Goal & Rock Setting with X100 GPT

WEBVTT 1 00:00:00.000 --> 00:00:01.285 California, Ontario. 2 00:00:01.355 --> 00:00:03.605 Okay. That's pretty close. Mm-hmm. That's pretty close. 3 00:00:03.665 --> 00:00:05.285 Not too far at all. No. 4 00:00:05.715 --> 00:00:07.925 Bill, uh, bill, where are you calling in from? I forget. 5 00:00:12.975 --> 00:00:15.045 Brent. Bill. Brent. Big Bill, Brent. 6 00:00:19.285 --> 00:00:21.345 All right. We got, uh, everybody joining in here. 7 00:00:22.965 --> 00:00:26.805 Claudia, where are you calling in from? From Guatemala. 8 00:00:27.275 --> 00:00:31.565 Guatemala? Yeah. Excellent. Excellent. Great, great. 9 00:00:32.645 --> 00:00:36.255 Fantastic. Alright, well it's 1 0 1. 10 00:00:36.295 --> 00:00:37.775 I know we got, uh, it looks like it's a bunch 11 00:00:37.775 --> 00:00:40.575 of people in the, um, oh, just note takers in the, 12 00:00:40.635 --> 00:00:43.055 we got one, one or two people in there in the waiting room. 13 00:00:43.755 --> 00:00:46.495 Uh, we'll give it one more second before we jump in. 14 00:00:46.875 --> 00:00:50.455 Before we jump in, I will ask, this is, uh, anybody, 15 00:00:50.705 --> 00:00:52.215 let's go just around real quickly. 16 00:00:52.415 --> 00:00:53.695 I just want to take a few minutes. 17 00:00:54.875 --> 00:00:58.135 Um, anybody stuck anywhere? 18 00:00:58.135 --> 00:01:01.335 Anybody stuck anywhere on the course or got questions? 19 00:01:01.335 --> 00:01:04.135 Good to see you again. Dave. Welcome back. Dave Ward. 20 00:01:04.135 --> 00:01:08.255 Awesome. Anybody stuck anywhere in the course air? 21 00:01:08.255 --> 00:01:10.575 They have questions? Any burning questions you got? 22 00:01:10.595 --> 00:01:11.775 Uh, maybe an app. 23 00:01:11.775 --> 00:01:13.855 There was some good, uh, questions about some tools, 24 00:01:13.855 --> 00:01:15.535 video tools and editing tools. 25 00:01:16.485 --> 00:01:18.375 Anybody have any questions you want 26 00:01:18.375 --> 00:01:19.455 to tackle before we jump in? 27 00:01:19.515 --> 00:01:21.215 Yes, Mr. Elliot? Uh, 28 00:01:21.255 --> 00:01:22.695 I put mine into the chat and, 29 00:01:22.695 --> 00:01:24.535 and some folks responded as well, 30 00:01:24.555 --> 00:01:25.975 and it was around captions. 31 00:01:26.475 --> 00:01:29.615 Uh, you know, like at most people you see the clip 32 00:01:29.615 --> 00:01:30.935 of upload a selfie 33 00:01:30.955 --> 00:01:33.815 and then you can make that selfie technically do anything. 34 00:01:34.475 --> 00:01:37.415 The problem was, is I can't get a voice. 35 00:01:37.795 --> 00:01:38.815 That's the client's 36 00:01:38.875 --> 00:01:42.255 how I Can you upload a voice in the captions 37 00:01:42.595 --> 00:01:46.695 and say, use this voice versus choosing one 38 00:01:46.695 --> 00:01:48.375 of their AI people? 39 00:01:49.115 --> 00:01:50.135 Uh, voiceovers. 40 00:01:51.315 --> 00:01:53.375 Got it. Reha, I'll, I'll go for it. Reha 41 00:01:54.165 --> 00:01:55.885 Captions is not the tool for that. 42 00:01:56.355 --> 00:01:57.485 Agen is. Yeah, 43 00:01:57.615 --> 00:01:58.615 There you go. Got it. 44 00:01:58.615 --> 00:01:59.265 45 00:02:00.005 --> 00:02:02.285 Captions, because it does all the other stuff, right? 46 00:02:02.545 --> 00:02:05.485 It kind of like makes a video for you, whereas Hagen's, just 47 00:02:05.845 --> 00:02:08.165 'cause I've got, uh, we're doing Hagen videos currently. 48 00:02:08.165 --> 00:02:10.205 We're just like him and his office, right. 49 00:02:10.205 --> 00:02:11.245 And I'm writing a script 50 00:02:11.305 --> 00:02:12.845 and, you know, we're doing the things 51 00:02:12.945 --> 00:02:14.005 and I was looking 52 00:02:14.065 --> 00:02:16.005 to see if captions could be something a little 53 00:02:16.005 --> 00:02:17.045 different, but Yeah. 54 00:02:17.145 --> 00:02:21.285 Oh, and then captions also only allows 800 characters from a 55 00:02:21.285 --> 00:02:24.005 script point of view, whereas, Hey, Jen, I can, you know, 56 00:02:24.025 --> 00:02:25.285 do two minutes for the video. 57 00:02:26.465 --> 00:02:29.845 Yes. Also, uh, the, the thing that you were talking about, 58 00:02:29.895 --> 00:02:32.765 there is a combination of three tools 59 00:02:33.115 --> 00:02:34.925 that you can use to get what you want. 60 00:02:35.275 --> 00:02:38.805 However, the voice will not be that accurate. 61 00:02:39.585 --> 00:02:42.765 It, uh, you can place your client in different environments 62 00:02:43.505 --> 00:02:45.045 and, uh, make him speak stuff. 63 00:02:45.315 --> 00:02:47.925 However, the voice is, uh, a hit or miss. 64 00:02:48.245 --> 00:02:51.525 I, I will send the stack in the group later today 65 00:02:52.145 --> 00:02:53.525 And we'll typically do with voice. 66 00:02:53.525 --> 00:02:55.725 Michael is, uh, for those of you who are interested in, 67 00:02:55.905 --> 00:02:59.125 Hey Jen, and you are interested in cloning yourself 68 00:02:59.185 --> 00:03:00.205 or cloning a client 69 00:03:00.225 --> 00:03:03.165 or anything like that, what, what we found, 70 00:03:03.165 --> 00:03:04.405 there's two things or three 71 00:03:04.405 --> 00:03:05.485 things that can help with the voice. 72 00:03:05.485 --> 00:03:08.395 Number one is just more clones, 73 00:03:08.425 --> 00:03:10.315 more longer clones, more clones. 74 00:03:10.315 --> 00:03:12.035 So it has a chance to really learn your voice 75 00:03:12.575 --> 00:03:13.595 and learn your mannerisms 76 00:03:13.595 --> 00:03:15.595 and learn your physiology, I'll say. 77 00:03:15.735 --> 00:03:18.995 And the second thing is intonation. 78 00:03:19.055 --> 00:03:21.755 So when you're doing your clone video, your demo video, 79 00:03:22.815 --> 00:03:25.395 if you are 20% more animated than you normally are 80 00:03:25.395 --> 00:03:26.595 and you're talking more over the top, 81 00:03:26.645 --> 00:03:28.435 it'll still be dampened a little bit. 82 00:03:28.975 --> 00:03:31.795 If you're talking, normally when the clone comes out, 83 00:03:31.795 --> 00:03:33.955 it's gonna be super robotic, so you're 10, 84 00:03:33.955 --> 00:03:37.075 20% over the top or more animated. 85 00:03:37.075 --> 00:03:39.595 That'll help. And then the third thing is, 86 00:03:39.595 --> 00:03:42.595 what we've done is we've just connected it to 11 labs 87 00:03:43.375 --> 00:03:45.075 and I've got my voice in 11 labs 88 00:03:45.295 --> 00:03:48.955 and it sounds, I'll call it 99% there. 89 00:03:49.135 --> 00:03:50.355 If you don't know me, you're not gonna know. 90 00:03:50.375 --> 00:03:52.155 If you know me really well, you might go, 91 00:03:52.895 --> 00:03:54.635 the voice sounds not perfect, 92 00:03:54.775 --> 00:03:59.235 but nobody's gonna know. Awesome. Great 93 00:03:59.315 --> 00:04:00.315 Question. That, that was my big 94 00:04:00.315 --> 00:04:00.515 question. 95 00:04:00.515 --> 00:04:02.115 It was just I was trying something different. 96 00:04:02.555 --> 00:04:04.835 'cause you know, on their kind of ads that you see, 97 00:04:05.215 --> 00:04:06.875 you know, they're like, upload a selfie 98 00:04:06.875 --> 00:04:07.955 and then you can, you know, 99 00:04:07.955 --> 00:04:10.035 technically prompt any background change 100 00:04:10.035 --> 00:04:12.235 or whatever that may be, and then have them 101 00:04:12.255 --> 00:04:13.355 do what you want them to do. 102 00:04:13.355 --> 00:04:15.715 And I'm like, ah, that's not exactly what I'm, 103 00:04:15.985 --> 00:04:17.995 Yeah, yeah, yeah. 104 00:04:17.995 --> 00:04:19.035 It's a, it's a great question. 105 00:04:19.105 --> 00:04:20.155 It's a great question with video. 106 00:04:20.255 --> 00:04:21.515 And then also, by the way, 107 00:04:21.535 --> 00:04:23.995 and you probably know this, I was on a call earlier, 108 00:04:24.545 --> 00:04:26.915 what we're doing a lot of is doing a Hagen video 109 00:04:27.055 --> 00:04:28.835 and I think for Perry Properties, I don't know if he's on, 110 00:04:28.835 --> 00:04:32.595 but Camille's probably on, uh, you, yeah, there's Camille, 111 00:04:33.015 --> 00:04:37.155 uh, we're doing Hagen, where Wade did a Hagen of himself, 112 00:04:37.695 --> 00:04:39.315 and then we're combining with captions. 113 00:04:39.315 --> 00:04:42.875 So it's not just this 92nd clip of Wade doing Hagen. 114 00:04:43.385 --> 00:04:44.995 It's a lot of visual variety 115 00:04:44.995 --> 00:04:47.435 because now we've connected with captions 116 00:04:47.455 --> 00:04:50.515 and it's edited with some B roll and some captions, 117 00:04:50.775 --> 00:04:52.635 and it's, and it looks a lot better. 118 00:04:53.135 --> 00:04:55.355 And so combining those two tools can really look, 119 00:04:55.495 --> 00:04:56.795 uh, a lot, lot better. 120 00:04:57.365 --> 00:04:59.115 Great question. Any other questions 121 00:04:59.115 --> 00:05:03.315 before we jump into the, the lesson today, Michael 122 00:05:03.815 --> 00:05:07.595 and, uh, Andrew, I see your stuff coming out for, uh, um, 123 00:05:08.295 --> 00:05:11.075 the king of cleavage and, and, uh, yes. 124 00:05:11.255 --> 00:05:13.835 And Dr. Kti. How's all that stuff going? You doing good? 125 00:05:14.665 --> 00:05:16.355 Yeah. Uh, partly we're doing good. 126 00:05:16.615 --> 00:05:18.075 So we have a lot of, uh, surgery 127 00:05:18.295 --> 00:05:19.515 and, uh, educational content. 128 00:05:19.935 --> 00:05:21.435 Yep. So we're trying to balance out 129 00:05:21.435 --> 00:05:23.755 with other categories. So we're doing 130 00:05:24.055 --> 00:05:26.675 Now are you taking longer form content, like longer form 131 00:05:26.695 --> 00:05:28.355 of the surgeries and, and clipping those? 132 00:05:29.295 --> 00:05:33.435 Yes, yes, yes. We we're using Cusso AI and, uh, cusso. 133 00:05:33.985 --> 00:05:35.795 Yeah. Yeah, we have a lot of educational 134 00:05:35.795 --> 00:05:38.595 and surgery content, so we're trying to balance it out with, 135 00:05:38.595 --> 00:05:41.155 uh, motivational and lifestyle. 136 00:05:41.445 --> 00:05:45.235 Great. So yeah, so it's going great. Awesome, 137 00:05:45.295 --> 00:05:46.295 Man. Awesome. Claudia, 138 00:05:46.295 --> 00:05:48.115 I see a question Claudia had. 139 00:05:48.695 --> 00:05:52.115 Yes. Um, in the business that we are, that are, that are, 140 00:05:52.115 --> 00:05:56.395 that is, uh, gyms, uh, we have tried to produce videos 141 00:05:57.115 --> 00:05:59.885 with, uh, some kind of exercise, 142 00:06:00.465 --> 00:06:04.925 but we have the problem that the exercise is not, uh, is not 143 00:06:05.025 --> 00:06:06.765 so perfect with the position. 144 00:06:07.345 --> 00:06:12.285 Is there any form that we can do it or it's too as much? 145 00:06:14.045 --> 00:06:15.045 I I don't know. 146 00:06:15.675 --> 00:06:16.925 It's, it's a good question. I, 147 00:06:16.985 --> 00:06:18.445 I'm not sure I totally understand the question. 148 00:06:18.745 --> 00:06:19.885 Did you get that Reha? 149 00:06:20.505 --> 00:06:22.685 Yes, yes. Yeah, I think that the question that, 150 00:06:22.705 --> 00:06:25.005 and is she's trying to generate videos 151 00:06:25.185 --> 00:06:28.925 of people doing exercise, but the form that the exercise in 152 00:06:28.925 --> 00:06:29.845 Yeah, exactly. Oh, 153 00:06:29.905 --> 00:06:30.805 Oh, I gotcha. Mm-hmm. 154 00:06:31.705 --> 00:06:34.845 Uh, it, it, it's a, it's a difficult problem to 155 00:06:35.455 --> 00:06:37.325 relatively difficult problem to solve. 156 00:06:38.105 --> 00:06:41.325 How I would approach that is, uh, prompting it better. 157 00:06:41.825 --> 00:06:44.565 For example, if you're doing it through VO three, 158 00:06:44.825 --> 00:06:46.925 if you're using VO three to generate the videos, 159 00:06:47.525 --> 00:06:52.085 I would ask Chad GPT to include in the GSON prompt, uh, 160 00:06:52.705 --> 00:06:57.085 and a separate variable for, uh, the form of the exercise, 161 00:06:57.195 --> 00:06:59.245 exactly how the exercise should proceed. 162 00:06:59.245 --> 00:07:02.405 Like the body should bend 60 degrees, uh, 163 00:07:02.405 --> 00:07:03.485 it should go straight down. 164 00:07:03.545 --> 00:07:07.085 And so in the JSON prompt, if you try to embed 165 00:07:08.905 --> 00:07:13.125 in words that would, uh, potentially solve the problem. 166 00:07:13.305 --> 00:07:15.645 So just try that out. If it helps, amazing. 167 00:07:15.745 --> 00:07:18.405 If it doesn't, let us know. We will find a solution for you. 168 00:07:18.955 --> 00:07:21.605 Okay. Thank you. That's a really clever idea. 169 00:07:21.865 --> 00:07:24.685 And so just so those of you who are wondering, 170 00:07:25.345 --> 00:07:27.645 we have a prompt, I'll show it right now. 171 00:07:27.705 --> 00:07:32.285 We have a prompt that when you use the, um, 172 00:07:33.515 --> 00:07:36.235 I think we call it the Steven Spielberg prompt for VO three, 173 00:07:36.995 --> 00:07:38.395 I think we still call it the Steven Spielberg. 174 00:07:38.395 --> 00:07:40.195 Is that right? Uh, reha, uh, reha, 175 00:07:40.415 --> 00:07:41.595 That's, that's correct, yes. 176 00:07:41.785 --> 00:07:43.755 Yeah. So we use the Stevens Spielberg prompt, 177 00:07:43.775 --> 00:07:45.355 and here it is, there's the prompt. 178 00:07:45.815 --> 00:07:49.935 And then what it does is it kicks out, um, 179 00:07:50.435 --> 00:07:53.215 the voiceover script and then the JSON prompt. 180 00:07:53.235 --> 00:07:56.975 So what you're saying is in the Steven Spielberg prompt, 181 00:07:57.035 --> 00:08:00.375 you would actually want to also include the form 182 00:08:00.475 --> 00:08:02.095 or the specific exercise 183 00:08:02.095 --> 00:08:04.495 with the description describing exact form. 184 00:08:04.495 --> 00:08:06.695 If it's a squat, you know, ba whatever, that would 185 00:08:06.695 --> 00:08:09.175 however chat GPT would describe that exact motion. 186 00:08:12.065 --> 00:08:13.485 Is that what you're referring to, Risha? 187 00:08:14.435 --> 00:08:15.565 Yeah. Thank you. Correct. So 188 00:08:15.585 --> 00:08:16.885 That's pretty clever. Yeah. 189 00:08:17.025 --> 00:08:20.125 So in the js ON prompt, you can go back to chat GPT 190 00:08:20.145 --> 00:08:23.565 and say, in the js, ON, just embed, explain the problem 191 00:08:23.585 --> 00:08:25.925 to chat GPT, like, I'm not getting, uh, 192 00:08:26.025 --> 00:08:27.765 the perfect form for my exercise. 193 00:08:27.765 --> 00:08:32.485 So in the SON, please include a variable for, uh, 194 00:08:32.865 --> 00:08:34.765 the actual form of the exercise 195 00:08:34.905 --> 00:08:36.965 and be descriptive of 196 00:08:37.115 --> 00:08:39.005 what exactly the character needs to do. 197 00:08:39.095 --> 00:08:42.685 Let's say it's a squat, so explain these words. 198 00:08:42.755 --> 00:08:44.605 Yeah, that would be my recommendation. 199 00:08:45.205 --> 00:08:47.735 Okay. Thank you. Nice question. 200 00:08:48.015 --> 00:08:50.295 Time for one more question. Shoot, go for it. Uh, 201 00:08:50.435 --> 00:08:52.455 On her question, Risha, would it be, 202 00:08:52.455 --> 00:08:55.685 and Scott, would it be possible to embed a link in to say, 203 00:08:55.825 --> 00:08:59.485 go look at this example and make it like this? 204 00:08:59.665 --> 00:09:00.925 Or do you have to describe it? 205 00:09:01.605 --> 00:09:05.935 Chad, GPT as of now, cannot, at least nine times out 206 00:09:05.935 --> 00:09:09.095 of 10 cannot, uh, look at the video through a link. 207 00:09:09.245 --> 00:09:11.535 However, if you give screenshots 208 00:09:11.635 --> 00:09:16.135 of different positions in the exercise, that might work, 209 00:09:16.315 --> 00:09:17.575 uh, better. 210 00:09:17.715 --> 00:09:21.135 Mm-hmm. So video, or you can take different screenshots from 211 00:09:21.135 --> 00:09:23.335 that video of le let's say it's a squat. 212 00:09:23.395 --> 00:09:26.975 You take one screenshot when the person is to Right 213 00:09:26.975 --> 00:09:28.095 The top, middle, bottom, yeah. 214 00:09:28.685 --> 00:09:30.415 That, that could potentially work. Yes. 215 00:09:30.685 --> 00:09:33.055 Yeah. I just think the visual things might be helpful 216 00:09:33.195 --> 00:09:34.975 versus always. It's a good idea too. 217 00:09:35.485 --> 00:09:38.255 It's a really good idea. There is another tool, uh, 218 00:09:38.255 --> 00:09:40.575 in runway ml, uh, called Act one 219 00:09:41.485 --> 00:09:45.055 that might potentially work, uh, for, for this instance. 220 00:09:45.275 --> 00:09:47.135 But it's, it's a, it's trial and error. 221 00:09:47.195 --> 00:09:49.935 You can upload an image of the person doing the 222 00:09:49.955 --> 00:09:52.215 or video of a person doing the workout, 223 00:09:52.595 --> 00:09:54.615 and it essentially will replace that person 224 00:09:54.645 --> 00:09:56.455 with another person doing the workout. 225 00:09:56.455 --> 00:09:58.975 So you have an original video generated. 226 00:10:00.415 --> 00:10:04.005 Awesome. Ro, any questions? You good? 227 00:10:04.065 --> 00:10:07.035 Uh, uh, you good? Going through the, through the program? 228 00:10:07.455 --> 00:10:08.455 Of course. 229 00:10:09.415 --> 00:10:10.915 Uh, no. Any questions? Thank you. 230 00:10:11.055 --> 00:10:13.715 I'm from Nicaragua, from Central America. Ah, nice 231 00:10:13.715 --> 00:10:14.715 To meet you. Fantastic. 232 00:10:14.715 --> 00:10:16.555 Alright. Good, good, good, good. 233 00:10:16.985 --> 00:10:20.155 Alright, let's rock and roll. I'm excited about today. 234 00:10:20.375 --> 00:10:23.795 Um, today it's a great time today to go through this. 235 00:10:24.015 --> 00:10:26.075 Um, what I'm gonna do is, let me just share my screen here. 236 00:10:27.775 --> 00:10:31.005 What goal setting, goal setting, you'll say, well, 237 00:10:31.005 --> 00:10:32.085 what is AI 238 00:10:33.105 --> 00:10:35.365 and goal setting have to do, uh, with, 239 00:10:36.075 --> 00:10:37.165 with, uh, with each other? 240 00:10:37.755 --> 00:10:41.925 What we found, what we found is oftentimes the CEO, 241 00:10:41.945 --> 00:10:45.835 the founder, the CMO, has a vision for 242 00:10:45.835 --> 00:10:47.795 what they wanna accomplish with their marketing over the 243 00:10:47.795 --> 00:10:49.075 next 30, 60, or 90 days. 244 00:10:49.855 --> 00:10:54.095 But the team, whoever's executing it may also have a vision, 245 00:10:54.115 --> 00:10:56.415 but unless they are absolutely locked in 246 00:10:56.635 --> 00:10:58.215 and you have specific, measurable, attainable, 247 00:10:58.215 --> 00:11:01.055 realistic goals that tie into the vision, um, 248 00:11:01.405 --> 00:11:03.495 it's really easy to get a part. 249 00:11:03.795 --> 00:11:05.775 In fact, we're on all these monthly momentum calls 250 00:11:06.155 --> 00:11:08.815 and too often in the past, we would find 251 00:11:08.815 --> 00:11:10.855 that we'd get together on a monthly momentum call. 252 00:11:10.855 --> 00:11:13.015 And the CEO, the CMO, whoever that would be, 253 00:11:13.015 --> 00:11:14.855 would've one vision of where they wanted to go. 254 00:11:15.195 --> 00:11:17.815 And then the execution team would be working on something 255 00:11:17.815 --> 00:11:18.975 else or not specific. 256 00:11:19.475 --> 00:11:22.215 And so we created a GPT to get everybody on the same page. 257 00:11:22.395 --> 00:11:23.855 If you haven't done this in a while, 258 00:11:23.855 --> 00:11:25.455 it's a great opportunity to do this 259 00:11:25.695 --> 00:11:29.815 because I can tell you too often I jump on calls 260 00:11:29.925 --> 00:11:32.935 with team members who the owner, the founder, 261 00:11:32.955 --> 00:11:34.975 or whoever it is, is working on something 262 00:11:34.975 --> 00:11:36.175 totally different than the team. 263 00:11:36.195 --> 00:11:39.375 And so if you haven't done these lately, um, 264 00:11:39.525 --> 00:11:40.695 this is a great time to do it. 265 00:11:40.695 --> 00:11:41.975 We're gonna do it together. I'm gonna walk you 266 00:11:41.975 --> 00:11:43.175 through it, we're gonna do the exercise. 267 00:11:43.635 --> 00:11:45.535 Um, if you just be like, oh, I don't need to do this. 268 00:11:45.575 --> 00:11:46.695 I got the fundamentals down. 269 00:11:47.205 --> 00:11:50.095 It's never a bad idea to cover these fundamentals, 270 00:11:50.095 --> 00:11:51.935 especially go as we go into the end of the year. 271 00:11:53.495 --> 00:11:54.515 So here's what we're gonna do. 272 00:11:55.175 --> 00:11:58.625 Um, let me walk you through, uh, this 273 00:11:58.685 --> 00:11:59.905 and we get done a little bit early. 274 00:11:59.925 --> 00:12:01.585 We can then go through, uh, 275 00:12:01.685 --> 00:12:03.345 any additional questions everybody has. 276 00:12:04.005 --> 00:12:07.345 Um, but what I wanted to do is go through this, 277 00:12:07.415 --> 00:12:09.465 this is called goal and rock setting. 278 00:12:09.885 --> 00:12:12.385 And you'd be surprised how often people miss this 279 00:12:12.485 --> 00:12:13.745 and how important this is. 280 00:12:14.285 --> 00:12:16.705 Um, if we're to succeed, we have to be aligned, we have 281 00:12:16.705 --> 00:12:18.585 to be focused, we have to be accountable, we have 282 00:12:18.585 --> 00:12:19.985 to be disciplined on the main 283 00:12:19.985 --> 00:12:21.105 things that are gonna drive the business. 284 00:12:21.525 --> 00:12:22.905 So we're gonna be talking about kind 285 00:12:22.905 --> 00:12:24.265 of get everybody level set. 286 00:12:24.275 --> 00:12:26.905 We've got a lot of new people in the program level set 287 00:12:26.905 --> 00:12:30.625 where we are in recording the bootcamp 2.0, we're gonna go 288 00:12:30.745 --> 00:12:32.545 through this, what we call module four, 289 00:12:32.555 --> 00:12:35.585 which is the X 100 GPT give you the prompts 290 00:12:35.585 --> 00:12:37.385 and then get you going on an exercise. 291 00:12:38.785 --> 00:12:40.365 Big picture, there's really four parts 292 00:12:40.385 --> 00:12:41.445 to any marketing program. 293 00:12:41.545 --> 00:12:42.725 You gotta nail your strategy 294 00:12:43.305 --> 00:12:44.965 before you start producing content. 295 00:12:45.875 --> 00:12:47.285 Once you start producing content, 296 00:12:47.355 --> 00:12:49.485 then the goal is distribute the content at scale 297 00:12:49.545 --> 00:12:51.125 and then optimize what's working. 298 00:12:51.505 --> 00:12:53.525 So those are the four pillars of the overall program. 299 00:12:53.725 --> 00:12:55.965 I know you know that today we're gonna be talking about goal 300 00:12:56.065 --> 00:12:58.125 and rock setting with the X 100. 301 00:12:58.305 --> 00:12:59.965 If you are on the execution side 302 00:13:00.225 --> 00:13:01.685 and you have not done this exercise, 303 00:13:01.755 --> 00:13:03.605 this is something you wanna do with the owner 304 00:13:03.605 --> 00:13:05.605 of the business, the founder of the business, whoever 305 00:13:05.605 --> 00:13:07.325 that is, that's responsible for strategy. 306 00:13:07.715 --> 00:13:09.165 Make sure you're doing this together 307 00:13:09.625 --> 00:13:12.605 and you will see a thousand percent improvement in terms 308 00:13:12.605 --> 00:13:14.045 of success and execution. 309 00:13:14.585 --> 00:13:17.645 If you are a one person show, it's still a great reason 310 00:13:17.945 --> 00:13:20.325 to do this exercise 'cause this is gonna keep you focused 311 00:13:20.665 --> 00:13:24.005 and out of that trap of the shiny object syndrome, 312 00:13:24.105 --> 00:13:26.205 too often we'll go from one meeting to another 313 00:13:26.385 --> 00:13:28.605 and then by the next meeting everybody's doing something 314 00:13:28.605 --> 00:13:29.685 different than the main thing. 315 00:13:29.745 --> 00:13:32.165 So the goal is to keep the main thing, the main thing. 316 00:13:34.175 --> 00:13:36.235 The myth is everybody knows the plan. 317 00:13:36.495 --> 00:13:38.075 The truth is nobody knows the plan 318 00:13:38.075 --> 00:13:41.115 unless you tell 'em, write it down, make it specific, 319 00:13:41.115 --> 00:13:42.835 measurable, communicate it, 320 00:13:42.835 --> 00:13:44.275 and everybody's on the same page. 321 00:13:44.855 --> 00:13:46.195 So why is it important? 322 00:13:46.195 --> 00:13:48.955 Because every 90 days you should have three 323 00:13:48.955 --> 00:13:51.155 to four specific measurable goals. 324 00:13:51.175 --> 00:13:52.515 If you accomplish those three things, 325 00:13:52.785 --> 00:13:54.075 it's gonna drive your number one thing. 326 00:13:54.075 --> 00:13:56.955 And some, some people it's like revenue. I need revenue. 327 00:13:57.335 --> 00:13:59.115 So what are the three things that are gonna drive revenue? 328 00:13:59.145 --> 00:14:00.795 What are the three things that are gonna drive leads? 329 00:14:01.185 --> 00:14:03.515 What are the things that are gonna drive your core vision? 330 00:14:05.515 --> 00:14:07.605 It's called rock building exercises. 331 00:14:07.605 --> 00:14:08.885 We get a lot of questions about this. 332 00:14:08.995 --> 00:14:12.125 What the heck is a rock? A rock is a major priority. 333 00:14:12.695 --> 00:14:14.805 There was an author and a speaker years ago, 334 00:14:14.865 --> 00:14:15.925 he wrote The Seven Habits 335 00:14:15.945 --> 00:14:18.605 of Highly Successful People and many other books. 336 00:14:18.905 --> 00:14:21.245 But he came up with the concept of rocks 337 00:14:21.705 --> 00:14:24.165 and rocks are your main priorities. 338 00:14:24.165 --> 00:14:27.405 And in one famous video, he asked a woman to come 339 00:14:27.405 --> 00:14:29.805 to the fronter front of a workshop and he had a jar 340 00:14:30.305 --> 00:14:33.005 and he said, this jar represents your average work week. 341 00:14:33.785 --> 00:14:34.925 And here's some sand, 342 00:14:35.225 --> 00:14:36.965 here's some pebbles and here's some rocks. 343 00:14:36.965 --> 00:14:40.085 And on the rocks he labeled these five rocks like main 344 00:14:40.085 --> 00:14:44.325 priorities, health, relationships, uh, sleep, 345 00:14:45.225 --> 00:14:47.965 um, exercise, like the main things in her life. 346 00:14:48.505 --> 00:14:49.645 And he said, here's what we're gonna do. 347 00:14:49.645 --> 00:14:50.645 We're gonna pour in the sand, 348 00:14:50.735 --> 00:14:51.885 we're gonna pour in the pebbles. 349 00:14:51.885 --> 00:14:54.165 Now try to fit in the rocks and the sand. 350 00:14:54.165 --> 00:14:58.485 And the pebbles represented the immediate, urgent things 351 00:14:59.115 --> 00:15:00.405 doom, scrolling, all the things 352 00:15:00.405 --> 00:15:03.045 that sometimes take up our time that are important 353 00:15:03.045 --> 00:15:04.965 and urgent or maybe not so important, 354 00:15:05.145 --> 00:15:06.165 but they take up our time. 355 00:15:06.745 --> 00:15:09.045 She was then asked to put in the rocks in the jar. 356 00:15:09.665 --> 00:15:11.045 And of course you could only get like two 357 00:15:11.045 --> 00:15:12.085 or three rocks in the jar. 358 00:15:12.425 --> 00:15:16.005 She had to leave out exercise time with her husband, time 359 00:15:16.005 --> 00:15:17.965 with her for herself time 360 00:15:17.965 --> 00:15:19.885 for all these wonderful things that she knew were important. 361 00:15:20.745 --> 00:15:22.685 He then said, let's change the paradigm a little bit. 362 00:15:22.815 --> 00:15:24.285 Empty everything out. Take the jar. 363 00:15:24.605 --> 00:15:26.125 I want you to put the rocks in first. 364 00:15:26.465 --> 00:15:28.205 She could fit all the five rocks in there. 365 00:15:28.835 --> 00:15:31.205 Then she poured in the pebbles and they poured in the sand 366 00:15:31.205 --> 00:15:32.405 and it was still perfectly level. 367 00:15:33.105 --> 00:15:34.765 The metaphor is a beautiful metaphor. 368 00:15:34.765 --> 00:15:37.045 When we prioritize the main things of the main rocks, 369 00:15:37.185 --> 00:15:39.085 we actually have more time than we think for everything. 370 00:15:39.225 --> 00:15:40.685 But we have to keep 'em the main thing. 371 00:15:42.285 --> 00:15:43.535 When we have those main things, 372 00:15:43.835 --> 00:15:46.455 we can then put people in charge of those main things 373 00:15:46.455 --> 00:15:48.295 and make 'em accountable, uh, 374 00:15:48.315 --> 00:15:49.695 and have owners for these things. 375 00:15:50.155 --> 00:15:51.855 So that's the basic exercise. 376 00:15:52.155 --> 00:15:54.695 And the goal is to make sure our rocks are lining up 377 00:15:54.695 --> 00:15:58.415 with whoever is in charge of strategy, their vision of 378 00:15:58.415 --> 00:15:59.455 what success looks like. 379 00:16:00.035 --> 00:16:01.695 So before we start, 380 00:16:01.845 --> 00:16:03.655 what we're gonna have is a level 381 00:16:03.715 --> 00:16:05.255 10 document and a scorecard. 382 00:16:05.755 --> 00:16:07.695 By show of hands, lemme just see this really fast. 383 00:16:08.035 --> 00:16:10.615 By show of hands, who all has a level 10 document 384 00:16:10.615 --> 00:16:12.215 that they're filling out on a regular basis? 385 00:16:12.795 --> 00:16:14.935 Mr. DeLong, handful of other folks. 386 00:16:15.005 --> 00:16:16.975 Okay, Camille, you've got it. Okay, great. 387 00:16:17.635 --> 00:16:20.775 So grab your level 10, download it 388 00:16:20.795 --> 00:16:22.095 and save it please, please. 389 00:16:23.245 --> 00:16:26.465 As a reshot Word document, correct? Mm-hmm. 390 00:16:27.185 --> 00:16:29.185 Document Microsoft Word. Great. 391 00:16:29.205 --> 00:16:30.345 So if you're in our program 392 00:16:30.885 --> 00:16:34.305 and you're past the 30 day mark, we've already set you up 393 00:16:34.305 --> 00:16:35.385 with a level 10 document. 394 00:16:35.415 --> 00:16:36.585 It's a level 10 agenda. 395 00:16:37.165 --> 00:16:40.585 And then every month when we go over the level 10 agenda, 396 00:16:40.885 --> 00:16:42.585 we fill that out with headlines. 397 00:16:43.365 --> 00:16:46.705 We filled that out with the main things who, what whens. 398 00:16:47.085 --> 00:16:48.665 And we might even have your rocks in there. 399 00:16:48.665 --> 00:16:49.825 For some of you, I know we do. 400 00:16:51.225 --> 00:16:52.595 What I'd like to ask you to do 401 00:16:53.575 --> 00:16:56.875 is save your Level 10 document as a Word document. 402 00:16:57.995 --> 00:16:59.975 Others of you will have a scorecard. 403 00:17:00.315 --> 00:17:03.055 We keep a scorecard and we've shared a scorecard with you. 404 00:17:03.115 --> 00:17:04.695 If you've been tracking, I know Camille, 405 00:17:04.695 --> 00:17:06.415 you've been tracking Scott DeLong, 406 00:17:06.415 --> 00:17:08.015 you've been tracking a number of other people have 407 00:17:08.015 --> 00:17:09.135 been tracking their scorecard. 408 00:17:09.675 --> 00:17:13.135 If you have that, save that as an Excel spreadsheet 409 00:17:13.945 --> 00:17:15.275 because this is really cool. 410 00:17:15.335 --> 00:17:16.635 You are gonna upload all this stuff 411 00:17:16.635 --> 00:17:20.115 and when you do these diagnostic questions, you'll be able 412 00:17:20.415 --> 00:17:24.235 to inform the GPT of everything where you've been. 413 00:17:24.815 --> 00:17:26.915 If I was gonna coach you as your marketing consultant, 414 00:17:26.915 --> 00:17:30.075 as your marketing expert, as your EUS traction coach on 415 00:17:30.075 --> 00:17:31.515 where we're gonna go over the next 90 days, 416 00:17:31.965 --> 00:17:34.995 would it not be helpful to know everything you've been doing 417 00:17:35.055 --> 00:17:36.115 for the last 90 days? 418 00:17:36.455 --> 00:17:38.235 You bet. So that's the value 419 00:17:38.235 --> 00:17:39.795 of having your Level 10 document 420 00:17:40.055 --> 00:17:41.275 and your scorecard available. 421 00:17:43.735 --> 00:17:45.315 Any questions on that before I jump? 422 00:17:45.415 --> 00:17:48.865 Is there any questions on that? Any questions? 423 00:17:49.965 --> 00:17:51.295 Alright, it looks like we're good. 424 00:17:51.525 --> 00:17:54.025 Matt Lau, are you good too? Alright, brother. 425 00:17:54.455 --> 00:17:56.225 Okay, so here's what we're gonna do. 426 00:17:58.465 --> 00:18:02.825 You have those available if I can click this. 427 00:18:03.715 --> 00:18:05.505 There we go. Um, 428 00:18:05.615 --> 00:18:08.105 what we're gonna do is we're gonna show you a GPT 429 00:18:09.235 --> 00:18:14.005 and, uh, you know, we'll do is Yuki, would you mind, uh, 430 00:18:14.115 --> 00:18:15.565 sharing the GPT? 431 00:18:15.565 --> 00:18:19.125 Lemme see if this works here. Click to view. Perfect. 432 00:18:19.385 --> 00:18:20.645 Oh, okay, great, great. 433 00:18:20.705 --> 00:18:23.525 If you just wanna share this, this, uh, the link, 434 00:18:24.045 --> 00:18:24.845 I think you can probably just 435 00:18:24.845 --> 00:18:25.965 share the link to the document. 436 00:18:26.465 --> 00:18:30.405 Yes, it's what this is. Excellent. I see Camille in there. 437 00:18:30.405 --> 00:18:35.305 That's great. So in the chat you'll see this link 438 00:18:35.305 --> 00:18:40.005 to the document and, um, if your owner 439 00:18:40.645 --> 00:18:43.085 C-M-O-C-E-O isn't here, that's fine. 440 00:18:43.085 --> 00:18:45.285 If you're in charge of strategy, awesome, you can do this 441 00:18:45.305 --> 00:18:47.245 and it'll only take you 30 to 40 minutes. 442 00:18:48.735 --> 00:18:51.755 And what you're gonna do is you're gonna scroll down 443 00:18:52.495 --> 00:18:54.995 and step one is you're just gonna copy 444 00:18:55.215 --> 00:19:00.175 and paste this right here, this prompt copy 445 00:19:00.175 --> 00:19:03.315 and paste that prompt, and then click the business 446 00:19:03.315 --> 00:19:04.555 growth GPT link. 447 00:19:05.965 --> 00:19:09.665 Gonna click that link. And 448 00:19:09.665 --> 00:19:11.785 what you're gonna get is the GPT. 449 00:19:11.805 --> 00:19:15.645 Now, the GPT we 450 00:19:15.925 --> 00:19:17.245 uploaded actually more than this. 451 00:19:17.265 --> 00:19:19.365 We uploaded this book here Traction 452 00:19:20.575 --> 00:19:22.595 and we uploaded Scaling Up. 453 00:19:22.785 --> 00:19:25.555 Some of you might be familiar with Vern Harnish's Scaling Up 454 00:19:25.935 --> 00:19:27.235 and some of you might be familiar 455 00:19:27.235 --> 00:19:28.235 with Gino Wickman's Traction. 456 00:19:28.385 --> 00:19:30.435 There's also one other book called The One Thing, 457 00:19:30.775 --> 00:19:31.915 and there's a really powerful 458 00:19:32.075 --> 00:19:33.155 thing in here we can do after that. 459 00:19:33.255 --> 00:19:35.995 But, um, the one thing we'll give you, 460 00:19:36.015 --> 00:19:37.835 what's the one thing I could do every single day 461 00:19:37.835 --> 00:19:38.915 for just a short period of time 462 00:19:38.915 --> 00:19:40.275 that's gonna get me closer to my goals? 463 00:19:41.225 --> 00:19:42.595 What you're gonna do is you're gonna copy 464 00:19:42.615 --> 00:19:45.515 and paste the prompt into the GPT. 465 00:19:46.535 --> 00:19:48.315 And then what I'd like to do, ask you 466 00:19:48.315 --> 00:19:50.515 to do is you're gonna upload your 467 00:19:50.665 --> 00:19:53.415 scorecard and your Level 10. 468 00:19:56.755 --> 00:19:58.775 And once you upload your scorecard 469 00:19:58.775 --> 00:20:02.735 and your Level 10, it's as simple as following the prompts. 470 00:20:03.655 --> 00:20:05.515 And it will ask you, it's gonna say, Hey, 471 00:20:05.515 --> 00:20:07.715 I've got the frameworks for scaling up ES traction, 472 00:20:07.735 --> 00:20:10.955 the one thing, and you're planning guides loaded already. 473 00:20:11.095 --> 00:20:14.275 So it's already got some of my documents. 474 00:20:14.435 --> 00:20:16.475 'cause we've done this, we do this every month. 475 00:20:17.635 --> 00:20:19.135 We actually started doing this every month. 476 00:20:19.195 --> 00:20:21.895 Now the funny thing is, and this is not a knock 477 00:20:21.895 --> 00:20:24.815 to my EOSI think, uh, he might be in this group right now. 478 00:20:25.015 --> 00:20:27.535 I haven't, I haven't seen him, but, um, we have, um, 479 00:20:27.735 --> 00:20:29.655 a gentleman who's an EOS traction coach. 480 00:20:29.675 --> 00:20:32.895 He charges a lot of money to do these strategy sessions 481 00:20:32.895 --> 00:20:34.615 and he's worth every penny and he's fantastic. 482 00:20:35.155 --> 00:20:37.295 But what we found is we don't necessarily, 483 00:20:37.535 --> 00:20:39.455 I don't have the money to do that every single month, 484 00:20:39.675 --> 00:20:41.415 but I don't need the money to do that every single month. 485 00:20:41.595 --> 00:20:44.175 Now, me and my team will go through our goals 486 00:20:44.515 --> 00:20:45.895 and just refine them every month. 487 00:20:45.895 --> 00:20:47.320 And it takes about 40 minutes, minutes. 488 00:20:47.505 --> 00:20:50.485 And it's like having an EOS Traction Show Coach on my 489 00:20:50.645 --> 00:20:55.285 shoulder and constantly refining our goals from a, uh, 490 00:20:55.285 --> 00:20:56.925 from a, from a coach's perspective. 491 00:20:57.385 --> 00:20:59.845 And what you're gonna do is you are going to 492 00:21:02.285 --> 00:21:02.895 fill it in 493 00:21:07.195 --> 00:21:11.615 and then type in, uh, the, the, your, your website address. 494 00:21:12.205 --> 00:21:14.685 It's as simple as that. And that's it. 495 00:21:15.615 --> 00:21:19.585 And once you've got that, it's gonna pick up everything 496 00:21:19.925 --> 00:21:21.145 and you're gonna go from there. 497 00:21:23.325 --> 00:21:25.625 Here's a couple of tips as you do this. 498 00:21:25.625 --> 00:21:26.865 Your first name, your business name, 499 00:21:26.865 --> 00:21:28.105 and your website, your landing page, 500 00:21:28.245 --> 00:21:29.585 you're gonna fill that out. 501 00:21:31.705 --> 00:21:33.065 I would encourage you to do it with me 502 00:21:33.065 --> 00:21:34.865 and you could get a knock this thing out today. 503 00:21:34.925 --> 00:21:37.625 And then if you have any questions, you can always run it 504 00:21:37.625 --> 00:21:39.025 by whoever's member on your team. 505 00:21:39.095 --> 00:21:40.345 I'll do this with my full team 506 00:21:40.805 --> 00:21:42.345 and sometimes I'll do this on a weekend, 507 00:21:42.525 --> 00:21:45.025 get my thoughts down, and then I'll refine it with my team 508 00:21:45.025 --> 00:21:47.945 because I always get outside perspectives from my team. 509 00:21:48.825 --> 00:21:50.345 Question number one is, over the past 30 510 00:21:50.345 --> 00:21:52.145 to 90 days would've been your biggest wins 511 00:21:52.145 --> 00:21:54.505 or breakthroughs, the results, milestones 512 00:21:54.525 --> 00:21:56.065 or momentum you're most proud of. 513 00:21:57.105 --> 00:21:58.885 And we do it from a marketing perspective. 514 00:21:59.075 --> 00:22:01.205 Over the past 30 to 90 days would've been your biggest 515 00:22:01.435 --> 00:22:03.365 marketing wins or breakthroughs. 516 00:22:03.675 --> 00:22:05.045 Sometimes we'll say marketing 517 00:22:05.045 --> 00:22:08.595 or sales wins or breakthroughs. 518 00:22:08.775 --> 00:22:11.715 And what I'll typically do is I'll put it on dictate mode 519 00:22:12.255 --> 00:22:14.395 and simply answer the question, say, over the past 30, 520 00:22:14.395 --> 00:22:18.915 90 days, we've had great success with our, uh, meta ads, 521 00:22:19.165 --> 00:22:21.755 we've had great success with our speaking engagements 522 00:22:22.415 --> 00:22:24.355 and, uh, great success in 523 00:22:25.155 --> 00:22:27.435 introducing the X 100 GPT exercise 524 00:22:27.695 --> 00:22:29.875 to help people get clear on their rocks. 525 00:22:31.445 --> 00:22:33.185 And that's it. And literally, 526 00:22:33.185 --> 00:22:35.745 and I'll get some information from my team, we'll add 527 00:22:35.745 --> 00:22:37.825 that little bit of information and hit submit. 528 00:22:38.815 --> 00:22:40.435 And what you're gonna do is you're gonna get 529 00:22:40.815 --> 00:22:41.915 six questions in all. 530 00:22:42.535 --> 00:22:44.235 And when it's done with the six questions, 531 00:22:44.895 --> 00:22:47.515 it will literally ask you to refine your rocks. 532 00:22:47.515 --> 00:22:49.035 So where did you get stuck or slow down? 533 00:22:50.195 --> 00:22:52.035 I got stuck and slowed down 'cause I was traveling 534 00:22:52.215 --> 00:22:53.515 and I wasn't able to do as much 535 00:22:53.515 --> 00:22:54.915 as I really would've liked to have done. 536 00:22:58.445 --> 00:23:00.705 And what you'll see, I I don't wanna do this every single 537 00:23:00.885 --> 00:23:02.945 one, but I would like to get to six. 538 00:23:02.965 --> 00:23:04.545 So you can see the rock building exercise. 539 00:23:04.685 --> 00:23:05.985 You know what I was thinking? Here's what we'll do. 540 00:23:06.635 --> 00:23:07.825 Who's actually doing this live? 541 00:23:07.845 --> 00:23:09.865 Is anybody gonna try to do this live right now? 542 00:23:11.245 --> 00:23:12.425 We got a show of hands who's, 543 00:23:12.425 --> 00:23:13.785 who's gonna rock and roll right now? 544 00:23:17.235 --> 00:23:19.505 Diego, are you gonna, are you gonna do it? Okay, excellent. 545 00:23:19.565 --> 00:23:21.625 And I'm not asking you to do it publicly, I'm not asking you 546 00:23:21.625 --> 00:23:23.425 to do it now, but, but I would want you 547 00:23:23.425 --> 00:23:25.385 to do this even if it's just practice. 548 00:23:26.025 --> 00:23:28.545 I would encourage you to practice this on your own 549 00:23:28.925 --> 00:23:30.065 and do this live 550 00:23:30.985 --> 00:23:32.875 because what it's gonna give you an opportunity 551 00:23:32.875 --> 00:23:35.195 to do is just from your perspective, like Diego 552 00:23:37.925 --> 00:23:42.745 for, uh, for Blue Valley, blue Valley, there might be ways 553 00:23:42.745 --> 00:23:43.825 that you're gonna answer the question 554 00:23:43.825 --> 00:23:45.525 that are gonna be different than Cliff's. 555 00:23:45.825 --> 00:23:48.885 But that's important. You're gonna say what's been working, 556 00:23:49.035 --> 00:23:51.285 what hasn't been working, where are some stuck points? 557 00:23:51.685 --> 00:23:53.845 I think that's a really good thing for you to answer these 558 00:23:53.845 --> 00:23:55.205 and you to get your rocks down. 559 00:23:55.465 --> 00:23:57.325 And then you could bring this to Cliff 560 00:23:57.585 --> 00:23:59.685 and have a marketing call and say, Hey, here's ours. 561 00:23:59.775 --> 00:24:00.965 Could I go through this with you? 562 00:24:00.965 --> 00:24:03.525 And I could refine this 'cause he's gonna 563 00:24:03.525 --> 00:24:04.685 have different rocks than you are. 564 00:24:06.715 --> 00:24:08.745 Chris Fuller. Have you guys, oh, sorry, go, 565 00:24:08.745 --> 00:24:09.945 go ahead Diego. Go ahead. 566 00:24:10.445 --> 00:24:13.745 Oh, yeah. Um, on a marketing per perspective, uh, 567 00:24:13.905 --> 00:24:17.185 I always show new ideas to Cliff, uh, using this. 568 00:24:17.605 --> 00:24:19.585 And at the same time, um, with the revenue, 569 00:24:20.005 --> 00:24:23.425 the the sales department, it's not really open, uh, for me 570 00:24:23.685 --> 00:24:25.105 to look into the informations. 571 00:24:25.685 --> 00:24:29.425 But on the marketing side, like a leads generation, um, 572 00:24:30.215 --> 00:24:32.345 getting interest on social media, yeah, 573 00:24:32.425 --> 00:24:33.665 I always report it to love. 574 00:24:34.845 --> 00:24:37.095 Love it, love it. Yeah, so that's a great point. 575 00:24:37.095 --> 00:24:39.295 Some of you will not have access to sales information, 576 00:24:39.755 --> 00:24:41.975 so you could just say from a marketing perspective. 577 00:24:42.515 --> 00:24:44.365 That's great. That's great. 578 00:24:44.365 --> 00:24:46.125 And then so you're actually, you're already using this 579 00:24:46.125 --> 00:24:47.165 and you're showing it to Cliff. 580 00:24:48.755 --> 00:24:49.775 Uh, yes sir. Yes sir. 581 00:24:50.235 --> 00:24:52.055 Any suggestions you have for anybody else? 582 00:24:52.475 --> 00:24:54.655 Any any things that you found really helpful when you're 583 00:24:54.655 --> 00:24:56.295 doing this, uh, rock building exercise? 584 00:24:57.105 --> 00:25:00.795 Oh, yes. Um, it's suggested to 585 00:25:01.525 --> 00:25:03.275 focus on nano banana. 586 00:25:03.975 --> 00:25:07.715 If you're generating a contents like, um, 587 00:25:09.385 --> 00:25:12.685 uh, you need someone to be in a, a specific place. 588 00:25:12.825 --> 00:25:14.605 For example, there's a picture of a field 589 00:25:14.665 --> 00:25:16.445 and then you need someone in a tractor, 590 00:25:16.985 --> 00:25:18.365 you just prompt nano banana, 591 00:25:18.435 --> 00:25:20.365 copy Scott's prompt, something like that. 592 00:25:20.985 --> 00:25:25.125 So yeah, uh, nano banana is the holy grail for me, 593 00:25:26.025 --> 00:25:30.445 uh, because Cliff really wanted to have UGCs on social media 594 00:25:30.625 --> 00:25:33.365 and I'm from a real estate before. 595 00:25:33.625 --> 00:25:34.805 I'm from a real estate company. 596 00:25:34.945 --> 00:25:36.005 So there's a lot of words 597 00:25:36.425 --> 00:25:41.325 and it's been really difficult for me at first with, with 598 00:25:41.835 --> 00:25:45.205 UGCs, but now I kind of Excellent getting over. Excellent. 599 00:25:45.825 --> 00:25:47.005 So when you were doing, I think 600 00:25:47.005 --> 00:25:48.645 what I'm understanding is when you were doing the rock 601 00:25:48.805 --> 00:25:50.245 building exercise, it helped you 602 00:25:50.265 --> 00:25:51.885 to focus in on image creation 603 00:25:51.945 --> 00:25:52.925 and a different approach 604 00:25:52.925 --> 00:25:54.365 to creation to solve a specific problem. 605 00:25:54.365 --> 00:25:55.805 Alright, got it. Got it. Excellent. 606 00:25:56.015 --> 00:25:58.125 Chris Fuller outta curiosity. Thank you Diego. 607 00:25:58.455 --> 00:26:00.525 Outta curiosity, have you already done this exercise? 608 00:26:01.595 --> 00:26:03.695 We haven't done this. So we run in through EOS 609 00:26:03.695 --> 00:26:05.935 and we set each quarter we have our offsite 610 00:26:05.935 --> 00:26:07.975 and kind of go to the last 90 days, et cetera. 611 00:26:07.975 --> 00:26:10.175 We haven't done it for this upcoming quarter yet, 612 00:26:10.175 --> 00:26:11.335 so it's been probably six weeks 613 00:26:11.355 --> 00:26:12.775 or so since we dusted things off. 614 00:26:13.085 --> 00:26:15.975 Awesome. What we found is in advance 615 00:26:15.975 --> 00:26:17.495 of our quarterly strategy session, 616 00:26:17.795 --> 00:26:19.495 we had our different marketing departments, 617 00:26:19.495 --> 00:26:23.415 our content creators, our ads team, our AI team, each kind 618 00:26:23.415 --> 00:26:24.775 of go through this with the departments. 619 00:26:24.795 --> 00:26:26.495 And then we had a meeting collectively 620 00:26:26.875 --> 00:26:28.175 before our strategy session. 621 00:26:28.175 --> 00:26:30.015 Everybody went through their top three to five. 622 00:26:30.355 --> 00:26:31.375 And it was really interesting 623 00:26:31.375 --> 00:26:33.575 because everybody had a different perspective. 624 00:26:34.195 --> 00:26:36.095 And then when we kind of merged those things, 625 00:26:36.395 --> 00:26:39.535 we got a really just a really fine tuned look at 626 00:26:39.535 --> 00:26:40.655 the top three to five goals. 627 00:26:40.795 --> 00:26:42.255 That's great. So you guys already have an, 628 00:26:42.255 --> 00:26:43.565 you have an US traction coach? 629 00:26:44.605 --> 00:26:46.105 Uh, we did that years ago. 630 00:26:46.165 --> 00:26:48.545 So David kind of like runs implementing it 631 00:26:48.545 --> 00:26:50.385 and we did go through EOS traction maybe 632 00:26:50.535 --> 00:26:52.265 four or five years ago. Yeah. 633 00:26:52.365 --> 00:26:53.425 Got it, got it. Yeah. 634 00:26:54.055 --> 00:26:56.185 Yeah, I would encourage you try this exercise 635 00:26:56.365 --> 00:26:58.225 and one of the assignments assistant to exercise 636 00:26:58.565 --> 00:27:00.105 and if you have different departments, do it 637 00:27:00.105 --> 00:27:01.145 with different departments 638 00:27:01.325 --> 00:27:03.785 or if you have different disciplines within the marketing 639 00:27:03.785 --> 00:27:05.785 side, and I don't know if you do, 640 00:27:05.785 --> 00:27:07.465 but even different disciplines could do it 641 00:27:07.525 --> 00:27:10.265 and then come together and having spent 30 642 00:27:10.285 --> 00:27:12.865 to 40 minutes doing this exercise each division 643 00:27:12.865 --> 00:27:15.345 or department, it could be email marketing, ads team, 644 00:27:15.545 --> 00:27:18.145 whatever it is, um, or just do it collectively. 645 00:27:18.445 --> 00:27:21.185 One person dictates in you get feedback from the team 646 00:27:21.185 --> 00:27:22.305 members, say, here's 647 00:27:22.305 --> 00:27:23.465 what's working, here's what's not working. 648 00:27:23.465 --> 00:27:24.745 And you'll come up with a really nice 649 00:27:24.805 --> 00:27:25.825 set of three to five goals. 650 00:27:26.045 --> 00:27:27.585 That's awesome. Yep. Awesome. Cool. 651 00:27:28.105 --> 00:27:31.385 W Whitney, I'm, I'm curious Whitney, uh, Chamblin, uh, 652 00:27:31.455 --> 00:27:32.865 have you guys done this exercise? 653 00:27:33.795 --> 00:27:36.395 I actually work with Chris, so Oh, that was easy. 654 00:27:36.495 --> 00:27:37.555 All my answers are gonna be the same. 655 00:27:38.215 --> 00:27:39.995 Uh, well, maybe not, maybe not. 656 00:27:39.995 --> 00:27:41.595 Sometimes they are, sometimes they're not. 657 00:27:41.655 --> 00:27:44.995 But it's funny how you might have a different perspective 658 00:27:45.015 --> 00:27:47.155 and nobody's right or wrong, but you might have a different 659 00:27:47.155 --> 00:27:48.955 perspective what's working and what's not working. 660 00:27:48.955 --> 00:27:52.765 Even the same departments we've had people say, you know, 661 00:27:53.065 --> 00:27:55.485 uh, they might see something that somebody else doesn't. 662 00:27:55.515 --> 00:27:57.525 It's a blind spot. Or maybe not a blind spot, 663 00:27:57.525 --> 00:27:58.885 just a slightly different perspective. 664 00:27:59.425 --> 00:28:01.325 It could even be tools. We've seen something 665 00:28:01.325 --> 00:28:02.645 where it's like, I can't 666 00:28:02.645 --> 00:28:03.725 do that 'cause I don't have the tool. 667 00:28:03.755 --> 00:28:06.005 Like, oh my gosh, that's an easy fix that's $20. 668 00:28:06.545 --> 00:28:08.925 Or come up with a different account for something. 669 00:28:09.185 --> 00:28:10.405 And you did, but that's, that's awesome. 670 00:28:10.425 --> 00:28:11.925 You guys work together, you talking That's, that's great. 671 00:28:12.515 --> 00:28:13.725 Matt Lowry, how about yourself? 672 00:28:16.225 --> 00:28:17.275 Yeah, we actually did this 673 00:28:17.275 --> 00:28:20.115 with you on a Zoom call a long time ago. Yeah. 674 00:28:20.535 --> 00:28:22.035 Yep. Awesome. Awesome. 675 00:28:22.275 --> 00:28:23.955 I would highly recommend, I mean, 676 00:28:24.015 --> 00:28:25.635 and we're happy to do it again. 677 00:28:26.135 --> 00:28:28.275 Uh, but we do it, we try to do it once a quarter 678 00:28:28.425 --> 00:28:29.715 with all the members of the program. 679 00:28:30.295 --> 00:28:32.475 But if you ever feel like if, if you're knocking stuff, 680 00:28:32.475 --> 00:28:33.595 Randy, I'll come to you in a sec. 681 00:28:33.775 --> 00:28:36.235 If you're, if you're knocking stuff off your, 682 00:28:36.665 --> 00:28:39.915 your quarterly rock list, then refine it. 683 00:28:39.985 --> 00:28:42.115 Like, sometimes people have three to five goals 684 00:28:42.855 --> 00:28:44.635 and they'll knock off the first goal 685 00:28:45.055 --> 00:28:46.595 and they'll knock off the second goal 686 00:28:47.175 --> 00:28:48.795 and they'll even knock off the third goal 687 00:28:48.795 --> 00:28:50.035 and it's not the end of the quarter yet. 688 00:28:50.695 --> 00:28:51.835 And they're like, you know what? 689 00:28:52.065 --> 00:28:53.555 I'll, you know, you don't have to wait. 690 00:28:54.135 --> 00:28:57.075 You could just go, you know, you could go run this again 691 00:28:57.385 --> 00:28:58.635 with your team and then go crush 692 00:28:58.635 --> 00:28:59.715 this too. But I'm glad we did. 693 00:28:59.715 --> 00:29:02.435 That's what we did. I think we knocked our goals off 694 00:29:02.775 --> 00:29:04.235 sooner than we were expecting 695 00:29:04.235 --> 00:29:06.435 and then just slacked off for the rest of the quarter. 696 00:29:06.755 --> 00:29:08.115 So we need to do it again. Yeah, 697 00:29:08.595 --> 00:29:09.595 A hundred percent. Yeah. 698 00:29:09.595 --> 00:29:11.515 And it could be on, you know, even though we, 699 00:29:11.635 --> 00:29:13.115 I know we have a monthly momentum call, 700 00:29:13.115 --> 00:29:15.635 but if ever you wanna do it before, do it on your own 701 00:29:15.735 --> 00:29:17.515 or just tell us, Hey, let's, let's knock it out. 702 00:29:17.515 --> 00:29:19.915 And when I see you guys have already knocked out your goals, 703 00:29:20.115 --> 00:29:21.875 Ty, typically I'll say, Hey look, it's time to, 704 00:29:22.345 --> 00:29:23.515 it's time to do this again. 705 00:29:23.655 --> 00:29:24.955 That's great. That's great. 706 00:29:25.445 --> 00:29:27.755 Randy, Randy, I think I lost you. 707 00:29:27.835 --> 00:29:28.955 I you're here somewhere. Yeah, sorry, 708 00:29:28.955 --> 00:29:29.955 I put my hand on. Um, 709 00:29:29.955 --> 00:29:32.555 okay, cool. So this is awesome. 710 00:29:32.975 --> 00:29:35.035 How does it change or do you change it at all 711 00:29:35.055 --> 00:29:36.715 for when you do annual planning? 712 00:29:37.535 --> 00:29:39.115 Ah, yeah. There is an annual, 713 00:29:39.265 --> 00:29:41.245 there's an annual planning guide 714 00:29:41.385 --> 00:29:44.045 and then you could just change the prompt, um, 715 00:29:44.265 --> 00:29:45.765 to annual plan. 716 00:29:45.905 --> 00:29:46.925 Let me take a quick look. 717 00:29:47.745 --> 00:29:51.815 Um, yeah, prompt. 718 00:29:52.075 --> 00:29:55.075 Uh, you could literally, you know what we could do, 719 00:29:55.175 --> 00:29:56.475 why don't we do this, Yuki, 720 00:29:56.475 --> 00:29:57.675 let's take this as an action item. 721 00:29:58.255 --> 00:30:00.195 Um, let's do that. 722 00:30:00.725 --> 00:30:02.475 We'll update this if you'd like 723 00:30:03.455 --> 00:30:06.995 and we'll circulate a 2026 724 00:30:07.895 --> 00:30:11.855 annual plan, um, uh, refiner. 725 00:30:11.975 --> 00:30:13.775 'cause I know EOS works off like three to five 726 00:30:14.525 --> 00:30:17.065 then a year and then quarterly. 727 00:30:17.415 --> 00:30:20.385 Yeah. And so let me see if we could, we could take that 728 00:30:20.385 --> 00:30:22.585 as an action item and see if we can work on a prompt. 729 00:30:22.685 --> 00:30:24.265 Now I can tell you what I would do is I, 730 00:30:24.325 --> 00:30:26.665 I'm looking at this prompt and I'd probably go back, 731 00:30:26.735 --> 00:30:28.225 lean back into chat GPT 732 00:30:28.225 --> 00:30:30.185 and say, you know, I'm really interested in taking this, 733 00:30:30.435 --> 00:30:32.065 converting it to an annual plan. 734 00:30:32.095 --> 00:30:33.865 It's now October, November 4th 735 00:30:34.605 --> 00:30:36.505 and I really want to get ready for 2026. 736 00:30:36.645 --> 00:30:38.985 So I'd probably have it, put it in kind 737 00:30:38.985 --> 00:30:40.225 of prompt engineer mode 738 00:30:40.885 --> 00:30:44.585 and then ask it to refine the prompt that I'm giving it now, 739 00:30:44.585 --> 00:30:46.385 which is the one on this Google Doc 740 00:30:46.925 --> 00:30:50.545 to the 2026 annual planning, uh, uh, 741 00:30:50.545 --> 00:30:51.905 prompt and have it refined. 742 00:30:51.905 --> 00:30:53.105 So that's where I would start. 743 00:30:53.165 --> 00:30:55.025 But I'm happy we could take a look at it 744 00:30:55.045 --> 00:30:56.145 and see if we can come up with an 745 00:30:56.185 --> 00:30:57.225 annual planning prompt for you. 746 00:30:57.645 --> 00:30:59.945 That'd be awesome. Thank you. Cool. You bet. 747 00:30:59.945 --> 00:31:03.705 That's a great idea. 'cause also we've got, um, we've got, 748 00:31:03.705 --> 00:31:04.985 his name is Adam Elli. 749 00:31:05.055 --> 00:31:08.185 He's an EOS traction coach. He's the first week of December. 750 00:31:08.285 --> 00:31:09.385 We figured it'd be a good time 751 00:31:09.595 --> 00:31:11.865 where he's gonna actually give us everybody a tune up 752 00:31:11.865 --> 00:31:13.785 on EOS traction. 753 00:31:14.165 --> 00:31:16.905 Um, he's gonna come in and do a free workshop for everybody. 754 00:31:17.395 --> 00:31:20.145 Level 10, how to run your level 10 meetings, how 755 00:31:20.145 --> 00:31:21.745 to use your scorecard, all 756 00:31:21.745 --> 00:31:22.905 that stuff before the end of the year. 757 00:31:22.905 --> 00:31:25.465 We've had a couple people ask for that and he charges a lot. 758 00:31:25.525 --> 00:31:27.705 So that's, that'll be a good freebie for everybody. 759 00:31:28.045 --> 00:31:31.625 But great question. Um, Dave Ward, do you guys do, 760 00:31:31.765 --> 00:31:34.145 do you guys do quarterly rocks and e os? 761 00:31:34.855 --> 00:31:36.985 Yeah, you know, it's been a bit since we've done this 762 00:31:37.005 --> 00:31:38.425 and we've really changed things. 763 00:31:38.485 --> 00:31:40.145 So the timing on this is really good. 764 00:31:40.605 --> 00:31:43.225 And we have a whole new system in place for lead gen 765 00:31:43.225 --> 00:31:45.785 with cold email outreach and it's working. 766 00:31:46.205 --> 00:31:49.585 Um, so it's a good time to revisit all this stuff for sure. 767 00:31:50.625 --> 00:31:52.745 Excellent, excellent. And it gave you one idea. 768 00:31:52.805 --> 00:31:55.025 Let me show you something that I see this too often. 769 00:31:55.445 --> 00:31:58.905 Um, when we're doing these rock building exercises, 770 00:31:59.625 --> 00:32:01.105 I do want you to encourage you, 771 00:32:01.465 --> 00:32:03.905 I really wanna encourage you, people will do this. 772 00:32:04.215 --> 00:32:06.625 I'll be on, we do these, um, quarterly plans with, 773 00:32:06.625 --> 00:32:08.105 with everybody and we'll go through 774 00:32:08.105 --> 00:32:09.345 and we'll do the rock building exercise 775 00:32:09.685 --> 00:32:11.425 and then I'll be on a momentum call 776 00:32:11.445 --> 00:32:12.665 and let's say it's with Joe 777 00:32:13.205 --> 00:32:15.425 and I'll say, Hey Joe, okay, what have you been avoiding 778 00:32:15.425 --> 00:32:17.345 or putting off something you know would make a 779 00:32:17.345 --> 00:32:18.425 difference if you tackled it? 780 00:32:19.515 --> 00:32:20.695 Joe will answer me 781 00:32:21.035 --> 00:32:22.735 and he'll go, you know, I've been 782 00:32:22.735 --> 00:32:23.975 putting off a couple of things. 783 00:32:24.035 --> 00:32:28.175 And he'll go and he'll share nuggets for like three minutes, 784 00:32:28.465 --> 00:32:30.015 three things he's been putting off 785 00:32:30.015 --> 00:32:31.495 and avoiding, here's kinda why. 786 00:32:31.835 --> 00:32:34.055 Here's how it might impact his B2B business. 787 00:32:34.055 --> 00:32:35.535 Here's how it's impacting internally. 788 00:32:36.115 --> 00:32:40.565 And they'll go, great, hit dictate and, and tell it that. 789 00:32:40.625 --> 00:32:45.405 And it'll go, um, I've been avoiding doing email marketing 790 00:32:47.535 --> 00:32:51.115 and like, dude, that was not anything like you just told me. 791 00:32:51.705 --> 00:32:55.035 Like, so it's really important to give it the information 792 00:32:55.465 --> 00:32:56.475 that you need to give it. 793 00:32:56.975 --> 00:33:00.355 Uh, and that's why I like di dictate mode because too often, 794 00:33:00.455 --> 00:33:02.435 and this happens all the time, Yuki sees this, 795 00:33:02.635 --> 00:33:05.355 reha sees this, but sees this, my whole team sees this. 796 00:33:06.035 --> 00:33:07.675 Somebody will be really specific about 797 00:33:07.675 --> 00:33:09.035 what they've been avoiding and putting off, 798 00:33:09.035 --> 00:33:10.795 and they'll tell me, which is great, 799 00:33:11.335 --> 00:33:12.875 but then they'll go to tell the GPT 800 00:33:12.875 --> 00:33:14.155 that's helping 'em build the rocks 801 00:33:14.375 --> 00:33:15.675 and they'll give it a one word answer. 802 00:33:16.375 --> 00:33:17.795 Do not give it a one word answer, 803 00:33:18.065 --> 00:33:19.275 give it as much as you can. 804 00:33:19.475 --> 00:33:21.835 A couple minutes is absolutely fine on dictate mode. 805 00:33:22.175 --> 00:33:23.835 The more you give it, the better. 806 00:33:25.355 --> 00:33:27.415 Um, Olivia, how about yourself? 807 00:33:27.445 --> 00:33:29.975 Have, have you done this, uh, rock building exercise? 808 00:33:31.065 --> 00:33:34.465 I think we did when we first started the course with you. 809 00:33:34.665 --> 00:33:38.225 I was trying to find it though in my initial chat 810 00:33:39.325 --> 00:33:41.985 on chat GPT, but I don't know how to find it 811 00:33:41.985 --> 00:33:44.305 because I didn't save it as a Word document. 812 00:33:44.915 --> 00:33:47.065 Great question. Okay, let me help you out with that. 813 00:33:47.165 --> 00:33:49.665 So one of the things is this, take a look at this, 814 00:33:50.995 --> 00:33:55.175 it will be called this 90 815 00:33:55.275 --> 00:33:56.535 day rock refiner. 816 00:33:57.195 --> 00:33:59.935 So it won't say X 100, even though it's the X 100 growth. 817 00:34:00.135 --> 00:34:01.935 GPT, it'll be called, 818 00:34:02.115 --> 00:34:03.615 can you see this right down here in the 819 00:34:03.625 --> 00:34:04.815 chats where my cursor is? 820 00:34:04.885 --> 00:34:07.815 Okay. Yes. It's gonna be called the 90 day Rock Refiner. 821 00:34:07.815 --> 00:34:08.935 And this screws up a lot of people. 822 00:34:08.995 --> 00:34:10.455 So it's a great question, Olivia, by the way. 823 00:34:10.715 --> 00:34:13.735 And it messed me up for a long time too. Okay. 824 00:34:13.805 --> 00:34:15.935 It's called the X 100 growth GPT, 825 00:34:16.435 --> 00:34:18.255 and I've got it loaded on my, on my computer. 826 00:34:18.275 --> 00:34:20.375 But, but 'cause we created the, the GPT, 827 00:34:20.635 --> 00:34:23.415 but for you, what'll happen is it'll be rock refiner. 828 00:34:23.675 --> 00:34:25.495 So what you could do is go back 829 00:34:26.115 --> 00:34:29.495 and actually rename this when you do it, you might just say, 830 00:34:29.965 --> 00:34:34.255 what is it Q I'll call it Q4, uh, Q4, 831 00:34:35.035 --> 00:34:36.255 uh, 2025. 832 00:34:36.875 --> 00:34:39.695 So I can, I can reference it a lot more easily 833 00:34:40.395 --> 00:34:41.735 and I know the last one I did. 834 00:34:42.455 --> 00:34:44.025 Okay, that helps. Thank 835 00:34:44.025 --> 00:34:45.025 You. That's yeah. 'cause it 836 00:34:45.025 --> 00:34:46.625 gets lost if you go back into it. 837 00:34:46.775 --> 00:34:48.185 Yeah. And you just go into this one 838 00:34:48.185 --> 00:34:49.505 as an example, it's empty. 839 00:34:50.245 --> 00:34:52.065 And so we've shared GPTs with people 840 00:34:52.065 --> 00:34:53.985 and they're like, I just did my whole thing 841 00:34:54.525 --> 00:34:55.545 and now it's empty, right? 842 00:34:55.845 --> 00:34:58.625 Mm-hmm. And that just means it's sta um, 843 00:34:58.645 --> 00:34:59.745 stored in your chat. 844 00:35:00.455 --> 00:35:01.865 Okay. Thank you. Cool. 845 00:35:02.015 --> 00:35:03.745 Very good question. Absolutely. You're welcome. 846 00:35:03.765 --> 00:35:07.065 You're welcome. How about, um, how about Carlos? 847 00:35:07.245 --> 00:35:10.505 Carlos, have you guys done your, uh, Corley rocks? 848 00:35:11.165 --> 00:35:12.945 Um, thoughts, questions, concerns? 849 00:35:13.805 --> 00:35:16.385 Hi Scott. Uh, well actually we did it. 850 00:35:16.545 --> 00:35:20.505 I took, um, the, uh, scaling up course, uh, 851 00:35:20.505 --> 00:35:21.905 like six or seven years ago. 852 00:35:22.245 --> 00:35:24.865 We did it back then. I haven't done it with, uh, Chad, GPT, 853 00:35:24.985 --> 00:35:28.585 'cause Chad GPT didn't, didn't exist back then, but, um, 854 00:35:29.445 --> 00:35:31.545 but yeah, I'm, I'm looking forward to doing it, uh, 855 00:35:31.545 --> 00:35:33.545 when we end up, uh, the seminar today. 856 00:35:33.935 --> 00:35:36.105 Awesome. Awesome. Let me actually show you 857 00:35:36.345 --> 00:35:37.445 a couple other things really fast. 858 00:35:37.625 --> 00:35:39.205 I'm just gonna give it bad answers here, 859 00:35:39.585 --> 00:35:42.165 but I do wanna show you a really cool thing here. 860 00:35:43.485 --> 00:35:44.545 So then the fourth question is, 861 00:35:44.545 --> 00:35:46.545 let's unfinished right now projects and launches. 862 00:35:47.285 --> 00:35:49.985 Uh, we're thinking about building a new landing page 863 00:35:50.045 --> 00:35:51.705 for the 10 Day Bootcamp 2.0. 864 00:35:53.815 --> 00:35:56.115 And I'm just gonna come up, uh, with a few answers 865 00:35:56.115 --> 00:35:57.955 because I wanna show you the rock building part. 866 00:35:59.995 --> 00:36:01.735 Uh, what's currently working well in your business. 867 00:36:01.735 --> 00:36:03.135 You could double down on. Um, 868 00:36:03.875 --> 00:36:05.335 the speed events have been fantastic. 869 00:36:05.335 --> 00:36:06.375 Great way to meet new people. 870 00:36:07.835 --> 00:36:09.975 And I would never answer the questions like this. 871 00:36:10.175 --> 00:36:12.095 I actually sit with my team, we talk about it, 872 00:36:12.595 --> 00:36:16.055 and then oftentimes what we'll do actually re shop, share 873 00:36:16.055 --> 00:36:20.535 that one hack, you'll actually record, um, my answers 874 00:36:21.155 --> 00:36:23.135 and then we'll play it into the mic. 875 00:36:23.555 --> 00:36:24.695 So we'll record answers 876 00:36:24.915 --> 00:36:27.375 and actually make sure, like, so Olivia's got something, 877 00:36:27.475 --> 00:36:28.815 Yuki's got something, Claudia's got 878 00:36:28.815 --> 00:36:30.215 something, Carlos's got something. 879 00:36:30.215 --> 00:36:32.255 So we'll record it and then, and either copy 880 00:36:32.255 --> 00:36:34.775 and paste the transcript in or copy it 881 00:36:34.775 --> 00:36:36.615 and put it on speaker mode so everybody can talk. 882 00:36:37.105 --> 00:36:39.335 Risha, what are some other tips to get, uh, 883 00:36:39.335 --> 00:36:41.495 virtual teams involved? Uh, 884 00:36:41.995 --> 00:36:44.615 The best way is, so there are two ways. 885 00:36:44.635 --> 00:36:47.055 Number one is if you are on a Zoom call 886 00:36:47.155 --> 00:36:48.655 and your text, desktop 887 00:36:48.655 --> 00:36:49.855 or laptop is on speaker, 888 00:36:50.685 --> 00:36:52.975 then the mic should pick up the audio 889 00:36:53.165 --> 00:36:55.135 that is being transferred from your team 890 00:36:55.135 --> 00:36:56.415 members on the Zoom call. 891 00:36:56.485 --> 00:36:58.415 That is method number one. 892 00:36:58.555 --> 00:37:01.255 Method number two is if you have an iPhone 893 00:37:01.355 --> 00:37:05.255 or a Samsung, you can go to the voice recording app, 894 00:37:05.255 --> 00:37:08.015 which is, uh, voice memos on iPhone 895 00:37:08.155 --> 00:37:09.655 and a relevant one on Samsung. 896 00:37:10.275 --> 00:37:12.215 And you can record your team members 897 00:37:12.575 --> 00:37:14.135 speaking once they're done. 898 00:37:14.595 --> 00:37:15.775 You can get a transcript, 899 00:37:15.775 --> 00:37:18.815 there is a copy transcript button on the iPhone. 900 00:37:18.835 --> 00:37:19.895 You can click on that 901 00:37:20.555 --> 00:37:23.415 and copy the transcript into the chat GPT chat. 902 00:37:23.595 --> 00:37:26.015 That's a much faster way to type in answers 903 00:37:26.395 --> 00:37:28.935 of team discussions rather than, uh, 904 00:37:29.405 --> 00:37:31.015 just typing it in manually. 905 00:37:31.785 --> 00:37:33.565 And that's really helpful 'cause I've had, I've seen 906 00:37:33.565 --> 00:37:36.005 that happen where Bill's got an idea, 907 00:37:36.075 --> 00:37:38.085 Dave Ward's got an idea, Camille's got an idea, 908 00:37:38.675 --> 00:37:40.365 they share it with Claudia, 909 00:37:40.415 --> 00:37:42.085 who's now quarterbacking the rock. 910 00:37:42.085 --> 00:37:43.645 And they're like, what did you say? 911 00:37:44.275 --> 00:37:47.805 Like, like I, it's a lot of information so that, 912 00:37:47.805 --> 00:37:50.045 that recording and transcripts can really help. 913 00:37:50.665 --> 00:37:54.885 Um, once you get your feedback in, it'll start 914 00:37:54.885 --> 00:37:56.285 by confirming rock number one, 915 00:37:56.285 --> 00:37:57.725 and sometimes it'll have a prep question, 916 00:37:57.725 --> 00:37:58.845 would you like to keep launch? 917 00:37:58.985 --> 00:38:00.205 Yes, let's go ahead and keep that. 918 00:38:00.665 --> 00:38:02.245 And you have three options 919 00:38:02.835 --> 00:38:04.405 with your rocks, as some of you know. 920 00:38:05.185 --> 00:38:07.045 Um, it'll lock in a, a rock. 921 00:38:07.615 --> 00:38:08.685 It'll give you the owner, 922 00:38:09.095 --> 00:38:10.605 it'll tell you the success metrics. 923 00:38:10.745 --> 00:38:12.965 So it'll define done what it is. 924 00:38:13.265 --> 00:38:14.605 The bootcamp two point is launched 925 00:38:14.605 --> 00:38:16.125 with live enrollment and a hundred blah, blah, blah. 926 00:38:16.125 --> 00:38:18.685 By the end of 90 days, I can accept it 927 00:38:18.705 --> 00:38:20.045 or edit it with this rock. 928 00:38:20.285 --> 00:38:21.485 I would probably accept it, 929 00:38:21.705 --> 00:38:23.365 but then I would give some more detail here. 930 00:38:24.065 --> 00:38:26.085 Um, and so you have the opportunity 931 00:38:26.185 --> 00:38:28.925 or let's just say, you know what, I'm not gonna own that. 932 00:38:29.525 --> 00:38:30.525 Reha is gonna own that. 933 00:38:31.435 --> 00:38:33.935 Uh, then I could go back and I could change the owner, 934 00:38:34.275 --> 00:38:35.405 but it's really important. 935 00:38:35.795 --> 00:38:39.055 I've also seen this happen where Claudia, 936 00:38:39.115 --> 00:38:40.535 I'm not making, I'm, I'm making it up. 937 00:38:40.535 --> 00:38:44.055 Claudia. One person Joe will do the rock building exercise 938 00:38:44.055 --> 00:38:45.415 and poor Joe owns all of 'em 939 00:38:45.415 --> 00:38:46.575 and he really should own all of them. 940 00:38:47.585 --> 00:38:50.315 Make sure you go back and decide who's gonna own it. 941 00:38:50.855 --> 00:38:53.275 And then that person really does own it. 942 00:38:53.375 --> 00:38:55.275 You invite them into the level 10 meetings 943 00:38:55.455 --> 00:38:57.515 and they can own it and, uh, do an update on it. 944 00:38:57.935 --> 00:38:59.755 So those are really, really important. 945 00:38:59.895 --> 00:39:01.835 I'm gonna say, uh, good. 946 00:39:02.575 --> 00:39:06.875 Uh, now Rock two, uh, and three and four, 947 00:39:06.905 --> 00:39:08.155 because I want to get through this, 948 00:39:08.335 --> 00:39:12.135 but you always have the option, accept, reject, or edit 949 00:39:12.635 --> 00:39:15.335 and make sure you go back and you clarify. 950 00:39:16.035 --> 00:39:18.695 And you really, really do accept all of these. 951 00:39:20.525 --> 00:39:22.225 Here's the other thing that I, 952 00:39:22.345 --> 00:39:24.745 I think very few people know about this exercise 953 00:39:24.745 --> 00:39:25.825 and I think this is really cool. 954 00:39:26.245 --> 00:39:31.225 I'm gonna just say, um, Isha owns, uh, 955 00:39:32.215 --> 00:39:33.665 owns one. 956 00:39:34.455 --> 00:39:38.785 Yuki owns two, Scott owns three, 957 00:39:39.245 --> 00:39:43.585 and Pratik owns four, just as an example. 958 00:39:44.555 --> 00:39:45.695 So everybody has a different owner, 959 00:39:45.695 --> 00:39:47.775 but watch this, this is a really cool feature. 960 00:39:48.555 --> 00:39:51.535 Did anybody read the book? The one thing? 961 00:39:52.165 --> 00:39:53.735 Anybody read the book? The One Thing 962 00:39:55.905 --> 00:39:56.905 By Kelly? 963 00:39:56.985 --> 00:39:58.765 What's the, uh, Keller Williams stuff? 964 00:39:58.765 --> 00:40:00.565 Yeah, Keller. Keller Williams. Yeah. Yeah. 965 00:40:00.715 --> 00:40:02.525 Tell, tell us what you remember about the one thing. 966 00:40:03.465 --> 00:40:06.205 Uh, really just kind of when you find yourself super busy 967 00:40:06.205 --> 00:40:08.045 with trying to figure out all the things you're gonna try 968 00:40:08.045 --> 00:40:10.965 to accomplish that day, focus on the first domino. 969 00:40:11.625 --> 00:40:13.165 That's it. And that one, 970 00:40:13.165 --> 00:40:14.445 there's a great question in there. 971 00:40:14.445 --> 00:40:15.925 What's the one thing I could do 972 00:40:16.595 --> 00:40:19.565 that makes all else either irrelevant or unnecessary? 973 00:40:19.635 --> 00:40:21.325 It's like that one thing I could do today. 974 00:40:21.715 --> 00:40:23.605 Yeah. To create exercise. 975 00:40:23.605 --> 00:40:25.965 It's also an incredibly difficult exercise. 976 00:40:25.995 --> 00:40:27.365 I've gone with my forums 977 00:40:27.365 --> 00:40:28.845 and my groups like, what's your one thing? 978 00:40:28.845 --> 00:40:30.765 Like, I don't know, I have like 30 of 'em. 979 00:40:31.145 --> 00:40:33.725 You know, it's like I have so many things, 980 00:40:34.305 --> 00:40:36.405 but when you take it within the context 981 00:40:36.505 --> 00:40:37.965 of the main vision, what'll happen? 982 00:40:40.235 --> 00:40:41.855 We loaded in the book the one thing. 983 00:40:42.515 --> 00:40:44.695 So when you're done with your rocks, when you're done 984 00:40:44.695 --> 00:40:45.895 with your rocks, this is so good. 985 00:40:46.085 --> 00:40:48.335 This is so good. Before we move to execute plan, 986 00:40:48.435 --> 00:40:50.335 and the one thing, would you like to refine any rocks? 987 00:40:50.445 --> 00:40:54.015 Nope. Just say no. Uh, this is good. 988 00:40:54.795 --> 00:40:57.935 Um, I'm not gonna worry about the exe execution plan, 989 00:40:58.175 --> 00:40:59.175 although it can help with that. 990 00:40:59.955 --> 00:41:02.695 Um, what we'll do now is we've locked in the rocks 991 00:41:03.235 --> 00:41:04.975 and here it is that I can now copy 992 00:41:04.995 --> 00:41:06.535 and paste this into my level 10. 993 00:41:06.875 --> 00:41:09.175 And when I run my marketing meeting, I just check in, 994 00:41:09.195 --> 00:41:11.855 is this OnTrack reha or offtrack OnTrack 995 00:41:11.855 --> 00:41:13.495 or Offtrack OnTrack or off track? 996 00:41:13.835 --> 00:41:17.975 And if it's off track, I push it down to the bottom of my, 997 00:41:18.035 --> 00:41:22.175 uh, level 10 and we attack, attack it during the issue, 998 00:41:22.175 --> 00:41:23.975 discuss, solve portion of the meeting. 999 00:41:24.315 --> 00:41:25.895 But here's, here's the cool thing. 1000 00:41:26.315 --> 00:41:27.895 I'm gonna skip the execution plan. 1001 00:41:28.355 --> 00:41:32.375 Um, give us each hour, one thing 1002 00:41:33.025 --> 00:41:34.445 we can do daily, 1003 00:41:35.635 --> 00:41:38.445 give us each our one thing we can do daily. 1004 00:41:39.615 --> 00:41:42.305 What you'll find is it's gonna go through 1005 00:41:42.305 --> 00:41:46.345 and at least recommend what's that one thing that each 1006 00:41:46.345 --> 00:41:49.265 of you can do daily to drive the result? 1007 00:41:49.885 --> 00:41:51.545 And what we've done is we've turned this 1008 00:41:51.745 --> 00:41:52.985 into a daily metric. 1009 00:41:53.165 --> 00:41:55.745 So Yuki asks me what my number is every morning, 1010 00:41:56.565 --> 00:41:58.185 and I don't always hit my number, 1011 00:41:58.565 --> 00:42:00.505 but we have, each one of us has a number 1012 00:42:01.255 --> 00:42:05.045 that we're responsible for or a metric. 1013 00:42:05.225 --> 00:42:08.125 So when we have our daily huddles, did I do my one thing? 1014 00:42:08.505 --> 00:42:11.205 And it's, it's really binary. It's either yes or no. 1015 00:42:11.385 --> 00:42:13.085 And sometimes I'll, and, and I'll give a number, 1016 00:42:13.465 --> 00:42:15.965 but did I hit my number 10 or my number 15? 1017 00:42:15.985 --> 00:42:20.365 But we'll have a one thing that is tied to it, 1018 00:42:20.665 --> 00:42:22.245 and either we did or we didn't. 1019 00:42:22.545 --> 00:42:25.165 But this really helps everybody stay on track whatever their 1020 00:42:25.165 --> 00:42:28.885 one thing is because it is, it is always easy to know 1021 00:42:28.885 --> 00:42:30.245 what the one thing could be. 1022 00:42:30.665 --> 00:42:33.285 And sometimes if it's on the marketing side, it could be, 1023 00:42:33.285 --> 00:42:36.085 did you get your two posts in a day every day? 1024 00:42:36.345 --> 00:42:39.645 Or if on the LinkedIn B2B side, we actually have a metric 1025 00:42:39.645 --> 00:42:41.205 for one person that says 25, 1026 00:42:41.465 --> 00:42:44.365 did you message 25 people on LinkedIn today? 1027 00:42:44.545 --> 00:42:47.805 Yes or no? And if we didn't, then that's a problem 1028 00:42:48.355 --> 00:42:51.085 because if we didn't send them the direct messages, 1029 00:42:51.215 --> 00:42:52.885 we're not gonna have 125 a week. 1030 00:42:52.885 --> 00:42:54.285 If we're not gonna have 125 a week, 1031 00:42:54.285 --> 00:42:57.005 we're certainly not gonna have 15 connections every week, 1032 00:42:57.455 --> 00:43:02.085 which means 60 in a month, which means six new leads. 1033 00:43:02.365 --> 00:43:03.725 'cause about 10% convert to leads. 1034 00:43:03.945 --> 00:43:06.565 But if we start missing that number, everything else starts 1035 00:43:06.565 --> 00:43:07.645 to be fall apart. 1036 00:43:12.795 --> 00:43:15.015 I'm curious, um, I know that, uh, I know I've, 1037 00:43:15.015 --> 00:43:16.895 I've asked a couple of you folks, Kevin, 1038 00:43:17.315 --> 00:43:19.255 you guys have done this exercise. 1039 00:43:19.675 --> 00:43:21.135 Did we do the one thing with you 1040 00:43:21.195 --> 00:43:22.615 by any chance? I don't think so. 1041 00:43:23.115 --> 00:43:26.215 No, not yet. Okay. We did. Hey Scott. We did it. 1042 00:43:26.955 --> 00:43:28.695 Oh, you did it. Yeah, we did it. 1043 00:43:28.695 --> 00:43:30.215 And I was just looking on our calendar. 1044 00:43:30.645 --> 00:43:33.175 Chris's one thing was a 30 minute, uh, 1045 00:43:33.175 --> 00:43:35.175 marketing momentum block every day, 1046 00:43:35.795 --> 00:43:37.215 and he's been crushing it. 1047 00:43:37.275 --> 00:43:39.775 So the one thing was, you know, I think more than important, 1048 00:43:39.775 --> 00:43:41.615 you know, like you, you touched on it too, right? 1049 00:43:41.615 --> 00:43:43.135 Like it's important to do the one thing, 1050 00:43:43.135 --> 00:43:45.135 but more important is the consistency. 1051 00:43:45.135 --> 00:43:46.535 The consistency compounds, right? 1052 00:43:46.595 --> 00:43:48.935 So that's what, that's what really, uh, 1053 00:43:48.935 --> 00:43:51.175 makes the difference consistently doing that one thing, 1054 00:43:52.205 --> 00:43:55.025 Uh, what you just said, if you can underline 1055 00:43:55.025 --> 00:43:57.105 and bold that, that is a hundred percent 1056 00:43:57.105 --> 00:43:58.345 true, that is, it is true. 1057 00:43:58.345 --> 00:44:01.865 And we all know that like exercise, it's better 1058 00:44:01.865 --> 00:44:03.865 to do it every day for 15, 1059 00:44:03.865 --> 00:44:06.425 20 minutes than one time every quarter, 1060 00:44:07.285 --> 00:44:08.625 you know, for four hours. 1061 00:44:09.645 --> 00:44:11.185 You know? Um, it's so funny 1062 00:44:11.375 --> 00:44:13.025 that one thing, you're right, you're right. 1063 00:44:13.025 --> 00:44:15.985 Like the one thing was that our 25 direct messages on 1064 00:44:16.185 --> 00:44:19.185 LinkedIn to our target audience in 90 days, that 1065 00:44:19.295 --> 00:44:22.105 that one thing stacks up so beautifully. 1066 00:44:22.205 --> 00:44:26.745 1 25 a week times four, that whole quantity times three, 1067 00:44:26.745 --> 00:44:27.945 that's a big number of people. 1068 00:44:27.945 --> 00:44:29.905 That's we're just hitting our main audience. 1069 00:44:30.205 --> 00:44:31.245 And then the follow ups, 1070 00:44:31.245 --> 00:44:32.725 that one thing could mean a difference. 1071 00:44:32.915 --> 00:44:35.525 That one thing turned our stuff into 1072 00:44:36.355 --> 00:44:40.165 like 30 speaking engagements in about 40 days or something. 1073 00:44:40.165 --> 00:44:41.685 We just started hitting that one thing 1074 00:44:41.945 --> 00:44:43.485 and we put all our resources on that. 1075 00:44:43.505 --> 00:44:47.165 And I, I'm maxed out on speaking around the world, uh, 1076 00:44:47.225 --> 00:44:48.445 and now I'm doing it virtually. 1077 00:44:48.625 --> 00:44:51.325 And it just from that one, one DM a day, you're right, 1078 00:44:51.355 --> 00:44:54.405 Matt stacked up sometimes it looks like watching the grass 1079 00:44:54.405 --> 00:44:56.365 grow, but then you do it for 30, 60, 90 days 1080 00:44:56.425 --> 00:44:57.685 and it just starts stacking up. 1081 00:44:58.105 --> 00:45:00.005 How about Chris Hawley? How about yourself? 1082 00:45:00.545 --> 00:45:02.485 How about, have you guys done the, the, the, 1083 00:45:02.505 --> 00:45:03.765 the quarterlies or the one thing? 1084 00:45:04.555 --> 00:45:05.725 Yeah, that's what I think 1085 00:45:05.725 --> 00:45:07.205 that's what Matt was just talking about. Oh, 1086 00:45:07.205 --> 00:45:09.005 That's, you guys are the That's right. 1087 00:45:09.265 --> 00:45:13.005 Got it. I'm losing. Yeah. Got you got. Okay. 1088 00:45:13.465 --> 00:45:15.765 Um, once you're done with that And what thing? 1089 00:45:16.055 --> 00:45:18.205 Jerri Jerri, have you guys done that as well? 1090 00:45:20.155 --> 00:45:24.415 No, Not yet. Not yet. Not yet. Okay. 1091 00:45:24.415 --> 00:45:25.695 Yeah. But, but I'm trying it now. 1092 00:45:26.525 --> 00:45:29.095 Okay, good. So you're going through the exercise. 1093 00:45:29.765 --> 00:45:32.935 Yeah. Okay. When you do that, I think it's great. 1094 00:45:32.935 --> 00:45:34.815 Then you could bring it to the rest of the team 1095 00:45:34.835 --> 00:45:36.735 and say, Hey, here's the three to five goals. 1096 00:45:37.395 --> 00:45:39.455 And then you could run that through the rest with, uh, 1097 00:45:39.455 --> 00:45:40.295 with the rest of your team 1098 00:45:40.505 --> 00:45:42.055 who's, who's on the rest of your team. I forget 1099 00:45:42.745 --> 00:45:43.815 Brian and John. 1100 00:45:44.235 --> 00:45:45.775 That's right. That's right. Yeah. 1101 00:45:45.775 --> 00:45:47.655 So you could, you could walk it through, uh, 1102 00:45:47.765 --> 00:45:48.975 walk through it with them as well. 1103 00:45:49.715 --> 00:45:52.655 And once you're through, then as you guys know, 1104 00:45:52.915 --> 00:45:55.895 you take your, your level 10, you take this, 1105 00:45:55.895 --> 00:45:58.215 you drop it in your level 10 and you've got your one thing. 1106 00:45:59.195 --> 00:46:03.655 Um, don't be fooled by how simple this seems to do. 1107 00:46:03.785 --> 00:46:07.315 Seems to be, this is the difference between 1108 00:46:08.015 --> 00:46:09.875 of now close to 200 1109 00:46:10.015 --> 00:46:12.915 or plus people we've worked with in our elite program. 1110 00:46:14.115 --> 00:46:16.615 Um, this is the difference between winning and losing. 1111 00:46:16.645 --> 00:46:18.495 This is the difference between staying focused, 1112 00:46:19.245 --> 00:46:22.055 staying accountable and executing. 1113 00:46:22.075 --> 00:46:24.255 And if you're not getting those rocks done, 1114 00:46:25.005 --> 00:46:28.975 then I guarantee you you're gonna get, um, diffused 1115 00:46:28.975 --> 00:46:30.495 and headed in a lot of different directions 1116 00:46:30.555 --> 00:46:32.815 and you won't be getting the traction you want when 1117 00:46:32.815 --> 00:46:34.455 everybody can agree on these are the three 1118 00:46:34.455 --> 00:46:35.535 to four things that we're gonna do. 1119 00:46:36.195 --> 00:46:37.735 And you go out and you crush those three things. 1120 00:46:38.205 --> 00:46:39.375 It's this right here. 1121 00:46:40.495 --> 00:46:43.575 I mean, I know everybody's felt that way, where they get 1122 00:46:43.575 --> 00:46:46.335 to the end of the week, the end of the month, the end 1123 00:46:46.335 --> 00:46:47.695 of the quarter, they got a bunch of sand 1124 00:46:47.695 --> 00:46:48.695 and pebble in their jar, 1125 00:46:49.435 --> 00:46:51.015 but they haven't accomplished the main 1126 00:46:51.015 --> 00:46:52.175 things I've been there. 1127 00:46:52.715 --> 00:46:54.615 You want to be, you wanna be getting those, 1128 00:46:54.635 --> 00:46:55.735 um, the main things done. 1129 00:46:57.395 --> 00:46:58.495 That's a live demo. 1130 00:46:58.735 --> 00:47:02.615 I would encourage everybody to tackle this and, uh, 1131 00:47:02.715 --> 00:47:03.735 and really go for it. 1132 00:47:03.755 --> 00:47:08.135 And then if you, um, if you have any questions or concerns 1133 00:47:08.155 --> 00:47:11.295 or as you go through this exercise, please don't hesitate 1134 00:47:11.315 --> 00:47:12.495 to, uh, date us up. 1135 00:47:12.495 --> 00:47:15.895 And then what we'll do is, um, we will work on 1136 00:47:15.895 --> 00:47:18.295 that one annual, um, 1137 00:47:19.235 --> 00:47:20.975 annual kind of, uh, planning guide. 1138 00:47:21.115 --> 00:47:23.255 And then Shirley, I just saw you, Shirley, 1139 00:47:23.355 --> 00:47:24.495 so I didn't call on you earlier. 1140 00:47:24.765 --> 00:47:26.775 Have you guys done your quarterly? I, 1141 00:47:30.055 --> 00:47:32.115 I'm with Chris and Okay. 1142 00:47:32.185 --> 00:47:33.515 With same company. 1143 00:47:34.225 --> 00:47:35.875 Okay. Have you, have you, have you, 1144 00:47:36.015 --> 00:47:37.635 do you guys have everything locked in? 1145 00:47:38.065 --> 00:47:41.515 Yeah, we have, uh, I'm not particularly in that meeting, 1146 00:47:41.695 --> 00:47:45.475 but I'm the ce I'm on the receiving end of the result of 1147 00:47:45.475 --> 00:47:47.315 that meeting, so, okay. 1148 00:47:47.535 --> 00:47:48.795 I'm on the execution part. 1149 00:47:49.255 --> 00:47:51.355 You're on the execution part. That's wonderful. 1150 00:47:52.055 --> 00:47:56.895 Um, I'm not gonna put you on the spot maybe, um, 1151 00:47:58.285 --> 00:48:00.375 have you ever felt like you're on, 1152 00:48:00.395 --> 00:48:03.535 not necessarily this team, but have you ever felt like you 1153 00:48:03.635 --> 00:48:04.735 and someone else on the 1154 00:48:04.935 --> 00:48:06.015 strategy side are not on the same page? 1155 00:48:06.835 --> 00:48:11.435 If I have that question, I just, I, I, I'm not afraid 1156 00:48:11.435 --> 00:48:15.685 to just ask Chris to clarify and then I don't do things 1157 00:48:15.685 --> 00:48:17.885 unless I, I know why. So that's 1158 00:48:18.435 --> 00:48:19.435 Good. Good. 1159 00:48:19.435 --> 00:48:20.245 I do that real time. 1160 00:48:21.125 --> 00:48:23.925 Excellent. Good. Well, I could, I could promise you if um, 1161 00:48:24.065 --> 00:48:26.965 if you guys did this exercise together, um, 1162 00:48:26.975 --> 00:48:28.125 you'd have even more clarity. 1163 00:48:28.645 --> 00:48:30.285 Have even more clarity. That's great. That's great. 1164 00:48:30.665 --> 00:48:32.205 How about Kathy, how about yourself? 1165 00:48:32.265 --> 00:48:33.605 How about in terms of, you guys have 1166 00:48:33.605 --> 00:48:34.805 got your quarterly rocks down? 1167 00:48:36.455 --> 00:48:40.025 Yeah, I, so we do like a strategic priority thing, 1168 00:48:40.025 --> 00:48:42.345 which is like quarterly rocks, but you have the form. 1169 00:48:42.605 --> 00:48:44.385 So the last couple quarters I've, 1170 00:48:44.385 --> 00:48:46.665 we've used the strategic priorities form 1171 00:48:46.775 --> 00:48:47.945 that our corporate uses. 1172 00:48:48.565 --> 00:48:51.345 Um, but what we haven't done is plugged it into one thing, 1173 00:48:51.835 --> 00:48:53.305 which I read years ago. 1174 00:48:53.425 --> 00:48:56.625 I still have the book. So I think I wanna plug that in 1175 00:48:56.625 --> 00:48:58.945 to see where it will kind of rank the priorities of 1176 00:48:58.945 --> 00:49:00.425 what we have for the quarter. 1177 00:49:00.855 --> 00:49:02.145 Love it. I think that would be a good take. 1178 00:49:02.895 --> 00:49:04.825 Yeah. Yeah. It's super, it's super helpful. 1179 00:49:04.975 --> 00:49:08.185 I've seen that just spit out like a, uh, like 1180 00:49:08.205 --> 00:49:09.585 that's the one thing you should do. 1181 00:49:09.585 --> 00:49:11.545 And everybody goes, oh my gosh, you're so right. 1182 00:49:12.225 --> 00:49:14.385 I struggled with the one thing. 1183 00:49:14.925 --> 00:49:15.985 Our forum did that, 1184 00:49:16.045 --> 00:49:18.945 and our, our business group did that for months 1185 00:49:19.205 --> 00:49:20.745 and we always would say, you get your one thing. 1186 00:49:20.745 --> 00:49:22.585 And we could never agree on what our, one thing was, 1187 00:49:23.225 --> 00:49:24.265 I did this exercise 1188 00:49:25.245 --> 00:49:29.095 and within 30 minutes it gave me my one thing. 1189 00:49:29.195 --> 00:49:31.455 But better than that, I was confident 1190 00:49:31.885 --> 00:49:33.135 that it was the right one thing. 1191 00:49:34.185 --> 00:49:36.575 There was no question that that was my one thing, at least 1192 00:49:36.575 --> 00:49:37.855 for this quarter, maybe not forever, 1193 00:49:38.355 --> 00:49:40.215 but for this quarter, given the environment 1194 00:49:40.215 --> 00:49:44.055 that my business is in, given my goals, given the team 1195 00:49:44.055 --> 00:49:45.935 that we have all those variables put together, 1196 00:49:46.375 --> 00:49:47.855 I was 100% confident. 1197 00:49:47.855 --> 00:49:48.695 That was my one thing and 1198 00:49:48.695 --> 00:49:49.895 I'd never had that confidence before. 1199 00:49:50.295 --> 00:49:52.295 I always kind of chose it a one thing. Yes sir. Kevin? 1200 00:49:52.835 --> 00:49:57.795 Yes. Oops, question for you. There you go. 1201 00:49:57.975 --> 00:50:00.875 Yes, sir. Um, yeah. Uh, defining your one thing did, 1202 00:50:00.875 --> 00:50:03.875 how did you get to that best way to get that? Yeah. 1203 00:50:04.135 --> 00:50:06.115 Do you want me to cover what my one thing was 1204 00:50:06.135 --> 00:50:07.155 or how we came up with it? 1205 00:50:07.155 --> 00:50:08.595 Uh, how you got to it be even better? 1206 00:50:08.755 --> 00:50:10.355 I think that's more helpful. Ah, or what made, 1207 00:50:10.355 --> 00:50:11.355 So what we, yeah. What 1208 00:50:11.355 --> 00:50:15.775 we did is I literally, 1209 00:50:17.055 --> 00:50:20.475 we did our rocks as a team 1210 00:50:21.425 --> 00:50:24.115 when we, uh, my team went through 1211 00:50:24.295 --> 00:50:26.115 and we did our rock building exercise, 1212 00:50:26.115 --> 00:50:27.205 just like I'm sharing here. 1213 00:50:27.825 --> 00:50:31.125 And then once we were done with our rocks, I just said, 1214 00:50:31.195 --> 00:50:32.325 confirm my rocks. 1215 00:50:32.705 --> 00:50:35.205 It said, great, here's my rocks, 1216 00:50:35.205 --> 00:50:37.125 my updated rock list for the 90 days. 1217 00:50:37.665 --> 00:50:40.085 And then I, I had one thing, 1218 00:50:40.425 --> 00:50:42.005 and let's say it was right here. 1219 00:50:43.925 --> 00:50:45.365 I said, I literally just said, 1220 00:50:45.425 --> 00:50:49.725 and by the way, the GPT has absorbed the one thing book, 1221 00:50:49.865 --> 00:50:51.205 so you don't even have to give it any, 1222 00:50:51.605 --> 00:50:53.805 I literally just said, give me my one 1223 00:50:53.805 --> 00:50:54.965 thing, give, this is Scott. 1224 00:50:55.055 --> 00:50:57.125 Gimme my one thing that'll help 1225 00:50:57.125 --> 00:50:58.285 me accomplish my quarterly goals. 1226 00:50:58.285 --> 00:51:00.605 Gimme my one thing I need to do daily. That's it. 1227 00:51:01.315 --> 00:51:05.045 I've even done this on, on with other folks in the program. 1228 00:51:06.125 --> 00:51:08.125 I could say, give me my quote one thing, 1229 00:51:08.505 --> 00:51:11.765 and as long as it knows who, uh, me is, 1230 00:51:11.785 --> 00:51:15.405 and I define who me is, Scott, it will give me my one thing 1231 00:51:15.405 --> 00:51:17.005 and it'll tell me exactly what I need to do 1232 00:51:17.005 --> 00:51:18.445 and then I can reject it or accept it. 1233 00:51:18.745 --> 00:51:20.325 But it's as literally as simple as that. 1234 00:51:20.325 --> 00:51:21.525 Like you'll see right here, 1235 00:51:22.935 --> 00:51:25.045 after I had it spit out my rocks, 1236 00:51:28.065 --> 00:51:30.805 it said, Hey, would you like to move your ex execution plan 1237 00:51:31.105 --> 00:51:33.125 and your your weekly execution rhythm? 1238 00:51:33.525 --> 00:51:34.605 Remember, this is EOS traction, 1239 00:51:34.665 --> 00:51:37.125 so it's gonna go just like a traction coach would. 1240 00:51:37.265 --> 00:51:39.685 And I said, no. And I said, no thanks. 1241 00:51:39.875 --> 00:51:42.485 Give us each our one thing we could do daily. 1242 00:51:42.665 --> 00:51:45.965 It was as simple as that. And then it gave me my one thing. 1243 00:51:46.665 --> 00:51:50.535 Now I could tell you, during one 1244 00:51:50.535 --> 00:51:53.095 of my rock building exercises at the beginning of this year, 1245 00:51:53.415 --> 00:51:55.295 I noticed that when I went 1246 00:51:55.295 --> 00:52:00.055 and I spoke at groups, um, I was just reaching more people. 1247 00:52:01.035 --> 00:52:04.135 And that was like, it, so one of my one things was 1248 00:52:04.845 --> 00:52:07.215 that it came out was, well, why don't every day 1249 00:52:08.205 --> 00:52:12.945 you reach out to 20 people in EO and YPO and Vistage 1250 00:52:14.175 --> 00:52:17.475 and um, volunteered to do a free webinar, 1251 00:52:18.425 --> 00:52:19.465 I was like, what a great idea. 1252 00:52:20.005 --> 00:52:21.465 And so I actually worked out something 1253 00:52:21.625 --> 00:52:22.705 with my virtual assistant 1254 00:52:22.895 --> 00:52:24.585 that he would reach out to 20 people. 1255 00:52:25.005 --> 00:52:26.185 And then once they would connect, 1256 00:52:26.305 --> 00:52:28.025 I would then jump in on the back of it 1257 00:52:28.025 --> 00:52:29.545 and say, Hey, thanks for connecting Matt. 1258 00:52:30.005 --> 00:52:32.185 Um, I see your EO 1259 00:52:32.245 --> 00:52:34.465 and I'd love to do, I'm doing this free AI workshop 1260 00:52:34.525 --> 00:52:36.065 and if you like, I'd be more than happy to do a free one 1261 00:52:36.065 --> 00:52:39.305 for your, your forum about one in 10 would go. 1262 00:52:39.775 --> 00:52:43.905 Sure. And I think Yuki, we got, I, it was so busy that 1263 00:52:44.425 --> 00:52:45.545 I just couldn't accept it anymore. 1264 00:52:45.625 --> 00:52:46.985 I did one just last night 1265 00:52:46.985 --> 00:52:50.025 or two nights ago for New Zealand at like seven o'clock. 1266 00:52:50.545 --> 00:52:51.785 I mean, and they're all over the world. 1267 00:52:51.785 --> 00:52:53.265 But my one thing got me 1268 00:52:54.145 --> 00:52:55.735 first month, nothing really happened. 1269 00:52:55.845 --> 00:52:57.975 Then it was like second month, just like Matt said, 1270 00:52:58.275 --> 00:52:59.775 it started stacking on 1271 00:53:00.155 --> 00:53:03.255 and one came, then three came, then five came, and then six. 1272 00:53:03.675 --> 00:53:05.455 And then it was, they just, it started raining 1273 00:53:05.455 --> 00:53:07.375 because it took a while for them to stack up. 1274 00:53:08.035 --> 00:53:09.455 So Kevin, does that answer your question? 1275 00:53:09.455 --> 00:53:10.655 That was like my one thing 1276 00:53:10.845 --> 00:53:14.695 that identified was like all the crap I do, social media, 1277 00:53:15.025 --> 00:53:19.695 email, marketing, the blogging, podcasting, all the crap 1278 00:53:20.205 --> 00:53:21.895 that I do, it really came down to like, 1279 00:53:21.895 --> 00:53:23.175 it was like it noticed. 1280 00:53:23.285 --> 00:53:24.285 That was my one thing 1281 00:53:25.225 --> 00:53:25.855 Thing. Got it. 1282 00:53:25.855 --> 00:53:28.895 Great. Terrific. Thanks. Yep. Yeah, you bet. You bet. 1283 00:53:32.695 --> 00:53:35.635 Uh, okay. Uh, that's, that's literally, that's 1284 00:53:35.635 --> 00:53:36.915 what I'd like to encourage you guys to do. 1285 00:53:37.015 --> 00:53:38.435 You have the links in there. 1286 00:53:39.215 --> 00:53:41.195 Um, any questions on the one thing? 1287 00:53:41.255 --> 00:53:45.005 Any questions on the exercise? Uh, anything about it? 1288 00:53:46.655 --> 00:53:50.125 We'll go back to the AI tools and the trainings and, 1289 00:53:50.345 --> 00:53:51.485 and things like that next week. 1290 00:53:51.485 --> 00:53:52.605 But I thought this would just be a 1291 00:53:52.605 --> 00:53:53.725 good opportunity to go through this. 1292 00:53:53.925 --> 00:53:56.325 'cause I see this more often than you'd imagine, 1293 00:53:56.975 --> 00:53:58.365 where the strategy 1294 00:53:58.425 --> 00:54:01.205 and the executioners are not on the same page. 1295 00:54:01.465 --> 00:54:02.565 And if you're not on the same page, 1296 00:54:02.565 --> 00:54:03.645 you're leaving money on the table 1297 00:54:04.185 --> 00:54:05.925 and worse, there's gonna be friction. 1298 00:54:05.945 --> 00:54:07.765 Not everybody's as proactive as Shirley. 1299 00:54:08.275 --> 00:54:10.325 Shirley's very proactive, which is awesome. 1300 00:54:11.105 --> 00:54:12.165 Um, but the, 1301 00:54:12.185 --> 00:54:15.725 the rock building exercise keeps everybody on the same page 1302 00:54:15.725 --> 00:54:17.085 and it keeps everybody accountable. 1303 00:54:17.765 --> 00:54:19.125 'cause the strategists, the owners 1304 00:54:19.145 --> 00:54:22.165 of businesses are notorious for shiny object syndrome. 1305 00:54:23.265 --> 00:54:26.525 And we wanna do everything. We wanna do podcasting. 1306 00:54:26.525 --> 00:54:29.475 And then tomorrow it's, God only knows what else, 1307 00:54:29.975 --> 00:54:31.835 you know, you know, something else. 1308 00:54:33.085 --> 00:54:35.305 Um, any questions? Any questions? 1309 00:54:37.335 --> 00:54:38.545 Alright, any questions? 1310 00:54:38.565 --> 00:54:42.185 But before we go on AI tools, resources, um, 1311 00:54:42.625 --> 00:54:44.465 I know some people we're interested in soa. 1312 00:54:44.465 --> 00:54:45.945 We've been working on o SOA training. 1313 00:54:46.825 --> 00:54:48.185 Anything while we have a few, 1314 00:54:48.325 --> 00:54:52.605 few minutes while we have left, um, anything on your mind 1315 00:54:52.605 --> 00:54:54.245 where you're like, God, I'd really love 1316 00:54:54.245 --> 00:54:55.525 to see a training on this. 1317 00:54:55.525 --> 00:54:57.365 Otherwise we're gonna keep going through the bootcamp 1318 00:54:57.965 --> 00:55:00.605 strategy, content creation, content distribution, 1319 00:55:00.605 --> 00:55:01.645 scaling and optimization. 1320 00:55:01.695 --> 00:55:04.245 We're gonna keep cycling through those with new tools, 1321 00:55:04.665 --> 00:55:06.445 new prompts and new exercises. 1322 00:55:06.705 --> 00:55:09.005 But anybody see any tools out there that'd really 1323 00:55:09.005 --> 00:55:10.205 like to Dave Ward? 1324 00:55:10.435 --> 00:55:12.325 Yeah. With respect to soa, um, 1325 00:55:12.555 --> 00:55:13.805 have had really good result. 1326 00:55:13.825 --> 00:55:16.125 I'm, I'm really impressed. Uh, it's really good. 1327 00:55:16.835 --> 00:55:19.975 Um, the one thing it struggles with is if you have, 1328 00:55:20.235 --> 00:55:21.575 if you're gonna put together, like, 1329 00:55:21.675 --> 00:55:24.415 if you're gonna string together like 3, 10, 10 second videos 1330 00:55:25.655 --> 00:55:28.935 maintaining the same character throughout them, you know, 1331 00:55:29.025 --> 00:55:30.975 it'll like, it switches enough. 1332 00:55:31.035 --> 00:55:32.855 It does some other goofy things too that I've, 1333 00:55:32.855 --> 00:55:34.135 that I've been able to sort out. 1334 00:55:34.555 --> 00:55:36.495 But that's kind of the one thing I'd love to be able 1335 00:55:36.495 --> 00:55:39.775 to do is like, create, you know, I know there's other stuff, 1336 00:55:39.775 --> 00:55:40.815 other ways I could do this, 1337 00:55:40.875 --> 00:55:42.935 but it'd be nice to be able to do it one thing. 1338 00:55:43.825 --> 00:55:46.765 Um, if there's a sneaky way to maintain that 1339 00:55:47.345 --> 00:55:49.685 beyond just describing it the same way every time, 1340 00:55:50.095 --> 00:55:52.005 which doesn't, still doesn't really work. 1341 00:55:52.995 --> 00:55:57.615 Yeah. One, one thing you can try doing is, 1342 00:55:57.835 --> 00:56:01.375 uh, if you have already not tried it, 1343 00:56:01.475 --> 00:56:04.215 is you can name your character something, 1344 00:56:05.275 --> 00:56:07.255 naming it something will, uh, 1345 00:56:07.365 --> 00:56:09.295 usually keep it in their memory. 1346 00:56:09.515 --> 00:56:11.295 And so are any LLMs models? 1347 00:56:11.815 --> 00:56:13.735 VO three has gotten great results with this. 1348 00:56:13.795 --> 00:56:14.975 Oh, almost like an ICP. 1349 00:56:15.245 --> 00:56:17.495 Yeah. I love, that's a great idea. 1350 00:56:18.125 --> 00:56:20.295 I've just been physically describing it, is 1351 00:56:20.295 --> 00:56:22.095 what I've been doing of kind of this like, 1352 00:56:22.325 --> 00:56:25.045 detective noir character that we do little stuff with. 1353 00:56:25.345 --> 00:56:27.125 Oh, I've seen that. Haven't seen that guy. 1354 00:56:28.295 --> 00:56:31.145 That is, I thought yeah, naming it this great idea. 1355 00:56:31.735 --> 00:56:33.625 Yeah. Name your character something. 1356 00:56:33.655 --> 00:56:35.225 Name it something very specific. 1357 00:56:35.415 --> 00:56:37.425 Like, like with A ICP as a nickname. 1358 00:56:38.425 --> 00:56:42.345 A nickname like Raging 1359 00:56:42.345 --> 00:56:43.625 Ryan, for example. 1360 00:56:43.635 --> 00:56:47.105 Right, right. So yeah. And name your character something. 1361 00:56:47.105 --> 00:56:50.505 It should do a better job of maintaining that character's, 1362 00:56:50.845 --> 00:56:52.065 uh, physical features. 1363 00:56:52.795 --> 00:56:54.645 Awesome. Thank you. That's great. 1364 00:56:56.575 --> 00:56:59.655 Great question. Any others 1365 00:56:59.655 --> 00:57:03.695 before we go, who else is using, anybody else using SOA 1366 00:57:04.645 --> 00:57:05.745 or playing around with soa? 1367 00:57:06.665 --> 00:57:08.435 Okay. Little bit. Little bit. Matt. 1368 00:57:08.865 --> 00:57:11.115 Matt, you, you built an app, didn't you launch an app? 1369 00:57:11.555 --> 00:57:12.555 I think you launched an app. 1370 00:57:12.595 --> 00:57:14.595 I saw a couple things you posted in the WhatsApp channel. 1371 00:57:14.975 --> 00:57:16.755 You've been crushing it, you've been doing all kinds of, 1372 00:57:16.815 --> 00:57:18.595 I'm loving your content, I'm seeing your content. 1373 00:57:19.055 --> 00:57:22.075 I'm seeing a bunch of a ag wraps. I'm seeing their content. 1374 00:57:23.065 --> 00:57:25.725 Um, what's your latest round of content, Matt? 1375 00:57:28.745 --> 00:57:30.925 Uh, I mean, just more of the same. 1376 00:57:31.005 --> 00:57:33.605 I don't know that we're doing anything different really, uh, 1377 00:57:33.605 --> 00:57:37.005 content wise, but yeah, the apps, we made a couple apps, uh, 1378 00:57:37.475 --> 00:57:38.605 just to help us in the field. 1379 00:57:38.855 --> 00:57:41.605 One's like a quick reference for financing customers 1380 00:57:41.705 --> 00:57:44.365 and other ones, uh, uh, material. 1381 00:57:44.995 --> 00:57:46.205 Like we build fences, right? 1382 00:57:46.225 --> 00:57:48.445 So like we just input the rough numbers of 1383 00:57:48.445 --> 00:57:52.085 what we're building and it outputs, uh, material list. 1384 00:57:52.365 --> 00:57:54.965 I had a, I had a Google sheet do it in the past, 1385 00:57:54.975 --> 00:57:57.485 which I think, actually, I think Chris is mainly still using 1386 00:57:57.485 --> 00:57:59.005 that Google sheet now that I think about it. 1387 00:57:59.025 --> 00:58:01.165 But anyway, the, the app's cool. 1388 00:58:01.365 --> 00:58:02.965 I mean, I don't know, it's just fun, you know what I mean? 1389 00:58:02.965 --> 00:58:04.405 Yeah. It's fun more than anything else. 1390 00:58:05.265 --> 00:58:07.085 Yep. Got it. Got it. 1391 00:58:07.395 --> 00:58:10.925 Well, as you see, uh, different tools, if you're ever, 1392 00:58:11.265 --> 00:58:12.885 you know, if you're ever thinking, gosh, they'd like 1393 00:58:12.885 --> 00:58:14.525 to see a training on that, feel free to send it to us. 1394 00:58:14.655 --> 00:58:16.165 We're gonna keep cycling through 1395 00:58:16.465 --> 00:58:18.285 and we're just, uh, going through some of the other parts 1396 00:58:18.285 --> 00:58:19.645 of bootcamp 2.0. 1397 00:58:19.705 --> 00:58:21.845 So if you're just joining us in your 1398 00:58:21.845 --> 00:58:23.045 bootcamp one, don't worry about it. 1399 00:58:23.045 --> 00:58:25.645 We got bootcamp two for you ready to chew on, uh, 1400 00:58:25.745 --> 00:58:27.005 as you wrap that one up. 1401 00:58:27.025 --> 00:58:28.245 And then we certainly have more tools 1402 00:58:28.245 --> 00:58:29.325 and training coming forward. 1403 00:58:29.665 --> 00:58:31.925 And then we'll get in the, uh, AI WhatsApp group. 1404 00:58:31.925 --> 00:58:35.405 We'll send out the, uh, updated prompt for 2026 1405 00:58:35.505 --> 00:58:36.885 so you don't have your quarterly rocks, 1406 00:58:36.885 --> 00:58:39.685 but you'll now have one to, to run your, your annual plan. 1407 00:58:40.745 --> 00:58:43.285 Um, awesome. Awesome. Thank you everybody. 1408 00:58:43.505 --> 00:58:45.685 If you have any questions, feel free to, uh, 1409 00:58:45.745 --> 00:58:47.845 to hit us up in the, uh, in the WhatsApp group. 1410 00:58:48.365 --> 00:58:50.335 Alright, Ebony, have a great rest of your week. 1411 00:58:50.965 --> 00:58:52.615 Okay, bye-bye. Bye.