:50.785 --> 00:20:52.925 You got Michael Elliot. That's exactly what he does. 510 00:20:52.985 --> 00:20:55.165 He does design, website design creative. 511 00:20:55.875 --> 00:20:57.365 He's among the best in the business. 512 00:20:57.385 --> 00:20:58.565 So he's, he's fantastic. 513 00:20:58.865 --> 00:21:00.045 So you got a lot of great resources. 514 00:21:00.135 --> 00:21:01.805 Okays right here. Yeah. Thank you. 515 00:21:02.435 --> 00:21:04.885 I'll send them. Yeah. Awesome. 516 00:21:04.955 --> 00:21:08.925 Send away, send away, send away. Anybody else? 517 00:21:09.035 --> 00:21:13.885 Anybody else have anything that is, uh, pressing, pressing? 518 00:21:13.895 --> 00:21:15.885 Now's the time. There are no bad questions. 519 00:21:15.885 --> 00:21:19.285 If it's on your mind, let's do it. All right. 520 00:21:20.765 --> 00:21:23.105 All right. Okay. Well then here's what we're gonna do. 521 00:21:23.365 --> 00:21:24.825 Um, I'm gonna try 522 00:21:24.825 --> 00:21:27.305 to leave just like five minutes at the end, reha 523 00:21:27.305 --> 00:21:29.545 to cover a couple of the next steps for next coming weeks 524 00:21:29.605 --> 00:21:30.985 and the curriculum that we're looking at 525 00:21:30.985 --> 00:21:32.065 and get some feedback from the group. 526 00:21:32.325 --> 00:21:33.905 But I'm gonna turn it over to Reha 527 00:21:34.045 --> 00:21:35.585 and make sure sharing you the screen. 528 00:21:36.375 --> 00:21:39.105 He's got a really cool training on email marketing. 529 00:21:39.805 --> 00:21:43.665 And, um, and then we're gonna go over a look at the Q1. 530 00:21:46.355 --> 00:21:47.765 Awesome. Thank you, Scott. 531 00:21:48.945 --> 00:21:52.805 So welcome to the 10 day AI bootcamp version 2.0, yet again, 532 00:21:53.385 --> 00:21:57.045 uh, this is module 17, email marketing, quick launch. 533 00:21:57.565 --> 00:21:59.925 I do want to emphasis one thing, it's a quick launch. 534 00:22:00.545 --> 00:22:04.365 So if you have been stuck with sending emails, figuring out 535 00:22:04.365 --> 00:22:07.165 what the copy should be, who should you send it to? 536 00:22:07.675 --> 00:22:09.485 This is going to be the training for you. 537 00:22:09.485 --> 00:22:13.565 However, do remember email marketing is a vast topic. 538 00:22:14.215 --> 00:22:16.805 There are tons of different types 539 00:22:16.905 --> 00:22:18.205 of campaigns that you can do. 540 00:22:18.205 --> 00:22:21.845 There are like cold email outreach campaigns. 541 00:22:21.845 --> 00:22:23.565 There are warm email campaigns, 542 00:22:23.565 --> 00:22:27.005 there are hot email campaigns, there's loads 543 00:22:27.005 --> 00:22:28.765 and loads of email campaigns. And you know, 544 00:22:28.955 --> 00:22:30.845 Forgive me, rha, I'm, I'm so sorry, rha. 545 00:22:30.905 --> 00:22:33.565 Let me actually ask, before we jump into this, I want to see 546 00:22:33.625 --> 00:22:35.645 who all is gonna be really focusing on this. 547 00:22:36.055 --> 00:22:37.925 Raise your hand or use the icon if you would, 548 00:22:38.225 --> 00:22:40.965 if email is a part of your Q1 strategy, 549 00:22:40.985 --> 00:22:43.325 if you're gonna be using email, if email's important to you, 550 00:22:43.325 --> 00:22:44.765 Michael got a bill. 551 00:22:45.125 --> 00:22:48.045 Excellent, Olivia. Okay. Okay. Bunch you folks. 552 00:22:48.115 --> 00:22:49.365 Okay, great, great, great. Thank you. 553 00:22:49.885 --> 00:22:51.125 I wanna see how relevant this was. 554 00:22:51.125 --> 00:22:55.365 It looks like at least 25, 40% looks like 40, 40, 50% ish. 555 00:22:55.545 --> 00:22:56.545 Got it. 556 00:22:57.195 --> 00:22:59.125 Alright. Awesome. Thank you Scott. 557 00:22:59.825 --> 00:23:04.725 So, so treat this as your email marketing quick launch. 558 00:23:04.985 --> 00:23:07.325 Now, based on the training from today, 559 00:23:07.585 --> 00:23:10.925 you can delve into email marketing, ask us more questions, 560 00:23:10.985 --> 00:23:13.965 say, I have this list, that list, I want to do this, that, 561 00:23:13.965 --> 00:23:15.285 and we will answer them for you. 562 00:23:17.225 --> 00:23:20.925 So let's get started. Today's journey is going to be, 563 00:23:20.975 --> 00:23:24.165 we'll just do a quick recap of where we are since, 564 00:23:24.305 --> 00:23:25.485 uh, it's been a while. 565 00:23:27.485 --> 00:23:30.735 Then we'll go into the email marketing quick launch module. 566 00:23:30.905 --> 00:23:34.295 We'll discuss three secrets of email marketing that is, 567 00:23:34.635 --> 00:23:35.695 uh, evergreen. 568 00:23:35.695 --> 00:23:37.695 These three secrets will stay no matter 569 00:23:37.695 --> 00:23:39.015 what kind of campaign you do. 570 00:23:39.605 --> 00:23:42.495 Then we'll go through live demos for each secret. 571 00:23:42.915 --> 00:23:45.260 And at the end, as always, we'll give you an assignment. 572 00:23:47.045 --> 00:23:50.945 So the four pillars of, uh, email, uh, 573 00:23:51.005 --> 00:23:52.785 of elite AI marketing method. 574 00:23:52.805 --> 00:23:56.425 The X 100 method is strategy, production, 575 00:23:56.745 --> 00:23:57.825 distribution, and optimization. 576 00:23:58.185 --> 00:24:00.545 Previously, we have talked about all of these pillars. 577 00:24:01.175 --> 00:24:02.705 This is a bonus module. 578 00:24:02.845 --> 00:24:06.265 We have seen a lot of people start creating content, 579 00:24:06.355 --> 00:24:09.065 start creating emails, write off the gate. 580 00:24:09.065 --> 00:24:10.265 That's not the way to do it. 581 00:24:10.785 --> 00:24:13.425 Strategy first, and then you put together the pieces. 582 00:24:14.045 --> 00:24:16.025 If you want to bring in email, if you want 583 00:24:16.025 --> 00:24:17.305 to do social media ads 584 00:24:17.305 --> 00:24:20.825 after you're done with these strategy, you do all these 585 00:24:21.495 --> 00:24:25.185 different tactics to get your ideal customer in your funnel. 586 00:24:26.505 --> 00:24:29.565 So this is where we are. So let's get started. 587 00:24:30.465 --> 00:24:33.925 The myth is, uh, do people even open emails? 588 00:24:34.225 --> 00:24:36.165 That's, uh, that's the number one question 589 00:24:36.165 --> 00:24:38.525 that we get when we see a company 590 00:24:38.525 --> 00:24:40.365 that doesn't do email campaigns. 591 00:24:41.075 --> 00:24:43.485 Then the, the other myths are, 592 00:24:43.515 --> 00:24:45.285 does email marketing even work? 593 00:24:46.615 --> 00:24:50.335 I probably need a $5,000 copywriter to do emails, right? 594 00:24:50.335 --> 00:24:52.295 Because nobody responds to my email. 595 00:24:52.845 --> 00:24:57.215 Well, the truth is, AI can create compelling email copy, 596 00:24:57.555 --> 00:25:01.615 it can create campaigns, it can find people to send emails 597 00:25:01.835 --> 00:25:03.855 to and do all that for you. 598 00:25:04.355 --> 00:25:08.255 So end to end from scraping lists to deployment of emails, 599 00:25:08.635 --> 00:25:10.215 AI can do that for you. 600 00:25:10.635 --> 00:25:12.575 How you may ask, there are three secrets 601 00:25:12.635 --> 00:25:15.775 to email copywriting, and this is Scott's favorite. 602 00:25:16.555 --> 00:25:19.575 Uh, there's list, offer and creative. 603 00:25:20.085 --> 00:25:23.775 There's also one other piece that is in the last section. 604 00:25:24.015 --> 00:25:26.095 I haven't put that here just for suspense, 605 00:25:26.835 --> 00:25:29.295 but there's list, offer and creative. 606 00:25:29.485 --> 00:25:32.375 This is the fundamentals for email marketing. 607 00:25:32.375 --> 00:25:34.735 If your email campaign is not working, it's one 608 00:25:34.735 --> 00:25:37.015 of these three that is 609 00:25:37.655 --> 00:25:40.165 absolutely to blame here. 610 00:25:40.305 --> 00:25:42.645 So one of these three things fall apart, 611 00:25:42.675 --> 00:25:44.325 your email campaign fall apart. 612 00:25:44.345 --> 00:25:47.245 So these three things have to be robust. Yes, 613 00:25:48.485 --> 00:25:50.205 I was just gonna say we added one. 614 00:25:50.305 --> 00:25:52.605 We just added one, which is, think of it as the acronym 615 00:25:52.605 --> 00:25:54.645 as lock, LOCK. 616 00:25:55.145 --> 00:25:56.845 And people always, when people come to us a lot 617 00:25:56.845 --> 00:25:58.525 of times say, Hey, my email campaign isn't working. 618 00:25:58.865 --> 00:26:02.165 And so we needed a fundamental kind of a filter on how 619 00:26:02.165 --> 00:26:03.845 to quickly figure out where the problem was. 620 00:26:04.145 --> 00:26:05.365 And we always start with list. 621 00:26:05.385 --> 00:26:07.565 You can have a great offer, but if you're sending it 622 00:26:07.565 --> 00:26:08.725 to the wrong list, it doesn't matter. 623 00:26:08.725 --> 00:26:10.845 You can have great creative, but if your offer sucks 624 00:26:10.985 --> 00:26:13.165 and you're sending the wrong people, it doesn't matter. 625 00:26:13.555 --> 00:26:15.645 List is number one, offer number two, 626 00:26:15.645 --> 00:26:17.885 and creatives number three, which always frustrates 627 00:26:17.885 --> 00:26:19.005 the creative folks, but it is true. 628 00:26:19.075 --> 00:26:21.405 I've seen great offers work really well 629 00:26:21.825 --> 00:26:23.845 and absolutely garbage creative. 630 00:26:24.025 --> 00:26:25.725 And it doesn't matter. It'll still pull. 631 00:26:25.985 --> 00:26:27.725 You have the right list and the right offer. 632 00:26:28.505 --> 00:26:31.605 You can have absolutely not have fantastic creative, 633 00:26:31.745 --> 00:26:33.005 I'm not saying don't have fantastic creative, 634 00:26:33.025 --> 00:26:34.045 but have fantastic creative. 635 00:26:34.305 --> 00:26:36.205 The third, the fourth piece is actually K, 636 00:26:36.375 --> 00:26:38.165 which is either knowledge or technology. 637 00:26:38.285 --> 00:26:40.845 I know it doesn't work, but your technology is also 638 00:26:40.845 --> 00:26:41.885 something that can really be 639 00:26:41.885 --> 00:26:43.725 inhibiting, um, some of the issues. 640 00:26:43.745 --> 00:26:45.085 So when you're sending a list and you're, 641 00:26:45.085 --> 00:26:47.325 and you're not getting opens, the technology is there. 642 00:26:47.325 --> 00:26:50.445 So we say list offer, creative and k, uh, technology 643 00:26:50.585 --> 00:26:52.125 and metrics, which doesn't make 644 00:26:52.125 --> 00:26:53.285 any sense, but it helps the acronym. 645 00:26:55.585 --> 00:26:57.835 Yeah, so the tech was the fourth part 646 00:26:57.855 --> 00:27:00.315 and, uh, the suspense is now part, oh 647 00:27:00.345 --> 00:27:01.345 S**t, I'm sorry. Sorry 648 00:27:01.345 --> 00:27:03.355 about that. See what I did. 649 00:27:04.335 --> 00:27:07.635 No worries. It's over. We can leave now. 650 00:27:07.775 --> 00:27:09.475 We, we know what, we know what the process. I screwed. 651 00:27:09.705 --> 00:27:12.675 It's screwed. I screwed it up. I got so excited. Thanks. 652 00:27:13.665 --> 00:27:16.235 Alright, awesome. Perfect. All right. 653 00:27:16.975 --> 00:27:18.955 So secret number one is list. 654 00:27:19.775 --> 00:27:23.195 Now you can acquire an email list one of three ways, 655 00:27:24.145 --> 00:27:26.355 majorly, which is an earned list. 656 00:27:26.815 --> 00:27:29.915 You create a lead magnet, lives on your landing page, 657 00:27:29.915 --> 00:27:31.875 you create emails, you get collecting 658 00:27:31.875 --> 00:27:33.115 emails, phone numbers, names. 659 00:27:33.115 --> 00:27:34.315 That is how you build a list. 660 00:27:35.015 --> 00:27:37.395 We do that as well with our webinars. 661 00:27:38.255 --> 00:27:40.835 So that is one way to get a list. 662 00:27:41.415 --> 00:27:42.795 The other is a scrape list. 663 00:27:43.175 --> 00:27:47.075 You either manually look for your Dream 100 companies, 664 00:27:47.075 --> 00:27:49.995 dream 100 being your ideal customer's companies. 665 00:27:49.995 --> 00:27:52.355 There's more to Dream 100, I'll come to that later. 666 00:27:53.615 --> 00:27:55.675 Uh, but you can manually scrape them 667 00:27:55.895 --> 00:27:59.555 or use a scraping tool like ZoomInfo Polo 668 00:27:59.975 --> 00:28:00.995 to scrape lists. 669 00:28:01.535 --> 00:28:04.715 And thirdly, you can buy a list straight up, go to a, 670 00:28:04.715 --> 00:28:06.355 there's tons of different services. 671 00:28:06.455 --> 00:28:08.955 Now, some of them are gray areas, so beware. 672 00:28:09.615 --> 00:28:13.115 So you can always buy a list as well from a third party 673 00:28:13.915 --> 00:28:16.915 provider, or you can partner up with somebody 674 00:28:17.375 --> 00:28:19.515 who provides list for you on a co-op venture. 675 00:28:19.895 --> 00:28:24.435 So these are usually the three most used ways to get a list 676 00:28:24.695 --> 00:28:25.995 to send emails to. 677 00:28:26.695 --> 00:28:28.955 Now, earned list obviously is the best 678 00:28:28.955 --> 00:28:32.195 because they're warm, they have shown interest in 679 00:28:32.195 --> 00:28:33.235 something that you offer. 680 00:28:33.975 --> 00:28:37.355 So earned lists always, uh, triumph, everything else. 681 00:28:37.355 --> 00:28:41.915 However, scrape list also can be really good 682 00:28:41.915 --> 00:28:44.275 because you can scrape tons 683 00:28:44.295 --> 00:28:47.435 and tons of emails, especially with AI tools these days. 684 00:28:47.855 --> 00:28:48.995 And you can get really, 685 00:28:48.995 --> 00:28:51.115 really niche down on your ideal customer. 686 00:28:51.135 --> 00:28:53.915 And I'll actually show you one of the tools that we use 687 00:28:54.295 --> 00:28:55.315 to scrape lists. 688 00:28:57.015 --> 00:28:58.475 Uh, for the purposes of today, 689 00:28:58.525 --> 00:29:00.795 we'll talk about scraped email lists, 690 00:29:00.795 --> 00:29:02.235 because if you have a lead magnet, 691 00:29:02.335 --> 00:29:04.875 if you already have been building lists, uh, 692 00:29:04.985 --> 00:29:06.955 then great, you can use that list. 693 00:29:07.775 --> 00:29:09.595 But if you are, if you don't have a list, 694 00:29:09.825 --> 00:29:12.075 then this is the easiest way to get started 695 00:29:12.855 --> 00:29:14.635 is scraping an email list. 696 00:29:15.135 --> 00:29:19.435 And we will talk about some platforms out there, uh, 697 00:29:19.435 --> 00:29:21.195 where you can scrape email lists 698 00:29:21.195 --> 00:29:22.595 and we will highlight one of them. 699 00:29:23.375 --> 00:29:25.795 So here are some of the examples of, uh, 700 00:29:26.015 --> 00:29:27.555 pla email scraping tools. 701 00:29:28.095 --> 00:29:30.915 Uh, many of you must have heard about ZoomInfo 702 00:29:30.915 --> 00:29:35.195 because that's like the industry leader, king ZoomInfo. 703 00:29:35.295 --> 00:29:37.155 apollo.io is also great. 704 00:29:37.895 --> 00:29:40.515 Uh, the tool that we are going to talk about today 705 00:29:41.105 --> 00:29:42.325 is seamless ai. 706 00:29:42.905 --> 00:29:43.925 So seamless ai, 707 00:29:44.355 --> 00:29:48.165 it's relatively new rather than all the other competitors 708 00:29:48.165 --> 00:29:49.965 like zoomin for apollo.io. 709 00:29:50.715 --> 00:29:53.645 It's relatively cheaper than them as well. 710 00:29:53.985 --> 00:29:57.245 And also, there is a free plan, a free plan 711 00:29:57.245 --> 00:29:59.485 that you can use on Seamless AI just 712 00:29:59.525 --> 00:30:01.685 to test out seamless ai. 713 00:30:02.225 --> 00:30:05.045 So we will, uh, explore that tool today 714 00:30:05.865 --> 00:30:09.285 and we will get you, uh, just show you bits 715 00:30:09.285 --> 00:30:10.485 and pieces of how it works. 716 00:30:12.285 --> 00:30:14.305 So let's go to Seamless ai. 717 00:30:15.085 --> 00:30:18.945 So once you sign up for Seamless, AI will 718 00:30:19.615 --> 00:30:22.345 land on a platform, which looks something like this. 719 00:30:23.325 --> 00:30:26.185 Now, how do you find emails is the question at hand. 720 00:30:26.685 --> 00:30:30.065 And you can do it by setting the filters here. 721 00:30:30.325 --> 00:30:32.865 Now, here is where I would refer back 722 00:30:32.865 --> 00:30:34.945 to your ideal customer persona. 723 00:30:36.085 --> 00:30:39.305 You have to have your ideal customer persona side by side 724 00:30:39.685 --> 00:30:41.265 to scrape an email list. 725 00:30:42.685 --> 00:30:44.545 And then you set the filters up. 726 00:30:44.965 --> 00:30:46.945 If you are looking 727 00:30:47.045 --> 00:30:50.185 for an email list from a very specific company, for example, 728 00:30:50.405 --> 00:30:52.225 if Scott was going out 729 00:30:52.225 --> 00:30:56.105 and scraping emails from Ford for motor company, 730 00:30:56.845 --> 00:31:00.625 we can do ford.com or uh, lincoln.com 731 00:31:00.885 --> 00:31:04.385 or, um, any of the automotive companies or their agencies, 732 00:31:04.485 --> 00:31:06.865 and we can put in their website address 733 00:31:07.005 --> 00:31:10.425 and it'll look for emails with that domain. 734 00:31:10.885 --> 00:31:12.465 And for some of you, you can also think about 735 00:31:12.465 --> 00:31:13.545 the centers of influence. 736 00:31:13.585 --> 00:31:16.305 I know there's some folks that you can't necessarily target 737 00:31:16.305 --> 00:31:18.625 your ideal customer for, like Genis. 738 00:31:18.765 --> 00:31:22.065 Uh, this, you can't necessarily, I think it's, um, your, 739 00:31:22.295 --> 00:31:25.465 your client can't necessarily target the homeowners, 740 00:31:25.465 --> 00:31:27.385 but he can target centers of influence. 741 00:31:27.605 --> 00:31:30.505 So think creatively, he, I think he focuses on designers 742 00:31:30.505 --> 00:31:32.465 or home builders or, or things like that. 743 00:31:32.525 --> 00:31:35.425 Or maybe even real estate agents, things in that area. 744 00:31:35.565 --> 00:31:38.105 So if you can't necessarily focus on your ideal customer, 745 00:31:38.615 --> 00:31:40.585 also think creatively about centers of influence, 746 00:31:42.425 --> 00:31:43.425 Right? So that 747 00:31:43.425 --> 00:31:45.015 is where this filter goes. 748 00:31:45.275 --> 00:31:46.975 I'm going to leave, leave this for now, 749 00:31:46.975 --> 00:31:48.255 then we'll go to titles. 750 00:31:48.915 --> 00:31:50.815 Now, every single ICP 751 00:31:50.815 --> 00:31:53.615 that is generated using the X 100 prompts 752 00:31:53.675 --> 00:31:54.815 has a title in there. 753 00:31:55.395 --> 00:31:58.335 So for example, if you were looking for CEOs, 754 00:32:00.965 --> 00:32:05.275 founders, uh, some, 755 00:32:05.445 --> 00:32:06.715 throw some keywords out there. 756 00:32:06.715 --> 00:32:08.285 Team Scott, 757 00:32:08.765 --> 00:32:13.765 C-O-O-C-O-O-C-M-O-C-M-O. 758 00:32:14.785 --> 00:32:15.275 Good one. 759 00:32:15.905 --> 00:32:20.045 Okay. You looking for C-Suite? Yeah. Or doesn't matter. 760 00:32:20.355 --> 00:32:23.085 Okay. CFOC. 761 00:32:24.765 --> 00:32:27.665 And also remember in your, in your ICPs, by the way, 762 00:32:28.065 --> 00:32:30.625 a great way to find other titles is when you create your 763 00:32:30.625 --> 00:32:33.265 ideal customer personas, you could look down 764 00:32:33.485 --> 00:32:35.425 and it'll give you a whole list of titles. 765 00:32:35.425 --> 00:32:38.545 And you could say, what are gimme 10 titles, uh, 766 00:32:38.545 --> 00:32:40.765 that 10 additional titles for this ICP. 767 00:32:41.105 --> 00:32:42.805 And it'll be great at pulling up those. 768 00:32:43.005 --> 00:32:44.565 'cause I've seen, I've seen people do that. 769 00:32:44.665 --> 00:32:47.125 And rather than guess you can get a list of 10 770 00:32:47.125 --> 00:32:48.565 that Chachi BT will tell you, 771 00:32:48.785 --> 00:32:50.245 and then you pick from your intuition 772 00:32:50.245 --> 00:32:51.325 or your, your background. 773 00:32:52.185 --> 00:32:53.365 Yes, exactly right. 774 00:32:53.545 --> 00:32:56.925 In fact, you can even take a screenshot of this part. 775 00:32:58.565 --> 00:32:59.765 Oh yeah, I didn't think about that. 776 00:33:01.065 --> 00:33:02.605 Go back to chat GPT 777 00:33:05.095 --> 00:33:07.275 and I'll just open up a chat thread, 778 00:33:07.445 --> 00:33:11.075 which already knows my ICPI will go 779 00:33:11.075 --> 00:33:15.485 to this, please. 780 00:33:17.345 --> 00:33:20.345 I am scraping lists, email lists. 781 00:33:21.415 --> 00:33:26.255 Can you please suggest some filters 782 00:33:26.825 --> 00:33:31.525 based on the screenshot, based on your screenshot. 783 00:33:33.515 --> 00:33:35.075 I, I am using Seamless. 784 00:33:35.615 --> 00:33:38.475 And by the way, you, you should all be noticing, uh, he's, 785 00:33:38.505 --> 00:33:41.915 he's accessing A GPT that he's created for 786 00:33:41.915 --> 00:33:43.275 that ideal customer persona 787 00:33:43.275 --> 00:33:45.315 that already has the ideal customer persona. 788 00:33:45.535 --> 00:33:47.155 The lead magnets. I see a hand handful 789 00:33:47.155 --> 00:33:48.315 of you guys nodding your heads. 790 00:33:48.695 --> 00:33:50.195 That's key. That's in the course. 791 00:33:50.505 --> 00:33:51.995 That'll save you so much time. 792 00:33:52.255 --> 00:33:54.315 Create your ICP, your backstory, 793 00:33:54.465 --> 00:33:57.595 your niche down your top 10 questions around that. 794 00:33:57.715 --> 00:34:01.555 ICP create that GPT. Now re shop and go to that. 795 00:34:01.555 --> 00:34:03.075 And already you don't have to redo it 796 00:34:03.075 --> 00:34:04.715 or you don't have to find any documents. 797 00:34:05.085 --> 00:34:07.125 Saves you a ton of time. And if 798 00:34:07.125 --> 00:34:08.805 that doesn't make sense, let me know. 799 00:34:08.945 --> 00:34:10.405 Ask you a question, raise your hand, say, what are, 800 00:34:10.405 --> 00:34:11.405 what the heck are you talking about? 801 00:34:11.535 --> 00:34:13.565 Lemme make sure you're on the same. Yes, Matthew, 802 00:34:17.035 --> 00:34:18.625 Which course is that related to? 803 00:34:18.625 --> 00:34:22.505 Because yes, I need that and I would 2.0. 804 00:34:23.665 --> 00:34:26.595 Okay. We just started 2.0 Okay. To get through. Yeah. 805 00:34:26.595 --> 00:34:28.715 And then we'll, yeah, 2.0 that, that'll be I, 806 00:34:28.745 --> 00:34:31.115 it's like day three or four, crank through that 807 00:34:31.135 --> 00:34:32.195 and it'll be on day three or four. 808 00:34:32.385 --> 00:34:35.115 Just a side note, since I've downloaded 809 00:34:35.145 --> 00:34:38.235 with chat GBTI downloaded that ICP or hold on. 810 00:34:38.235 --> 00:34:40.435 Is that what that's called? No. What's it called? Okay. 811 00:34:40.615 --> 00:34:43.435 My, my page just looks different now. 812 00:34:43.465 --> 00:34:46.115 Ever since I downloaded that, uh, plugin. 813 00:34:46.415 --> 00:34:49.645 Um, yeah, but that was off of one point. Oh, so 814 00:34:50.815 --> 00:34:53.645 Don't keep, yeah, ai, PRM, you can get rid of that. 815 00:34:53.645 --> 00:34:55.285 If you wanna get rid of it, send us a note. 816 00:34:55.285 --> 00:34:56.485 Well, I'd be happy to show you how to get rid of it. 817 00:34:56.825 --> 00:34:57.885 You keep it or get rid of. 818 00:34:57.985 --> 00:34:59.085 Is that good thing to have? 819 00:34:59.345 --> 00:35:02.405 Um, I like it. Okay. I like it. Some people hate it. 820 00:35:02.995 --> 00:35:05.285 It's totally up to you. I like it. 821 00:35:05.665 --> 00:35:06.725 So Dave, you don't like it? 822 00:35:07.645 --> 00:35:11.225 No, I, I like it 'cause I can steal other people's prompts 823 00:35:11.245 --> 00:35:14.245 and then make my own, you know what I mean? 824 00:35:14.245 --> 00:35:16.245 Because with A-I-P-R-M, you could actually get, 825 00:35:16.305 --> 00:35:18.765 you could view not to go down a rabbit hole, 826 00:35:18.765 --> 00:35:20.525 but you could view other people's prompts 827 00:35:21.265 --> 00:35:24.125 and then grab their prompts and then add 'em to your own 828 00:35:24.125 --> 00:35:25.685 and make your own kind of cool prompts. 829 00:35:26.265 --> 00:35:28.285 Um, there's a little, a little eye icon. 830 00:35:28.315 --> 00:35:29.885 Some people drives them absolutely nuts. 831 00:35:29.945 --> 00:35:32.725 And so Dave Dave's fricking awesome and he, he hates it. 832 00:35:32.725 --> 00:35:34.125 So it's totally up to you. It drives me 833 00:35:34.125 --> 00:35:35.125 Crazy. It's, 834 00:35:35.125 --> 00:35:36.565 yeah, yeah. Some people don't like, 835 00:35:38.015 --> 00:35:39.015 Thank you. 836 00:35:39.075 --> 00:35:40.915 Yeah, you bet. Right? 837 00:35:41.895 --> 00:35:45.275 Um, also some people use different browsers. 838 00:35:45.305 --> 00:35:46.635 Like, uh, I would open, 839 00:35:46.935 --> 00:35:49.595 if I had A-I-P-R-M in like Chrome extent, 840 00:35:49.915 --> 00:35:52.275 I would create two world accounts in Chrome 841 00:35:52.815 --> 00:35:55.715 and use A-I-P-R-M in one and not in the other. 842 00:35:56.295 --> 00:35:58.315 So that's, if you wanted to use it 843 00:35:58.375 --> 00:36:01.155 but wanted to have a clean version as well, you can do that. 844 00:36:02.485 --> 00:36:06.555 Alright, so you'll get the, uh, filters over here. 845 00:36:06.575 --> 00:36:09.475 You can browse through them. You can give feedback as well. 846 00:36:09.545 --> 00:36:13.115 Like, uh, I don't want 1 million, I want 3 million and up 847 00:36:13.535 --> 00:36:16.435 or any of the filters, you want to go back and change them. 848 00:36:16.575 --> 00:36:21.235 You can talk to Chad GPT In the interest of time, I will 849 00:36:21.935 --> 00:36:24.115 select whatever Chad GPT gave me. 850 00:36:24.675 --> 00:36:25.075 C level 851 00:36:25.735 --> 00:36:30.265 VP department. 852 00:36:30.285 --> 00:36:31.865 Was there a department? Let's see. 853 00:36:32.955 --> 00:36:36.575 Nope, no department 854 00:36:36.575 --> 00:36:38.975 because we are not targeting any specific 855 00:36:39.025 --> 00:36:40.295 department location. 856 00:36:40.795 --> 00:36:42.695 You can do country, city, state. 857 00:36:44.485 --> 00:36:46.525 I am gonna just go for United, 858 00:36:46.785 --> 00:36:51.305 United States, all of us. 859 00:36:52.005 --> 00:36:54.385 You can also narrow it down with zip codes. 860 00:36:54.385 --> 00:36:57.145 If you were targeting specific zip codes, you could do that. 861 00:36:58.025 --> 00:37:01.785 Keywords. Now, keywords I'll come to after industry. 862 00:37:01.885 --> 00:37:05.225 If you have very specific industry that you are looking for 863 00:37:06.255 --> 00:37:09.045 folks from, if Scott was here, Scott was going to 864 00:37:09.565 --> 00:37:10.845 probably choose automotive if we 865 00:37:10.845 --> 00:37:11.885 were going for that business. 866 00:37:12.865 --> 00:37:16.925 Um, but if you do not have your industry in here, 867 00:37:17.235 --> 00:37:18.805 then it goes into keywords. 868 00:37:19.505 --> 00:37:21.805 So there are, if there are specific keywords 869 00:37:21.835 --> 00:37:23.885 that your person uses, 870 00:37:24.155 --> 00:37:27.045 then you use keyword filter in there. 871 00:37:29.375 --> 00:37:30.505 Next up would be, 872 00:37:30.855 --> 00:37:35.545 oops, SIC code. 873 00:37:35.765 --> 00:37:38.145 Uh, these are codes, like if you want 874 00:37:38.145 --> 00:37:42.585 to drill down even further, be more specific if you are. 875 00:37:42.725 --> 00:37:46.345 Uh, now these are service, I believe SIC was called 876 00:37:46.365 --> 00:37:47.705 for service industry. 877 00:37:48.185 --> 00:37:49.185 Standardized, standardized 878 00:37:49.505 --> 00:37:50.665 industry code or something like that. 879 00:37:51.605 --> 00:37:54.585 And what that stands for essentially is come all companies 880 00:37:55.015 --> 00:37:56.425 have an SIC code. 881 00:37:57.165 --> 00:38:00.465 If you had like metal mining has like code 882 00:38:00.525 --> 00:38:01.785 10,000 or something like that. 883 00:38:02.365 --> 00:38:04.345 If you had specific SIC codes, 884 00:38:04.345 --> 00:38:06.865 you can also ask Chad GPT for SIC codes. 885 00:38:06.865 --> 00:38:09.865 You can put that here and it'll only find people in 886 00:38:10.185 --> 00:38:11.705 companies with that S IIC code. 887 00:38:13.785 --> 00:38:16.395 Then there's employee size. Let's see what chat. 888 00:38:16.555 --> 00:38:20.875 GPT said one to 50 million. So let's give that here. 889 00:38:21.815 --> 00:38:26.555 Oh, oh, that's revenue. One to 50 million. 890 00:38:30.955 --> 00:38:34.335 We will do that. Employee size, it'll auto select 891 00:38:34.335 --> 00:38:38.885 for us based on our revenue number Technologies is if you 892 00:38:38.885 --> 00:38:42.245 have your ideal customer using a specific technology, 893 00:38:42.385 --> 00:38:46.765 if you have an offering, for example, you offered something 894 00:38:46.785 --> 00:38:49.325 to businesses who only use Google Workspace 895 00:38:49.785 --> 00:38:53.285 or you offer something to people who only use uh, 896 00:38:53.765 --> 00:38:57.445 Microsoft Outlook, then you can name these technologies here 897 00:38:58.105 --> 00:39:01.125 and uh, it'll filter based on those results. 898 00:39:01.785 --> 00:39:04.725 The last one is kind of, um, I don't know if it's stroll, 899 00:39:04.785 --> 00:39:08.525 if you had an email campaign targeting specific names. 900 00:39:09.295 --> 00:39:11.405 Let's say you wanted to target all the John 901 00:39:11.405 --> 00:39:12.485 Smiths of the world. 902 00:39:12.745 --> 00:39:14.365 Hey John, if you are John Smith, 903 00:39:14.425 --> 00:39:16.645 we have a John Smith sales event going on. 904 00:39:17.545 --> 00:39:19.805 So if you wanted to do an email campaign like that, 905 00:39:19.985 --> 00:39:22.405 you can also filter by name 906 00:39:23.465 --> 00:39:25.045 and then you click on search 907 00:39:28.425 --> 00:39:30.215 after you are done filtering out. 908 00:39:30.715 --> 00:39:32.415 It gave us over 2 million results 909 00:39:32.415 --> 00:39:36.575 because our search was mostly broad, relatively broad. 910 00:39:36.595 --> 00:39:37.735 You can narrow it down. 911 00:39:39.115 --> 00:39:43.615 Now based on our data, it search for 2 million people. 912 00:39:44.155 --> 00:39:46.415 Now how do you get the information? 913 00:39:47.155 --> 00:39:48.615 Now you can click on find all, 914 00:39:48.635 --> 00:39:50.255 but I won't waste all the credits. 915 00:39:50.995 --> 00:39:55.575 Uh, you click on find and it'll give you not just one, 916 00:39:56.035 --> 00:39:57.295 but three different emails 917 00:39:58.115 --> 00:40:00.175 or two different based on how many are available. 918 00:40:00.955 --> 00:40:03.095 Two different emails, two different phone numbers. 919 00:40:03.785 --> 00:40:05.415 It'll give you more data. 920 00:40:05.545 --> 00:40:07.175 It'll search the entire web 921 00:40:07.555 --> 00:40:09.695 and look for information on that person. 922 00:40:09.865 --> 00:40:12.255 It'll also give you LinkedIn profiles. 923 00:40:12.755 --> 00:40:15.495 So if you were doing the LinkedIn DM outreach, 924 00:40:15.825 --> 00:40:18.295 which we teach in our programs, 925 00:40:18.885 --> 00:40:21.495 then you can also send them an email campaign 926 00:40:21.495 --> 00:40:22.655 and hit them up on LinkedIn. 927 00:40:23.115 --> 00:40:26.415 So that is another way you can use seamless.ai. 928 00:40:27.235 --> 00:40:29.415 And to save the lists, you have 929 00:40:29.415 --> 00:40:32.015 to select all and add the list. 930 00:40:32.165 --> 00:40:36.615 That is how you download the lists from, uh, seamless ai. 931 00:40:37.155 --> 00:40:38.975 Now with the mid-tier plan, 932 00:40:39.035 --> 00:40:41.335 you get thousand credits every single day. 933 00:40:42.035 --> 00:40:46.415 So you can scrape up to 30,000 emails a month, 934 00:40:46.945 --> 00:40:49.175 which is healthy. 935 00:40:49.775 --> 00:40:51.175 I would say it's, uh, really healthy. 936 00:40:51.875 --> 00:40:53.655 So you can scrape a lot of emails. 937 00:40:53.755 --> 00:40:55.375 So if you are on the Midtier plan. 938 00:40:55.555 --> 00:40:59.135 Now one thing on pricing is seamless ai. 939 00:40:59.355 --> 00:41:02.725 Let me now, will I be able 940 00:41:02.725 --> 00:41:05.055 to got ai? 941 00:41:05.955 --> 00:41:08.135 Let see, let's see. Uh, there you go. 942 00:41:09.695 --> 00:41:11.315 And now there is a free version. 943 00:41:12.685 --> 00:41:14.415 This is not daily, this is monthly. 944 00:41:15.715 --> 00:41:18.215 Uh, as of when I tested it. 945 00:41:18.915 --> 00:41:21.935 Now in the pro version, you will get daily refresh credit. 946 00:41:21.995 --> 00:41:23.735 You have to contact sales to get that. 947 00:41:24.115 --> 00:41:27.975 It, uh, lies somewhere between a hundred to $200 a month 948 00:41:27.995 --> 00:41:30.535 and you get up to 30,000 emails a month 949 00:41:31.375 --> 00:41:32.375 thousand every single day. 950 00:41:32.475 --> 00:41:35.205 So you have to go and scrape emails every single day. 951 00:41:35.205 --> 00:41:37.085 That is one way to do it. 952 00:41:37.105 --> 00:41:40.965 So you get the latest and greatest emails in Seamless ai. 953 00:41:41.235 --> 00:41:43.125 It's the, the, the quality 954 00:41:43.185 --> 00:41:45.925 of the lists are pretty good from in our experience. 955 00:41:46.065 --> 00:41:48.605 So you can obviously give it a try as 956 00:41:48.605 --> 00:41:49.605 Well as phone numbers. 957 00:41:50.465 --> 00:41:53.165 That's right. That's right. Also gives you phone numbers. 958 00:41:54.225 --> 00:41:56.525 As you can see over here, it gives you phone numbers, 959 00:41:57.085 --> 00:42:00.045 LinkedIn profile, company name, sometimes even address. 960 00:42:00.185 --> 00:42:01.765 So if you were doing a direct mail 961 00:42:02.125 --> 00:42:03.285 campaign, you can also do that. 962 00:42:04.225 --> 00:42:06.365 Malena, by the way, for, for you guys at foremost, 963 00:42:06.485 --> 00:42:09.085 I know you guys are looking at, uh, the Dream 100 strategy, 964 00:42:09.135 --> 00:42:12.285 which is finding those a hundred just ideal, super, 965 00:42:12.285 --> 00:42:13.525 super ideal customers. 966 00:42:13.865 --> 00:42:16.925 You could then also grab email addresses and phone numbers. 967 00:42:17.225 --> 00:42:18.325 So you'd hit 'em a few ways. 968 00:42:18.525 --> 00:42:20.085 'cause what Ani is doing with foremost, 969 00:42:20.575 --> 00:42:22.205 she's gonna be identifying a hundred 970 00:42:22.465 --> 00:42:23.925 of the juiciest customers 971 00:42:24.185 --> 00:42:25.765 and basically directing all 972 00:42:25.765 --> 00:42:27.845 of their marketing efforts on these customers. 973 00:42:27.845 --> 00:42:28.965 If they get like two 974 00:42:29.305 --> 00:42:31.005 or three of these a hundred customers, 975 00:42:31.145 --> 00:42:32.605 it would be a game changer for them. 976 00:42:32.985 --> 00:42:34.805 So they're zeroing in on a hundred 977 00:42:34.995 --> 00:42:37.285 what they call Dream 100 customers. 978 00:42:37.505 --> 00:42:39.445 And they're gonna be going after them with direct mail, 979 00:42:39.515 --> 00:42:41.005 some, some, um, direct mail, 980 00:42:41.005 --> 00:42:42.325 some really high value direct mail, 981 00:42:42.465 --> 00:42:44.485 and then following up with some phone calls and some emails. 982 00:42:47.005 --> 00:42:50.215 Awesome. So that is how you get lists, 983 00:42:50.475 --> 00:42:53.815 scrape lists from seamless.ai. Now if you do that, 984 00:42:53.815 --> 00:42:54.895 Any, any questions on Seamless 985 00:42:54.895 --> 00:42:56.055 by the way, before we move on? 986 00:42:56.075 --> 00:42:58.375 Any questions on Seamless, what you just saw? 987 00:42:59.125 --> 00:43:00.695 Well, well I'd like to ask what 988 00:43:00.695 --> 00:43:03.415 what you think is best practice regarding hitting people 989 00:43:04.365 --> 00:43:06.935 with phone or message if you can. 990 00:43:07.595 --> 00:43:09.215 Um, you know, unsolicited. 991 00:43:10.305 --> 00:43:11.485 Ah, great, great question. 992 00:43:12.465 --> 00:43:14.285 Uh, do you wanna, do you wanna take on that first rha? 993 00:43:15.155 --> 00:43:19.245 Sure. I would say go with email only and, 994 00:43:19.345 --> 00:43:20.405 and LinkedIn perhaps. 995 00:43:20.715 --> 00:43:21.925 Yeah, do not do phone 996 00:43:21.925 --> 00:43:25.725 because there are stricter laws with uh, phone. 997 00:43:25.865 --> 00:43:27.005 Now that's a gray area. 998 00:43:27.305 --> 00:43:29.205 I'm not saying you should do or not do, 999 00:43:29.785 --> 00:43:33.525 but, uh, you get the phone numbers for text campaigns, 1000 00:43:33.525 --> 00:43:38.245 however, they have not, uh, opted into your text campaigns. 1001 00:43:38.265 --> 00:43:40.765 So maybe the, it would be email first. 1002 00:43:40.945 --> 00:43:44.685 Get them to opt in and then you can send them Yeah. 1003 00:43:44.845 --> 00:43:45.925 A take campaigns. 1004 00:43:46.325 --> 00:43:49.045 I also think, I also think, like when I think of phone, I, 1005 00:43:49.165 --> 00:43:50.285 I would agree with Reha, 1006 00:43:50.805 --> 00:43:52.925 absolutely avoid texting unsolicited. 1007 00:43:53.505 --> 00:43:56.125 Um, I do know of at least one company that got hit 1008 00:43:56.155 --> 00:44:00.445 with a big, big, big lawsuit where you had, they had a, uh, 1009 00:44:00.545 --> 00:44:03.445 an opportunistic attorney on one of the, on one of the lists 1010 00:44:03.985 --> 00:44:06.605 who then went after them with an unsolicited text. 1011 00:44:06.605 --> 00:44:08.805 So I'd be, I'd be aware of an unsolicited text. 1012 00:44:08.955 --> 00:44:10.765 Same thing with the unsolicited AI Voice. 1013 00:44:12.295 --> 00:44:13.445 Voice, yeah. That, yeah, 1014 00:44:13.445 --> 00:44:16.205 I think it makes sense once they've opted in then per into 1015 00:44:16.205 --> 00:44:18.805 an email, let's say maybe you would reach out 1016 00:44:18.805 --> 00:44:20.245 then. Uh, yeah. Okay. 1017 00:44:20.585 --> 00:44:23.365 But, but, but regular voice call I think is, I, 1018 00:44:23.485 --> 00:44:26.605 I fundamentally think is a different thing when it's a B2B 1019 00:44:26.845 --> 00:44:29.365 business and have sent them a direct mail package following 1020 00:44:29.365 --> 00:44:31.485 up, we've never seemed to have, uh, an issue with that. 1021 00:44:31.485 --> 00:44:33.045 Yeah. What is a smaller quantity too, 1022 00:44:33.045 --> 00:44:34.325 like on the Dream 100 strategy? 1023 00:44:34.395 --> 00:44:35.395 Yeah. 1024 00:44:35.765 --> 00:44:38.865 Hey, just real quick, uh, on the email scraping point 1025 00:44:38.865 --> 00:44:43.105 of view, be mindful of the amount of emails that you scrape 1026 00:44:43.165 --> 00:44:46.305 and then try to load into whatever email broadcast tool 1027 00:44:46.305 --> 00:44:47.705 you're doing, whether it's a MailChimp 1028 00:44:47.705 --> 00:44:48.785 or high level or whatever. 1029 00:44:48.935 --> 00:44:50.985 Because technically speaking, 1030 00:44:51.035 --> 00:44:54.265 those emails are not opt-in emails, right? 1031 00:44:54.805 --> 00:44:58.585 And so something like a MailChimp may ding you, oh, 1032 00:44:58.585 --> 00:45:01.985 you're trying to throw in 5,000 emails at one time, right? 1033 00:45:02.325 --> 00:45:03.585 So one 1034 00:45:03.585 --> 00:45:06.865 of the workarounds is load like a hundred at a time, right? 1035 00:45:07.145 --> 00:45:08.625 I think that might be the next thing you're gonna be 1036 00:45:08.625 --> 00:45:10.185 showing reha is how to warm up a list. 1037 00:45:11.045 --> 00:45:13.095 Yeah. Uh, warm up of emails. 1038 00:45:13.195 --> 00:45:15.575 That's the tech that's in the tech part. I'll come to it. 1039 00:45:15.845 --> 00:45:18.255 Okay. But great. Very, you're right on the money, Michael. 1040 00:45:19.465 --> 00:45:21.585 Excellent. Dave, did you have a question? That, 1041 00:45:21.585 --> 00:45:23.025 That, that's my question. How to warm it up? 1042 00:45:23.445 --> 00:45:25.225 All right, great. That's key. 1043 00:45:27.415 --> 00:45:30.505 Awesome. Alright, we'll come to that 1044 00:45:31.285 --> 00:45:34.985 at the end when we talk about tech tech Secret number two is 1045 00:45:34.985 --> 00:45:39.495 offer, offer the number one email mistake in email marketing 1046 00:45:39.715 --> 00:45:43.295 as usually not having a clear offer or a CTA as you want. 1047 00:45:43.365 --> 00:45:44.855 What do you want them to do? Some people 1048 00:45:44.885 --> 00:45:46.095 just say, buy my product 1049 00:45:47.475 --> 00:45:49.375 Or schedule a call or something. 1050 00:45:49.375 --> 00:45:50.375 You know, 1051 00:45:50.715 --> 00:45:51.935 It doesn't work that way. 1052 00:45:52.515 --> 00:45:53.855 But we have designed a prompt 1053 00:45:53.955 --> 00:45:55.975 for you which will help solve for that. 1054 00:45:56.605 --> 00:45:59.095 It's called, uh, with an amazing picture on the right, 1055 00:45:59.365 --> 00:46:01.495 it's called the Grand Slam Offer Builder Prompt, 1056 00:46:02.745 --> 00:46:04.445 and it's by Alex Zi. 1057 00:46:04.505 --> 00:46:06.565 Uh, if you don't know the person on the right 1058 00:46:07.665 --> 00:46:09.925 and you can find that prompt by going 1059 00:46:10.025 --> 00:46:14.925 to x 100 dot scott ham.com/prompts. 1060 00:46:15.735 --> 00:46:17.915 If you go to this page, uh, Yuki, 1061 00:46:17.915 --> 00:46:20.115 if you can rub the link in the section 1062 00:46:23.385 --> 00:46:27.245 and if you scroll down, well this, this, 1063 00:46:27.395 --> 00:46:30.845 this list has gone intense because yeah, so many things. 1064 00:46:31.905 --> 00:46:35.355 Alright, so you'll find under bonus prompts, 1065 00:46:35.465 --> 00:46:38.355 it's prompt number two grand slam offer builder. 1066 00:46:38.775 --> 00:46:40.155 You can copy this prompt 1067 00:46:41.705 --> 00:46:44.765 And notice when it says you already have my ICP top 1068 00:46:44.965 --> 00:46:46.325 objections, core problems, 1069 00:46:46.325 --> 00:46:47.805 or core messaging from previous steps. 1070 00:46:48.185 --> 00:46:50.045 So ideally, like say Matthew and the, 1071 00:46:50.045 --> 00:46:51.365 and the rest of you folks are just going 1072 00:46:51.365 --> 00:46:54.085 through bootcamp 2.0, this is fantastic. 1073 00:46:54.235 --> 00:46:56.165 Once you've identified your ideal customer per, 1074 00:46:56.225 --> 00:46:58.925 and it's all in like day two, so do day two, 1075 00:46:58.925 --> 00:47:00.205 that's your strategy sprint 1076 00:47:00.545 --> 00:47:01.725 and then you could start using this. 1077 00:47:01.925 --> 00:47:04.645 I wouldn't do these until you're really clear on 1078 00:47:04.645 --> 00:47:06.965 who you're actually targeting and what their objections are. 1079 00:47:07.145 --> 00:47:08.805 And even, even maybe it's day two 1080 00:47:08.805 --> 00:47:10.405 or day three, which is your core messaging, 1081 00:47:10.745 --> 00:47:11.885 but get through those things and 1082 00:47:11.885 --> 00:47:12.925 then you can start using these things. 1083 00:47:14.715 --> 00:47:19.095 That's right. So you'll copy this, go over to 1084 00:47:19.885 --> 00:47:23.015 your GPT where it has all the information. 1085 00:47:23.195 --> 00:47:26.015 In our case, we have built an entire GPT 1086 00:47:26.035 --> 00:47:28.135 for email copywriting for our client, 1087 00:47:28.715 --> 00:47:30.405 and I'm going to drop it in here. 1088 00:47:31.185 --> 00:47:33.885 Now, if you have very specific offer in mind, 1089 00:47:33.935 --> 00:47:35.765 let's say you want to call them to a webinar 1090 00:47:36.225 --> 00:47:40.245 or you want to call them to a event, you can write down, 1091 00:47:40.255 --> 00:47:41.445 write it down over here. 1092 00:47:41.835 --> 00:47:45.405 However, I am going to paste this as is 1093 00:47:48.335 --> 00:47:50.025 Like, if you don't know what a, 1094 00:47:50.185 --> 00:47:52.505 a really good offer should be or could be, 1095 00:47:52.925 --> 00:47:55.545 and if you already do have an offer like Reha saying, well, 1096 00:47:55.545 --> 00:47:56.745 I've already got a, a webinar 1097 00:47:57.045 --> 00:47:59.465 or a strategy call, I just need a good name for it 1098 00:47:59.465 --> 00:48:01.585 and really stack value on that strategy call, 1099 00:48:01.585 --> 00:48:02.985 then you can lean, lean into that. 1100 00:48:12.055 --> 00:48:15.035 So it picked up on our, uh, mean offer, 1101 00:48:15.205 --> 00:48:17.515 which is founders exit accelerator, 1102 00:48:18.615 --> 00:48:21.755 and then it builds out an offer stack for them. 1103 00:48:21.895 --> 00:48:24.675 Now I'm going to say if I wanted to do a webinar, 1104 00:48:24.945 --> 00:48:28.875 because in a, in a, if you have done the lead magnet prompt, 1105 00:48:29.335 --> 00:48:32.395 you can, it'll have the information of your lead magnet. 1106 00:48:32.575 --> 00:48:37.115 So I will say tie it in with my Indeed magnet, 1107 00:48:37.845 --> 00:48:40.005 which is the webinar. 1108 00:48:40.955 --> 00:48:42.655 And then after, after we do this helt, 1109 00:48:42.655 --> 00:48:44.015 let's go back to the prompt itself. 1110 00:48:44.135 --> 00:48:45.935 'cause I want everybody to understand sort of the mechanics 1111 00:48:45.935 --> 00:48:47.815 of the prompt and they'll be able to use it I think, 1112 00:48:48.155 --> 00:48:49.615 uh, a little bit more effectively. 1113 00:48:51.455 --> 00:48:54.335 In fact, I will 1114 00:48:56.545 --> 00:48:57.645 go right, okay, yeah, 1115 00:48:59.155 --> 00:49:03.915 Take a look at this really fast is, um, every great offer, 1116 00:49:06.895 --> 00:49:11.205 every great offer has to offer your ideal customer simple, 1117 00:49:11.575 --> 00:49:13.205 clear, irresistible value. 1118 00:49:14.205 --> 00:49:17.345 If we can't tell them what's in it for them simply 1119 00:49:17.445 --> 00:49:19.945 and clearly with no confusion, 1120 00:49:20.175 --> 00:49:21.585 then they're not gonna take action 1121 00:49:21.605 --> 00:49:22.985 on whatever it is that you want. 1122 00:49:23.485 --> 00:49:26.465 And so many people, including myself, I'll rush the offer 1123 00:49:26.925 --> 00:49:28.025 or I won't make it clear, 1124 00:49:28.805 --> 00:49:31.705 or I'll be kind of shy about making the offer. 1125 00:49:32.365 --> 00:49:33.945 And none of those things work. 1126 00:49:34.335 --> 00:49:36.585 Only when you make it very clear and very specific 1127 00:49:36.585 --> 00:49:38.025 and make it obvious, it's gotta be 1128 00:49:38.025 --> 00:49:39.505 so obvious it hits you right in the head. 1129 00:49:40.125 --> 00:49:41.305 And that's what this does. 1130 00:49:41.645 --> 00:49:44.065 So step five where it says the Grand Slam offer Alex 1131 00:49:44.125 --> 00:49:46.625 or Moey style, it paints a dream outcome 1132 00:49:47.205 --> 00:49:50.625 and it's going to, it's gonna list out the dream outcome 1133 00:49:50.625 --> 00:49:51.785 that your client wants. 1134 00:49:52.205 --> 00:49:55.385 And your dream outcome, uh, for a client isn't sometimes 1135 00:49:55.385 --> 00:49:56.665 what you might think it is, 1136 00:49:57.175 --> 00:49:59.425 it's gonna say it in a very simple way. 1137 00:49:59.615 --> 00:50:01.865 It's gonna pay to paint a dream outcome that's important 1138 00:50:01.865 --> 00:50:03.745 to them, not necessarily important to you, 1139 00:50:03.895 --> 00:50:05.025 it's still gonna match your product 1140 00:50:05.025 --> 00:50:06.225 and service up to their dream outcome, 1141 00:50:06.225 --> 00:50:07.425 but it'll state their dream outcome. 1142 00:50:08.035 --> 00:50:10.505 It'll state their limiting beliefs, it'll state some how 1143 00:50:10.505 --> 00:50:12.585 to solutions, how to solve those problems 1144 00:50:13.085 --> 00:50:14.705 and how to solve those limiting beliefs 1145 00:50:14.705 --> 00:50:16.385 and why those limiting beliefs are understandable. 1146 00:50:16.565 --> 00:50:17.745 But don't worry about 'em 1147 00:50:18.045 --> 00:50:20.185 and then it'll give you vehicles on how to solve 'em. 1148 00:50:20.525 --> 00:50:22.585 And it's fantastic. And you could even use this 1149 00:50:22.585 --> 00:50:23.665 right now while we're on the call. 1150 00:50:24.295 --> 00:50:27.025 Grab it and copy and paste it right now on the call. 1151 00:50:27.185 --> 00:50:30.125 So we could actually do some live coaching right 1152 00:50:30.125 --> 00:50:31.205 now at the end of this call. 1153 00:50:31.645 --> 00:50:33.565 'cause I know Elle's gonna give you an exercise. 1154 00:50:33.785 --> 00:50:36.885 But in the few minutes, grab that, grab that prompt, go 1155 00:50:36.885 --> 00:50:38.205 to the link, grab it. 1156 00:50:38.465 --> 00:50:40.125 If you've got an ICP anywhere, 1157 00:50:40.255 --> 00:50:41.405 don't wait for it to be perfect. 1158 00:50:41.885 --> 00:50:44.085 I wanna get you an experience using this right now. 1159 00:50:44.985 --> 00:50:48.045 Go to something in your chat, GBT, copy 1160 00:50:48.105 --> 00:50:52.165 and paste this in the same thread of your ICP. 1161 00:50:52.705 --> 00:50:54.565 And then, and then you'll get an experience of this, 1162 00:50:54.565 --> 00:50:57.045 how it'll paint a picture of a dream outcome for 1163 00:50:57.045 --> 00:50:59.045 that ICP, that ideal customer. 1164 00:50:59.455 --> 00:51:01.565 It'll share some of their limiting beliefs, the how 1165 00:51:01.565 --> 00:51:04.165 to solutions and then it won't be perfect, perfect. 1166 00:51:04.185 --> 00:51:06.445 You'll still need to figure out a couple 1167 00:51:06.445 --> 00:51:07.525 of details about it, 1168 00:51:07.745 --> 00:51:09.845 but it's gonna give you great ideas on how 1169 00:51:09.845 --> 00:51:11.445 to make a dream offer for these guys 1170 00:51:11.665 --> 00:51:13.925 or those gals, whoever's your dream customer. 1171 00:51:14.465 --> 00:51:16.405 And then you can figure it out. So don't think it's gonna be 1172 00:51:16.405 --> 00:51:20.765 perfect, but it's gonna give you a first draft of 1173 00:51:21.595 --> 00:51:24.205 what the dream outcome is, what the limiting beliefs are, 1174 00:51:24.225 --> 00:51:26.605 the how to solutions that you've created for them, 1175 00:51:27.305 --> 00:51:29.365 and let's go through it with a few people that are willing 1176 00:51:29.365 --> 00:51:30.845 to volunteer and share that with us. 1177 00:51:31.665 --> 00:51:33.925 Um, so if there's a couple volunteers, we'll do 1178 00:51:33.925 --> 00:51:36.485 that at the end, but take action, do this right now 1179 00:51:36.505 --> 00:51:37.765 so we can get at least one person 1180 00:51:37.825 --> 00:51:39.645 or two people to respond to that. 1181 00:51:39.885 --> 00:51:41.405 I see Matthew, it looks like you guys are 1182 00:51:41.405 --> 00:51:42.485 doing it, so excellent. 1183 00:51:42.485 --> 00:51:44.165 We'll come back to you guys if you can do it. 1184 00:51:44.585 --> 00:51:46.645 If anybody's got an ICP or Will 1185 00:51:46.645 --> 00:51:49.045 or whoever could be a first draft on this thing. 1186 00:51:49.195 --> 00:51:51.485 Alright, keep, keep going rha, I just want 'em to see 1187 00:51:51.825 --> 00:51:53.965 how this does it, how it starts to stack the value. 1188 00:51:57.235 --> 00:52:00.375 So in our case, it uh, came up with a workshop, 1189 00:52:00.545 --> 00:52:03.935 which was a lead magnet, a a webinar so to say, 1190 00:52:04.505 --> 00:52:06.215 which is there's a big promise 1191 00:52:06.875 --> 00:52:10.655 and then there's an offer stack exited in a score valuation 1192 00:52:10.675 --> 00:52:12.135 review, $5,000. 1193 00:52:12.305 --> 00:52:16.215 It'll build up the value and it'll give a total value. 1194 00:52:16.835 --> 00:52:19.295 And what we are doing instead, then we are giving them, 1195 00:52:19.595 --> 00:52:24.175 we are giving 25 founders this thing away for free 1196 00:52:25.275 --> 00:52:26.855 25 businesses only. 1197 00:52:26.955 --> 00:52:30.295 So this is, this is the core offer that it came up with. 1198 00:52:30.435 --> 00:52:34.255 Now we can go back to it, tweak the offer if we want to, 1199 00:52:34.835 --> 00:52:37.175 or in the interest of time, I'm going to go ahead 1200 00:52:37.175 --> 00:52:41.015 with this offer, but any questions on the offer. 1201 00:52:41.395 --> 00:52:42.615 The offer is basically, 1202 00:52:42.915 --> 00:52:44.895 if you remember the lead magnet prompt, 1203 00:52:45.235 --> 00:52:47.495 if you have used the lead magnet prompt above, 1204 00:52:47.605 --> 00:52:50.175 this prompt is going to pick up on that lead magnet 1205 00:52:51.035 --> 00:52:55.135 and give you the output of how you should phrase 1206 00:52:55.135 --> 00:52:59.415 that lead magnet achievement of the, the achievement 1207 00:52:59.415 --> 00:53:02.415 of the dream outcome, the offer value as to 1208 00:53:02.415 --> 00:53:03.775 what all you are giving them. 1209 00:53:04.395 --> 00:53:06.695 And alright, take this lead magnet right now, 1210 00:53:06.725 --> 00:53:07.815 give us the information. 1211 00:53:07.835 --> 00:53:09.375 So this is a free value add. 1212 00:53:09.375 --> 00:53:11.855 This is how you design the offer for the lead magnet. 1213 00:53:12.675 --> 00:53:15.055 And by the way, just to give it super simple context 1214 00:53:15.055 --> 00:53:18.295 that everyone on this call to understand, I wanted 1215 00:53:18.295 --> 00:53:20.895 to do a strategy call, a free strategy call 1216 00:53:21.105 --> 00:53:22.455 after I did workshops. 1217 00:53:22.995 --> 00:53:24.175 So I do these workshops 1218 00:53:24.315 --> 00:53:26.805 and then I was like, I wanna offer massive value for people 1219 00:53:26.835 --> 00:53:28.085 that are interested 1220 00:53:28.085 --> 00:53:30.805 after I do a workshop to take the next step. 1221 00:53:31.485 --> 00:53:35.325 I did this, I did the same copy paste prompt, 1222 00:53:35.865 --> 00:53:37.805 and it came up with, well, if somebody just sat 1223 00:53:37.805 --> 00:53:39.925 through an hour workshop or two hour workshop with me, 1224 00:53:40.155 --> 00:53:42.685 then wouldn't it be cool to give them a hundred, 1225 00:53:42.805 --> 00:53:44.845 a x 100 marketing plan 1226 00:53:45.185 --> 00:53:47.805 to make some recommendations on some tool stacks for them 1227 00:53:48.025 --> 00:53:51.765 to help them refine, uh, the 10 day, you know, 1228 00:53:51.765 --> 00:53:53.485 their ICP and their core messaging. 1229 00:53:53.485 --> 00:53:54.725 And it gave me this whole stack. 1230 00:53:54.965 --> 00:53:56.125 I basically tweaked this 1231 00:53:56.505 --> 00:53:58.845 and I made this my offer at the end of my workshop. 1232 00:53:59.425 --> 00:54:02.565 And it works really, really well. It serves three purposes. 1233 00:54:02.625 --> 00:54:04.205 One, it gives somebody a next step. 1234 00:54:04.985 --> 00:54:07.245 Two, it's super simple, super understandable, 1235 00:54:07.495 --> 00:54:08.605 super relevant to them. 1236 00:54:09.105 --> 00:54:10.885 And third, it adds massive value. 1237 00:54:10.945 --> 00:54:13.165 So if at the end of that call somebody's interested, 1238 00:54:13.165 --> 00:54:15.205 then they tend to say, all right, let's go ahead 1239 00:54:15.205 --> 00:54:16.685 and let's do this course in the coaching program. 1240 00:54:16.885 --> 00:54:19.525 I get it. That's what you want to do to, for your program 1241 00:54:20.065 --> 00:54:22.085 or for whatever you're offering, uh, your product 1242 00:54:22.105 --> 00:54:24.605 or service is that that's how you tie it in, 1243 00:54:25.235 --> 00:54:28.845 it's like a next step for an email campaign 1244 00:54:29.085 --> 00:54:30.165 specifically is what we're doing today. 1245 00:54:30.905 --> 00:54:35.745 Any questions on this? Okay. Okay. 1246 00:54:37.905 --> 00:54:39.035 Alright. Gimme 1247 00:54:39.115 --> 00:54:40.875 A thumbs up if you're interested in testing this 1248 00:54:40.895 --> 00:54:42.715 and being, uh, doing like a, a follow up. 1249 00:54:42.715 --> 00:54:44.515 Michael, you're good, Dave, you're good. Okay, good. 1250 00:54:44.895 --> 00:54:46.755 And we'll do it at the end. Send is good. 1251 00:54:48.315 --> 00:54:50.845 Alright, so you now have a Grand Slam offer. 1252 00:54:51.705 --> 00:54:52.805 Now we'll go to creative. 1253 00:54:55.425 --> 00:54:56.825 Creative is what makes 1254 00:54:56.925 --> 00:54:58.625 or breaks the email campaign 1255 00:54:59.445 --> 00:55:01.785 if the other two pieces are in place. 1256 00:55:02.835 --> 00:55:04.945 Offer is obviously, like Scott mentioned, 1257 00:55:04.965 --> 00:55:06.745 you can have the best creative in the world. 1258 00:55:06.805 --> 00:55:10.065 If your offer is not valuable, it's not going to work out. 1259 00:55:10.965 --> 00:55:13.105 But at, if you have your list sorted, 1260 00:55:13.125 --> 00:55:16.905 if you have your offer, a really irresistible offer, 1261 00:55:16.905 --> 00:55:18.425 then creative is what makes 1262 00:55:18.565 --> 00:55:20.825 or breaks the email campaign for you. 1263 00:55:22.015 --> 00:55:25.395 Uh, well, most people send sales pictures on cold emails. 1264 00:55:25.585 --> 00:55:27.715 That is a recipe for disaster. 1265 00:55:28.345 --> 00:55:31.755 Sometimes people will straight up report you as spam 1266 00:55:31.895 --> 00:55:34.555 and you will never be able to send email campaigns. 1267 00:55:34.555 --> 00:55:38.155 You'll have to get a fresh domain, fresh email start over. 1268 00:55:39.135 --> 00:55:44.115 So, and some people send like, well designed absolutely 1269 00:55:44.635 --> 00:55:49.595 pristine HTML emails with banners, images, videos all over. 1270 00:55:50.745 --> 00:55:52.315 That also doesn't work 1271 00:55:52.585 --> 00:55:55.115 because, well, that is, 1272 00:55:55.455 --> 00:55:58.075 you can read the word on the screen for email health. 1273 00:55:58.345 --> 00:56:01.035 That will totally destroy your email health 1274 00:56:01.465 --> 00:56:04.315 because it's absolutely not recommended 1275 00:56:04.415 --> 00:56:06.515 to send any links altogether 1276 00:56:07.695 --> 00:56:09.555 in your cold email campaigns, 1277 00:56:09.555 --> 00:56:13.075 because these days the email providers are so strict, 1278 00:56:13.075 --> 00:56:15.795 if they see any link in your email campaign, 1279 00:56:16.265 --> 00:56:18.115 they will straight up send you to spam. 1280 00:56:18.855 --> 00:56:20.755 So even if you do everything right, 1281 00:56:21.455 --> 00:56:25.005 if it's a cold email campaign, do not include links, images, 1282 00:56:25.065 --> 00:56:28.405 videos in the first email if it's a warm list, if you, 1283 00:56:28.465 --> 00:56:30.125 if they have opted into marketing, 1284 00:56:30.125 --> 00:56:32.565 they have received some emails from you previously, 1285 00:56:32.565 --> 00:56:35.485 then you can send out emails of that nature. 1286 00:56:36.995 --> 00:56:38.945 There is only a few ways to get a response 1287 00:56:38.945 --> 00:56:39.945 through cold emails. 1288 00:56:40.365 --> 00:56:42.625 One of them is adding value, like we have, 1289 00:56:43.015 --> 00:56:44.425 like Scott was mentioning, 1290 00:56:45.325 --> 00:56:47.985 and as you saw, what we have been building towards 1291 00:56:48.135 --> 00:56:52.105 through the offer, we are adding massive value for free, uh, 1292 00:56:52.575 --> 00:56:54.265 through the offer builder prompt. 1293 00:56:54.485 --> 00:56:57.605 So you may ask, well, I don't know how 1294 00:56:57.605 --> 00:56:59.085 to write emails like that. 1295 00:56:59.355 --> 00:57:01.405 Well, we have a prompt for you 1296 00:57:01.825 --> 00:57:03.925 and also a template library for you. 1297 00:57:03.985 --> 00:57:06.525 So we have a prompt and a template library. 1298 00:57:07.235 --> 00:57:08.445 Here are the templates. 1299 00:57:08.635 --> 00:57:11.165 This is available for free for everybody. 1300 00:57:11.715 --> 00:57:15.165 It's from LEM List. I will drop the link in the chat. 1301 00:57:17.855 --> 00:57:21.355 And this, based on what you're doing, this has a lot 1302 00:57:21.355 --> 00:57:22.915 of different templates in there. 1303 00:57:23.415 --> 00:57:24.715 And you can see the results 1304 00:57:24.745 --> 00:57:27.715 that these templates have gotten in the past. 1305 00:57:28.455 --> 00:57:30.675 If you wanted to get guests for your podcast, 1306 00:57:31.095 --> 00:57:33.875 if you wanted sponsorship agreements, if you, uh, 1307 00:57:33.875 --> 00:57:36.635 with influencers, I don't know what this means. 1308 00:57:36.635 --> 00:57:40.475 It's in Spanish, uh, book meetings during physical events. 1309 00:57:40.625 --> 00:57:44.225 This is one get back links for SEO. 1310 00:57:44.765 --> 00:57:45.945 Uh, so there's tons 1311 00:57:45.965 --> 00:57:49.985 and tons of email campaigns with great, great results. 1312 00:57:49.985 --> 00:57:53.985 Some of them have like 90% open rate and so on and so forth. 1313 00:57:54.445 --> 00:57:57.065 Let me open up one of them just as a reference 1314 00:58:07.205 --> 00:58:08.305 And we'll see the email. 1315 00:58:09.365 --> 00:58:11.065 And you'll see this is a very plain, 1316 00:58:11.335 --> 00:58:16.105 it's a plain text email, no fancy images, no links usually. 1317 00:58:17.405 --> 00:58:19.825 Uh, and if your email health is good, 1318 00:58:19.825 --> 00:58:22.785 you can actually start including lists, uh, links. 1319 00:58:23.405 --> 00:58:25.905 But you'll see it's plain text. It's very, very fancy. 1320 00:58:26.055 --> 00:58:30.625 There's no real images, links, just plain text. 1321 00:58:31.505 --> 00:58:34.545 Remember the keyword. All the email providers will let you 1322 00:58:34.545 --> 00:58:36.025 send plain text emails, 1323 00:58:37.215 --> 00:58:41.145 send plain text emails in code plain code email outreaches. 1324 00:58:42.485 --> 00:58:44.385 So this is, these are templates. 1325 00:58:44.405 --> 00:58:46.185 Now, how can you use this template? 1326 00:58:46.345 --> 00:58:48.585 I can, I'll come there, come to that in just a second. 1327 00:58:49.725 --> 00:58:52.265 And this is the prompt that we are going to use today, 1328 00:58:52.265 --> 00:58:54.385 which is the X 100 email prompt. 1329 00:58:54.875 --> 00:58:58.215 Again, you can visit the prompts page, we'll go 1330 00:58:58.215 --> 00:58:59.215 to bonus prompts. 1331 00:59:01.815 --> 00:59:05.805 There we go. And in the X one, 1332 00:59:05.805 --> 00:59:07.925 you'll find the X 100 email prompt. 1333 00:59:08.225 --> 00:59:11.925 You can copy this prompt, you can go back to chat GPT 1334 00:59:13.805 --> 00:59:15.945 and drop the prompt in. 1335 00:59:16.645 --> 00:59:19.625 Now, if you wanted to be very specific 1336 00:59:19.625 --> 00:59:22.525 with your email campaign, you, you wanted to use one 1337 00:59:22.525 --> 00:59:26.955 of the templates, you can go back to the templates, 1338 00:59:27.665 --> 00:59:29.115 copy the entire template, 1339 00:59:31.695 --> 00:59:35.985 drop it in here saying please use the template 1340 00:59:37.115 --> 00:59:40.195 below as model of success. 1341 00:59:41.995 --> 00:59:46.405 What this will do is it'll follow the lingo 1342 00:59:46.405 --> 00:59:49.165 of the best practice that you have found, the template 1343 00:59:49.165 --> 00:59:52.045 that you like and will create emails like that. 1344 00:59:52.895 --> 00:59:54.835 But we are not going to use anything. 1345 00:59:55.655 --> 00:59:58.415 We will ask people 1346 00:59:59.985 --> 01:00:03.635 for a reply as the CT 1347 01:00:04.585 --> 01:00:05.585 And, and reha. I 1348 01:00:05.585 --> 01:00:07.245 wanna make sure I'm answering this que uh, 1349 01:00:07.525 --> 01:00:09.325 question correctly on our cold emails. 1350 01:00:10.765 --> 01:00:12.565 I don't think we do offer links. 1351 01:00:12.565 --> 01:00:14.925 Our first cold email, like when we did the stuff for, um, 1352 01:00:15.635 --> 01:00:20.245 like the four gm, Chrysler, gm, all those, uh, I was saying, 1353 01:00:20.435 --> 01:00:22.205 well, and we'll come to this in a second, Matthew, 1354 01:00:22.225 --> 01:00:24.245 but we just said reply and we'll send you X. 1355 01:00:24.245 --> 01:00:26.605 So there was no link. I didn't have a link to my website 1356 01:00:26.605 --> 01:00:28.765 or anything else in my very first cold emails, did I? 1357 01:00:29.345 --> 01:00:31.035 Nothing? No, no links at 1358 01:00:31.035 --> 01:00:32.035 All. Okay. Yeah. So one 1359 01:00:32.035 --> 01:00:33.355 of the questions we get is like, well, 1360 01:00:33.355 --> 01:00:34.675 if I'm sending out a cold email, 1361 01:00:35.385 --> 01:00:36.875 what about like link to my website? 1362 01:00:36.995 --> 01:00:38.395 I should definitely do that, right? Not 1363 01:00:38.395 --> 01:00:39.675 necessarily, not in the first one. 1364 01:00:39.945 --> 01:00:41.915 What I was doing is I was actually reply 1365 01:00:41.935 --> 01:00:44.275 and we'll send you X and the very first one, 1366 01:00:44.305 --> 01:00:46.275 because of everybody's spam protectors 1367 01:00:46.275 --> 01:00:49.155 or whatever it is, up so high, when I added links 1368 01:00:49.155 --> 01:00:51.875 to my website or links to anything else, we'd get blocked. 1369 01:00:53.255 --> 01:00:55.275 And so to improve the deliverability, I mean, 1370 01:00:55.275 --> 01:00:56.475 you can't get open if you're not delivered. 1371 01:00:56.545 --> 01:00:57.755 Like deliverability is, like, 1372 01:00:57.815 --> 01:00:59.715 before you even worry about open rates 1373 01:01:00.215 --> 01:01:02.155 or click throughs, the very first thing you have 1374 01:01:02.155 --> 01:01:03.715 to ask is what's my delivery rate? 1375 01:01:04.095 --> 01:01:06.355 And I've seen 60 or 50 or 40%. 1376 01:01:06.465 --> 01:01:07.715 It's a tough, tough way 1377 01:01:07.715 --> 01:01:09.835 to make a buck if you can't get your emails delivered. 1378 01:01:11.415 --> 01:01:14.795 That's right. So we will add this at the end 1379 01:01:14.795 --> 01:01:17.275 because this is the first email campaign. 1380 01:01:18.355 --> 01:01:20.745 Interesting. And we will hit enter. 1381 01:01:21.565 --> 01:01:22.735 This is something you would never know. 1382 01:01:30.555 --> 01:01:32.305 Risha, you good? Oh, you're doing it? 1383 01:01:32.775 --> 01:01:37.275 Yeah. I hope everybody can see it. Yeah. 1384 01:01:37.275 --> 01:01:41.165 Yeah, we can see it. Mm-hmm. So this 1385 01:01:41.225 --> 01:01:42.805 is Chad, GPT. 1386 01:01:42.805 --> 01:01:45.925 It also follows best practice of PS 1387 01:01:45.925 --> 01:01:50.645 because data says that a lot of people read when they go 1388 01:01:50.645 --> 01:01:54.365 through a e copy of a body of copy in an email, 1389 01:01:54.435 --> 01:01:57.725 they read the last line first, the PS section, 1390 01:01:57.825 --> 01:01:59.365 and then they read whatever is in the middle. 1391 01:01:59.985 --> 01:02:03.085 So it also has a PS with urgency saying, 1392 01:02:03.085 --> 01:02:05.645 we are limiting this to 25 businesses only. 1393 01:02:07.605 --> 01:02:11.345 And you will see an entire five touch email campaign being 1394 01:02:11.375 --> 01:02:13.105 spit out as cold emails. 1395 01:02:14.285 --> 01:02:18.465 Now the very next step is you have, now firstly, 1396 01:02:18.465 --> 01:02:19.845 you have the the creative done. 1397 01:02:19.845 --> 01:02:21.605 This is all the creative that you need. 1398 01:02:21.605 --> 01:02:25.325 Trust me, for a cold email campaign, you do not need links. 1399 01:02:25.325 --> 01:02:28.365 You do not need logos, you do not need header graphics. 1400 01:02:29.115 --> 01:02:32.365 Nothing should go except for the 1401 01:02:32.935 --> 01:02:37.925 plain text email campaign. Uh, and I can't, 1402 01:02:38.285 --> 01:02:39.525 I can't express how important that is. 1403 01:02:39.685 --> 01:02:42.205 I would like highly recommend a PS in your emails. 1404 01:02:42.425 --> 01:02:44.525 We would, we would get in sometimes arguments 1405 01:02:44.525 --> 01:02:46.805 with one particular client who just hated pss. 1406 01:02:46.985 --> 01:02:48.725 He felt it was too marketing E. 1407 01:02:49.065 --> 01:02:51.165 But all the data shows 70 to 90% 1408 01:02:51.165 --> 01:02:52.525 of the people will notice a ps. 1409 01:02:52.665 --> 01:02:54.965 And they skim emails, they'll skim emails, 1410 01:02:55.025 --> 01:02:57.125 and PS acts as a pattern interrupt. 1411 01:02:57.355 --> 01:02:59.605 When we add a simple ps, it, it pulls better. 1412 01:03:01.235 --> 01:03:05.725 That's right. So we talked about the three secrets 1413 01:03:05.875 --> 01:03:07.165 list of creative. 1414 01:03:08.345 --> 01:03:11.885 We are done almost as Scott already 1415 01:03:12.515 --> 01:03:13.525 says, well build the beans. 1416 01:03:14.895 --> 01:03:17.685 There is a last piece, uh, that's tech. 1417 01:03:19.825 --> 01:03:23.965 Now what is tech? Your email tech will 1418 01:03:24.425 --> 01:03:25.765 define your deliverability. 1419 01:03:26.225 --> 01:03:27.805 So all of this is great. 1420 01:03:27.905 --> 01:03:31.165 You have a great list, a great offer, great, amazing, 1421 01:03:31.525 --> 01:03:34.085 well-defined creative, amazing creative, 1422 01:03:35.245 --> 01:03:36.485 absolutely best creative in the world. 1423 01:03:36.705 --> 01:03:39.925 But if your email doesn't get delivered, good luck. 1424 01:03:40.585 --> 01:03:43.325 So, uh, it's not going to work out for you. 1425 01:03:43.985 --> 01:03:46.285 So there are three things to look out for 1426 01:03:47.315 --> 01:03:50.495 in an email tech stack, and this is very important. 1427 01:03:50.795 --> 01:03:52.335 Number one is warm up. 1428 01:03:52.835 --> 01:03:56.055 Now, we did talk about warming up of lists. 1429 01:03:56.985 --> 01:03:58.415 Lists are not warmed up. 1430 01:03:59.085 --> 01:04:02.975 Your email addresses through which you send are warmed up. 1431 01:04:03.915 --> 01:04:05.415 So let's say you are, 1432 01:04:05.625 --> 01:04:07.655 let's say we are sending an email campaign 1433 01:04:07.765 --> 01:04:09.815 with Scott at EMP Media Group. 1434 01:04:10.275 --> 01:04:13.135 We need to make sure that Scott at em p Media Group 1435 01:04:13.675 --> 01:04:16.015 as an email address is warmed up. 1436 01:04:16.385 --> 01:04:18.455 There are some tools that do that for you 1437 01:04:18.765 --> 01:04:20.255 that you pay a small fee. 1438 01:04:20.675 --> 01:04:23.495 It takes two to three weeks, sometimes four weeks 1439 01:04:23.555 --> 01:04:25.575 to get an email address warmed up. 1440 01:04:25.995 --> 01:04:28.775 And I'll, I'll name some tools that we recommend, 1441 01:04:29.035 --> 01:04:30.255 uh, in, in just a second. 1442 01:04:30.755 --> 01:04:33.575 But that's the first thing that is warming up of emails. 1443 01:04:34.115 --> 01:04:36.495 Number two is validating of emails. 1444 01:04:37.045 --> 01:04:38.695 This is done to the lists. 1445 01:04:39.235 --> 01:04:43.055 So when you scrape lists, when it's not earned list, 1446 01:04:43.205 --> 01:04:44.535 it's sometimes even earned list. 1447 01:04:44.535 --> 01:04:46.095 People would put in bogus emails. 1448 01:04:46.635 --> 01:04:50.865 But it is really important that you validate your lists. 1449 01:04:51.975 --> 01:04:56.185 What does that mean? Let's say you scrape 30,000 emails from 1450 01:04:56.245 --> 01:04:57.345 any tool of your choice. 1451 01:04:58.355 --> 01:05:02.865 Validating the emails means you plug in your list into a 1452 01:05:03.115 --> 01:05:04.385 validating platform 1453 01:05:04.385 --> 01:05:06.865 and it'll validate each email to make sure 1454 01:05:06.865 --> 01:05:09.625 that you are not sending into black boxes. 1455 01:05:09.885 --> 01:05:11.185 And what are black boxes? 1456 01:05:11.955 --> 01:05:15.545 Black boxes are, if you send any email to a black box, 1457 01:05:16.135 --> 01:05:17.965 your email health goes down. 1458 01:05:18.475 --> 01:05:21.925 It's basically, uh, email police, so to say. 1459 01:05:22.215 --> 01:05:24.845 There are email police IDs out there 1460 01:05:25.375 --> 01:05:27.685 where if you send out any emails to that, 1461 01:05:27.745 --> 01:05:32.005 any marketing emails unsolicited, you will be jailed. 1462 01:05:32.255 --> 01:05:33.725 Email, you'll be in email jail. 1463 01:05:34.185 --> 01:05:37.965 So it is important that you validate your email lists, uh, 1464 01:05:37.985 --> 01:05:39.605 before sending them out. 1465 01:05:39.725 --> 01:05:42.725 I will also share some tools to validate email lists. 1466 01:05:42.725 --> 01:05:44.965 They're very really simple. There's no fancy tech. 1467 01:05:44.965 --> 01:05:46.245 You just upload your lists. 1468 01:05:46.245 --> 01:05:47.925 They will validate and give it back to you. 1469 01:05:48.705 --> 01:05:51.725 Number three, the most important one is the sender. 1470 01:05:52.065 --> 01:05:54.925 Uh, how do you send your email lists? 1471 01:05:55.665 --> 01:05:57.085 We use go high level. 1472 01:05:58.275 --> 01:06:01.445 Some people use MailChimp, some people use HubSpot. 1473 01:06:02.265 --> 01:06:04.925 Any, any tool works, some people use ActiveCampaign. 1474 01:06:04.925 --> 01:06:08.635 Another great tool, uh, a recently, 1475 01:06:08.795 --> 01:06:10.475 a really nice tool is LAMB List. 1476 01:06:10.915 --> 01:06:12.595 I will talk about some advantages 1477 01:06:12.595 --> 01:06:15.875 and disadvantage between go high level and LAMB list. 1478 01:06:16.615 --> 01:06:19.995 But these are the three most important things that you need 1479 01:06:19.995 --> 01:06:21.915 to make sure that you have in your email. 1480 01:06:21.985 --> 01:06:24.795 Text stack, which is an email warmup tool, 1481 01:06:25.375 --> 01:06:28.635 an email validate tool, and, and a sender tool. 1482 01:06:28.785 --> 01:06:30.355 Most important is the sender. 1483 01:06:30.355 --> 01:06:32.355 Without which you can't really send emails. 1484 01:06:32.585 --> 01:06:34.035 Well, that's self-explanatory. 1485 01:06:34.785 --> 01:06:38.355 Next would be warm up, which is second category. 1486 01:06:38.575 --> 01:06:40.395 Um, and level of importance 1487 01:06:41.235 --> 01:06:44.005 because if you do not warm up your emails, 1488 01:06:44.035 --> 01:06:46.285 your emails may land up in spam. 1489 01:06:47.345 --> 01:06:49.205 So that is second on the list. 1490 01:06:50.385 --> 01:06:53.135 And then, uh, there is validate 1491 01:06:53.315 --> 01:06:55.095 to validate the email addresses. 1492 01:06:55.095 --> 01:06:58.175 If you do not validate, you don't really run into a ton 1493 01:06:58.175 --> 01:06:59.255 of problems usually. 1494 01:06:59.715 --> 01:07:03.255 But if you don't validate ever, uh, you will start. 1495 01:07:03.355 --> 01:07:05.415 So if you're sending a hundred thousand emails, 1496 01:07:05.515 --> 01:07:08.255 200,000 emails, you must validate them. 1497 01:07:11.405 --> 01:07:13.505 Um, I see a few question. 1498 01:07:13.535 --> 01:07:16.145 What do you think of Klaviyo Great tool? 1499 01:07:16.255 --> 01:07:18.385 Klaviyo is amazing for sending emails. 1500 01:07:18.725 --> 01:07:22.105 The all of these tools are great for sending emails. 1501 01:07:22.725 --> 01:07:25.105 Uh, as long as you have the other two things in place. 1502 01:07:25.315 --> 01:07:26.505 Validating of emails 1503 01:07:26.685 --> 01:07:30.385 and warmup of emails, even MailChimp, uh, 1504 01:07:30.385 --> 01:07:33.105 they have been notorious for bay landing up in spam. 1505 01:07:33.125 --> 01:07:36.425 But if you do the other two things right, you can choose any 1506 01:07:37.295 --> 01:07:38.955 number three of your choice. 1507 01:07:39.095 --> 01:07:41.035 You can go with the cheapest one on the block. 1508 01:07:41.895 --> 01:07:42.995 So that is how it works. 1509 01:07:45.175 --> 01:07:49.915 Now, some tools that we recommend for warmup, there is Ry, 1510 01:07:50.405 --> 01:07:51.435 there is Worm. 1511 01:07:51.755 --> 01:07:54.515 Worm is really good in our experience. We have used that. 1512 01:07:54.695 --> 01:07:58.365 And there's Wami io for validating. 1513 01:07:58.365 --> 01:08:01.765 There's zero bounds, there's mail flaws, there's Hunter io, 1514 01:08:01.765 --> 01:08:02.925 we have used Hunter io. 1515 01:08:03.175 --> 01:08:06.645 Great results with that. And then there are sending tools. 1516 01:08:06.945 --> 01:08:09.845 We use Go high level. We have used ActiveCampaign. 1517 01:08:10.055 --> 01:08:13.285 Again, both are great tools for bulk emailing. 1518 01:08:13.785 --> 01:08:18.315 If you had 10,000 names to email from, these two are, uh, 1519 01:08:18.495 --> 01:08:20.235 really good in our experience. 1520 01:08:20.425 --> 01:08:23.755 However, the best one is actually Le List. 1521 01:08:24.695 --> 01:08:28.915 It is a pain, uh, pain in the behind to set up 1522 01:08:29.495 --> 01:08:31.115 and start sending emails. 1523 01:08:31.415 --> 01:08:33.915 But Le List is the best, one 1524 01:08:33.915 --> 01:08:36.435 of the best email sending platforms. 1525 01:08:36.755 --> 01:08:38.155 E anything you have to do 1526 01:08:38.155 --> 01:08:40.835 with email marketing Lamb List is the best tool for that. 1527 01:08:41.405 --> 01:08:43.795 It'll also take care of email warmup. 1528 01:08:44.375 --> 01:08:45.715 The only drawback 1529 01:08:45.715 --> 01:08:48.875 of Lamb List is you cannot send 10,000 emails at once. 1530 01:08:49.965 --> 01:08:53.795 It'll deliberately send 25 emails an hour, 1531 01:08:54.435 --> 01:08:55.795 a hundred emails a day. 1532 01:08:56.575 --> 01:09:00.195 Uh, it'll strategically ramp it up for you so 1533 01:09:00.195 --> 01:09:02.155 that you don't end up in spam. 1534 01:09:02.655 --> 01:09:05.635 So if you are sending it to a short list, 1535 01:09:05.775 --> 01:09:08.395 but important list, I would recommend highly go 1536 01:09:08.395 --> 01:09:12.235 with Lamb List because you can control the workflows 1537 01:09:12.975 --> 01:09:14.715 set up drip, drip sequences, 1538 01:09:14.735 --> 01:09:16.155 and it's healthy for your emails. 1539 01:09:16.905 --> 01:09:20.195 However, if you wanted to try out email campaigns, 1540 01:09:20.415 --> 01:09:23.475 you had one of your CRMs, like go high level HubSpot, 1541 01:09:23.795 --> 01:09:25.555 I would recommend try it out there first 1542 01:09:26.095 --> 01:09:29.315 and then go to a more sophisticated tool like Lamb list. 1543 01:09:30.375 --> 01:09:34.595 So these are some of the tools, uh, where you can warm up, 1544 01:09:35.035 --> 01:09:36.995 validate and send emails from. 1545 01:09:37.055 --> 01:09:39.915 So that's the tech stack with that. 1546 01:09:40.015 --> 01:09:42.515 Uh, that's, that's email marketing for you. 1547 01:09:42.545 --> 01:09:45.595 Your assignment is obviously create an email campaign, 1548 01:09:45.965 --> 01:09:50.515 scrap a list, create an offer, generate an email campaign, 1549 01:09:50.815 --> 01:09:52.475 and deploy that email campaign. 1550 01:09:52.975 --> 01:09:56.275 So these are the tasks we expect you to do. 1551 01:09:56.295 --> 01:09:59.155 If you do, great, then you will have your first email 1552 01:09:59.475 --> 01:10:02.395 campaign out that is email marketing for you. 1553 01:10:03.305 --> 01:10:04.305 Any questions? 1554 01:10:04.925 --> 01:10:08.225 Is anybody, uh, created their unique offer? 1555 01:10:08.385 --> 01:10:09.465 I know, Dave, you were gonna do it, 1556 01:10:09.465 --> 01:10:10.785 or Sanchez you were gonna do it? 1557 01:10:10.785 --> 01:10:15.025 Anybody, uh, create their irresistible offer? I'm curious. 1558 01:10:15.135 --> 01:10:19.665 This is one of the the key things, um, that goes in an email 1559 01:10:20.165 --> 01:10:21.945 and, and I'll, I'll even phrase it another way. 1560 01:10:22.565 --> 01:10:25.155 And irresistible offer solves a problem. 1561 01:10:26.405 --> 01:10:27.665 If you could solve a problem 1562 01:10:28.045 --> 01:10:30.305 and just in plain English, in plain English, 1563 01:10:30.305 --> 01:10:31.985 if you could solve a problem for somebody, 1564 01:10:32.175 --> 01:10:33.705 they'll wanna do business with you more. 1565 01:10:33.705 --> 01:10:35.465 Li they're more likely to wanna do business with you. 1566 01:10:35.535 --> 01:10:37.505 It's a legitimate problem. I see it a lot 1567 01:10:37.505 --> 01:10:39.865 where somebody will come up with, um, an ebook 1568 01:10:40.915 --> 01:10:42.575 or a checklist that nobody wants 1569 01:10:42.755 --> 01:10:45.775 and then they don't know why they're not getting a 1570 01:10:45.775 --> 01:10:46.855 good response on their email. 1571 01:10:47.475 --> 01:10:48.815 If you really come up with something 1572 01:10:48.815 --> 01:10:50.295 where you're solving a legitimate problem 1573 01:10:50.795 --> 01:10:52.135 and getting creative, that that, 1574 01:10:52.205 --> 01:10:55.575 that hermo stack will point you in the right direction. 1575 01:10:55.575 --> 01:10:57.375 You may have to tweak it, but did anybody come up 1576 01:10:57.375 --> 01:10:58.375 with a first draft that we, 1577 01:10:58.375 --> 01:11:00.175 that you're comfortable sharing with the group? 1578 01:11:00.275 --> 01:11:02.055 And we can go through, you can describe 1579 01:11:02.055 --> 01:11:04.175 who your ideal customer is, what problem you're trying 1580 01:11:04.175 --> 01:11:06.215 to solve, and then get some feedback from the group. 1581 01:11:06.225 --> 01:11:09.415 Could they see replying to that? Somebody be courageous. 1582 01:11:09.455 --> 01:11:10.455 I know we're a few minutes over, 1583 01:11:10.515 --> 01:11:12.735 but, uh, did anybody do the irresistible offer? 1584 01:11:12.875 --> 01:11:13.875 The hermo offer? 1585 01:11:19.065 --> 01:11:21.635 Well, she, I did. Oh, J did. I did. Oh, go ahead. 1586 01:11:21.635 --> 01:11:23.275 I wanna go through, I wanna go through it again 1587 01:11:23.275 --> 01:11:26.875 because the GPT I'm using has already like pre-programmed 1588 01:11:27.285 --> 01:11:29.235 calls to action for specific things. 1589 01:11:29.255 --> 01:11:32.955 And so when it saw email, it started to sub out the CTA. 1590 01:11:32.975 --> 01:11:35.795 But what I then when I corrected it, did a pretty good job. 1591 01:11:35.875 --> 01:11:37.635 I just haven't had a chance to like review it. 1592 01:11:37.635 --> 01:11:39.155 And I wanna go, I wanna slow down 1593 01:11:39.255 --> 01:11:40.875 and go through it again 'cause it's really good. 1594 01:11:41.165 --> 01:11:42.395 Understood, understood. 1595 01:11:42.575 --> 01:11:44.875 Jay Siri, did you feel, you feel comfortable sharing it? 1596 01:11:46.995 --> 01:11:47.995 You're on mute. 1597 01:11:49.445 --> 01:11:50.785 Hi, Scott. Hi there. 1598 01:11:51.465 --> 01:11:55.185 I I just tried it on our different IC piece. 1599 01:11:55.525 --> 01:11:56.785 The, the prompt. 1600 01:11:58.765 --> 01:12:00.535 Yeah. So, so if you would, and, 1601 01:12:00.555 --> 01:12:03.735 and maybe, uh, maybe describe who your ideal customer is. 1602 01:12:03.735 --> 01:12:06.975 Gimme five, 10 seconds on who your ideal customer is 1603 01:12:07.315 --> 01:12:09.135 and what problem you're trying to solve. 1604 01:12:09.155 --> 01:12:10.495 And then share the offer if you would. 1605 01:12:11.295 --> 01:12:12.835 And then, and then I would invite everybody else 1606 01:12:12.855 --> 01:12:15.595 to think about who that person is and as that makes sense. 1607 01:12:16.175 --> 01:12:18.195 So describe your ideal customer if you would. 1608 01:12:18.425 --> 01:12:20.475 Just in plain simple language. Five, 10 seconds. 1609 01:12:22.565 --> 01:12:27.105 Um, the, for the excuse for the, 1610 01:12:27.605 --> 01:12:32.125 um, vehicle wraps, we have a, uh, the small 1611 01:12:32.225 --> 01:12:35.525 and medium businesses who have fleets. 1612 01:12:37.045 --> 01:12:40.975 Okay. And then what was that again? Um, 1613 01:12:40.975 --> 01:12:43.735 Yeah, so, so you have your ideal customer is, 1614 01:12:43.755 --> 01:12:45.855 and what is your ti the title of your ideal customer? 1615 01:12:49.675 --> 01:12:51.895 Um, Are they fleet managers? 1616 01:12:54.525 --> 01:12:56.745 No, they're all, yeah, fleet managers. 1617 01:12:57.215 --> 01:12:59.625 Okay. Small to mid-size businesses who have fleets. 1618 01:12:59.925 --> 01:13:02.585 And you sell vehicle wraps. Okay. Yeah. 1619 01:13:02.845 --> 01:13:04.505 And what was the offer that you're coming up? 1620 01:13:04.505 --> 01:13:05.705 So if you were gonna email them, 1621 01:13:06.055 --> 01:13:07.425 what offer did you come up with? 1622 01:13:08.855 --> 01:13:12.625 Wait, let me see. Dream what, um, 1623 01:13:20.515 --> 01:13:21.655 Did you already come up with the offer 1624 01:13:21.655 --> 01:13:22.735 using the prompt or no? 1625 01:13:23.285 --> 01:13:27.015 What is this the one why this is a grand Slam offer? 1626 01:13:27.595 --> 01:13:28.615 Yes. Yes. 1627 01:13:28.615 --> 01:13:32.815 Dream outcome, market authority, trust, visibility, growth. 1628 01:13:33.945 --> 01:13:36.435 Yeah. I thought, forgive me G sir, 1629 01:13:36.515 --> 01:13:37.675 I thought you already had it available. 1630 01:13:37.935 --> 01:13:39.115 That's all right. That's okay. 1631 01:13:39.555 --> 01:13:41.355 W work on that and then send it to us 1632 01:13:41.375 --> 01:13:42.435 and then let's take a look at it. 1633 01:13:42.585 --> 01:13:43.715 Love to take a look at it. Okay. 1634 01:13:43.715 --> 01:13:44.955 But I, I know we're a little bit over, 1635 01:13:45.425 --> 01:13:46.515 does anybody have something 1636 01:13:46.515 --> 01:13:48.155 that's actually already available right now 1637 01:13:48.425 --> 01:13:50.395 that you could describe who your ideal customer is, 1638 01:13:50.395 --> 01:13:51.875 what the problem is you're trying to solve? 1639 01:13:55.115 --> 01:13:57.335 And if not, that's okay too. That's okay too. 1640 01:13:57.635 --> 01:13:58.775 But then that would be the assignment. 1641 01:13:58.835 --> 01:14:01.695 If you are gonna be doing email marketing, try that offer. 1642 01:14:01.795 --> 01:14:03.175 And just like Isha mentioned, 1643 01:14:03.515 --> 01:14:05.095 we also have the lead magnet prompt. 1644 01:14:05.115 --> 01:14:07.495 And if you're going through bootcamp 2.0, I think 1645 01:14:07.495 --> 01:14:10.335 that's like, that's baked into strategy day. 1646 01:14:10.335 --> 01:14:12.125 Your strategy sprint, where you're gonna come up 1647 01:14:12.125 --> 01:14:14.325 with a lead magnet and you'll actually, 1648 01:14:14.325 --> 01:14:17.965 and the lead magnet is really a vehicle to solve a problem 1649 01:14:18.465 --> 01:14:19.485 for your ideal customer. 1650 01:14:19.505 --> 01:14:21.925 So you could bake that in and use that and, and, 1651 01:14:21.925 --> 01:14:23.645 and create a hermo stack after that. 1652 01:14:24.305 --> 01:14:26.205 So you could do your lead magnet and then copy 1653 01:14:26.225 --> 01:14:27.525 and paste that Hermo offer 1654 01:14:27.905 --> 01:14:29.805 and it'll just frame the offer in a way 1655 01:14:29.805 --> 01:14:32.845 that makes it super juicy, super specific, uh, 1656 01:14:32.905 --> 01:14:34.125 for your ideal customer. 1657 01:14:35.895 --> 01:14:37.505 Will, I know you're speaking a lot, 1658 01:14:37.505 --> 01:14:38.745 you're speaking all around the world. 1659 01:14:38.745 --> 01:14:40.545 This is for Will Scott, you're speaking, gosh, 1660 01:14:40.545 --> 01:14:42.665 you're speaking all over the place. 1661 01:14:42.925 --> 01:14:44.305 Are you doing an email marketing at all? 1662 01:14:45.005 --> 01:14:47.105 You know, we, we have tried email marketing. 1663 01:14:47.405 --> 01:14:49.025 Um, I'm, I'm gonna put, 1664 01:14:49.165 --> 01:14:50.945 the best thing I do is pick up on your offer there. 1665 01:14:51.005 --> 01:14:53.465 For, for my offer, I'm always, uh, offering, 1666 01:14:53.465 --> 01:14:55.665 whether I'm speaking or whatever is is, 1667 01:14:55.725 --> 01:14:57.665 is a free employee survey. 1668 01:14:57.885 --> 01:15:00.265 So we solve the problem of people's, you know, 1669 01:15:00.265 --> 01:15:04.265 corporate culture and our ICPs basically, uh, 1670 01:15:04.475 --> 01:15:06.065 women entrepreneurs. 1671 01:15:06.925 --> 01:15:11.465 And, um, uh, the, the offer is, 1672 01:15:11.485 --> 01:15:12.505 is taken up pretty well. 1673 01:15:12.525 --> 01:15:17.465 If I have 30 people in, in, you know, in a workshop, 10, 1674 01:15:17.575 --> 01:15:20.345 will, will, will, you know, take the offer, uh, 1675 01:15:20.345 --> 01:15:22.185 five will actually execute on the offer kind of thing. 1676 01:15:22.605 --> 01:15:25.065 You've got me thinking about whether it's a little bit hard 1677 01:15:25.885 --> 01:15:28.105 to, it, it, it's a big ask for somebody 1678 01:15:28.105 --> 01:15:31.185 to run a culture survey in their company, right? 1679 01:15:31.185 --> 01:15:32.425 There's a bit of effort and, 1680 01:15:32.685 --> 01:15:34.585 and maybe it's gonna open cans of worms. 1681 01:15:34.585 --> 01:15:36.585 So I'm, you've got me wondering if I should be offering 1682 01:15:36.585 --> 01:15:37.905 something simpler as an offer, 1683 01:15:37.935 --> 01:15:40.185 like a one hour consultation like you do. 1684 01:15:40.895 --> 01:15:44.145 Yeah. Like, like, uh, I, I'm wondering, so if you did, 1685 01:15:44.365 --> 01:15:47.185 did you already run that, um, Hermo thing 1686 01:15:47.325 --> 01:15:48.385 yet? Hermo prompt. 1687 01:15:48.845 --> 01:15:50.265 No, I'm sorry. I'm, I'm not a speed 1688 01:15:50.375 --> 01:15:51.585 with all your vernacular yet. 1689 01:15:51.585 --> 01:15:53.385 This is our first week. Oh yeah, of course. 1690 01:15:53.565 --> 01:15:54.945 But, but, but Chloe's going through the course 1691 01:15:54.945 --> 01:15:58.465 and doing some of those things, but, um, yeah, sorry. Okay. 1692 01:15:58.725 --> 01:15:59.945 No, no worries. No worries. 1693 01:16:00.295 --> 01:16:02.225 Same thing for Chloe, because here's what I'm thinking 1694 01:16:02.225 --> 01:16:04.465 for you is, is like, um, you're right. 1695 01:16:04.465 --> 01:16:05.745 There's, there's, you'll, you'll, 1696 01:16:05.745 --> 01:16:08.745 and the, the reality is you just test different ones, right? 1697 01:16:08.745 --> 01:16:11.145 You'll test D ones and see what the take rate is. Yeah. 1698 01:16:11.165 --> 01:16:13.945 But what we found is the bigger the ask, 1699 01:16:14.565 --> 01:16:16.105 the fewer take us up on it. 1700 01:16:16.295 --> 01:16:17.305 Yeah. That's number one. 1701 01:16:17.325 --> 01:16:19.585 And two, one thing I learned the hard way, 1702 01:16:19.605 --> 01:16:21.865 and Dave, you know, this, Dave also works 1703 01:16:21.865 --> 01:16:23.745 with these global speakers academy coaches 1704 01:16:24.255 --> 01:16:25.985 that were on the calls through, through, 1705 01:16:25.985 --> 01:16:27.425 they were global speakers academy coaches. 1706 01:16:27.495 --> 01:16:30.185 Yeah. But they got me really clear on three, 1707 01:16:30.565 --> 01:16:32.145 one off one offer is better than 1708 01:16:32.145 --> 01:16:33.785 2, 2, 1 offer's better than three. 1709 01:16:33.885 --> 01:16:36.345 One of like one clear specific offer. Yeah, 1710 01:16:36.485 --> 01:16:37.485 For Sure. Beats a bunch of other 1711 01:16:37.485 --> 01:16:38.025 crappy 1712 01:16:38.485 --> 01:16:39.485 Don, don't give 'em a choice. Don't 1713 01:16:39.485 --> 01:16:41.025 give choice. Don't give a choice. Yeah. Yeah. 1714 01:16:41.245 --> 01:16:44.065 One, two, and then the third thing I'll say is naming 1715 01:16:44.135 --> 01:16:48.505 that culture, that culture survey, if you can name 1716 01:16:48.505 --> 01:16:51.865 that culture, like solve x, y, z problems forever. 1717 01:16:51.865 --> 01:16:54.905 Culture survey, we had, he's not on this call today, 1718 01:16:55.365 --> 01:16:56.905 but his name is Scott DeLong. 1719 01:16:56.925 --> 01:16:58.225 He was a leadership coach. 1720 01:16:59.165 --> 01:17:00.465 He was doing speaking 1721 01:17:00.565 --> 01:17:04.185 and at the end he named his strategy call. 1722 01:17:04.885 --> 01:17:08.105 And once he named his strategy call, it went from like a, 1723 01:17:08.265 --> 01:17:10.525 a basic strategy call to a, um, 1724 01:17:11.165 --> 01:17:13.525 a difficult conversation mastery strategy. 1725 01:17:13.545 --> 01:17:15.845 Caller, I'm, I'm screwing it up, but you get the idea. 1726 01:17:15.915 --> 01:17:17.205 Yeah, I get the idea. Yeah. 1727 01:17:17.505 --> 01:17:19.005 He labeled it like, 1728 01:17:19.345 --> 01:17:22.325 master your next difficult conversation strategy call. 1729 01:17:22.325 --> 01:17:25.285 And then Hermo said, in this 20 minute call, 1730 01:17:25.905 --> 01:17:27.565 you're gonna tell me who your next 1731 01:17:27.565 --> 01:17:28.805 difficult conversation is. 1732 01:17:28.815 --> 01:17:30.485 We're gonna identify the stuck points, 1733 01:17:30.485 --> 01:17:32.805 we're gonna roadmap the solution. 1734 01:17:33.105 --> 01:17:35.405 I'm gonna give you the three step blueprint to handle that. 1735 01:17:35.595 --> 01:17:37.885 Plus I'm gonna give you an ebook on specific that thing. 1736 01:17:37.885 --> 01:17:40.445 And it was like, holy s**t, that's a call, 1737 01:17:41.065 --> 01:17:42.405 that's a difficult conversation. 1738 01:17:42.435 --> 01:17:44.405 Call. If I have a difficult conversation with my wife, 1739 01:17:44.465 --> 01:17:47.445 my board, my manager, my employee, I want to jump on 1740 01:17:47.445 --> 01:17:49.765 that call because that will gimme the blueprint. 1741 01:17:50.115 --> 01:17:51.805 Yeah. It just made, it gave it teeth. 1742 01:17:52.345 --> 01:17:54.525 And so that's the power that Hermo prompt. 1743 01:17:54.865 --> 01:17:57.965 If you use it in conjunction with your ICP, it can really 1744 01:17:58.545 --> 01:18:01.645 add teeth and clarity to that next step 1745 01:18:01.715 --> 01:18:02.965 that you want your client to take. 1746 01:18:03.595 --> 01:18:05.045 Yeah. Yeah. 1747 01:18:05.065 --> 01:18:07.485 Uh, what, and I'll summarize, you know, where I am with 1748 01:18:07.485 --> 01:18:08.925 after this call, Scott, is that, 1749 01:18:09.125 --> 01:18:11.725 'cause we, I think we were focused on, on LinkedIn ads. 1750 01:18:12.305 --> 01:18:14.245 Um, yes. Uh, but, 1751 01:18:14.905 --> 01:18:16.925 and you know, having not had this great success 1752 01:18:16.925 --> 01:18:18.925 with email campaigns before, I think we had sort 1753 01:18:18.925 --> 01:18:20.125 of put that as a lower priority. 1754 01:18:20.385 --> 01:18:22.925 But what, what I've learned today, I think is, you know, 1755 01:18:23.045 --> 01:18:24.525 we've got nothing to lose really. 1756 01:18:24.825 --> 01:18:26.965 Um, and it's pretty low cost, right? 1757 01:18:27.465 --> 01:18:29.525 If, if, if, if we follow, you know, 1758 01:18:29.565 --> 01:18:32.085 Rashid's Pro process there, um, 1759 01:18:32.345 --> 01:18:33.725 it seems to me it's low cost. 1760 01:18:33.955 --> 01:18:35.805 It's something we can do our, with our own team 1761 01:18:36.505 --> 01:18:38.205 and we can really get some volume going 1762 01:18:38.945 --> 01:18:40.845 and, uh, you know, why not give it a go 1763 01:18:41.225 --> 01:18:44.405 and then use chat GPT as you've, with your prompts to, 1764 01:18:44.405 --> 01:18:45.565 to get the messaging right. 1765 01:18:45.625 --> 01:18:47.685 And I don't know, I think we should give it a go. 1766 01:18:48.965 --> 01:18:50.285 Absolutely. If you couple that 1767 01:18:50.315 --> 01:18:53.365 with also the LinkedIn DM strategy we're talking about. 1768 01:18:53.365 --> 01:18:55.685 Yeah. Yeah. Essentially you can micro target, 1769 01:18:56.385 --> 01:18:57.685 uh, the same people. 1770 01:18:57.985 --> 01:18:59.765 Hey Joe, I see. All right. 1771 01:18:59.945 --> 01:19:01.645 Hey Dave, I see you're an EO member 1772 01:19:01.665 --> 01:19:03.085 and you're connected to Claudia. 1773 01:19:03.195 --> 01:19:05.885 Yeah. Also, and that's how we found you. I've been in eo. 1774 01:19:06.145 --> 01:19:07.645 And then you follow up with that value. 1775 01:19:07.785 --> 01:19:09.405 By the way, I do these culture things. 1776 01:19:09.585 --> 01:19:12.605 If you in your forum would ever want a culture blah, blah, 1777 01:19:12.605 --> 01:19:14.365 blah, match, happy to do something 1778 01:19:14.585 --> 01:19:17.285 and show you what we can do, like that's almost irresistible 1779 01:19:17.285 --> 01:19:20.285 to somebody in EO or YPO or Vistage, they'll bite. 1780 01:19:20.795 --> 01:19:21.965 Yeah, we're definitely gonna do both. 1781 01:19:22.025 --> 01:19:25.765 But are you talking about having, you know, getting it so 1782 01:19:25.765 --> 01:19:28.565 that the people that are receiving the dms are also seeing 1783 01:19:28.565 --> 01:19:29.605 an email in their inbox? 1784 01:19:29.625 --> 01:19:30.645 Are you talking about why not 1785 01:19:30.705 --> 01:19:31.705 For sure. Yeah, Yeah, Yeah. 1786 01:19:31.705 --> 01:19:32.085 1787 01:19:32.085 --> 01:19:32.685 You could do, 1788 01:19:32.685 --> 01:19:33.965 you could do. Yes. 1789 01:19:34.345 --> 01:19:35.885 And if they also just got an email 1790 01:19:35.885 --> 01:19:37.245 and they didn't even open up the, 1791 01:19:37.785 --> 01:19:39.765 and they didn't open up the DM for whatever reason, 1792 01:19:39.975 --> 01:19:41.805 you'd at least tracked 'em on the LinkedIn side 1793 01:19:41.825 --> 01:19:43.005 or on the email side. 1794 01:19:43.505 --> 01:19:44.765 If you sent 'em a DM 1795 01:19:44.825 --> 01:19:46.885 and they didn't get your email, it's still okay too. 1796 01:19:46.945 --> 01:19:48.805 But if you could do both, you have two 1797 01:19:48.805 --> 01:19:49.925 bites of the apple, for sure. 1798 01:19:50.395 --> 01:19:54.325 Yeah. Yeah. I'm also gonna come up with our top 100. 1799 01:19:54.525 --> 01:19:56.965 I think that's a cool idea. It's such a cool idea. 1800 01:19:56.995 --> 01:19:58.485 Yeah, yeah, yeah, yeah. It's 1801 01:19:58.485 --> 01:19:59.645 A, it's a wonderful idea. Um, 1802 01:19:59.865 --> 01:20:02.005 And that can be very tailored messaging. 1803 01:20:02.005 --> 01:20:03.965 Then the, the, the 1804 01:20:03.965 --> 01:20:07.925 Dr the Dream 100 strategy was by a guy named Chet Holmes, 1805 01:20:08.545 --> 01:20:11.245 who, uh, if anybody's a fan of Chet Holmes, uh, 1806 01:20:11.905 --> 01:20:13.565 he is the ultimate selling system, 1807 01:20:14.085 --> 01:20:15.725 I believe it's called the Ultimate Selling System. 1808 01:20:15.755 --> 01:20:16.845 I've got the book on the back. 1809 01:20:17.025 --> 01:20:19.005 But if you Google him, uh, Chet Holmes, 1810 01:20:19.025 --> 01:20:21.285 the Dream 100 System, we talk about it a lot. 1811 01:20:21.285 --> 01:20:24.205 It's identifying and staying in communication with your 1812 01:20:24.865 --> 01:20:27.085 100 dream customers is that one person was 1813 01:20:27.085 --> 01:20:28.165 to call Will Scott back 1814 01:20:28.165 --> 01:20:30.325 and say, by the way, we gotta get you out here 1815 01:20:30.345 --> 01:20:32.365 to speak at this event. 1816 01:20:32.625 --> 01:20:35.565 And it's like the mecca of culture, you know? 1817 01:20:36.025 --> 01:20:38.365 Or it's, uh, with somebody who you just, you read their book 1818 01:20:38.365 --> 01:20:39.765 and you're just a big fan or something. 1819 01:20:40.165 --> 01:20:41.565 I did that with David Meerman Scott, 1820 01:20:41.665 --> 01:20:43.605 and then got connected with David Meerman Scott. 1821 01:20:43.765 --> 01:20:46.085 'cause I just met he tweet it turned out it was really easy. 1822 01:20:46.505 --> 01:20:48.125 He, he tweeted me back and we had lunch 1823 01:20:48.145 --> 01:20:49.765 and we had a great conversation. 1824 01:20:50.265 --> 01:20:51.445 But you'd be surprised. 1825 01:20:51.545 --> 01:20:53.245 You put somebody on your Dream 100 list 1826 01:20:53.345 --> 01:20:54.565 and you think there's no way. 1827 01:20:54.915 --> 01:20:57.165 Yeah. Three or four of 'em will respond 1828 01:20:57.165 --> 01:20:58.325 right away and it's them. 1829 01:20:58.705 --> 01:20:59.965 And you go, holy smokes. 1830 01:20:59.965 --> 01:21:01.565 I wish I'd started this a long time ago. 1831 01:21:02.515 --> 01:21:04.925 Yeah. Yeah. All right. Thank you, Scott. 1832 01:21:05.645 --> 01:21:08.205 Absolutely. Absolutely. Alberto, what was your takeaway? 1833 01:21:08.225 --> 01:21:09.365 Any takeaways? I wanna just go, 1834 01:21:09.605 --> 01:21:10.845 I know I've kept everybody extra. 1835 01:21:10.885 --> 01:21:12.325 I wanted just to do a handful of takeaways 1836 01:21:12.325 --> 01:21:14.285 and we'll let everybody goo. Any takeaways? 1837 01:21:15.035 --> 01:21:16.445 Yeah, keep it simple with emails. 1838 01:21:16.765 --> 01:21:18.805 I know flashy lanes 1839 01:21:18.805 --> 01:21:20.965 and all that stuff that we're previously doing. 1840 01:21:21.145 --> 01:21:22.525 So keep it simple. 1841 01:21:23.285 --> 01:21:25.365 I love that, John. Takeaways. 1842 01:21:27.715 --> 01:21:28.805 John has a raised hand. 1843 01:21:29.195 --> 01:21:31.645 Yeah. Yeah. So, uh, that was a good feedback 1844 01:21:31.665 --> 01:21:33.245 for, for, for the links. 1845 01:21:33.445 --> 01:21:35.405 I I never knew that. It's good to know that. 1846 01:21:35.885 --> 01:21:38.005 'cause I was wondering why we were ending up on this phone. 1847 01:21:38.985 --> 01:21:42.485 So that's a good, um, good, uh, insight. Then. 1848 01:21:42.605 --> 01:21:44.845 I just wanted to ask how, um, 1849 01:21:45.665 --> 01:21:48.445 how good is the Seamless ai? 1850 01:21:48.585 --> 01:21:49.645 Can we just try 1851 01:21:49.705 --> 01:21:52.525 and start with that for the first quarter and see how it works? 1852 01:21:52.705 --> 01:21:54.645 Or what would you recommend? 1853 01:21:54.795 --> 01:21:57.685 Just like for the thousand, uh, email addresses and 1854 01:21:59.485 --> 01:22:00.485 Isha? 1855 01:22:00.505 --> 01:22:03.565 Yes. I, I will suggest start with seamless ai. 1856 01:22:03.665 --> 01:22:07.925 That's one, one of the most inexpensive yet good tools 1857 01:22:07.985 --> 01:22:09.005 to do, uh, use. 1858 01:22:09.355 --> 01:22:12.765 Then you can also, the second tool I would recommend you try 1859 01:22:12.765 --> 01:22:16.165 after seamless ai if it doesn't work is apollo.io. 1860 01:22:17.255 --> 01:22:19.675 Apollo do, IO is another great tool. 1861 01:22:20.415 --> 01:22:22.475 And the, if none of them work, 1862 01:22:22.495 --> 01:22:24.355 the absolute best is ZoomInfo. 1863 01:22:24.385 --> 01:22:25.835 It's, it's a little expensive, 1864 01:22:25.895 --> 01:22:29.675 but they have the absolute best possible lists available. 1865 01:22:30.255 --> 01:22:31.255 Yes. And you want some, 1866 01:22:31.895 --> 01:22:32.895 Oh, go ahead, John. Sorry. 1867 01:22:32.895 --> 01:22:35.195 Because yeah, ZoomInfo reached out to us 1868 01:22:35.215 --> 01:22:37.795 and uh, their pricing is kind of big. 1869 01:22:38.055 --> 01:22:40.755 And that's why when, when you mentioned, uh, stimulus ai, 1870 01:22:41.355 --> 01:22:42.795 I was thinking, man, that's, uh, 1871 01:22:42.795 --> 01:22:44.195 that's a fraction of the price. 1872 01:22:45.555 --> 01:22:48.845 Exactly, exactly. That's fraction of the price. It's good. 1873 01:22:48.905 --> 01:22:52.525 It has now, uh, sometimes it also depends on the industry 1874 01:22:52.525 --> 01:22:54.525 that you're in and you're targeting. 1875 01:22:55.065 --> 01:22:58.245 So sometimes ZoomInfo will give you better results. 1876 01:22:58.245 --> 01:23:00.405 Sometimes Seamless AI will give you better results. 1877 01:23:00.405 --> 01:23:03.285 So I would definitely recommend try out Seamless AI 1878 01:23:03.305 --> 01:23:04.325 for a month or two. 1879 01:23:05.065 --> 01:23:07.325 And then, uh, Apollo io for 1880 01:23:07.325 --> 01:23:08.325 Sure. Alright, 1881 01:23:08.325 --> 01:23:09.605 thank you. Excellent. 1882 01:23:09.605 --> 01:23:11.445 Lauren Walton, uh, takeaways, 1883 01:23:11.505 --> 01:23:12.965 any thoughts or takeaways before we go? 1884 01:23:13.665 --> 01:23:15.805 Um, the part about the links in the email, 1885 01:23:15.805 --> 01:23:18.285 that was definitely something that we are guilty of. 1886 01:23:18.285 --> 01:23:20.725 So we'll be working on that. Me too. I did, I did 1887 01:23:20.725 --> 01:23:21.725 So many. I 1888 01:23:21.725 --> 01:23:25.245 did the Hermo prompt and it, I don't love it. 1889 01:23:25.265 --> 01:23:28.005 It needs some work, but I really like the offer positioning 1890 01:23:28.005 --> 01:23:29.005 statement that it gave us. 1891 01:23:29.155 --> 01:23:31.405 Good, good. So I think we're gonna work with that 1892 01:23:31.425 --> 01:23:33.205 and then we'll try to drill everything else 1893 01:23:33.205 --> 01:23:35.245 down to make it make sense. But it's a good start. 1894 01:23:35.635 --> 01:23:36.605 Good. I love both those 1895 01:23:36.605 --> 01:23:37.725 things that you said about the links. 1896 01:23:37.725 --> 01:23:39.365 A hundred percent. I was very guilty of that. 1897 01:23:39.365 --> 01:23:40.685 And the hermo, you're gonna get a bunch 1898 01:23:40.685 --> 01:23:41.725 of stuff that doesn't work. 1899 01:23:41.725 --> 01:23:43.125 That's okay. I love 1900 01:23:43.125 --> 01:23:45.045 what you said about the position build on that. 1901 01:23:45.485 --> 01:23:48.085 'cause one offer, I'm telling you, one offer 1902 01:23:48.945 --> 01:23:49.965 can change everything. 1903 01:23:50.405 --> 01:23:52.445 'cause offer is the, that's the money maker. 1904 01:23:52.665 --> 01:23:54.325 If everybody opens your email, that's great. 1905 01:23:54.425 --> 01:23:56.085 If people listen to your talk, that's great. 1906 01:23:56.105 --> 01:23:57.605 If people look at your website, that's great. 1907 01:23:57.795 --> 01:24:00.045 They don't take action on an offer to get closer 1908 01:24:00.105 --> 01:24:01.285 to you doing business with you. 1909 01:24:01.555 --> 01:24:04.885 It's all b******t. It has to land that offers everything. 1910 01:24:04.905 --> 01:24:06.925 Mm-hmm. So keep keep on that. That's, that's fantastic. 1911 01:24:07.345 --> 01:24:09.285 Malena, takeaways, thoughts, takeaways? 1912 01:24:12.445 --> 01:24:15.145 Um, just making sure to include like a clear CTA 1913 01:24:15.145 --> 01:24:17.585 because like we have, we're trying to warm up to them 1914 01:24:17.765 --> 01:24:20.145 and, um, like grow awareness of our brand, 1915 01:24:20.205 --> 01:24:24.905 but we also need to like p their curiosity to like look into 1916 01:24:25.135 --> 01:24:26.225 what we are offering them. 1917 01:24:26.925 --> 01:24:29.465 Yes. I love it. And, and I love the call to action. 1918 01:24:29.465 --> 01:24:30.825 What we found, just as a hack, 1919 01:24:31.205 --> 01:24:33.825 the more personal the email is, the better. 1920 01:24:33.955 --> 01:24:35.345 Where we actually have a stop 1921 01:24:35.345 --> 01:24:36.585 what's called a stoplight prompt. 1922 01:24:36.725 --> 01:24:39.265 And if you're interested, you can just chat, prime chat, 1923 01:24:39.385 --> 01:24:41.345 GBT, write the email as if I was at a stoplight. 1924 01:24:41.405 --> 01:24:42.945 I'm just doing it very quickly on my phone. 1925 01:24:43.445 --> 01:24:44.785 The more personal, the better. 1926 01:24:45.245 --> 01:24:48.305 We found personal emails were way better than anything 1927 01:24:48.305 --> 01:24:50.625 that sounded like marketing speak. 1928 01:24:51.015 --> 01:24:52.705 Claudia takeaways or thoughts? 1929 01:24:55.565 --> 01:24:59.145 Uh, I, I watched at least very easy to use, 1930 01:24:59.285 --> 01:25:00.505 uh, this kind of tools. 1931 01:25:00.645 --> 01:25:04.385 So we are currently, we are not using a marketing email, 1932 01:25:04.885 --> 01:25:08.185 but with these tools, uh, definitely we are gonna start it. 1933 01:25:08.595 --> 01:25:12.725 Awesome. Awesome. Uh, Michael Anu takeaways. 1934 01:25:13.775 --> 01:25:17.875 Oh, okay. So, uh, with Dr. 1935 01:25:18.455 --> 01:25:20.115 Kdi, we don't do email marketing. 1936 01:25:20.455 --> 01:25:23.115 We, right now we're doing a TikTok ads and organic content, 1937 01:25:23.575 --> 01:25:25.995 but previously I've, I've been working with, uh, 1938 01:25:25.995 --> 01:25:27.515 email marketing with other projects. 1939 01:25:27.935 --> 01:25:30.995 Uh, the great takeaway is to val to validate emails. 1940 01:25:31.735 --> 01:25:32.955 That's very big one. 1941 01:25:33.495 --> 01:25:36.915 Uh, and I'm skeptical about the volume when it comes 1942 01:25:37.075 --> 01:25:39.315 to email because, uh, yeah. 1943 01:25:39.575 --> 01:25:41.555 Uh, all, all the stuffs are great, 1944 01:25:41.615 --> 01:25:45.875 but, uh, I think large volumes need to be sent, 1945 01:25:45.895 --> 01:25:47.905 uh, for us to convert. 1946 01:25:48.215 --> 01:25:51.225 Yeah, that's part is the only part. Yes. 1947 01:25:51.225 --> 01:25:54.425 But the, the takeaway, I, I, I love the validating part. Got 1948 01:25:54.425 --> 01:25:55.425 It, got it. 1949 01:25:55.425 --> 01:25:57.225 Excellent. Diego takeaways? 1950 01:25:58.935 --> 01:26:00.595 Um, uh, I've used it before. 1951 01:26:00.785 --> 01:26:05.245 I've tried the Alex Zi prompt when, when we are up 1952 01:26:05.245 --> 01:26:07.165 with the challenge for the t-shirt one. 1953 01:26:07.425 --> 01:26:09.765 Yes. So 10 blogs. 10 emails. 1954 01:26:10.345 --> 01:26:12.165 So I've kind of like dissected it 1955 01:26:12.165 --> 01:26:15.325 because we're not really using, uh, email marketing. 1956 01:26:15.975 --> 01:26:18.645 We're using the physical ones, the mailers. 1957 01:26:18.985 --> 01:26:21.765 So I've kind of like dissected it and put it on the mailer. 1958 01:26:22.305 --> 01:26:23.845 So the 20% off 1959 01:26:24.145 --> 01:26:27.965 and the 50% off on a pickup delivery kind of works well. 1960 01:26:28.225 --> 01:26:29.225 So yeah. 1961 01:26:29.955 --> 01:26:32.155 Excellent. Excellent. Alright, Genis, last one. 1962 01:26:32.255 --> 01:26:33.755 Uh, takeaways, thoughts, takeaways, 1963 01:26:33.895 --> 01:26:34.955 and we'll let everybody go. 1964 01:26:36.145 --> 01:26:41.045 So, uh, that was great thoughts, uh, for, um, okay. 1965 01:26:41.125 --> 01:26:43.405 I, I use it email marketing before for my clients, 1966 01:26:43.465 --> 01:26:47.045 but for Danielle it'd be, I guess for sure it'd be works 1967 01:26:47.185 --> 01:26:50.405 for, for that kind of interest, what we are, 1968 01:26:50.625 --> 01:26:51.925 um, targeting for. 1969 01:26:53.345 --> 01:26:56.955 So already I have the template, everything 1970 01:26:56.975 --> 01:26:58.795 for the email marketing, 1971 01:26:59.095 --> 01:27:03.815 but, uh, what, what's new that, uh, for the data, 1972 01:27:04.835 --> 01:27:09.695 uh, now I know how to get the correct data Hmm. 1973 01:27:10.155 --> 01:27:13.975 The targeted data. So I will suggest that to try 1974 01:27:13.975 --> 01:27:17.135 with the Danielle and hope so 1975 01:27:17.135 --> 01:27:19.295 that we will get positive feedbacks. 1976 01:27:20.175 --> 01:27:21.615 Excellent. Excellent. Alright. Great. 1977 01:27:21.885 --> 01:27:23.855 Bill, I apologize, I just saw you Bill. 1978 01:27:24.155 --> 01:27:25.255 Uh, any final thoughts? 1979 01:27:25.915 --> 01:27:28.175 Hey, Scott, this is, this is, the timing of this is, uh, 1980 01:27:28.355 --> 01:27:31.255 is so important because I've been, uh, uh, all 1981 01:27:31.255 --> 01:27:32.455 of our emails have come from people 1982 01:27:32.455 --> 01:27:34.655 that have visited the exhibit the last couple of years. 1983 01:27:34.915 --> 01:27:38.935 Mm-hmm. Um, I have been, um, uh, I made a mistake 1984 01:27:39.315 --> 01:27:41.135 and not updating my spreadsheet like 1985 01:27:41.135 --> 01:27:42.335 every month, every month, every month. 1986 01:27:42.395 --> 01:27:44.615 So working on that to get that done. 1987 01:27:44.715 --> 01:27:47.415 Now, this is just a small, this is, 1988 01:27:47.525 --> 01:27:50.295 this is like just a small stack, small stack. 1989 01:27:50.795 --> 01:27:53.975 Um, this is a much larger stack that is still nice. 1990 01:27:54.955 --> 01:27:58.095 Uh, so, so, um, everybody has opted in 1991 01:27:58.095 --> 01:28:01.015 and visited our exhibit firsthand and filled it out 1992 01:28:01.075 --> 01:28:02.255 or gone to our site. 1993 01:28:02.435 --> 01:28:05.055 Mm-hmm. And one of the things I learned in looking at the, 1994 01:28:05.075 --> 01:28:07.575 uh, looking at the email laws was about 1995 01:28:07.595 --> 01:28:10.135 to be sure when you upload it to include a comma Yes. 1996 01:28:10.235 --> 01:28:11.335 To, to reach out's point 1997 01:28:11.335 --> 01:28:13.735 that they have accepted joining opt. 1998 01:28:14.075 --> 01:28:16.335 Yes. And, uh, and I way I've marketed it in person is 1999 01:28:16.335 --> 01:28:17.695 joining the VIP club. 2000 01:28:17.935 --> 01:28:19.375 I do not use the word email list. 2001 01:28:19.495 --> 01:28:21.095 VIP club sounds better. Oh, 2002 01:28:21.095 --> 01:28:22.095 I like it. 2003 01:28:22.175 --> 01:28:24.615 People say, oh yeah, oh yeah, let me join. 2004 01:28:24.915 --> 01:28:25.975 So everyone is waiting. 2005 01:28:26.035 --> 01:28:28.295 And in my last, one of my last Instagram posts I talk about 2006 01:28:28.595 --> 01:28:31.015 offers are gonna be, uh, you, 2007 01:28:31.015 --> 01:28:32.575 you'll see them before the end of the month. 2008 01:28:32.835 --> 01:28:34.335 So I wanted to add some more pressure 2009 01:28:34.335 --> 01:28:36.095 to myself to get this done. Good, 2010 01:28:36.095 --> 01:28:37.095 Good, good. 2011 01:28:37.775 --> 01:28:39.855 Excellent. I'm, I'm so glad. Well, well, wonderful. 2012 01:28:39.855 --> 01:28:42.095 Wonderful. Hopefully there's some good takeaways here. 2013 01:28:42.095 --> 01:28:43.335 It sounds like there was some good stuff. 2014 01:28:43.565 --> 01:28:45.135 I'll leave with this. I'm way over time. 2015 01:28:45.605 --> 01:28:48.455 Next week we're gonna be diving into, uh, video editing. 2016 01:28:48.955 --> 01:28:50.095 Hit us up on WhatsApp. 2017 01:28:50.095 --> 01:28:52.455 If you're not part of that school, let us know 2018 01:28:52.455 --> 01:28:55.055 because that's how you could just re get access to all 2019 01:28:55.055 --> 01:28:57.655 of our past courses and trainings and stuff. 2020 01:28:57.655 --> 01:28:59.655 It'll be so much easier. We're gonna be discontinuing the 2021 01:28:59.815 --> 01:29:01.645 Facebook group, so make sure you're part of that school. 2022 01:29:01.865 --> 01:29:04.125 If you're not, if you don't have 2.0, let us know. 2023 01:29:04.625 --> 01:29:06.965 And then finally, if you're gonna be in Utah next week, 2024 01:29:06.965 --> 01:29:09.205 anybody's in Utah next week, let us know. 2025 01:29:09.205 --> 01:29:10.765 We're gonna be at an event in Utah 2026 01:29:10.905 --> 01:29:12.485 and I can get you tickets to a really 2027 01:29:12.485 --> 01:29:13.565 awesome, awesome event. 2028 01:29:13.605 --> 01:29:16.045 I don't know if that's likely anybody's in Utah, but if you 2029 01:29:16.225 --> 01:29:19.525 or anybody you know is close to Salt Lake City, Utah, 2030 01:29:19.645 --> 01:29:22.085 I'm gonna be speaking at a, an event called Founders Event. 2031 01:29:22.395 --> 01:29:24.005 It's an awesome premium event. 2032 01:29:24.165 --> 01:29:26.765 I can, I can certainly get you access to that event. 2033 01:29:26.865 --> 01:29:29.245 So thank you so much. Looking forward to next week. 2034 01:29:29.745 --> 01:29:31.045 Um, have a great week. 2035 01:29:31.065 --> 01:29:32.805 Hit us up on WhatsApp if you have any questions. 2036 01:29:33.035 --> 01:29:35.725 Alright, talk soon. Talk soon. Bye guys.