Custom GPT Builder Workshop

WEBVTT 1 00:00:00.025 --> 00:00:02.525 But even a humble brag is a brag and, 2 00:00:02.705 --> 00:00:05.485 and that never totally feels accurate, right? 3 00:00:05.555 --> 00:00:09.725 Like, uh, like here, here's the scenarios, like, 4 00:00:10.145 --> 00:00:13.045 as I've gotten better about just being able to 5 00:00:13.905 --> 00:00:18.525 be authentic about how cool stuff comes out of 6 00:00:18.715 --> 00:00:23.485 what we do, and, uh, it it, it creates more 7 00:00:23.485 --> 00:00:26.285 of a place for people to be able to relate to, uh, 8 00:00:26.785 --> 00:00:27.805 you know, who I am. 9 00:00:28.065 --> 00:00:31.205 And ultimately, uh, they almost want to try 10 00:00:31.205 --> 00:00:34.605 and do business with, with us because of that scenario. 11 00:00:34.605 --> 00:00:37.645 And that's really what I hear saying from the, 12 00:00:37.825 --> 00:00:39.965 it is the place of, of authenticity, right? 13 00:00:40.065 --> 00:00:42.405 And even yes, even he is like, I don't give a s**t about it. 14 00:00:42.405 --> 00:00:44.445 And, you know, like, I totally like, that's, 15 00:00:44.445 --> 00:00:47.285 that's my emotional inside, like speaking up for sure. 16 00:00:47.985 --> 00:00:49.925 Uh, you know, like I, I don't care about it. 17 00:00:50.065 --> 00:00:53.565 Uh, but ultimately it's, uh, people like, what I've come 18 00:00:53.565 --> 00:00:55.165 to realize is like, we actually have a great product 19 00:00:55.715 --> 00:00:58.125 that people would really prefer over 20 00:00:58.155 --> 00:00:59.445 many other people's products. 21 00:00:59.945 --> 00:01:01.445 And when I just take the, 22 00:01:01.685 --> 00:01:03.565 I don't give a s**t attitude towards it, 23 00:01:03.915 --> 00:01:06.605 then I don't really get the results that I want out of it. 24 00:01:06.705 --> 00:01:09.845 And so as I've come to, you know, accept the fact 25 00:01:09.845 --> 00:01:12.205 that we do work that's actually better than most other 26 00:01:12.205 --> 00:01:15.005 people, I don't actually have to go out and compete for it. 27 00:01:15.425 --> 00:01:16.605 It just comes in my door. 28 00:01:16.945 --> 00:01:21.165 So it's, it's as my mindset has shifted towards what I, 29 00:01:21.425 --> 00:01:23.885 you know, what I'm really wanting to convey 30 00:01:24.555 --> 00:01:28.965 that the result comes in, you know, in, in a way that, um, 31 00:01:29.025 --> 00:01:30.685 people relate to it. Yeah. 32 00:01:31.065 --> 00:01:33.485 And, and Jeremy, I'll go, Michael, I'll go to you, go 33 00:01:33.485 --> 00:01:34.965 to you next and then we'll get, get started. 34 00:01:35.225 --> 00:01:37.725 Um, Jeremy, one of the things that you talk 35 00:01:37.755 --> 00:01:42.045 that we were introduced through Rise Up Kings that has 36 00:01:42.835 --> 00:01:45.685 perhaps nothing literally to do with your business, 37 00:01:45.825 --> 00:01:48.565 but that has a lot to do with you as a man. 38 00:01:48.945 --> 00:01:51.085 And I'll bet you there's some stories about that. 39 00:01:51.895 --> 00:01:54.705 There's, that could be a pillar that you talk about. 40 00:01:55.045 --> 00:01:57.145 You're not telling anybody else they gotta do something. 41 00:01:57.145 --> 00:01:58.345 It's an apolitical thing. 42 00:01:58.605 --> 00:02:01.705 But there's, I you're, you'd be hard pressed to argue that 43 00:02:01.705 --> 00:02:04.545 that couldn't be a really cool thing to talk about. 44 00:02:04.575 --> 00:02:07.305 Some of the things I learned, um, about that, 45 00:02:07.325 --> 00:02:08.545 and you told me some of your story. 46 00:02:08.625 --> 00:02:10.265 I won't share some of your story, but during our, 47 00:02:11.645 --> 00:02:12.785 I'm gonna pick on you for a second. 48 00:02:12.885 --> 00:02:13.985 I'm not gonna share any details 49 00:02:13.985 --> 00:02:15.625 what Jeremy said, because it's not my place. 50 00:02:16.085 --> 00:02:19.065 But the first time we did the epiphany bridge, 51 00:02:19.285 --> 00:02:21.225 and you know exactly where I'm going with this, Jeremy, 52 00:02:21.445 --> 00:02:22.865 Jeremy did the epiphany bridge. 53 00:02:22.885 --> 00:02:23.705 It was like business 54 00:02:23.705 --> 00:02:25.225 person, business person, business person. 55 00:02:25.325 --> 00:02:27.825 And it was on a scale of one to 10 in terms 56 00:02:27.825 --> 00:02:29.185 of interest, it was about a five. 57 00:02:29.285 --> 00:02:32.625 And then, and then we, we started digging deeper. 58 00:02:33.125 --> 00:02:36.465 He has got one of the most interesting stories. 59 00:02:36.655 --> 00:02:39.825 Everybody has it, but he has a very, very interesting story. 60 00:02:40.005 --> 00:02:41.745 And he goes like, what about this and this? 61 00:02:41.745 --> 00:02:44.065 And we're like, dude, that is gold. 62 00:02:44.735 --> 00:02:47.105 That is as, as soon as he starts telling a story, 63 00:02:47.125 --> 00:02:49.185 you lean in and go, are, it is mind blowing. 64 00:02:49.725 --> 00:02:52.145 And I'm like, and, and to you, it's your life. 65 00:02:52.925 --> 00:02:56.145 But that's fascinating stuff. And it's not a humble brag. 66 00:02:56.145 --> 00:02:58.505 This is this, it's just part of your story that you, 67 00:02:59.065 --> 00:03:00.805 I'm talking about the part where I was living in a church 68 00:03:00.825 --> 00:03:03.925 and, and I started running track in like women's shoes in a, 69 00:03:03.985 --> 00:03:05.965 in like a red Leo guitar. Is that the part? 70 00:03:06.425 --> 00:03:09.125 No, but it was, it was, it was part of your backstory. 71 00:03:09.145 --> 00:03:10.445 Hey, I just had to get it done. 72 00:03:11.705 --> 00:03:13.125 But it was part of your backstory 73 00:03:13.125 --> 00:03:14.605 that was really interesting to me. 74 00:03:14.635 --> 00:03:15.685 Yeah. And, 75 00:03:15.785 --> 00:03:18.885 and, uh, it's part some of the stuff that makes you unique 76 00:03:18.905 --> 00:03:21.645 and, and different, and it was, and it was mind blowing. 77 00:03:22.145 --> 00:03:24.405 And so I think that's, and then you just talk about that 78 00:03:24.865 --> 00:03:25.965 as being part of your journey. 79 00:03:26.185 --> 00:03:28.005 And I'm telling you on your personal page, 80 00:03:28.005 --> 00:03:30.405 it would make total, total sense and bring other people in. 81 00:03:30.405 --> 00:03:34.975 Yeah. I, I just, I feel like as I've become, uh, 82 00:03:35.525 --> 00:03:36.935 more curious, right? 83 00:03:37.165 --> 00:03:41.735 Just about who I can attract in the door with, 84 00:03:42.045 --> 00:03:45.175 with the quality of, of, of services that we put out, 85 00:03:45.475 --> 00:03:50.095 it has really opened up the, the realm of possibility of, of 86 00:03:50.195 --> 00:03:51.535 how my business can grow 87 00:03:51.535 --> 00:03:53.815 because of the service that we provide. 88 00:03:54.165 --> 00:03:55.895 Awesome. And just remember, 89 00:03:55.895 --> 00:03:57.695 it doesn't necessarily have to be about your business. 90 00:03:57.935 --> 00:04:00.825 I just dropped a video about, uh, 91 00:04:00.985 --> 00:04:03.225 a very defining moment in my marriage when my wife 92 00:04:03.225 --> 00:04:05.385 and I made a decision to get a divorce 93 00:04:05.845 --> 00:04:07.185 and I had my bags packed 94 00:04:07.645 --> 00:04:10.425 and it was the probably the hardest moment in my life when I 95 00:04:10.425 --> 00:04:12.225 was at the bottom of the stairs and my son was grabbed 96 00:04:12.225 --> 00:04:15.385 holding my leg and we were all crying and I was leaving. 97 00:04:16.205 --> 00:04:17.865 And that, I just dropped that. 98 00:04:17.865 --> 00:04:20.065 And I was just sharing about if, if a man 99 00:04:20.065 --> 00:04:22.625 or a woman has the big enough why he'll endure anyhow. 100 00:04:23.005 --> 00:04:25.545 And I was talking about how, how tired I am when I travel 101 00:04:25.545 --> 00:04:27.385 with my whole family, but I wouldn't have it any other 102 00:04:27.385 --> 00:04:28.785 way less sleep. 103 00:04:29.145 --> 00:04:30.465 Whatever I've gotta do, I will do that. 104 00:04:30.925 --> 00:04:33.705 It got 50 shares in the first like 20 minutes. 105 00:04:34.285 --> 00:04:36.225 It just dropped and it's gone bonkers. 106 00:04:36.225 --> 00:04:39.145 It has zero to, I guess it has to do with business, 107 00:04:39.145 --> 00:04:41.105 but I was just talking about how tired I am when I travel 108 00:04:41.465 --> 00:04:43.025 sometime, but if you have a big enough 109 00:04:43.045 --> 00:04:44.185 why you'll endure Anyhow. 110 00:04:44.365 --> 00:04:45.585 And I was just talking about that, 111 00:04:45.645 --> 00:04:46.705 and I never wanna go through that. 112 00:04:46.725 --> 00:04:47.785 My family is number one. 113 00:04:48.645 --> 00:04:51.505 My, my family becomes before and I even get emotional. 114 00:04:51.505 --> 00:04:53.465 Think about it now. It comes before my business every 115 00:04:53.465 --> 00:04:54.985 time, 10 out of 10. 116 00:04:55.365 --> 00:04:56.945 And I, I, and Scott, to your point, 117 00:04:56.945 --> 00:04:58.705 it wasn't me saying I'm a great businessman. 118 00:04:58.865 --> 00:05:00.945 I, it probably means maybe I'm not gonna be the greatest 119 00:05:01.265 --> 00:05:02.705 businessman, but I don't give a s**t. 120 00:05:03.215 --> 00:05:04.945 Nothing will come between me and my family. 121 00:05:04.945 --> 00:05:06.425 Again, that was my point of telling that story. 122 00:05:06.585 --> 00:05:08.145 I was emotional a little bit when I told the story, 123 00:05:08.565 --> 00:05:10.505 got 50 shares in like 20 minutes, 124 00:05:10.725 --> 00:05:12.305 and I got a bunch of people DMing me. 125 00:05:12.685 --> 00:05:16.045 Um, and it has nothing to do with business. Nothing. 126 00:05:16.225 --> 00:05:17.765 Uh, Michael, Michael, last one, 127 00:05:17.765 --> 00:05:19.845 and then we'll go into the, uh, the, uh, got it. 128 00:05:20.155 --> 00:05:21.205 I'll keep it, I'll keep it short 129 00:05:21.205 --> 00:05:23.485 and sweet for all the folks on the call that are, you know, 130 00:05:23.565 --> 00:05:24.685 I don't like talking about it myself. 131 00:05:24.685 --> 00:05:27.885 I don't wanna do humble Bragg, when we do work for clients, 132 00:05:28.715 --> 00:05:31.325 what we try to do is position the results 133 00:05:31.625 --> 00:05:32.845 of what you do for them. 134 00:05:33.065 --> 00:05:35.525 So whether it's a hospital, like, I'm not saying, oh, 135 00:05:35.525 --> 00:05:36.965 we're the hospital, we got the greatest 136 00:05:37.075 --> 00:05:38.565 equipment and whatnot. 137 00:05:38.665 --> 00:05:40.965 We say that Grandma can now bend down 138 00:05:40.965 --> 00:05:42.005 and pick up her grandkids 139 00:05:42.005 --> 00:05:44.125 because she's had a knee replacement thanks to us. 140 00:05:44.385 --> 00:05:45.685 So it's about positioning. 141 00:05:45.785 --> 00:05:48.685 So whether you're the rap guy, like talk about, like, 142 00:05:48.885 --> 00:05:51.565 I love doing this 'cause I love seeing my customers 143 00:05:51.565 --> 00:05:52.765 super happy, right? 144 00:05:53.225 --> 00:05:56.045 Uh, I love my team members seeing, doing an awesome stuff. 145 00:05:56.585 --> 00:05:59.125 And therefore, it's not the focus on you, 146 00:05:59.195 --> 00:06:01.525 it's the focus on the result of the other people. 147 00:06:02.445 --> 00:06:05.105 And so it's just a matter of reframing that. 148 00:06:05.245 --> 00:06:07.705 And so just, you know, from our point of view, 149 00:06:07.765 --> 00:06:09.945 we very rarely go and look, to be honest. 150 00:06:09.945 --> 00:06:11.945 Everybody loves a winner. They love working with a winner. 151 00:06:12.005 --> 00:06:13.305 It is what it is. Uh, 152 00:06:13.765 --> 00:06:17.065 but if you are authentic, like I said earlier 153 00:06:17.525 --> 00:06:20.865 and passionate about what you do, you can sh uh, 154 00:06:21.185 --> 00:06:23.265 sing the praises of that passion 155 00:06:23.805 --> 00:06:25.385 and the people that work with you 156 00:06:25.525 --> 00:06:28.505 and your clients without singing about yourself. 157 00:06:28.885 --> 00:06:32.025 And it will still be, uh, it will still resonate. So, yeah. 158 00:06:32.815 --> 00:06:35.075 And, and I'll even go a step further and I'm, 159 00:06:35.075 --> 00:06:37.275 and I would even encourage you to think about pillars 160 00:06:37.275 --> 00:06:38.795 that are outside the business altogether 161 00:06:38.895 --> 00:06:39.955 to just make you, you. 162 00:06:40.845 --> 00:06:43.505 And that's also gives you a lot of freedom to talk about, 163 00:06:43.505 --> 00:06:46.465 because on your personal page too, particularly, um, 164 00:06:46.645 --> 00:06:49.425 not everybody wants to know I ai ai, they want, if I, 165 00:06:49.445 --> 00:06:51.545 if I have people looking at my page, I want them to know 166 00:06:51.545 --> 00:06:54.425 that I do ai, but I also want them to know 167 00:06:54.425 --> 00:06:55.545 that I'm a family person. 168 00:06:56.745 --> 00:06:58.845 Um, and I have other aspects of my life 169 00:06:58.845 --> 00:07:00.525 and I've brought a lot of people into my business 170 00:07:00.625 --> 00:07:02.045 and it has nothing to do with ai. 171 00:07:02.585 --> 00:07:04.125 And I've found places where I'm comfort. 172 00:07:04.265 --> 00:07:06.405 And, and what I'm suggesting is go 173 00:07:06.405 --> 00:07:07.485 back to that epiphany story. 174 00:07:08.275 --> 00:07:09.685 Look at that epiphany story. 175 00:07:10.105 --> 00:07:12.845 Get those questions down, find that backstory, 176 00:07:13.145 --> 00:07:15.645 and you'll find clues to whatever those pillars are for you. 177 00:07:16.065 --> 00:07:17.845 And if you're Jerri or, 178 00:07:17.985 --> 00:07:21.805 or, um, some of the folks, Michael Anu, and you're, 179 00:07:21.825 --> 00:07:23.845 and you're, and you're supporting a CEO, 180 00:07:24.265 --> 00:07:26.005 you gotta work darn hard to try 181 00:07:26.005 --> 00:07:27.765 to get those CEOs like Scott DeLong, 182 00:07:27.765 --> 00:07:29.085 who doesn't want to talk about those things. 183 00:07:29.505 --> 00:07:31.365 You gotta help him find those pillars 184 00:07:31.365 --> 00:07:33.445 and push him to do that in a, 185 00:07:33.445 --> 00:07:35.405 in a respectful way and a, in a, in a way. 186 00:07:35.405 --> 00:07:37.765 But we have to do that to get more eyeballs on the page. 187 00:07:37.965 --> 00:07:38.765 'cause that's what makes us human 188 00:07:38.785 --> 00:07:40.005 and interesting and unique. 189 00:07:40.585 --> 00:07:42.925 That's very helpful, guys. Appreciate the insight on that. 190 00:07:44.075 --> 00:07:45.155 Absolutely. Thanks Scott. Yes. 191 00:07:45.235 --> 00:07:46.835 I just wanted to make a mention. Um, 192 00:07:46.855 --> 00:07:50.075 it was several years ago when we first started, uh, 193 00:07:50.075 --> 00:07:52.475 and I joined your group that you mentioned to me, bill, 194 00:07:52.475 --> 00:07:54.515 you ought to try these testimonial videos. 195 00:07:55.255 --> 00:07:57.755 So of that, so that credit goes to you. 196 00:07:58.025 --> 00:08:00.795 Because remember you said Bill, have the, 197 00:08:01.105 --> 00:08:02.635 have the client do three things. 198 00:08:02.985 --> 00:08:04.675 This is your outline. 1, 2, 3. 199 00:08:04.675 --> 00:08:09.035 You gave me the steps, each of what I ask the clients. 200 00:08:09.715 --> 00:08:12.435 I still, to this day, three years later, 201 00:08:12.435 --> 00:08:15.355 four years later, that's your example. Thank you. 202 00:08:16.295 --> 00:08:17.865 Well, you, you, you executed though. 203 00:08:18.025 --> 00:08:18.905 I, I give the same 204 00:08:18.905 --> 00:08:20.905 advice, you know, but there's a difference. 205 00:08:20.905 --> 00:08:22.425 And, and I think Robert Repeller said this, 206 00:08:22.425 --> 00:08:23.825 there's ideas, there's execution. 207 00:08:23.845 --> 00:08:27.025 But dude, you executed and you're crushing it now. 208 00:08:27.025 --> 00:08:29.305 And I saw those, I saw a couple of those things just go 209 00:08:29.305 --> 00:08:31.145 through the roof bonkers. 210 00:08:31.765 --> 00:08:33.545 Um, so congratulations executing. 211 00:08:33.725 --> 00:08:35.385 So as we think about those things, let's, 212 00:08:35.485 --> 00:08:37.545 I'm gonna turn it over to Reaff now. 213 00:08:37.545 --> 00:08:39.305 We're gonna bring it home. We're gonna talk about how 214 00:08:39.305 --> 00:08:41.425 to create a GPT and bring all this stuff in. 215 00:08:41.425 --> 00:08:46.265 So all the four exercises you did, ICP, top 10, 216 00:08:46.785 --> 00:08:48.425 epiphany, bridge, all those things, 217 00:08:48.425 --> 00:08:51.265 you set those society Google docs, Isha is gonna walk you 218 00:08:51.265 --> 00:08:53.465 through exactly how to bring those into A GPT. 219 00:08:53.945 --> 00:08:57.325 'cause now, truth is, my team now posts 99% 220 00:08:57.325 --> 00:08:58.565 of my content without me. 221 00:08:59.145 --> 00:09:01.685 And I don't touch it. They know what to do, 222 00:09:01.685 --> 00:09:03.205 they know my pillars, they know my content, 223 00:09:03.385 --> 00:09:04.565 and I just add to it. 224 00:09:04.965 --> 00:09:06.285 I give it some salt and some pepper. 225 00:09:06.345 --> 00:09:08.445 But the meat, the meat of it is really all done 226 00:09:08.445 --> 00:09:10.405 by my team using our GPT. 227 00:09:10.405 --> 00:09:11.965 So go, go ahead, reach out, take it away. 228 00:09:12.345 --> 00:09:14.125 And anybody has any questions along the way? 229 00:09:14.125 --> 00:09:15.565 Let's, let's, um, let's get 'em answered. 230 00:09:17.835 --> 00:09:22.715 Alright. Can everybody see my screen? 231 00:09:23.615 --> 00:09:25.775 Yeah. Yes. Alright. 232 00:09:26.515 --> 00:09:31.015 So today we are gonna talk about a custom GPT, 233 00:09:31.085 --> 00:09:33.175 what it is, what it does, what it means, 234 00:09:33.315 --> 00:09:35.295 and how do we actually build it. 235 00:09:35.755 --> 00:09:37.855 So that is going to be the goal for today. 236 00:09:38.375 --> 00:09:40.495 A custom GPT like Scott mentioned, 237 00:09:40.685 --> 00:09:41.895 this is going to be the journey. 238 00:09:41.895 --> 00:09:43.375 We're gonna recap where we are. 239 00:09:43.945 --> 00:09:46.855 We're going to the actual custom GPT, 240 00:09:46.855 --> 00:09:50.255 the prompts you'll require to create the custom GPT. 241 00:09:50.255 --> 00:09:52.735 There's only one. And then we are going to exercise, 242 00:09:52.745 --> 00:09:55.455 we'll actually build it out right here today. 243 00:09:57.285 --> 00:09:58.665 So let's start off, 244 00:09:58.955 --> 00:10:01.785 these are the four pillars like Scott had mentioned in the 245 00:10:01.985 --> 00:10:03.665 previous call, strategy, production, 246 00:10:04.105 --> 00:10:05.385 distribution, and optimization. 247 00:10:05.965 --> 00:10:09.425 Our custom GPT sits between the strategy and production. 248 00:10:09.615 --> 00:10:13.425 That is the bridge that will take whatever we did 249 00:10:14.325 --> 00:10:16.625 and Scott walked you through with the strategy part. 250 00:10:17.205 --> 00:10:20.145 And it's gonna bridge into the production part. 251 00:10:20.245 --> 00:10:23.305 So using this custom GPT, you'll be able 252 00:10:23.305 --> 00:10:25.065 to create content at scale. 253 00:10:25.285 --> 00:10:28.545 And it's consistent every single time you do it based on 254 00:10:28.545 --> 00:10:31.905 your ideal customer persona, based on the core messaging, 255 00:10:31.915 --> 00:10:35.425 based on your epiphany bridge script and so on and so forth. 256 00:10:37.415 --> 00:10:40.915 So today, custom GPT, why is it important? 257 00:10:42.025 --> 00:10:43.515 What is a custom GPT? 258 00:10:43.855 --> 00:10:46.195 Uh, imagine a version of Chad GPT 259 00:10:46.195 --> 00:10:48.795 that is a specialized in your business. 260 00:10:49.025 --> 00:10:50.915 It's specialized in you. 261 00:10:51.415 --> 00:10:55.115 It knows exactly who you are, exactly what you sell, 262 00:10:55.375 --> 00:10:57.755 who you sell it to, and what your backstory is. 263 00:10:58.455 --> 00:11:00.875 So we are going to build a custom GPT 264 00:11:00.875 --> 00:11:02.475 that does exactly that. 265 00:11:02.545 --> 00:11:04.315 It's specialized in your business. 266 00:11:04.815 --> 00:11:07.235 It always knows your ideal customer persona. 267 00:11:07.235 --> 00:11:10.275 It always knows their pain points, the core messaging, 268 00:11:10.935 --> 00:11:13.635 the offers, the backstory and everything else. 269 00:11:14.335 --> 00:11:16.275 The secret is the custom GPT 270 00:11:17.215 --> 00:11:20.275 and we will tailor it for your business today. 271 00:11:20.575 --> 00:11:24.115 Now, before we start, I want to make sure we have all 272 00:11:24.115 --> 00:11:25.755 of these four, five things. 273 00:11:26.295 --> 00:11:28.835 Uh, number one is the ideal customer persona, 274 00:11:29.775 --> 00:11:33.235 the core messaging, the top tens, uh, 275 00:11:33.345 --> 00:11:34.835 lead magnets, if you have any. 276 00:11:35.015 --> 00:11:37.915 And since Scott mentioned the epiphany bridge a lot, 277 00:11:38.015 --> 00:11:40.875 if you have done the epiphany bridge, let's have 278 00:11:40.875 --> 00:11:41.915 that ready as well. 279 00:11:42.255 --> 00:11:45.635 Now how do you have that ready? Uh, Amin has a question. 280 00:11:48.185 --> 00:11:49.645 Is this rha? 281 00:11:49.745 --> 00:11:53.045 Is this the same GB uh, GBT that we built the other day? 282 00:11:54.455 --> 00:11:56.585 Um, which day? 283 00:11:56.645 --> 00:11:58.625 No, no, I don't think we didn't create a GPT. 284 00:11:58.665 --> 00:12:02.025 I think you've taken about a, what are you referring to? 285 00:12:02.125 --> 00:12:04.145 I'm sorry. No, we didn't do in GPTs the other day. 286 00:12:06.335 --> 00:12:08.995 On, on Monday night. Monday, yes. Oh 287 00:12:09.025 --> 00:12:10.025 Yeah, yeah. You were on the Monday 288 00:12:10.025 --> 00:12:11.955 cohort as well. Yes. Same thing. 289 00:12:12.425 --> 00:12:14.515 Same thing. Okay, I got it, bill. Yep. 290 00:12:14.775 --> 00:12:17.995 Yep. It kicks ass. Alright. It's awesome. 291 00:12:18.985 --> 00:12:21.075 Good. I forgot you're on the Monday cohort too. 292 00:12:21.075 --> 00:12:23.235 Alright, keep going. Yes, it is me. Thank you. 293 00:12:24.505 --> 00:12:26.835 Alright, so let's have those things ready 294 00:12:27.295 --> 00:12:28.715 and what will we use today? 295 00:12:28.785 --> 00:12:30.395 It's obviously Chad GPT. 296 00:12:30.395 --> 00:12:33.755 We'll be building the custom GPT inside of chat GPT 297 00:12:33.755 --> 00:12:37.035 and we'll be using a GPT creation prompt. 298 00:12:38.355 --> 00:12:42.755 I will drop the link to this prompt in the chat so 299 00:12:42.755 --> 00:12:43.755 that everybody has it. 300 00:12:44.615 --> 00:12:48.155 And when you receive the recording of this presentation, 301 00:12:48.155 --> 00:12:49.795 you'll also receive the presentation 302 00:12:49.795 --> 00:12:51.795 so you can access it directly from there. 303 00:12:54.395 --> 00:12:57.815 So I have dropped a link in the chat. 304 00:12:57.825 --> 00:13:00.855 There is a Word document download if you are more 305 00:13:00.855 --> 00:13:01.935 comfortable with Word. 306 00:13:02.315 --> 00:13:04.895 And there is a Google Doc link if you are more 307 00:13:04.895 --> 00:13:06.375 comfortable using Google Doc. 308 00:13:07.075 --> 00:13:10.975 So we will be using these resources today 309 00:13:11.195 --> 00:13:14.545 and now we'll go into the 310 00:13:15.245 --> 00:13:17.625 actual building up of the, 311 00:13:17.845 --> 00:13:19.145 Do you guys all see that in the Zoom 312 00:13:19.145 --> 00:13:20.585 or do you us to drop it in the WhatsApp? 313 00:13:20.855 --> 00:13:23.585 Everybody good? Okay, cool. 314 00:13:24.205 --> 00:13:26.655 Alright, so we will, 315 00:13:26.655 --> 00:13:29.215 what we'll do is we'll copy this entire prompt, 316 00:13:31.665 --> 00:13:34.435 just command A or control a, we'll copy that 317 00:13:34.615 --> 00:13:36.035 and we'll paste it somewhere. 318 00:13:36.135 --> 00:13:38.355 We can actually edit the prompt a little bit. 319 00:13:38.975 --> 00:13:41.395 You can do it directly inside of chat GPT. 320 00:13:41.575 --> 00:13:43.795 But just to make it more visual, 321 00:13:44.035 --> 00:13:45.515 I will do it in a Google doc right now. 322 00:13:48.645 --> 00:13:50.415 Alright, let's paste it in 323 00:13:51.795 --> 00:13:55.135 and we will start building out the bot 324 00:13:55.465 --> 00:13:56.935 first in this prompt. 325 00:13:57.675 --> 00:14:02.585 So number one is The bot name. 326 00:14:03.085 --> 00:14:04.385 Now, what do you name your bot? 327 00:14:04.405 --> 00:14:05.945 It doesn't really affect what the bot does. 328 00:14:06.165 --> 00:14:07.665 So you can name your bot anything. 329 00:14:08.215 --> 00:14:11.185 What we recommend is name your bot the 330 00:14:11.185 --> 00:14:12.505 task it is supposed to do. 331 00:14:12.645 --> 00:14:15.105 For example, if you want this bot 332 00:14:15.105 --> 00:14:18.705 to write social media copy, you will write, um, 333 00:14:19.535 --> 00:14:22.465 your business name, social media copywriter, 334 00:14:22.925 --> 00:14:25.985 if you want this bot to write, uh, email copies for you. 335 00:14:25.985 --> 00:14:27.305 Then you write your business name 336 00:14:27.305 --> 00:14:30.705 and then, uh, email copywriter, uh, 337 00:14:31.385 --> 00:14:34.625 whatever is the task that you want this custom GPT to do. 338 00:14:34.805 --> 00:14:36.025 You name your bot 339 00:14:36.565 --> 00:14:39.265 or your custom GPT, that exact name 340 00:14:39.375 --> 00:14:42.065 that helps you organize these bots more efficiently. 341 00:14:42.525 --> 00:14:46.775 So I'm gonna call it X 100 social media 342 00:14:48.525 --> 00:14:50.875 Copyright, just like that. 343 00:14:51.295 --> 00:14:54.435 And then we'll ki describe what the purpose 344 00:14:54.735 --> 00:14:56.555 and use case is, is exactly 345 00:14:56.585 --> 00:14:59.355 what do you want this custom GPT to do for you. 346 00:15:00.175 --> 00:15:02.595 So we will write out the use case. 347 00:15:04.035 --> 00:15:07.685 I want this custom GPT 348 00:15:10.055 --> 00:15:14.635 to write social media copy in the style 349 00:15:15.135 --> 00:15:18.015 of Scott and Pendo. 350 00:15:18.315 --> 00:15:20.735 If it's not your personal brand, you could, uh, 351 00:15:21.205 --> 00:15:24.415 obviously name your business, just your business name, 352 00:15:24.955 --> 00:15:28.015 but it's the purpose and use case of the business. 353 00:15:28.035 --> 00:15:30.575 So the purpose is I want this custom GPT 354 00:15:30.575 --> 00:15:32.455 to write social media copy in the style 355 00:15:32.455 --> 00:15:35.335 of Scott Ingham and the use cases. 356 00:15:36.945 --> 00:15:41.835 This GPT will be used to create 357 00:15:42.855 --> 00:15:47.075 social media content or uh, whichever platform. 358 00:15:47.075 --> 00:15:50.995 We always have different custom gpt for different platforms 359 00:15:51.065 --> 00:15:53.875 because different platform react to copy differently 360 00:15:53.895 --> 00:15:56.315 and we want some different formats in there. 361 00:15:56.585 --> 00:16:00.235 Like Instagram, for example, will react to, uh, a shorter 362 00:16:00.455 --> 00:16:02.675 but uh, more powerful copy with 363 00:16:03.255 --> 00:16:05.235 emojis and all that good stuff. 364 00:16:05.295 --> 00:16:07.355 But LinkedIn is more professionally written 365 00:16:07.535 --> 00:16:09.395 or more intimately written. 366 00:16:09.535 --> 00:16:11.315 And it's, it's usually very, 367 00:16:11.785 --> 00:16:13.555 it's usually longer than Instagram. 368 00:16:14.095 --> 00:16:16.955 Uh, LinkedIn likes and rewards longer form copy. 369 00:16:17.815 --> 00:16:20.715 So depending on what you want the bot to do, you can, 370 00:16:21.855 --> 00:16:23.115 That's a really good point, by the way. 371 00:16:23.235 --> 00:16:24.795 'cause my LinkedIn stuff, 372 00:16:25.305 --> 00:16:27.795 I've adopted a different voice on LinkedIn. 373 00:16:28.155 --> 00:16:30.755 I do not post as much stuff about my personal 374 00:16:30.755 --> 00:16:32.545 life on LinkedIn. 375 00:16:32.665 --> 00:16:33.905 I have a very different audience. 376 00:16:34.445 --> 00:16:38.745 Um, I'll post some stuff that's, uh, authentic, 377 00:16:39.605 --> 00:16:41.185 uh, but it's business authentic. 378 00:16:41.185 --> 00:16:44.025 It's not divorce authentic, it's not that type of stuff. 379 00:16:44.265 --> 00:16:45.865 I leave that for Instagram and Meta 380 00:16:45.975 --> 00:16:48.065 because it's just a totally different vibe for me. 381 00:16:48.065 --> 00:16:51.425 So you, you use your own discretion to figure out 382 00:16:51.425 --> 00:16:54.465 what your voice is gonna be on the different platforms, uh, 383 00:16:54.465 --> 00:16:56.065 and what's appropriate for your audience. 384 00:16:56.565 --> 00:16:59.465 Uh, but, but so just like, uh, Isha was talking about, 385 00:16:59.465 --> 00:17:02.385 there's certain things I'll talk about on meta 386 00:17:02.655 --> 00:17:04.705 that I don't necessarily talk about on LinkedIn. 387 00:17:05.025 --> 00:17:09.825 I still try to create emotion and share vulnerable things 388 00:17:10.085 --> 00:17:13.345 and interesting things on LinkedIn, but it's different. 389 00:17:14.385 --> 00:17:15.525 So I make it very specific. 390 00:17:16.835 --> 00:17:18.285 Awesome, thank you Scott. 391 00:17:19.315 --> 00:17:20.975 And then this target audience, 392 00:17:21.365 --> 00:17:22.855 this is really, really crucial. 393 00:17:23.045 --> 00:17:24.735 What exactly is the target audience? 394 00:17:24.805 --> 00:17:28.015 This is not, not your ideal customer persona, 395 00:17:28.015 --> 00:17:29.975 it's not your ideal customer persona. 396 00:17:29.975 --> 00:17:31.775 It's not the people who are your customers. 397 00:17:32.245 --> 00:17:34.295 It's who will be using this bot, 398 00:17:34.955 --> 00:17:38.015 who will be using this custom GPT, uh, 399 00:17:38.075 --> 00:17:39.455 and making use out of it. 400 00:17:40.155 --> 00:17:43.135 In our case, since this is a social media copyright, 401 00:17:43.165 --> 00:17:45.335 this will be our social media team, uh, 402 00:17:45.395 --> 00:17:48.655 our content creators, they will be using the, uh, 403 00:17:48.655 --> 00:17:50.365 custom GPT that we are building. 404 00:17:50.465 --> 00:17:54.845 So we will write solution media in 405 00:17:55.385 --> 00:17:59.205 of Scott, and that is the target audience. 406 00:17:59.585 --> 00:18:04.045 Now, if you are building a GPT, which answers questions 407 00:18:04.105 --> 00:18:05.365 for your customers, then, 408 00:18:05.875 --> 00:18:08.405 then obviously it's your ideal customer persona. 409 00:18:08.785 --> 00:18:10.925 But if it's an internal use case, 410 00:18:10.985 --> 00:18:13.365 always make sure this target audience is not 411 00:18:13.625 --> 00:18:15.085 target audience of your business. 412 00:18:15.115 --> 00:18:18.885 This target audience is who is using this bot. 413 00:18:20.465 --> 00:18:22.255 Pause for a second. Any questions so far? 414 00:18:22.295 --> 00:18:24.375 I wanna make sure everybody's with us. Wanna Brad Muse? 415 00:18:24.375 --> 00:18:28.735 You good? Okay, everybody else? Chris, you good Adam? 416 00:18:30.155 --> 00:18:34.815 All guys good? Okay. All right. Okay. 417 00:18:35.075 --> 00:18:38.055 No questions. Matt. You're good. Lowery. Alright. 418 00:18:38.365 --> 00:18:39.695 Okay, thanks Rashan. 419 00:18:40.485 --> 00:18:43.535 Awesome. And then there's primary functions 420 00:18:43.535 --> 00:18:46.575 and tasks as to what do you want the bot to do. 421 00:18:47.275 --> 00:18:50.975 We will manually do this so that, um, you, 422 00:18:51.075 --> 00:18:53.215 we all are on the same page as to what to write here. 423 00:18:53.595 --> 00:18:57.975 So list key tasks, the bot should perform, it should, 424 00:18:59.705 --> 00:19:04.485 uh, the bot should write social media copy 425 00:19:05.665 --> 00:19:09.165 in the voice of Scott Gram, 426 00:19:12.605 --> 00:19:14.425 and then we'll go even more specific. 427 00:19:15.685 --> 00:19:20.465 It should be in the style of, uh, it should be 428 00:19:20.605 --> 00:19:22.225 for Instagram. 429 00:19:23.345 --> 00:19:25.605 Uh, any other things that you like, for example, 430 00:19:25.695 --> 00:19:30.605 Scott likes, uh, uh, like shorter sentences. 431 00:19:30.745 --> 00:19:32.845 So shorter. Uh, Amanda has a question. 432 00:19:34.035 --> 00:19:37.135 I'm so sorry. Um, can I use this for all three 433 00:19:37.655 --> 00:19:38.895 founders, Nick and Troy? 434 00:19:38.995 --> 00:19:41.535 Or do I have to make, uh, three separate shots? 435 00:19:41.905 --> 00:19:44.255 Great question. I would do a separate one. Okay. 436 00:19:44.375 --> 00:19:46.295 I would do a separate one. Great question, by the way. 437 00:19:46.425 --> 00:19:47.775 Thank you. Great question. Yep. 438 00:19:48.035 --> 00:19:49.815 And Mike, did you have a question as well? 439 00:19:51.945 --> 00:19:55.105 I do. Uh, wouldn't the target audience be 440 00:19:55.695 --> 00:19:57.065 your ideal customer? 441 00:19:58.495 --> 00:20:02.725 Great question. So Mike, the here the target audience is 442 00:20:02.785 --> 00:20:05.005 who will be using the custom GPT? 443 00:20:05.005 --> 00:20:06.845 It's not the end user. 444 00:20:07.185 --> 00:20:10.925 For example, this custom GPT that we are building is going 445 00:20:10.925 --> 00:20:13.325 to write social media content for our business. 446 00:20:13.785 --> 00:20:15.245 So the target audiences, 447 00:20:15.265 --> 00:20:18.125 our social media team will be using this custom GPT. 448 00:20:18.465 --> 00:20:21.525 So it's not who is this, who is this, uh, 449 00:20:22.795 --> 00:20:24.535 bot creating content for, 450 00:20:24.635 --> 00:20:27.615 but who will be creating content using this GPT? 451 00:20:27.925 --> 00:20:31.655 Yeah, it's, it's the intended audience of the GPT. Got it. 452 00:20:31.865 --> 00:20:33.375 Thank you. Yeah, it's a little tricky. Yeah, 453 00:20:34.645 --> 00:20:35.645 Yeah. If, if, if 454 00:20:35.645 --> 00:20:38.535 it's your customers doing like support questions 455 00:20:38.595 --> 00:20:40.895 or customer support questions in this GPT, 456 00:20:40.895 --> 00:20:42.735 but you're handing out links to this GPT, 457 00:20:42.735 --> 00:20:46.055 but then it's your ideal customer person persona 458 00:20:46.115 --> 00:20:48.765 or else if it's internally being used, it's 459 00:20:48.765 --> 00:20:50.365 who is using this GPT bot. 460 00:20:51.645 --> 00:20:54.825 You know, here, here's a, I think, um, we created a GPT 461 00:20:54.965 --> 00:20:56.705 for the EOS traction. 462 00:20:57.765 --> 00:21:00.105 And so we did this, I think when we did this, 463 00:21:00.205 --> 00:21:03.715 it was the target audience was members 464 00:21:04.015 --> 00:21:07.395 of our elite AI marketing course and coaching program, 465 00:21:07.455 --> 00:21:08.835 and are gonna be using this GBT 466 00:21:08.835 --> 00:21:11.355 to get clear on their top three to five goals. 467 00:21:11.455 --> 00:21:13.835 So if you, we haven't done that with you yet, 468 00:21:13.835 --> 00:21:16.075 we probably will be, but when we onboard people 469 00:21:16.135 --> 00:21:18.075 to our program, one 470 00:21:18.075 --> 00:21:20.195 of the first things we do is we'll get on a call 471 00:21:20.535 --> 00:21:22.755 and we'll go through some clarifying questions. 472 00:21:23.015 --> 00:21:25.675 We have six diagnostic questions you'll remember from our 473 00:21:26.195 --> 00:21:29.795 X 100 bot GPT that then will produce three 474 00:21:29.795 --> 00:21:32.035 to five marketing goals that we'll hand back to the clients. 475 00:21:32.695 --> 00:21:35.115 So in that case, we would make it for the target audience 476 00:21:35.115 --> 00:21:36.755 that the intended recipient would be 477 00:21:36.815 --> 00:21:38.515 for members of our program. 478 00:21:39.055 --> 00:21:41.355 But to make sure it's it, uh, in this case, 479 00:21:41.535 --> 00:21:44.475 if you're creating A-G-P-T-A, copyright GPT, it's just 480 00:21:44.475 --> 00:21:46.435 who is gonna be using this GPT on your behalf. 481 00:21:50.495 --> 00:21:54.545 Any other questions? Okay, looks like we're good. 482 00:21:55.195 --> 00:21:58.405 Alright, now coming to, coming down to more 483 00:21:58.925 --> 00:22:00.125 specific instructions here. 484 00:22:00.585 --> 00:22:04.125 Uh, Scott likes shorter sentences in the copy. 485 00:22:04.185 --> 00:22:07.125 So we are gonna mention that if there is a specific style 486 00:22:07.225 --> 00:22:08.245 you like 487 00:22:08.265 --> 00:22:11.445 or don't like, mention, mention that over here, uh, 488 00:22:11.865 --> 00:22:14.725 we like shorter sentences, 489 00:22:16.905 --> 00:22:20.845 uh, line breaks between the sentences. 490 00:22:21.865 --> 00:22:24.395 Yeah, I call it single line stacked and a lot of caps. 491 00:22:24.675 --> 00:22:28.115 I tend to do a lot of caps, a lot of emojis on, on meta, 492 00:22:28.735 --> 00:22:29.835 not so on LinkedIn. 493 00:22:29.945 --> 00:22:32.155 I've got a very different style on LinkedIn than I prefer, 494 00:22:33.385 --> 00:22:34.385 Right? So 495 00:22:34.385 --> 00:22:35.895 we are gonna use this, 496 00:22:36.035 --> 00:22:39.135 and I'm not going to add the capitalization part here, 497 00:22:39.135 --> 00:22:40.175 like uppercase part here, 498 00:22:40.175 --> 00:22:43.535 but I'll do that, I'll add that in these fine tuning part as 499 00:22:43.535 --> 00:22:45.015 to how do you edit the GPT. 500 00:22:46.425 --> 00:22:47.955 Alright, any automations 501 00:22:47.975 --> 00:22:50.515 or integrations, it's just an additional 502 00:22:50.545 --> 00:22:51.955 step I would recommend. 503 00:22:52.045 --> 00:22:53.075 Don't do it right now. 504 00:22:53.215 --> 00:22:56.955 If you were to send your custom GPT outside of chat GPT 505 00:22:56.955 --> 00:22:58.555 to perform some tasks, this is 506 00:22:58.555 --> 00:23:00.275 where you add that specific task. 507 00:23:00.295 --> 00:23:03.435 But for today's uh, module, 508 00:23:03.695 --> 00:23:06.595 we are only focusing on creating bots, which 509 00:23:07.655 --> 00:23:10.985 like create social media content or email content or any, 510 00:23:11.005 --> 00:23:14.105 or any type of content that you wanted to create. 511 00:23:15.385 --> 00:23:19.405 So we are going to remove this part from the custom GPT 512 00:23:19.405 --> 00:23:22.035 prompt, the creation prompt, 513 00:23:22.535 --> 00:23:24.875 and then we talk about personality and tone. 514 00:23:25.145 --> 00:23:28.355 This part is just three adjectives 515 00:23:28.425 --> 00:23:31.395 that you want your content to sound like. 516 00:23:31.855 --> 00:23:33.715 If you remember in the core messaging, 517 00:23:33.715 --> 00:23:37.115 there are these brackets where you have to select three 518 00:23:37.175 --> 00:23:40.515 or three or four as many as you like adjectives 519 00:23:40.515 --> 00:23:42.835 to describe the tone of voice of your business. 520 00:23:43.335 --> 00:23:44.635 So have the same thing here. 521 00:23:44.855 --> 00:23:47.205 Or if you want your social media content 522 00:23:47.265 --> 00:23:49.685 to be a little more aggressive than your core messaging, 523 00:23:49.945 --> 00:23:51.205 you could also go for that. 524 00:23:52.105 --> 00:23:54.285 So we are going to select 525 00:23:56.305 --> 00:23:58.885 mold Aggressive 526 00:24:00.365 --> 00:24:04.475 I And optimistic 527 00:24:05.635 --> 00:24:06.995 I I could add more as well. 528 00:24:07.135 --> 00:24:07.355 Uh, 529 00:24:12.195 --> 00:24:16.875 yeah, Scott Energy Energetic, right? 530 00:24:17.695 --> 00:24:20.315 So should it have any distinct style? 531 00:24:21.235 --> 00:24:25.345 I don't, if you don't have anything top of your mind, 532 00:24:25.525 --> 00:24:26.705 you could, uh, remove it 533 00:24:26.845 --> 00:24:29.465 or you could add some distinct style here as well. 534 00:24:29.565 --> 00:24:30.705 If you've got a favorite writer 535 00:24:30.925 --> 00:24:33.785 and Alex Ramzi, um, whoever it is, 536 00:24:33.845 --> 00:24:35.585 if you've got a favorite writer, you can do, 537 00:24:35.585 --> 00:24:39.225 you can do it in the style of and experiment with that too. 538 00:24:42.015 --> 00:24:44.785 Alex, Like I, I started experimenting with, uh, gosh, 539 00:24:44.785 --> 00:24:47.905 Malcolm Gladwell and I kinda like that style. 540 00:24:48.005 --> 00:24:49.345 You know, if you have a favorite author, 541 00:24:49.365 --> 00:24:50.465 if you have a favorite person 542 00:24:50.495 --> 00:24:53.585 that you really like their approach or social media person 543 00:24:53.645 --> 00:24:55.625 or thoughtful, whatever it is, you could, 544 00:24:55.625 --> 00:24:56.625 you could test those out. 545 00:24:58.545 --> 00:25:01.005 That's right. So this is the personality 546 00:25:01.025 --> 00:25:02.765 and tone part of the bot. 547 00:25:02.905 --> 00:25:05.125 If you are not doing social media content 548 00:25:05.225 --> 00:25:07.045 or any, any content generation, 549 00:25:07.045 --> 00:25:09.285 then you can remove this entire part altogether 550 00:25:09.285 --> 00:25:11.845 because this then is not relevant. 551 00:25:12.555 --> 00:25:15.405 Then behaviors and restrictions, this is important. 552 00:25:15.625 --> 00:25:17.485 Things the bot should not do. 553 00:25:18.845 --> 00:25:22.705 We are going to type in, uh, like Scott likes 554 00:25:23.485 --> 00:25:25.295 to not preach people. 555 00:25:25.435 --> 00:25:27.415 Yes, he likes to do, uh, like 556 00:25:27.415 --> 00:25:29.175 that he does experience shares. 557 00:25:29.595 --> 00:25:33.175 So instead of saying, you should do this, we say, I did this 558 00:25:33.435 --> 00:25:34.855 and I got great results. 559 00:25:35.595 --> 00:25:37.255 So we are going to mention that, 560 00:25:38.155 --> 00:25:40.255 Uh, we're also much more explicit. 561 00:25:40.395 --> 00:25:44.415 Now, I would recommend absolutely 100% 562 00:25:45.075 --> 00:25:47.375 do not talk about politics 563 00:25:47.475 --> 00:25:49.415 or anything that's gonna get you shadow banned. 564 00:25:49.795 --> 00:25:52.935 Before I was more lenient on that. Uh, I'm, I was wrong. 565 00:25:53.795 --> 00:25:55.895 If you wanna talk about that, create a separate page 566 00:25:55.895 --> 00:25:58.015 that you don't give a s**t if you're gonna get shadow banned 567 00:25:58.015 --> 00:26:00.575 or in the, but don't mess with your personal brand 568 00:26:01.615 --> 00:26:03.265 that represents your business. 569 00:26:04.005 --> 00:26:06.025 Uh, 'cause once you get shadow banned 570 00:26:06.025 --> 00:26:07.065 or in trouble with your page 571 00:26:07.605 --> 00:26:10.945 and people are re um, are looking to you 572 00:26:10.945 --> 00:26:12.345 to grow the business and grow the brand. 573 00:26:12.365 --> 00:26:13.785 If other people are depending upon you 574 00:26:13.785 --> 00:26:14.905 to reach a wider audience, 575 00:26:15.445 --> 00:26:18.625 100% stay away from anything political, uh, 576 00:26:18.625 --> 00:26:19.665 or anything divisive, 577 00:26:19.725 --> 00:26:21.745 my recommendation would be stay away from all that stuff. 578 00:26:21.905 --> 00:26:24.065 'cause once you're in jail with being shadow, man, you, 579 00:26:24.065 --> 00:26:25.265 you might as well start on the page. 580 00:26:25.495 --> 00:26:28.585 It's really hard to get out of that and it's a real thing. 581 00:26:28.725 --> 00:26:30.185 It is 100% a real thing. 582 00:26:32.225 --> 00:26:34.085 So I just mentioned that over here. 583 00:26:34.585 --> 00:26:37.845 And then this private privacy and security constraints. 584 00:26:38.105 --> 00:26:39.965 So along these same lines, 585 00:26:40.615 --> 00:26:42.525 let's say you are in the healthcare business 586 00:26:42.535 --> 00:26:44.365 where you cannot use certain terms 587 00:26:44.505 --> 00:26:46.245 or if you're in the FinTech 588 00:26:46.245 --> 00:26:50.565 or finance, uh, side of things, uh, you are, for example, 589 00:26:50.625 --> 00:26:53.045 in cryptocurrency, you cannot mark in, 590 00:26:53.185 --> 00:26:55.405 in your marketing call out the word investment. 591 00:26:56.225 --> 00:26:58.885 You will attract FT FTC, 592 00:26:59.905 --> 00:27:01.565 uh, regulations. 593 00:27:02.755 --> 00:27:05.455 So certain words, if you cannot use them, 594 00:27:05.525 --> 00:27:06.895 this is where you enter. 595 00:27:07.315 --> 00:27:09.895 Uh, we do not have those things in our case. 596 00:27:09.995 --> 00:27:11.935 So we can just gonna remove that. 597 00:27:13.305 --> 00:27:16.645 And then additional features, uh, does it need any access 598 00:27:16.645 --> 00:27:19.085 to APIs and stuff like that? 599 00:27:20.785 --> 00:27:24.165 Uh, nope. I would recommend don't do that right now, uh, 600 00:27:24.165 --> 00:27:26.005 because we are building about the right content 601 00:27:26.385 --> 00:27:29.165 and not like connect and talk to different tools. 602 00:27:30.345 --> 00:27:32.245 So we are gonna remove this part. 603 00:27:33.025 --> 00:27:35.405 Should it analyze or summarize documents? 604 00:27:35.825 --> 00:27:39.725 Yes, we wanted to analyze, uh, ideal customer persona 605 00:27:39.865 --> 00:27:43.485 or core messaging, everything that we have created so far, 606 00:27:43.825 --> 00:27:45.645 and I'll show you how to upload that 607 00:27:45.645 --> 00:27:47.165 to the custom GPT as well. 608 00:27:48.025 --> 00:27:50.245 So we are going to write, 609 00:27:51.585 --> 00:27:54.205 before every generation, 610 00:27:54.985 --> 00:27:57.525 the bot should analyze, 611 00:27:59.305 --> 00:28:02.045 And while he's writing this, this is why your ideal 612 00:28:02.225 --> 00:28:04.005 or your student, all the stuff you've done, 613 00:28:04.295 --> 00:28:08.955 ideal customer persona, uh, core messaging, epiphany, 614 00:28:08.955 --> 00:28:10.275 bridge top 10. 615 00:28:10.275 --> 00:28:11.515 This is why it's so crucial 616 00:28:12.065 --> 00:28:14.595 that if you haven't nailed down your epiphany bridge 617 00:28:15.135 --> 00:28:16.835 and you don't feel it's really, um, 618 00:28:18.515 --> 00:28:20.375 it really represents the real story 619 00:28:20.435 --> 00:28:22.695 and maybe a more emotional story, a more thorough story 620 00:28:22.695 --> 00:28:24.215 of why you started the business, why you do it, 621 00:28:24.285 --> 00:28:25.855 that this is a good opportunity to do it. 622 00:28:26.185 --> 00:28:27.575 Don't stop you from doing this, 623 00:28:27.955 --> 00:28:30.695 but the more information you plug into this GPT, 624 00:28:30.695 --> 00:28:31.855 the better the content's gonna be. 625 00:28:32.435 --> 00:28:34.895 And even if it's, it gets you 90% there, you want 626 00:28:34.895 --> 00:28:37.135 to edit a little bit more, it'll be that much better. 627 00:28:38.795 --> 00:28:42.975 That's right. And then we are gonna remove this part, uh, 628 00:28:43.155 --> 00:28:46.095 should it generate images, code, or structured data? 629 00:28:46.195 --> 00:28:47.695 We do not need that right now. 630 00:28:49.575 --> 00:28:53.315 So we are gonna remove that part. And that's the prompt. 631 00:28:53.455 --> 00:28:56.915 The prompt is now ready to be ingested. 632 00:28:56.975 --> 00:28:59.835 Now, before I go into the very next step, I want 633 00:28:59.835 --> 00:29:02.515 to show you an example of how the GPT bot 634 00:29:03.305 --> 00:29:04.755 will perform at the end. You 635 00:29:04.755 --> 00:29:06.515 Know, I'm, I'm so sorry, uh, rha, I, 636 00:29:06.595 --> 00:29:07.875 I wanna share this one other thing, 637 00:29:08.015 --> 00:29:09.555 and Amanda, this will make sense to you, 638 00:29:09.555 --> 00:29:10.795 Scott, this will make sense to you, Matt. 639 00:29:10.875 --> 00:29:12.875 I mean, other folks that are doing business, uh, 640 00:29:13.385 --> 00:29:14.755 this all makes sense to you guys. 641 00:29:16.095 --> 00:29:20.315 You could also then, um, with your epiphany bridge, 642 00:29:21.025 --> 00:29:22.475 when you do your epiphany bridge 643 00:29:23.015 --> 00:29:26.075 and you, if you do it thoroughly, you can then go back 644 00:29:26.075 --> 00:29:28.115 to chat GBT and ask 645 00:29:28.585 --> 00:29:31.075 what do you think the four pillars I should be talking about 646 00:29:31.935 --> 00:29:34.075 on my page to attract the widest audience? 647 00:29:34.735 --> 00:29:36.115 Amanda, I did that with Troy 648 00:29:36.775 --> 00:29:38.195 and it just jumped out right away. 649 00:29:38.195 --> 00:29:39.875 So we, we have a, a mutual client. 650 00:29:40.615 --> 00:29:45.085 He did a podcast where he shared his backstory, his wall 651 00:29:45.085 --> 00:29:46.965 that he hit, the breakthrough that he had 652 00:29:47.385 --> 00:29:48.725 and he just shared it without 653 00:29:48.725 --> 00:29:49.845 really thinking too much about it. 654 00:29:49.845 --> 00:29:51.085 We took that entire transcript 655 00:29:51.085 --> 00:29:52.725 and then I asked it, what are the four pillars? 656 00:29:52.985 --> 00:29:55.005 And it was beautiful. It gave him the four pillars. 657 00:29:55.235 --> 00:29:58.005 Even if you don't like all four of 'em, pick one of 'em 658 00:29:58.005 --> 00:30:00.645 and lean into that and it'll help you broaden your reach. 659 00:30:03.335 --> 00:30:04.955 Go ahead. Sorry, rhel, I just wanna share that. 660 00:30:05.665 --> 00:30:07.045 Of course. Thank you Scott. 661 00:30:08.275 --> 00:30:13.005 Alright, the next step is I want to show you an example 662 00:30:13.105 --> 00:30:16.965 of how A GPT bot behaves compared 663 00:30:16.965 --> 00:30:18.925 to regular chat GPT. 664 00:30:20.185 --> 00:30:22.325 Now this is a bot that we created 665 00:30:22.395 --> 00:30:24.645 that writes copy in the style of Scott, 666 00:30:25.305 --> 00:30:27.885 and this is regular chan GPT. 667 00:30:28.265 --> 00:30:30.925 I'm going to ingest a prompt, which is like, like me, 668 00:30:30.965 --> 00:30:33.325 a social media post for LinkedIn that talks about 669 00:30:33.345 --> 00:30:35.565 how AI will destroy marketing agencies. 670 00:30:36.505 --> 00:30:38.685 So I'm gonna enter that here. 671 00:30:39.385 --> 00:30:40.845 I'm gonna take that same prompt 672 00:30:41.465 --> 00:30:44.355 and enter it in Scott's, uh, 673 00:30:44.495 --> 00:30:46.955 the Scott custom writer, the Scott copywriter. 674 00:30:48.605 --> 00:30:51.825 And we are gonna see the difference between what Scott's 675 00:30:52.365 --> 00:30:54.785 bot does and what regular Chad GPT does. 676 00:30:55.445 --> 00:30:59.115 So as you can see, it's uh, writing, 677 00:30:59.175 --> 00:31:00.275 uh, coming up with content. 678 00:31:00.415 --> 00:31:02.475 But before we dive into that, here's 679 00:31:02.475 --> 00:31:04.315 what regular chat GPT does. 680 00:31:04.745 --> 00:31:07.435 Same prompt on both of these items. 681 00:31:07.775 --> 00:31:11.035 AI is about to destroy marketing agencies, uh, 682 00:31:11.195 --> 00:31:13.995 a generic social media post, right then, right there. 683 00:31:15.015 --> 00:31:17.905 If I go over to the GPT bot, 684 00:31:18.935 --> 00:31:20.225 it's different. 685 00:31:20.325 --> 00:31:22.505 You'll see the hooks are more aggressive. 686 00:31:23.205 --> 00:31:25.585 Uh, there's Scott's story already there. 687 00:31:25.885 --> 00:31:28.345 Now this is a fresh chat. How does it know Scott's story? 688 00:31:28.345 --> 00:31:30.145 Because this is a custom GPT, 689 00:31:30.295 --> 00:31:32.905 it's already been fed all that information. 690 00:31:32.965 --> 00:31:34.905 And you'll see Scott's story is there. 691 00:31:35.605 --> 00:31:37.745 Uh, it has all the, it's following all the rules, 692 00:31:37.745 --> 00:31:41.465 shorter lines, capitalization and so on and so forth. 693 00:31:42.005 --> 00:31:44.625 So you'll see that in a custom GPT, 694 00:31:44.625 --> 00:31:48.345 which you won't see if you're just using regular chat GPT. 695 00:31:49.125 --> 00:31:51.785 Now this is ultimately, this is what we want 696 00:31:51.785 --> 00:31:53.905 to get at at the end of this session. 697 00:31:55.835 --> 00:31:59.735 So we have edited our custom GPT prompt. 698 00:32:00.155 --> 00:32:02.095 We are gonna take that, we are gonna copy it, 699 00:32:04.675 --> 00:32:06.335 and we are going to go to chat. 700 00:32:06.535 --> 00:32:09.975 GPTI will start off with a fresh screen so 701 00:32:09.975 --> 00:32:11.255 that everybody knows where to go. 702 00:32:13.025 --> 00:32:15.365 On the left hand side of the screen, you'll see 703 00:32:16.485 --> 00:32:18.335 something called gpt. 704 00:32:18.955 --> 00:32:21.535 Do you all see gpt on your end note? 705 00:32:21.535 --> 00:32:23.335 You'll need a paid chat GPT account 706 00:32:23.335 --> 00:32:24.495 to be able to see this feature. 707 00:32:25.155 --> 00:32:26.335 So Rona, you seeing that? 708 00:32:26.335 --> 00:32:27.575 Oh, you were saying it on your end. I know. 709 00:32:27.575 --> 00:32:30.775 Sandra, how about you? You seeing it? Alright, awesome. 710 00:32:32.525 --> 00:32:35.985 All right, perfect. And I just have a lot of gpt. 711 00:32:36.045 --> 00:32:38.465 We built GPT for all our clients, 712 00:32:38.495 --> 00:32:41.965 whether it's our enterprise level clients with Lincoln 713 00:32:42.625 --> 00:32:44.205 to our more local clients 714 00:32:44.265 --> 00:32:46.445 and nationwide clients like John Daly. 715 00:32:46.785 --> 00:32:51.245 So we have, we use GPTs for all our clients. Yes, Amanda. 716 00:32:52.285 --> 00:32:53.305 So I was just gonna ask this. 717 00:32:53.335 --> 00:32:57.785 When you are, when you have that many, uh, chats there, do, 718 00:32:57.935 --> 00:33:00.665 does it pull in information from other chats? 719 00:33:01.665 --> 00:33:04.365 No, it Doesn't. Okay. Okay, great. Thank you. 720 00:33:04.865 --> 00:33:07.125 And, and, and elaborate on that a little bit more. 721 00:33:07.125 --> 00:33:08.605 That's a great question, Amanda, because, 722 00:33:08.865 --> 00:33:11.045 and I'm gonna answer the question, tell me if I'm wrong, 723 00:33:11.145 --> 00:33:12.445 or there's any caveats of this, 724 00:33:12.475 --> 00:33:14.365 because you're using the GPT, 725 00:33:14.465 --> 00:33:15.965 not just going into a chat thread. 726 00:33:17.265 --> 00:33:18.545 That's correct. Because 727 00:33:18.545 --> 00:33:20.345 What you're doing is you're going into that GPT 728 00:33:20.345 --> 00:33:22.265 that has all the information, it's gonna abide 729 00:33:22.265 --> 00:33:23.745 by the rules within the GPT. 730 00:33:25.035 --> 00:33:29.395 Wait, so wait, so the, so if you click new chat, 731 00:33:29.415 --> 00:33:31.195 that's just a chat, but you're saying like, 732 00:33:31.195 --> 00:33:32.675 if you create a GPT, 733 00:33:32.825 --> 00:33:34.915 it's totally different than just going into a chat. 734 00:33:35.015 --> 00:33:37.755 Am I saying that right? Yeah, that's correct. Okay. 735 00:33:37.755 --> 00:33:39.595 Yeah, yeah. Okay. Okay, great. Because 736 00:33:39.595 --> 00:33:41.155 If you go to the chat, it's gonna get, 737 00:33:41.155 --> 00:33:43.075 like in the beginning when we'd be working 738 00:33:43.075 --> 00:33:46.955 with 20, 30, 40, 50, a hundred clients chats, would I, 739 00:33:47.115 --> 00:33:49.395 I would do stuff for me and it would pull up Scott DeLong 740 00:33:49.575 --> 00:33:50.835 or pull up Brad or Jeremy 741 00:33:50.935 --> 00:33:52.115 and it would pull up all these different stuff. 742 00:33:52.115 --> 00:33:53.755 So as we started doing different gpt, 743 00:33:54.225 --> 00:33:57.155 then it will just get the GPT, the information 744 00:33:57.155 --> 00:33:59.515 that's loaded into that GPT, it'll draw on that alone. 745 00:34:00.105 --> 00:34:02.235 Okay. Thank you. You Bet, you bet. 746 00:34:02.605 --> 00:34:04.315 Sweet. And then Matt has a question. 747 00:34:04.415 --> 00:34:08.355 Did you say John Daly is your client? Yes. Uh, he is. 748 00:34:09.855 --> 00:34:13.235 So, so, wow, man. Kathy, is this making sense to you? 749 00:34:14.045 --> 00:34:17.605 You got it. Okay. I like 750 00:34:17.605 --> 00:34:19.445 that humble brag about John Daly. 751 00:34:22.445 --> 00:34:24.125 I have a question. Yes. 752 00:34:25.215 --> 00:34:29.065 What will be the difference between creating a GPT 753 00:34:29.285 --> 00:34:34.145 or for example, creating a folder of a whole project? 754 00:34:34.515 --> 00:34:35.865 Great question. Great question. 755 00:34:37.125 --> 00:34:39.665 So when you create a GPT 756 00:34:39.665 --> 00:34:43.345 and you ask it to do a task, it goes 757 00:34:43.345 --> 00:34:44.505 through the knowledge base 758 00:34:44.605 --> 00:34:47.865 before answering anything, whether it's a simple question 759 00:34:48.045 --> 00:34:49.865 or whether you are generating content, 760 00:34:50.355 --> 00:34:54.465 every single generation, it'll start from scratch, go 761 00:34:54.465 --> 00:34:56.465 through the knowledge, go through your ideal customer 762 00:34:56.615 --> 00:34:58.825 persona, all the things that you do, go 763 00:34:58.825 --> 00:35:01.305 through the instructions and always do that. 764 00:35:01.725 --> 00:35:06.025 So think of it as a prompt, which has an invisible prompt 765 00:35:06.085 --> 00:35:07.665 before it, asking it to go 766 00:35:07.665 --> 00:35:10.625 through your ideal customer persona, asking it to go 767 00:35:10.625 --> 00:35:11.825 through the customer, uh, 768 00:35:12.125 --> 00:35:13.865 the core messaging every single time. 769 00:35:14.375 --> 00:35:16.185 When you are doing it in projects, 770 00:35:16.765 --> 00:35:20.465 the prompt is not having this invisible prompt above it. 771 00:35:20.845 --> 00:35:22.585 And what it'll do is it'll, 772 00:35:22.925 --> 00:35:26.545 it may pull in your ideal customer persona from other chats. 773 00:35:26.545 --> 00:35:29.985 It may pull in the core messaging, but it not will. 774 00:35:30.485 --> 00:35:33.145 So there is not a hundred percent guarantee that you'll go 775 00:35:33.145 --> 00:35:36.065 through your entire core message every single time it 776 00:35:36.305 --> 00:35:38.685 generates a piece of content. You know, 777 00:35:38.685 --> 00:35:40.525 Another way of another way of looking at it is, 778 00:35:40.525 --> 00:35:43.245 imagine you had an ad agency working for you, Sandra, 779 00:35:43.625 --> 00:35:46.205 and you asked your account manager 780 00:35:46.265 --> 00:35:48.245 and creative team to work on something 781 00:35:48.245 --> 00:35:50.565 for you versus lobbying it into like a 782 00:35:50.565 --> 00:35:51.765 general agency folder. 783 00:35:52.145 --> 00:35:53.725 And they were gonna draw on all their different 784 00:35:53.725 --> 00:35:55.085 clients to do something for you. 785 00:35:55.385 --> 00:35:58.365 One is gonna be very specific to your account, 786 00:35:58.585 --> 00:35:59.805 to your ideal customers. 787 00:35:59.805 --> 00:36:02.725 It's your account team, it's your creative team is gonna 788 00:36:02.725 --> 00:36:04.005 work on that versus kind 789 00:36:04.005 --> 00:36:07.845 of a general into the general ad agency based on all your 790 00:36:07.845 --> 00:36:09.605 clients, everything you're doing, gimme some, 791 00:36:09.605 --> 00:36:10.765 gimme some content back. 792 00:36:11.175 --> 00:36:12.445 One's gonna be much more focused 793 00:36:12.445 --> 00:36:15.565 and precise based on your unique needs and preferences 794 00:36:15.625 --> 00:36:18.045 and styles and language, all that stuff. 795 00:36:18.665 --> 00:36:22.805 And also think of your custom GPT as an employee 796 00:36:23.705 --> 00:36:25.805 and think of projects as a team. 797 00:36:26.585 --> 00:36:27.685 So what happens is, 798 00:36:27.685 --> 00:36:31.445 when you use the same principles in a project, what, uh, it, 799 00:36:32.035 --> 00:36:34.525 it's like you are handing it off to, uh, 800 00:36:35.035 --> 00:36:36.845 just regular chat GPT, 801 00:36:37.135 --> 00:36:39.125 which knows a little bit about your business. 802 00:36:39.545 --> 00:36:43.485 But when you are doing a custom GPT, imagine, uh, think 803 00:36:43.485 --> 00:36:46.765 of it as if you are lobbying the task over to a 804 00:36:47.765 --> 00:36:50.765 designer GPT who specializes just in design 805 00:36:50.865 --> 00:36:54.805 or a copy writer, GPT, which specializes just in writing. 806 00:36:55.785 --> 00:36:58.365 So that's kind of a basic difference. 807 00:36:58.365 --> 00:37:02.045 And the reason why we tell use different GPTs 808 00:37:02.045 --> 00:37:03.685 for different stories, different people 809 00:37:03.745 --> 00:37:05.805 and different use cases, even separate ones 810 00:37:05.805 --> 00:37:09.005 for email copywriter and social media copywriter. 811 00:37:09.235 --> 00:37:12.965 It's because your custom GPT is a specialist. 812 00:37:13.275 --> 00:37:14.485 It's not a generalist. 813 00:37:15.305 --> 00:37:19.525 So it'll be a specialized GPT for writing content, 814 00:37:19.705 --> 00:37:22.045 for example, with the LinkedIn clients, we have a, 815 00:37:22.645 --> 00:37:24.765 a separate GPT for compliance check. 816 00:37:24.765 --> 00:37:27.205 We have a separate GPT for writing content. 817 00:37:27.425 --> 00:37:30.365 We have a separate GPT for giving us creative ideas. 818 00:37:31.065 --> 00:37:34.005 So, uh, these are different specialists 819 00:37:34.115 --> 00:37:36.965 that you're creating, uh, based on 820 00:37:37.705 --> 00:37:39.325 the instructions that you're giving it. 821 00:37:39.425 --> 00:37:40.965 Uh, Jeremy, you had a question? 822 00:37:41.435 --> 00:37:42.965 Hang on. Oh, go ahead. Go ahead then. 823 00:37:42.965 --> 00:37:43.965 Then Olivia, then Brad. 824 00:37:46.545 --> 00:37:49.885 Uh, yeah, so my, my question is just, 825 00:37:50.305 --> 00:37:54.535 it sounds like it's reasonably cannibalistic where 826 00:37:55.095 --> 00:37:57.295 I understand like the narrow aspect of it, 827 00:37:57.435 --> 00:38:01.395 but then how does it go outside 828 00:38:01.395 --> 00:38:04.275 of those guardrails of only what it knows about 829 00:38:04.305 --> 00:38:05.435 what it knows about me, 830 00:38:07.545 --> 00:38:11.355 It's gonna be drawing on your ideal customer, your top it, 831 00:38:11.385 --> 00:38:13.155 it's a copyright, you want to create it. 832 00:38:13.545 --> 00:38:15.435 Your employee's a very focused employee. 833 00:38:15.455 --> 00:38:16.995 In this case, you're creating an employee 834 00:38:16.995 --> 00:38:19.315 to write copy on behalf of Jeremy in the business. 835 00:38:19.735 --> 00:38:22.715 But that employee knows very clearly 836 00:38:22.775 --> 00:38:24.115 who your ideal customer is. 837 00:38:24.735 --> 00:38:26.835 The top 10 questions they might have, the niche 838 00:38:27.075 --> 00:38:31.075 that you're focused on, your backstory, your lead magnets. 839 00:38:31.425 --> 00:38:34.195 It's a very, very well-informed employee 840 00:38:34.615 --> 00:38:37.525 that's gonna be writing say meta copy on your behalf. 841 00:38:38.305 --> 00:38:42.425 So what I hear you say is that it actually, why, 842 00:38:42.725 --> 00:38:46.385 why I use a specific GPT is to keep it with 843 00:38:46.385 --> 00:38:47.545 inside the guardrails 844 00:38:47.545 --> 00:38:50.425 because it knows exactly what it is that I'm pursuing. 845 00:38:50.855 --> 00:38:54.105 Whereas if I wanna create something that's more creative, 846 00:38:54.345 --> 00:38:56.625 I use one of those previous prompts. 847 00:38:57.045 --> 00:38:58.065 If I'm, you know, let, 848 00:38:58.065 --> 00:39:00.945 let's say I have 10 ideal clients, right? 849 00:39:00.965 --> 00:39:02.585 And I've only created one or two. 850 00:39:03.345 --> 00:39:07.245 I stay in that ideal client persona prompt, 851 00:39:07.785 --> 00:39:11.005 and then from there I move it into this other GPT 852 00:39:11.005 --> 00:39:14.475 that is being created in order to, uh, 853 00:39:15.135 --> 00:39:18.275 extend further more content as a copywriter. 854 00:39:20.195 --> 00:39:21.775 I'm not sure, I'm not sure I followed, I, 855 00:39:21.835 --> 00:39:22.855 I'm not sure I followed the, 856 00:39:23.075 --> 00:39:24.335 the say, say that one more time. 857 00:39:25.885 --> 00:39:29.225 Uh, so I continue, so I, I create like the 858 00:39:30.585 --> 00:39:34.875 origination of of, of creativeness starts outside 859 00:39:34.875 --> 00:39:35.995 of this GPT. 860 00:39:36.695 --> 00:39:39.875 And then as more content is built over there, then 861 00:39:40.935 --> 00:39:43.635 as I Oh, I see what you with this GPT, 862 00:39:43.635 --> 00:39:45.115 then I go into these guardrails 863 00:39:45.115 --> 00:39:46.155 and I stay in this lane 864 00:39:46.745 --> 00:39:49.915 with creating whatever I want as the output. Yeah, 865 00:39:49.915 --> 00:39:52.355 If you're fishing for one type of customer, 866 00:39:52.425 --> 00:39:55.155 this GPT will be better at fishing at, at catching 867 00:39:55.155 --> 00:39:56.835 that particular type of fish 868 00:39:57.025 --> 00:39:59.075 because it knows who that target audience is, 869 00:39:59.075 --> 00:40:01.435 what their core objections are, what the lead magnets are, 870 00:40:01.655 --> 00:40:03.835 and that would be for that if you wanna start catching other 871 00:40:03.835 --> 00:40:05.515 fish or going out for other target audiences, 872 00:40:05.815 --> 00:40:07.555 you can come up with another GPT for that. 873 00:40:08.825 --> 00:40:10.365 So you created different GPT. 874 00:40:10.465 --> 00:40:13.725 So, so one, one each of these GPTs. 875 00:40:14.185 --> 00:40:17.885 So, so in my ideal client persona, we came up with three. 876 00:40:18.025 --> 00:40:19.525 It was like Carlos, Brenda, 877 00:40:20.305 --> 00:40:23.005 and uh, Brandon or something, right? 878 00:40:23.025 --> 00:40:26.045 And so each one of these g this is gonna be a GPT 879 00:40:26.045 --> 00:40:28.645 for Brandon and then a GPT for Carlos 880 00:40:28.865 --> 00:40:31.885 and then a GPT for Suzy or whatever, 881 00:40:32.345 --> 00:40:33.485 If they're different enough. 882 00:40:33.665 --> 00:40:34.885 Go ahead, rha, go ahead. 883 00:40:35.545 --> 00:40:39.565 Yes. So think of it not as different GPTs 884 00:40:39.565 --> 00:40:41.245 for different target audiences, 885 00:40:41.345 --> 00:40:44.365 but different gpt for different use cases. 886 00:40:47.895 --> 00:40:49.545 What do you want the GPT to do? 887 00:40:49.545 --> 00:40:51.745 What kind of employee do you want the GPT to be? 888 00:40:52.125 --> 00:40:54.225 If it's a social media copywriter, for example, 889 00:40:54.285 --> 00:40:56.065 you still have the three personas in there 890 00:40:56.125 --> 00:41:00.025 and you described, uh, Carlos is x, Carlos is y, 891 00:41:00.025 --> 00:41:02.705 and your persona, I'll show you how to upload your personas 892 00:41:02.705 --> 00:41:06.545 to the GPT, but there has to be only one GPT, 893 00:41:06.545 --> 00:41:08.665 which does social media content writing. 894 00:41:09.275 --> 00:41:12.225 There has to be one GPT for email copywriting. 895 00:41:12.635 --> 00:41:15.265 There has to be one custom GPT for, uh, 896 00:41:15.275 --> 00:41:16.825 let's say, uh, compliances. 897 00:41:17.325 --> 00:41:20.225 You have all the information about your businesses in each 898 00:41:20.405 --> 00:41:22.905 one of those gpt, but the instructions are different. 899 00:41:23.325 --> 00:41:24.745 So for email copywriting, 900 00:41:24.745 --> 00:41:27.425 it's you write the best emails in the fall, like, 901 00:41:27.545 --> 00:41:29.665 like you write, like Alex or Mercy for example, 902 00:41:30.165 --> 00:41:33.525 or you like, uh, you do social media content like Gary V. 903 00:41:34.145 --> 00:41:38.685 So use case wise, your gpt are going to be different. 904 00:41:38.685 --> 00:41:41.445 However, they can have the three personas 905 00:41:42.285 --> 00:41:43.405 ingested in them together. 906 00:41:43.795 --> 00:41:45.565 It's just while generating content, 907 00:41:45.865 --> 00:41:47.485 the user has to specify all that. 908 00:41:47.655 --> 00:41:50.045 Write me a social media post for Carlos. 909 00:41:50.785 --> 00:41:54.765 Uh, write me a social media post for, uh, a persona two 910 00:41:55.335 --> 00:41:57.645 based on how your personas are named 911 00:42:01.075 --> 00:42:02.075 Brad. 912 00:42:03.575 --> 00:42:04.905 Alright, thank you. Uh, 913 00:42:05.765 --> 00:42:10.465 so I see people online giving these gpt away, um, as 914 00:42:10.995 --> 00:42:13.585 engagement magnets, for example on LinkedIn, right? 915 00:42:13.585 --> 00:42:15.825 You know, comment, I'll send you this GPT. 916 00:42:16.005 --> 00:42:17.585 So tell me a little bit more about 917 00:42:17.585 --> 00:42:18.625 what people are doing there. 918 00:42:19.085 --> 00:42:21.185 Uh, why does it make sense to give these away 919 00:42:21.185 --> 00:42:22.665 to potential clients? 920 00:42:24.965 --> 00:42:26.265 Uh, great question. 921 00:42:26.265 --> 00:42:28.265 It's, it's, it's essentially like a lead magnet. 922 00:42:28.395 --> 00:42:31.345 Let's say you have trained your GPT 923 00:42:31.765 --> 00:42:34.625 or while going through this custom GPT prompt, 924 00:42:34.765 --> 00:42:39.025 you have asked it, you ask 10 questions 925 00:42:39.085 --> 00:42:41.065 to the ideal customer persona. 926 00:42:41.565 --> 00:42:44.905 Uh, and let's say you have, uh, uh, 927 00:42:45.405 --> 00:42:49.185 an insurance agency, uh, you asked 10 questions, 928 00:42:49.265 --> 00:42:52.385 which are specific to your ideal customer persona as 929 00:42:52.385 --> 00:42:56.385 to did you have any past, uh, uh, claims? 930 00:42:56.725 --> 00:42:58.425 Do you have, what's your income? 931 00:42:58.725 --> 00:43:00.305 And questions like that depending on 932 00:43:00.305 --> 00:43:01.585 what do you want the questions to be? 933 00:43:02.365 --> 00:43:04.865 And then you ultimately train the GPT 934 00:43:04.865 --> 00:43:07.265 to become a sales assistant, which tries 935 00:43:07.265 --> 00:43:11.025 to sell your services to the ideal customer persona. 936 00:43:11.555 --> 00:43:15.065 There are also, with the actions part of the GPT, 937 00:43:15.065 --> 00:43:17.465 you can ingest their information into a lead 938 00:43:17.485 --> 00:43:18.665 Mac, like a lead form. 939 00:43:19.285 --> 00:43:22.225 So that is how people are handing out custom GPTs. 940 00:43:22.325 --> 00:43:24.905 And then it's, it's essentially it works like a survey 941 00:43:24.925 --> 00:43:28.305 funnel, a sales survey funnel where a, 942 00:43:28.585 --> 00:43:32.385 a custom GPT is acting like a sales assistant answering 943 00:43:32.625 --> 00:43:34.585 questions of your ideal customer persona 944 00:43:34.585 --> 00:43:36.465 and then taking in information for them. 945 00:43:37.565 --> 00:43:39.985 So that's how, uh, certain some people are use 946 00:43:39.985 --> 00:43:43.305 The, the X 100 GPT, I didn't even intend it to be this, 947 00:43:43.445 --> 00:43:48.055 but the X 100 GPT helps you get very clear on your three 948 00:43:48.055 --> 00:43:49.975 to five marketing objectives, your rocks. 949 00:43:50.455 --> 00:43:53.055 I offered it to free to the guys in my forum 950 00:43:53.875 --> 00:43:55.015 and one of 'em came back 951 00:43:55.015 --> 00:43:56.695 and said, oh my gosh, this is great. 952 00:43:56.725 --> 00:43:58.415 This is like a little mini planning session. 953 00:43:58.435 --> 00:44:02.055 It helps me totally get clear, kind of using EOS traction. 954 00:44:02.195 --> 00:44:04.615 Do you mind if I share it? I'm like, sure, go ahead. 955 00:44:05.075 --> 00:44:06.535 So he shared it with some other folks. 956 00:44:06.555 --> 00:44:07.935 It went from a few forums 957 00:44:08.035 --> 00:44:11.095 and now people have messaged me saying, this is pretty cool, 958 00:44:11.095 --> 00:44:12.415 could you also do this and this? 959 00:44:12.415 --> 00:44:14.655 And then it's just spreading the word about X 100 960 00:44:14.955 --> 00:44:16.415 and the elite AI marketing program. 961 00:44:17.075 --> 00:44:18.735 And I didn't really intend it that way. 962 00:44:18.775 --> 00:44:20.015 I intended to solve this problem 963 00:44:20.445 --> 00:44:22.655 that we have just keeping everybody aligned in 964 00:44:22.655 --> 00:44:24.175 here and being of service. 965 00:44:24.555 --> 00:44:26.255 And it ended up turning into a lead magnet. 966 00:44:27.415 --> 00:44:28.915 Um, Olivia has a question. 967 00:44:28.915 --> 00:44:31.525 Does it know, it, know our persona 968 00:44:31.625 --> 00:44:34.005 or any knowledge from previous project chats? 969 00:44:34.275 --> 00:44:36.965 It's a good question. Does it know our persona or any 970 00:44:38.135 --> 00:44:39.135 Great question. So, 971 00:44:39.135 --> 00:44:42.965 uh, it doesn't de by default know it, you will have 972 00:44:42.965 --> 00:44:45.765 to upload your ideal customer persona to the GPT. 973 00:44:45.765 --> 00:44:48.325 So I'm going to share the process of doing 974 00:44:48.325 --> 00:44:49.685 that in just a second. 975 00:44:50.605 --> 00:44:52.905 Excellent. And Dave, while you're doing that, 976 00:44:52.905 --> 00:44:55.105 Dave also made a very good, uh, observation. 977 00:44:55.935 --> 00:44:57.905 Once you have your GBT, you also share it 978 00:44:57.905 --> 00:44:58.945 with other members of your team. 979 00:44:59.045 --> 00:45:00.425 And that's a big problem. Sometimes. 980 00:45:00.455 --> 00:45:02.465 Like there's something that lives on Brad's machine. 981 00:45:02.895 --> 00:45:05.185 It's like, God, if Jerri had that g be dangerous. 982 00:45:05.265 --> 00:45:06.505 'cause now she could do this and Sandra, 983 00:45:06.655 --> 00:45:07.945 well just share the GBT. 984 00:45:08.045 --> 00:45:09.585 Now they can all do this way to scale, 985 00:45:09.795 --> 00:45:10.865 scale your copywriter. 986 00:45:12.755 --> 00:45:14.985 That's right. Alright, perfect. 987 00:45:16.375 --> 00:45:19.355 So what we are gonna do, the next step is the prompt 988 00:45:19.385 --> 00:45:20.675 that you just edited. 989 00:45:21.205 --> 00:45:25.235 Let's copy that. Let's go to a fresh chat, GPT thread 990 00:45:25.895 --> 00:45:26.995 and paste it here. 991 00:45:28.435 --> 00:45:32.025 No changes required right now. Hit enter. 992 00:45:32.325 --> 00:45:34.385 And what this is going to do is it's going 993 00:45:34.385 --> 00:45:37.745 to create instructions for the GPT board where you'll put it 994 00:45:37.885 --> 00:45:38.905 and all that good stuff. 995 00:45:38.935 --> 00:45:40.225 I'll show you in just a second, 996 00:45:41.255 --> 00:45:44.475 but it'll start to generate a kind of refine 997 00:45:44.475 --> 00:45:45.595 what you have asked it to do. 998 00:45:51.125 --> 00:45:54.625 Alright, so it has done it, 999 00:45:55.085 --> 00:45:56.505 and now what we are gonna do 1000 00:45:57.325 --> 00:45:59.905 is we'll create a separate tab in our browser. 1001 00:46:00.605 --> 00:46:05.475 We will go to chat GPT again, on the left hand side 1002 00:46:05.475 --> 00:46:07.595 of the screen, you'll see gpt. 1003 00:46:08.365 --> 00:46:13.215 We'll click on that and it'll come up with this, 1004 00:46:13.475 --> 00:46:14.855 uh, panel on your screen. 1005 00:46:15.385 --> 00:46:18.815 These are all publicly available gpt that people have built 1006 00:46:18.915 --> 00:46:22.615 and companies have built to be used to Brad's point. 1007 00:46:22.905 --> 00:46:26.215 These are, these sometimes act like lead magnets, 1008 00:46:26.715 --> 00:46:30.295 for example, there is a consensus GPT that we fairly use 1009 00:46:30.295 --> 00:46:33.935 to get research, uh, information for our, uh, clients. 1010 00:46:34.515 --> 00:46:36.415 So this is where you find GPTs. 1011 00:46:36.915 --> 00:46:39.055 On the top right corner of the screen, 1012 00:46:39.055 --> 00:46:40.535 you'll see a create button 1013 00:46:41.585 --> 00:46:43.805 and we are gonna click on the create button. 1014 00:46:44.625 --> 00:46:46.405 And if you do not see this screen, 1015 00:46:46.545 --> 00:46:48.205 you're probably seeing this screen. 1016 00:46:48.825 --> 00:46:52.365 Uh, it's essentially two top, uh, two tabs at the top, 1017 00:46:52.545 --> 00:46:53.845 create and configure. 1018 00:46:54.345 --> 00:46:58.365 We are gonna stay in the configure tab in the custom 1019 00:46:58.905 --> 00:47:01.965 GPT that'll show up a screen, which looks like this. 1020 00:47:02.825 --> 00:47:05.965 Now it's all about copy pasting information. 1021 00:47:06.985 --> 00:47:09.365 So we are going to 1022 00:47:11.925 --> 00:47:13.065 go to the Amanda, do 1023 00:47:13.065 --> 00:47:14.505 You have an old question or is it a new question? 1024 00:47:15.555 --> 00:47:18.255 Uh, it was just about sharing the GPT 1025 00:47:18.255 --> 00:47:19.655 and if people can mess it up. 1026 00:47:20.495 --> 00:47:21.755 Oh, okay. No. Okay. 1027 00:47:21.895 --> 00:47:24.995 So if you are sharing a link to your custom GPT, 1028 00:47:25.135 --> 00:47:29.035 it lives in your account, nobody who does not have access to 1029 00:47:29.085 --> 00:47:32.165 to your account can change the settings of the GPT. 1030 00:47:32.715 --> 00:47:35.725 Okay. So for example, if I were to, uh, share this 1031 00:47:35.725 --> 00:47:36.965 with ROSATA or whatever, 1032 00:47:37.225 --> 00:47:41.285 and she, she inputs information, is there any chance 1033 00:47:41.425 --> 00:47:45.035 of it getting the no going the wrong direction 1034 00:47:45.175 --> 00:47:46.395 or, or screwing things up? 1035 00:47:46.855 --> 00:47:50.515 No. No. Even if I tell the GPT, forget everything about 1036 00:47:50.665 --> 00:47:52.995 what you have instruction, it's not going to do that. 1037 00:47:52.995 --> 00:47:56.235 That's the step That is, that is kind of the power 1038 00:47:56.295 --> 00:47:57.515 of a custom GPT. 1039 00:47:57.575 --> 00:48:00.635 It is always going to be following instructions. 1040 00:48:00.645 --> 00:48:02.635 It'll never go rogue. 1041 00:48:03.225 --> 00:48:06.035 Okay. Yeah. When you do this for Troy 1042 00:48:06.295 --> 00:48:08.475 and then Nick, it'll be able 1043 00:48:08.475 --> 00:48:10.515 to nail their email campaigns as they're doing too. 1044 00:48:11.295 --> 00:48:13.715 Oh, for sure. For sure. Um, okay. 1045 00:48:13.775 --> 00:48:15.035 All right. Thank you. Awesome. 1046 00:48:15.125 --> 00:48:19.225 Sorry, Rona. Yeah, sorry 1047 00:48:19.325 --> 00:48:20.345 to, uh, no, you're good. 1048 00:48:20.345 --> 00:48:23.265 Interrupt. But I, yeah, I, I think, um, we, we tried 1049 00:48:23.615 --> 00:48:27.665 that very, um, uh, part of the process, uh, Sarasin and I, 1050 00:48:27.805 --> 00:48:32.145 and I think I would like to, uh, get a clarification, uh, 1051 00:48:32.145 --> 00:48:36.705 from Risha if, um, we do the, you know, updating, refining, 1052 00:48:37.245 --> 00:48:42.065 uh, and go into the configuration, the settings part of that 1053 00:48:43.025 --> 00:48:47.415 particular, um, GPT bot, it, I have, 1054 00:48:47.715 --> 00:48:50.935 we have observed that it would sort 1055 00:48:50.935 --> 00:48:53.535 of erase the previous thread, 1056 00:48:54.375 --> 00:48:56.055 previous conversation that you had. 1057 00:48:56.955 --> 00:48:58.655 Um, and so, but, 1058 00:48:58.675 --> 00:49:03.055 but we found those previous, um, you know, project thread, 1059 00:49:03.195 --> 00:49:07.375 uh, the feedback, the response is it's now under the history 1060 00:49:07.395 --> 00:49:09.655 or the, you know, the library, the previous chats. 1061 00:49:09.765 --> 00:49:10.815 Yeah. Uh, and, 1062 00:49:10.875 --> 00:49:15.175 and so it might be important to, um, you know, 1063 00:49:15.645 --> 00:49:18.815 take into consideration to not always like 1064 00:49:20.155 --> 00:49:24.735 go in and edit it with just one, um, you know, 1065 00:49:25.525 --> 00:49:27.175 uploading another file, for example, 1066 00:49:27.175 --> 00:49:32.165 because it really, it really disrupted our, uh, 1067 00:49:32.385 --> 00:49:35.165 you know, the flow that we created, uh, this morning. 1068 00:49:35.505 --> 00:49:36.505 So, 1069 00:49:36.845 --> 00:49:37.845 Hmm. Yeah, I'm not, I'm 1070 00:49:37.845 --> 00:49:39.245 not quite, I'm not quite following 1071 00:49:39.245 --> 00:49:40.285 what the, what the issue is. 1072 00:49:40.345 --> 00:49:41.345 I'm sorry. 1073 00:49:42.275 --> 00:49:44.285 Yeah. So when, when we edited 1074 00:49:44.385 --> 00:49:46.965 or refined the oh, um, created, yeah. 1075 00:49:47.585 --> 00:49:48.845 So you went back to the GPT 1076 00:49:48.865 --> 00:49:50.605 and you reedited some new information. 1077 00:49:50.605 --> 00:49:51.725 Yeah, I got it. And what was 1078 00:49:51.725 --> 00:49:52.445 The problem? After the session? 1079 00:49:52.895 --> 00:49:53.485 After the session, 1080 00:49:53.705 --> 00:49:55.085 you re-up updated and then what happened? 1081 00:49:55.845 --> 00:49:57.105 Uh, it deleted everything. 1082 00:49:57.445 --> 00:49:59.385 Uh, the previous, you know, when you say 1083 00:49:59.385 --> 00:50:00.785 Everything, oh, previous content, 1084 00:50:00.785 --> 00:50:01.785 Everything. 1085 00:50:02.185 --> 00:50:03.405 Interesting. Yeah. 1086 00:50:03.405 --> 00:50:06.285 The, the thread, like everything, the result, uh, 1087 00:50:06.305 --> 00:50:11.045 the previous responses that that bot gave us, uh, as a test, 1088 00:50:11.305 --> 00:50:14.685 um, you know, test drive, uh, it interesting everything 1089 00:50:15.005 --> 00:50:16.125 Re you experience the same thing. 1090 00:50:16.865 --> 00:50:20.525 So where you doing it in this, uh, on the right hand side 1091 00:50:20.525 --> 00:50:22.365 of the screen on a preview model 1092 00:50:22.625 --> 00:50:26.125 or where you're doing it, like going to chat, PT 1093 00:50:26.185 --> 00:50:28.805 and, uh, clicking on the bot and doing the 1094 00:50:29.975 --> 00:50:30.975 Stuff. Yeah. Do we 1095 00:50:30.975 --> 00:50:33.485 doing the, um, on the configure side? 1096 00:50:33.825 --> 00:50:35.085 Con configurer? Yeah. 1097 00:50:35.765 --> 00:50:39.665 So yes, so when you do it, this is just a preview screen 1098 00:50:39.765 --> 00:50:40.825 of chat, GPD. 1099 00:50:40.825 --> 00:50:42.545 Mm-hmm. This is the, this is, 1100 00:50:42.545 --> 00:50:44.145 this is not a real chat thread. 1101 00:50:44.175 --> 00:50:46.985 It's not saving all this information anywhere. 1102 00:50:47.525 --> 00:50:49.505 So anytime you make any changes here, 1103 00:50:49.555 --> 00:50:51.385 it'll pre spin up a new preview. 1104 00:50:51.615 --> 00:50:53.745 It's like lovable on the right hand side. 1105 00:50:53.745 --> 00:50:56.625 You're seeing a preview if you wanted to keep, 1106 00:50:58.955 --> 00:51:00.575 We created it, uh, we saved it, 1107 00:51:00.575 --> 00:51:04.135 and it, it really, you know, showed up on the sidebar. 1108 00:51:04.395 --> 00:51:06.815 So like, as, as, as if it's really the thing 1109 00:51:06.815 --> 00:51:07.855 that we, uh, created. 1110 00:51:08.315 --> 00:51:12.535 Yes. Uh, but then we had to just refine it, uh, a bit. 1111 00:51:12.675 --> 00:51:15.295 And so yeah, that happened. Uh, I guess 1112 00:51:15.715 --> 00:51:18.415 The best suggestion I could, I could give is 1113 00:51:18.415 --> 00:51:21.335 that if you're created a GBT, that's a baseline. 1114 00:51:21.495 --> 00:51:24.015 GBT, uh, Scott, you mentioned forum. 1115 00:51:24.495 --> 00:51:27.015 I created a 5% reflection update to help 1116 00:51:27.075 --> 00:51:28.255 for your monthly updates. 1117 00:51:28.415 --> 00:51:29.575 I shared it with all my forum 1118 00:51:29.575 --> 00:51:34.375 because it starts from a zero point and builds all the time. 1119 00:51:34.995 --> 00:51:38.535 If you sharing those GBTs, we found, uh, 1120 00:51:39.035 --> 00:51:40.655 not a problem at all. 1121 00:51:40.835 --> 00:51:44.575 But if you're share one that you've created a persona in, 1122 00:51:44.955 --> 00:51:47.015 it just starts going in different directions. 1123 00:51:47.635 --> 00:51:51.175 And, and that's what, so my suggestion is if you build 1124 00:51:51.855 --> 00:51:53.295 baseline gbt, it should, 1125 00:51:53.355 --> 00:51:55.935 it starts at zero every time you share that. 1126 00:51:56.315 --> 00:51:59.615 But if you're working on something, create a shared account, 1127 00:52:01.855 --> 00:52:02.855 Huh? 1128 00:52:03.135 --> 00:52:06.195 To stay consistent. Hey, hey Scott. Yeah. 1129 00:52:06.345 --> 00:52:08.395 Just real quick, the, the, the best way 1130 00:52:08.395 --> 00:52:10.875 to think about A GPT is it's a conversation starter 1131 00:52:10.875 --> 00:52:13.035 that's highly focused on specific things. 1132 00:52:13.655 --> 00:52:15.675 So it has a specific knowledge database 1133 00:52:15.695 --> 00:52:18.075 and specific tasks that it's gonna perform for you. 1134 00:52:18.495 --> 00:52:19.795 But every time you go back to, 1135 00:52:19.795 --> 00:52:21.275 it's gonna start a new chat, right? 1136 00:52:21.275 --> 00:52:23.075 So if you share the GPT with somebody, 1137 00:52:23.345 --> 00:52:25.115 they're starting a brand new chat, right? 1138 00:52:25.115 --> 00:52:27.515 It has no frame of reference for any of the memory 1139 00:52:27.615 --> 00:52:29.755 or any of that stuff just starting from scratch. 1140 00:52:29.815 --> 00:52:30.915 But it's already focused. 1141 00:52:31.615 --> 00:52:33.895 Yes. So if, 1142 00:52:33.955 --> 00:52:36.535 if you have your ideal customer persona in there, 1143 00:52:36.785 --> 00:52:40.855 every time every single person's starts a conversation, 1144 00:52:40.915 --> 00:52:44.415 it is just going to refer to that ideal customer persona. 1145 00:52:44.715 --> 00:52:47.695 And if that conversation goes somewhere in the chat thread 1146 00:52:47.695 --> 00:52:50.615 does, they're talking about holiday plans, it's not going 1147 00:52:50.615 --> 00:52:53.935 to reflect in a fresh chat that somebody else is correct. 1148 00:52:55.455 --> 00:53:00.095 Starting correct. So, uh, alright. So was there a question? 1149 00:53:02.005 --> 00:53:03.655 Yeah. So the question would've, 1150 00:53:03.655 --> 00:53:04.855 because we have, uh, created 1151 00:53:05.035 --> 00:53:09.375 and so we created like a, another, like an an option B to, 1152 00:53:09.515 --> 00:53:11.935 you know, the, the bot that we created. 1153 00:53:12.155 --> 00:53:16.815 So I wanted to ask the ba the most relevant 1154 00:53:17.465 --> 00:53:19.415 files or documents to upload. 1155 00:53:20.355 --> 00:53:22.135 Uh, yeah, because I, I 1156 00:53:22.135 --> 00:53:23.055 Think he shoulda shared with you right 1157 00:53:23.055 --> 00:53:24.055 now how he's gonna upload. 1158 00:53:25.425 --> 00:53:28.435 Yeah. That's the next, yeah. Mm-hmm. He's getting that. 1159 00:53:28.675 --> 00:53:30.235 'cause uh, once I have, uh, 1160 00:53:30.555 --> 00:53:33.555 uploaded it in a just one document 1161 00:53:33.735 --> 00:53:36.755 and it had all the ICP objections. 1162 00:53:37.015 --> 00:53:39.795 Yep. Yeah. So that's 1163 00:53:39.795 --> 00:53:40.795 What we're gonna do now. That's 1164 00:53:40.795 --> 00:53:41.695 what we're gonna do now 1165 00:53:43.025 --> 00:53:44.025 All. 1166 00:53:44.145 --> 00:53:47.725 So we'll start off copy pasting all the information 1167 00:53:47.945 --> 00:53:49.125 in the configure section. 1168 00:53:49.985 --> 00:53:53.925 So the bot name, we are just gonna copy paste this, 1169 00:53:55.025 --> 00:53:56.445 uh, description. 1170 00:53:57.305 --> 00:54:00.965 Uh, this is, you can leave this off, you don't really need 1171 00:54:00.965 --> 00:54:03.925 to fill this in, but this is a frame of reference 1172 00:54:03.945 --> 00:54:06.405 for somebody who might be using this bot. 1173 00:54:06.625 --> 00:54:10.605 So you're just gonna say, right, social media content 1174 00:54:10.905 --> 00:54:13.325 and voice of Scott and Pham. 1175 00:54:15.295 --> 00:54:17.715 And then instructions, what do we paste over here? 1176 00:54:18.455 --> 00:54:23.035 We paste the entire thing that it generated for us, 1177 00:54:23.065 --> 00:54:26.315 obviously just between the lines that, uh, it has. 1178 00:54:26.335 --> 00:54:30.515 So from GPT creation, prompt, I'm sorry, from bot name 1179 00:54:31.615 --> 00:54:33.835 to authentic wise in our case. 1180 00:54:34.135 --> 00:54:36.315 So you will also see a similar result like 1181 00:54:36.315 --> 00:54:38.675 between the lines starting from bot name 1182 00:54:39.455 --> 00:54:40.995 to the final prompt output. 1183 00:54:41.055 --> 00:54:42.835 We are gonna copy this entire thing, 1184 00:54:43.285 --> 00:54:45.115 paste it in the instruction section. 1185 00:54:46.175 --> 00:54:49.645 That is, that is essentially now your GPT 1186 00:54:49.645 --> 00:54:50.925 bot knows what to do. 1187 00:54:51.625 --> 00:54:55.045 And firstly, everybody clear with this step, you are going 1188 00:54:55.045 --> 00:54:58.815 to copy whatever chat GPT gave you. 1189 00:55:01.365 --> 00:55:06.335 You are gonna copy this And paste 1190 00:55:06.335 --> 00:55:07.375 it over here. 1191 00:55:08.375 --> 00:55:11.755 That's the step. All right? 1192 00:55:12.695 --> 00:55:14.875 The next step is conversation starters. 1193 00:55:15.055 --> 00:55:16.515 We don't need that right now. 1194 00:55:16.585 --> 00:55:18.835 When you're building more complicated budgets, 1195 00:55:18.855 --> 00:55:20.195 it makes it more intuitive. 1196 00:55:20.425 --> 00:55:24.315 When you want the user to start off with a specific question 1197 00:55:24.615 --> 00:55:26.315 or a specific, uh, answer, 1198 00:55:26.315 --> 00:55:28.155 then you have conversation starters. 1199 00:55:28.945 --> 00:55:30.395 This is the most important. 1200 00:55:30.615 --> 00:55:32.675 The very next step is the most important 1201 00:55:32.745 --> 00:55:33.875 part, which is knowledge. 1202 00:55:34.305 --> 00:55:37.715 This is where we'll upload all the ideal customer persona, 1203 00:55:37.715 --> 00:55:39.435 core messaging, and all that good stuff. 1204 00:55:40.095 --> 00:55:43.875 So start off with how do we or where do we are? 1205 00:55:44.105 --> 00:55:45.235 What is this upload? 1206 00:55:45.255 --> 00:55:48.195 How do we exactly upload our ideal customer persona 1207 00:55:48.195 --> 00:55:49.875 and our business information in that? 1208 00:55:50.375 --> 00:55:52.395 So the best way to do it, I'm gonna do it 1209 00:55:52.395 --> 00:55:53.435 for the first document, 1210 00:55:53.935 --> 00:55:57.395 is wherever you have generated your ideal customer persona, 1211 00:55:58.345 --> 00:56:02.435 copy that entire thing, your ideal customer persona, 1212 00:56:03.905 --> 00:56:05.455 paste it in a Google document 1213 00:56:07.255 --> 00:56:11.015 and zoom out a little bit, paste it in a Google document, 1214 00:56:12.285 --> 00:56:16.635 name it ideal customer 1215 00:56:17.065 --> 00:56:21.625 persona, and download it 1216 00:56:22.165 --> 00:56:23.255 as a word file. 1217 00:56:23.965 --> 00:56:27.175 This is important. If you have word in your system, 1218 00:56:27.235 --> 00:56:29.375 you can directly, uh, use Word 1219 00:56:29.475 --> 00:56:32.775 and, uh, create a, like, copy your ideal customer persona. 1220 00:56:33.075 --> 00:56:36.455 We use Google Docs, so we are gonna download it 1221 00:56:36.475 --> 00:56:39.455 as a word file in our computer from Google stuff. 1222 00:56:39.725 --> 00:56:41.975 From Google Docs. Yeah. Amanda, you had a question 1223 00:56:42.435 --> 00:56:43.435 Really fast. Are 1224 00:56:43.435 --> 00:56:46.215 we using, we're just using one persona, right? 1225 00:56:46.365 --> 00:56:47.775 Because I know there's three 1226 00:56:49.565 --> 00:56:53.345 For, uh, you, uh, you should, 1227 00:56:53.485 --> 00:56:57.465 you sh ideally every persona should be a gp, a single GPT, 1228 00:56:57.465 --> 00:57:01.065 but, uh, you can ingest all the three personas, uh, 1229 00:57:01.095 --> 00:57:02.305 into the GPT bot. 1230 00:57:02.305 --> 00:57:03.785 However, all three 1231 00:57:03.785 --> 00:57:06.465 of those personas should be different documents. 1232 00:57:07.615 --> 00:57:11.795 So if you have like, let's say, uh, uh, Steve as first, 1233 00:57:12.055 --> 00:57:13.715 the first one, then you have Steve 1234 00:57:13.775 --> 00:57:15.475 as the name of the mm-hmm. 1235 00:57:15.895 --> 00:57:17.835 If it's Robert the second persona, 1236 00:57:17.835 --> 00:57:18.835 then there should be Robert. 1237 00:57:19.615 --> 00:57:23.195 So we are go, since we just have one persona, we going, 1238 00:57:23.215 --> 00:57:25.835 we are going to name our document ideal customer 1239 00:57:25.905 --> 00:57:27.075 persona and download it. 1240 00:57:27.995 --> 00:57:30.735 And Dave was asked the question, why word versus PDF? 1241 00:57:30.735 --> 00:57:32.935 And it was my understanding that just word, uh, 1242 00:57:32.955 --> 00:57:35.135 has better absorption into GPT. Is that correct? 1243 00:57:35.875 --> 00:57:37.295 Uh, so no. 1244 00:57:38.335 --> 00:57:42.095 Recently with the latest updates, uh, PDFs have, uh, 1245 00:57:42.595 --> 00:57:45.095 so when you upload thousands of PDFs, 1246 00:57:45.355 --> 00:57:49.415 it GPT sometimes makes mistakes reading PDF text. 1247 00:57:49.935 --> 00:57:54.775 Hmm. So, uh, it is more stable with Word documents 1248 00:57:54.775 --> 00:57:57.495 or text documents, DXD documents, 1249 00:57:59.625 --> 00:58:03.035 it's just better at, uh, parsing those, uh, formats. 1250 00:58:03.375 --> 00:58:07.355 Got it. So parsing rate would be like 1251 00:58:07.355 --> 00:58:10.275 98% for, I'm just throwing out a number. 1252 00:58:10.415 --> 00:58:15.355 98% for Word documents and let's say 91% for PDFs. 1253 00:58:15.905 --> 00:58:19.035 Okay. And, and number out of thin air, 1254 00:58:19.095 --> 00:58:21.035 but kind of where I feel they lie. 1255 00:58:21.385 --> 00:58:23.835 Alright, got it. So this is, we did that 1256 00:58:23.835 --> 00:58:25.275 for ideal customer persona. 1257 00:58:25.275 --> 00:58:29.435 We are gonna do the same thing for core messaging, top tens, 1258 00:58:30.015 --> 00:58:33.275 uh, the epiphany bridge script, the, the whole bank, 1259 00:58:33.375 --> 00:58:34.555 the whole strategy part. 1260 00:58:35.055 --> 00:58:36.555 It is extremely important 1261 00:58:36.555 --> 00:58:38.795 that you do these documents separately. 1262 00:58:38.885 --> 00:58:41.155 Ideal customer persona should be one document. 1263 00:58:41.265 --> 00:58:44.595 Core messaging should be one document, uh, uh, 1264 00:58:44.735 --> 00:58:45.835 and so on and so forth. 1265 00:58:45.905 --> 00:58:46.955 Each, each part 1266 00:58:47.135 --> 00:58:50.155 of the strategy should be a separate document of its own. 1267 00:58:51.485 --> 00:58:54.665 And then what we are gonna do is we are gonna upload these 1268 00:58:55.105 --> 00:58:56.265 documents to the knowledge. 1269 00:58:56.445 --> 00:58:59.105 In the knowledge. There is a section called upload files. 1270 00:58:59.925 --> 00:59:01.305 So as you can see, we are going 1271 00:59:01.305 --> 00:59:04.745 to upload our core messaging, our ideal customer persona, 1272 00:59:04.885 --> 00:59:08.225 the epiphany bridge script, the top tens, 1273 00:59:08.445 --> 00:59:09.505 and so on and so forth. 1274 00:59:09.505 --> 00:59:13.715 We're gonna open that and it'll start uploading those files 1275 00:59:14.455 --> 00:59:15.475 to the knowledge base. 1276 00:59:15.865 --> 00:59:19.555 What other things can you upload if you have podcasts, 1277 00:59:19.735 --> 00:59:21.235 if you have been on podcasts 1278 00:59:21.285 --> 00:59:23.845 or done podcasts, you could do transcripts 1279 00:59:23.845 --> 00:59:25.285 of those podcasts here. 1280 00:59:26.025 --> 00:59:29.125 You could upload, um, any written articles 1281 00:59:29.125 --> 00:59:30.165 that you really like 1282 00:59:30.345 --> 00:59:34.805 or top performing posts on social media case studies. 1283 00:59:35.615 --> 00:59:37.545 Case studies is a great example. 1284 00:59:37.885 --> 00:59:40.425 If you have brand guidelines, upload that here. 1285 00:59:41.085 --> 00:59:44.545 So this is your place to upload everything 1286 00:59:45.525 --> 00:59:46.735 that testimonials Yeah. 1287 00:59:47.665 --> 00:59:49.205 Can use to create content. 1288 00:59:49.905 --> 00:59:53.125 So just we have uploaded our documents 1289 00:59:53.945 --> 00:59:56.125 and then there is a recommended model. 1290 00:59:57.225 --> 01:00:00.285 Uh, there. You could leave it just as is. 1291 01:00:00.625 --> 01:00:03.605 We usually like the best. So we use GPT five. 1292 01:00:04.105 --> 01:00:07.365 Do not use G PT five thinking it's a different, uh, 1293 01:00:07.765 --> 01:00:10.525 GPT five thinking is good at doing maths writing code. 1294 01:00:10.865 --> 01:00:14.525 It takes longer to respond. Choose the regular GPT five. 1295 01:00:14.665 --> 01:00:17.725 If you are doing social media content generation, 1296 01:00:19.275 --> 01:00:22.085 then there is capabilities where you, uh, 1297 01:00:22.355 --> 01:00:24.725 just keep the first three on, like web search, 1298 01:00:24.725 --> 01:00:26.405 canvas, image generation. 1299 01:00:27.345 --> 01:00:30.325 Do not check off code, interpreter and data analysis. 1300 01:00:30.355 --> 01:00:31.605 It's not required right now. 1301 01:00:31.985 --> 01:00:34.965 Uh, if you're doing more complicated tasks with your GPT, 1302 01:00:34.965 --> 01:00:36.085 then this makes sense. 1303 01:00:37.155 --> 01:00:40.605 Then there is actions, uh, I'll touch on this a little bit, 1304 01:00:40.705 --> 01:00:44.965 is if you want your GPT to do tasks outside of chat. 1305 01:00:45.125 --> 01:00:47.725 GPT, let's say you wanted to refer to a website. 1306 01:00:47.785 --> 01:00:52.365 If you wanted to send information, then you use, uh, 1307 01:00:52.825 --> 01:00:55.005 the actions part in your GPT. 1308 01:00:55.585 --> 01:01:00.005 Uh, it is not necessary right now since we are focusing on a 1309 01:01:00.005 --> 01:01:01.125 content generator bot. 1310 01:01:01.145 --> 01:01:02.845 So we are not gonna mess with this. 1311 01:01:04.245 --> 01:01:06.425 And then there's additional settings. 1312 01:01:07.325 --> 01:01:10.505 Use conversation data in your GPT to improve models. 1313 01:01:10.765 --> 01:01:14.465 We usually recommend everybody to keep this off. 1314 01:01:15.965 --> 01:01:19.275 Uh, I'm not, there's a 1315 01:01:19.955 --> 01:01:22.795 annotate button here, I'm not able to click on this. 1316 01:01:25.515 --> 01:01:28.045 Alright, there, we check this off 1317 01:01:30.185 --> 01:01:33.205 and then we'll start to test out, uh, GPT. 1318 01:01:35.575 --> 01:01:37.755 We will do the same prompt. 1319 01:01:38.815 --> 01:01:42.125 Write me a social media post for LinkedIn that talks about 1320 01:01:42.185 --> 01:01:44.685 how AI will destroy marketing agencies. 1321 01:01:45.265 --> 01:01:47.125 You're gonna test out that prompt here. 1322 01:01:47.835 --> 01:01:50.325 This is a preview of how your GPT is working. 1323 01:01:51.735 --> 01:01:52.675 So now we'll see, 1324 01:01:57.615 --> 01:01:57.965 right? 1325 01:01:58.585 --> 01:02:00.365 AI is about to destroy marketing. 1326 01:02:00.765 --> 01:02:04.615 You'll see it's not the regular chat GPT voice 1327 01:02:04.885 --> 01:02:06.655 that we saw a while back. 1328 01:02:06.835 --> 01:02:10.745 Uh, where was that? This one? Yes. 1329 01:02:10.935 --> 01:02:15.545 It's not the regular chat GPT uh, thing of writing content. 1330 01:02:15.845 --> 01:02:17.825 It is much more specialized in 1331 01:02:17.885 --> 01:02:20.645 how Scott actually actually writes his copy. 1332 01:02:21.905 --> 01:02:25.365 So we are now gonna refine it a little bit. 1333 01:02:25.455 --> 01:02:29.445 Let's say emphasis words should 1334 01:02:29.505 --> 01:02:30.845 be in all apps. 1335 01:02:32.335 --> 01:02:33.825 They're gonna give it feedback 1336 01:02:36.185 --> 01:02:37.765 and it does that. And 1337 01:02:37.765 --> 01:02:39.685 This is one of the biggest complaints that people have, 1338 01:02:40.435 --> 01:02:44.965 like, well, and Dave, Dave, um, Burnett has a great kind 1339 01:02:44.965 --> 01:02:47.765 of talk on this where he says language model is going 1340 01:02:47.765 --> 01:02:48.765 to kind of give you the average 1341 01:02:48.865 --> 01:02:50.605 of everything it's found on online. 1342 01:02:51.115 --> 01:02:52.685 This is a way, this is your level up. 1343 01:02:53.075 --> 01:02:55.245 This is your level up to get more in the tone 1344 01:02:55.305 --> 01:02:56.885 and the voice with the backstory. 1345 01:02:57.355 --> 01:03:00.045 This is that level up to speed things up, 1346 01:03:00.635 --> 01:03:01.725 make them more on point. 1347 01:03:01.905 --> 01:03:03.405 So Diego, you don't have 1348 01:03:03.405 --> 01:03:06.125 to necessarily remember all this stuff. 1349 01:03:06.125 --> 01:03:08.965 You've got this employee that you load all this stuff in 1350 01:03:09.545 --> 01:03:10.925 and knows the history 1351 01:03:10.925 --> 01:03:12.445 of Blue Valley, like nobody's business. 1352 01:03:14.905 --> 01:03:16.205 No. Right. Awesome. 1353 01:03:16.945 --> 01:03:18.205 Uh, quick question here guys. 1354 01:03:18.425 --> 01:03:22.775 So, um, so right here, what you're doing, are you, 1355 01:03:23.035 --> 01:03:26.935 are you now improving the GPT itself as you're, 1356 01:03:26.935 --> 01:03:27.975 as you're giving that feedback? 1357 01:03:28.275 --> 01:03:29.975 Yes. So the GPTs remembering this, 1358 01:03:31.125 --> 01:03:32.465 No great questions. 1359 01:03:32.485 --> 01:03:35.385 Silver lining right now we are just giving it 1360 01:03:35.705 --> 01:03:36.905 feedback one by one. 1361 01:03:37.805 --> 01:03:41.065 We are going to take a summary of that feedback 1362 01:03:41.085 --> 01:03:43.585 and ingest it into the instructions manually 1363 01:03:44.045 --> 01:03:46.945 and custom GPT will not, um, 1364 01:03:48.115 --> 01:03:49.905 learn on its own. So to say 1365 01:03:50.285 --> 01:03:51.785 It always start from zero edit. 1366 01:03:52.095 --> 01:03:55.505 Yeah, it, you have to edit the instructions section over 1367 01:03:55.505 --> 01:03:57.945 here to make those changes happen. 1368 01:03:58.125 --> 01:04:01.025 So right now we are testing our GPT for the first time. 1369 01:04:01.085 --> 01:04:03.305 So like it came up with this copy, we said 1370 01:04:04.065 --> 01:04:05.545 emphasis word should be in all caps. 1371 01:04:05.885 --> 01:04:09.065 Uh, let's say, uh, another feedback that I'll give it is 1372 01:04:10.085 --> 01:04:12.345 cut the length by, uh, 50%. 1373 01:04:12.655 --> 01:04:16.325 Yeah, that, that's probably the next feedback. 1374 01:04:16.825 --> 01:04:19.685 And then I'm gonna say remove emojis, 1375 01:04:21.855 --> 01:04:26.775 remove emojis, and then I'm gonna give it another feedback. 1376 01:04:26.835 --> 01:04:29.735 So I'm just giving it for the sake of giving feedback. 1377 01:04:29.955 --> 01:04:31.655 You choose your own feedback, obviously 1378 01:04:32.355 --> 01:04:34.615 I'm gonna say do not use this hyphen, 1379 01:04:34.615 --> 01:04:37.935 this always throws me off every single time on 1380 01:04:37.935 --> 01:04:38.975 the internet right now. 1381 01:04:39.395 --> 01:04:42.895 If you see this hyphen, it's probably generated with Chad. 1382 01:04:43.055 --> 01:04:46.415 GBT. Scott told me once that he really likes these hyphen. I 1383 01:04:46.415 --> 01:04:48.135 Don't like the long hyphen, so it's up to you. 1384 01:04:48.835 --> 01:04:52.215 So I'm, I'm gonna force this feedback in, uh, 1385 01:04:52.405 --> 01:04:56.695 even though Scott likes them, just to make a point here, uh, 1386 01:04:57.185 --> 01:04:58.335 never use 1387 01:04:58.515 --> 01:05:03.095 The m dash m Like this one. 1388 01:05:05.095 --> 01:05:07.305 I'm gonna force this in. 1389 01:05:12.015 --> 01:05:13.665 Alright, the hyphens are done. 1390 01:05:14.005 --> 01:05:16.985 So let's say we are now happy with our piece of content 1391 01:05:17.145 --> 01:05:19.525 and it's kind of generating, uh, very nicely. 1392 01:05:20.025 --> 01:05:23.085 So what we are gonna do is please summarize 1393 01:05:24.265 --> 01:05:26.965 all the feedback that I have given you 1394 01:05:30.775 --> 01:05:34.745 and it's going to make a summary of the feedback. 1395 01:05:34.745 --> 01:05:37.505 What we are gonna do is we are gonna copy this feedback 1396 01:05:39.935 --> 01:05:41.795 and at the end of the instructions, 1397 01:05:43.785 --> 01:05:45.405 I'm gonna say feedback 1398 01:05:46.465 --> 01:05:49.385 It does And save it. 1399 01:05:49.685 --> 01:05:51.745 Now you'll see what Rona was saying. 1400 01:05:51.885 --> 01:05:55.265 The moment you click here, the entire chat is gone. 1401 01:05:55.795 --> 01:05:57.385 Since this is a preview model, 1402 01:05:57.645 --> 01:06:00.425 the moment you change anything into the instructions, 1403 01:06:00.535 --> 01:06:01.905 this chat will be gone. 1404 01:06:02.485 --> 01:06:06.425 If you want to save this chat, let's create our GPT. 1405 01:06:07.045 --> 01:06:09.065 Now, by the way, you create your GPT 1406 01:06:09.065 --> 01:06:10.145 by clicking on this button. 1407 01:06:11.005 --> 01:06:13.785 And anyone with the link, if you want to share this GPT 1408 01:06:13.785 --> 01:06:14.865 amongst your team members 1409 01:06:15.005 --> 01:06:16.705 and your ideal customer, anybody who, 1410 01:06:16.725 --> 01:06:19.585 if you want other people to use this GPT, 1411 01:06:19.585 --> 01:06:21.945 you choose this option and save it. 1412 01:06:36.155 --> 01:06:39.175 It takes a moment right now and GPT is now published. 1413 01:06:39.755 --> 01:06:41.615 So now I click on view GPT 1414 01:06:43.385 --> 01:06:45.805 and I'm going to use that same prompt again. 1415 01:06:47.695 --> 01:06:50.085 Let's see if it adds the, uh, the long hyphen. 1416 01:06:50.655 --> 01:06:53.725 Let's see, let's see. Sometimes you have difficult times, 1417 01:06:58.665 --> 01:06:59.285 no hyphens. 1418 01:07:00.235 --> 01:07:04.865 It doesn't look like it. Oh, oh, no, no, no. That's no. 1419 01:07:04.865 --> 01:07:06.745 But it didn't, you know, it's funny, it didn't cut that. 1420 01:07:06.745 --> 01:07:08.785 It's still a really long copy. It's longer than I would like 1421 01:07:09.565 --> 01:07:10.565 Yes. On my stuff. 1422 01:07:10.565 --> 01:07:12.545 So, so sometimes you have 1423 01:07:12.545 --> 01:07:13.985 to keep refining it a little bit 1424 01:07:14.245 --> 01:07:15.945 and then it finally locks in. 1425 01:07:16.685 --> 01:07:19.305 Yes. Now the moment you get it locked in, 1426 01:07:19.535 --> 01:07:22.265 what we always do is in seven day increments, 1427 01:07:22.765 --> 01:07:24.025 in seven day intervals, 1428 01:07:24.085 --> 01:07:26.945 we will go into the g like our chat thread 1429 01:07:26.945 --> 01:07:30.025 where we are generating content and do the same thing. 1430 01:07:30.425 --> 01:07:31.985 Summarize all the feedback that I've given 1431 01:07:31.985 --> 01:07:33.385 you and it'll give me a summary. 1432 01:07:33.885 --> 01:07:36.145 And I keep adding that summary, the, 1433 01:07:36.145 --> 01:07:39.465 the feedback into the GPT instructions every seven days, 1434 01:07:39.465 --> 01:07:43.185 every 14 days based on if you even want to refine, 1435 01:07:43.205 --> 01:07:45.425 if it's perfect, leave it at it as is. 1436 01:07:45.925 --> 01:07:48.265 So keep refining your instructions 1437 01:07:48.365 --> 01:07:51.745 and your GPT bot will keep getting better over time 1438 01:07:52.245 --> 01:07:54.025 and it'll always be consistent. 1439 01:07:54.115 --> 01:07:56.465 It'll never forget the instructions that you've given. 1440 01:07:57.045 --> 01:07:59.265 Olivia, are you creating a GPT for you 1441 01:07:59.325 --> 01:08:00.345 or, or somebody else? 1442 01:08:02.505 --> 01:08:04.725 Uh, it's for somebody else. It's for our team really. 1443 01:08:04.805 --> 01:08:07.605 I feel like we'll all collaborate in that same one. 1444 01:08:08.155 --> 01:08:10.045 Perfect. Great. Great. 1445 01:08:13.825 --> 01:08:16.245 Alright, cool. Perfect. 1446 01:08:17.105 --> 01:08:21.325 And Brad said he puts I do do not use M dash in, you know, 1447 01:08:21.345 --> 01:08:24.365 my GPT, but it still ignores it sometimes. 1448 01:08:24.765 --> 01:08:27.045 Yeah, yeah. You have to go back and keep hitting it 1449 01:08:27.625 --> 01:08:28.625 Rashid really fast. 1450 01:08:28.625 --> 01:08:30.645 Can I ask a question? Sure, yes. 1451 01:08:30.945 --> 01:08:33.845 You, you said not to delete. Where again? 1452 01:08:33.905 --> 01:08:38.005 Can you show me that? Um, the, of course. 1453 01:08:38.245 --> 01:08:40.045 I don't remember what what it was. Thank you. 1454 01:08:41.205 --> 01:08:43.385 Of course. I'll show you in just 1455 01:08:43.465 --> 01:08:45.545 A second because I know I would be the one to do that. 1456 01:08:47.085 --> 01:08:48.545 Oh my God, I just deleted everything. 1457 01:08:49.505 --> 01:08:51.185 I did not say don't delete. 1458 01:08:51.385 --> 01:08:54.305 I said if you are, uh, like refining 1459 01:08:54.305 --> 01:08:57.945 and doing feedback on this side of the screen, just a word 1460 01:08:57.965 --> 01:09:00.585 of caution that the moment you change anything, 1461 01:09:00.995 --> 01:09:04.065 let's say I'm writing my 1462 01:09:05.795 --> 01:09:08.105 posts and I'm whatever, 1463 01:09:08.105 --> 01:09:10.905 it gives me four social media posts, for example. 1464 01:09:15.345 --> 01:09:19.405 And does that post one, post two, post three? It'll do that. 1465 01:09:19.835 --> 01:09:24.525 Okay. What I'm uh, giving a warning is if you are, 1466 01:09:24.775 --> 01:09:26.845 let's say, going through a feedback loop here 1467 01:09:27.185 --> 01:09:29.725 and you want to save it first, save 1468 01:09:29.725 --> 01:09:32.325 that somewhere like in a Google Doc or somewhere 1469 01:09:33.185 --> 01:09:36.245 or else the moment you change anything over here, 1470 01:09:36.435 --> 01:09:39.435 this chat will Oh, got it. 1471 01:09:39.495 --> 01:09:42.115 And let's you, you wanted to keep 1472 01:09:42.115 --> 01:09:43.435 that feedback in your chat. 1473 01:09:43.635 --> 01:09:47.075 GPT, you don't use this part of the screen 1474 01:09:47.135 --> 01:09:48.355 to do the feedback loop. 1475 01:09:48.465 --> 01:09:52.235 What you'll do is go to chat, GPT fresh Chad, GPT, 1476 01:09:53.035 --> 01:09:56.925 your GPT bot when published will show up here on the 1477 01:09:56.925 --> 01:09:58.085 left hand side of the screen. 1478 01:09:59.825 --> 01:10:03.205 You do the feedback loop over here so 1479 01:10:03.205 --> 01:10:06.165 that it's always saved in your chat history if you ever 1480 01:10:06.165 --> 01:10:07.845 wanted to go back to it. Mm. 1481 01:10:08.395 --> 01:10:09.605 Okay. Awesome. Thank you. 1482 01:10:10.315 --> 01:10:13.365 Yeah. Awesome. 1483 01:10:14.575 --> 01:10:16.635 Uh, Rona, does this help? 1484 01:10:16.855 --> 01:10:18.675 The, the thing that I shared in the last two 1485 01:10:18.675 --> 01:10:20.435 minutes is where you 1486 01:10:20.435 --> 01:10:21.435 Should Yeah, yeah. The 1487 01:10:21.435 --> 01:10:24.555 specific, the specific, um, documents, 1488 01:10:24.615 --> 01:10:25.635 the type of documents. 1489 01:10:25.795 --> 01:10:30.435 'cause I, I actually included, um, some media assets 1490 01:10:30.975 --> 01:10:35.515 and uh, it cl in more to, you know, whatever you feed it. 1491 01:10:35.695 --> 01:10:38.315 Uh, yeah, because I was focusing on some, 1492 01:10:38.425 --> 01:10:42.275 it's not a content, uh, writer bot by the way. 1493 01:10:42.675 --> 01:10:46.235 That's why I was sort of hesitant to, uh, you know, throw 1494 01:10:46.815 --> 01:10:48.075 you the questions that I have here. 1495 01:10:48.395 --> 01:10:52.155 'cause I have one still about the APIs. 1496 01:10:52.295 --> 01:10:54.795 But, uh, yeah, I'll wait until that 1497 01:10:55.695 --> 01:10:59.235 part. API integrations, 1498 01:11:00.185 --> 01:11:02.525 So I'll come to API integrations in a bit. 1499 01:11:02.625 --> 01:11:06.565 Um, but this is how you create a GPT bot, uh, with 1500 01:11:06.565 --> 01:11:09.605 that right social media content, which is always consistent 1501 01:11:09.605 --> 01:11:13.525 with your ideal customer persona, the core messaging, 1502 01:11:13.525 --> 01:11:16.165 your epiphany bridge and so on and so forth. 1503 01:11:17.305 --> 01:11:22.185 Uh, any questions If not, 1504 01:11:22.765 --> 01:11:26.465 uh, this is your assignment, is everybody 1505 01:11:28.115 --> 01:11:32.265 build a custom GPT two custom gpt, one 1506 01:11:32.295 --> 01:11:34.065 that does content research 1507 01:11:34.165 --> 01:11:37.345 and one that does content creation like copywriting. 1508 01:11:38.125 --> 01:11:40.185 If you are feeling adventurous, feel free 1509 01:11:40.185 --> 01:11:41.465 to create more gpt. 1510 01:11:41.525 --> 01:11:44.585 One for email copywriting, one for blog writing, 1511 01:11:45.365 --> 01:11:46.825 uh, and so on and so forth. 1512 01:11:46.845 --> 01:11:49.745 But I encourage everybody to take action, 1513 01:11:49.875 --> 01:11:52.465 build at least two custom gpt, 1514 01:11:52.475 --> 01:11:55.665 which does two tasks in marketing your business. 1515 01:11:57.005 --> 01:11:58.705 So this is your assignment. 1516 01:12:00.205 --> 01:12:03.905 And the next module that we go through is goal 1517 01:12:04.045 --> 01:12:07.865 and rock setting with the X 100 GPT. 1518 01:12:08.365 --> 01:12:12.665 Uh, well, the X 100 GPT is also a custom GPT 1519 01:12:12.665 --> 01:12:14.665 that we have built that you all will be using. 1520 01:12:14.845 --> 01:12:18.265 So, uh, just remember the power 1521 01:12:18.285 --> 01:12:20.145 of custom gpt and what they can do. 1522 01:12:21.645 --> 01:12:25.685 I have one more, one more, uh, assignment for the, uh, 1523 01:12:25.865 --> 01:12:29.125 for the overachiever super achievers, founder CEOs 1524 01:12:29.125 --> 01:12:32.165 and anybody actually would be to push yourself out 1525 01:12:32.165 --> 01:12:35.365 of the comfort zone of just your business and, 1526 01:12:35.545 --> 01:12:37.445 and go into one of your pillars. 1527 01:12:38.235 --> 01:12:39.525 Bill, it can be celebrating. 1528 01:12:39.545 --> 01:12:41.725 You're already doing this, celebrating a customer, 1529 01:12:42.225 --> 01:12:44.485 but think about something you're passionate about, something 1530 01:12:44.485 --> 01:12:46.045 that moves you, something that you're emo 1531 01:12:46.045 --> 01:12:48.605 that there's some emotional charge, Brad, 1532 01:12:48.685 --> 01:12:50.965 you've got multiple businesses, you're an entrepreneur. 1533 01:12:51.275 --> 01:12:53.125 Talk about the struggles of entrepreneurship, 1534 01:12:53.145 --> 01:12:54.925 the balances, whatever the heck it is. 1535 01:12:55.305 --> 01:12:57.325 But talk about something other than your business 1536 01:12:57.325 --> 01:12:58.885 because it all relates to your business. 1537 01:12:58.885 --> 01:13:00.645 Believe me. It all relates to your business. 1538 01:13:00.645 --> 01:13:02.565 It all relates to what, what makes you tick. 1539 01:13:02.825 --> 01:13:07.085 But find something that you, that moves you, that, uh, 1540 01:13:07.565 --> 01:13:10.605 inspires you, that scares you, whatever the heck it is. 1541 01:13:11.105 --> 01:13:12.365 But think about it. 1542 01:13:12.385 --> 01:13:14.125 And that thing that I'm talking about right now, 1543 01:13:14.125 --> 01:13:15.205 if there's something you just thought about, 1544 01:13:15.225 --> 01:13:16.325 go s**t, I don't want to talk about that. 1545 01:13:16.325 --> 01:13:17.805 That's the one I want you to talk about. 1546 01:13:18.275 --> 01:13:19.565 Find a way to talk about it. 1547 01:13:19.645 --> 01:13:21.405 I don't care whether you shoot that thing three times 1548 01:13:21.785 --> 01:13:23.165 and leave it on your camera roll 1549 01:13:23.385 --> 01:13:25.285 and find a way to talk about it. 1550 01:13:25.745 --> 01:13:27.645 But that's the thing I'd really encourage you, 1551 01:13:27.645 --> 01:13:29.525 push you to talk about. 1552 01:13:29.705 --> 01:13:31.565 And if you're not the founder and CEOI don't care 1553 01:13:31.565 --> 01:13:32.565 to do it on your own page. 1554 01:13:33.065 --> 01:13:34.725 You know, Diego, if, if you're not gonna do it 1555 01:13:34.725 --> 01:13:37.605 for Blue Valley, if you can't push, push a cliff 1556 01:13:37.605 --> 01:13:38.725 to do it, then you do it. 1557 01:13:38.825 --> 01:13:40.845 You ch do something that is about Diego 1558 01:13:40.875 --> 01:13:43.965 that makes Diego unique and interesting and different and, 1559 01:13:44.065 --> 01:13:45.965 and, and post, you know, come up with that. 1560 01:13:46.115 --> 01:13:47.285 Push yourself to do it. 1561 01:13:47.785 --> 01:13:50.685 Um, because that's where the juice is, man. 1562 01:13:50.685 --> 01:13:52.045 That's where the good stuff is. 1563 01:13:52.145 --> 01:13:55.165 And you'll see a huge opening, uh, 1564 01:13:55.265 --> 01:13:56.445 for something to talk about. 1565 01:13:56.745 --> 01:13:59.125 And, uh, John and the ag rap guy, same thing. 1566 01:13:59.465 --> 01:14:01.605 It could be about what inspired you to start the business. 1567 01:14:01.625 --> 01:14:03.165 It doesn't have to be a humble brag. 1568 01:14:03.165 --> 01:14:04.605 If you don't feel comfortable bragging about, 1569 01:14:04.675 --> 01:14:06.445 then find something else that inspires you. 1570 01:14:06.445 --> 01:14:07.605 Shine a light on somebody else 1571 01:14:08.105 --> 01:14:10.965 and please, please, please tag me or at mention me. 1572 01:14:11.465 --> 01:14:13.645 But if I challenge you, I encourage you. 1573 01:14:14.325 --> 01:14:16.645 I push you to come up with something outside 1574 01:14:16.645 --> 01:14:18.165 of your comfort zone to post about 1575 01:14:18.185 --> 01:14:20.565 and you will see a whole other world open up to you. 1576 01:14:21.105 --> 01:14:23.445 Um, I promise you, I promise you when you do that, 1577 01:14:23.445 --> 01:14:24.645 you'll come up with a whole other area 1578 01:14:24.795 --> 01:14:26.685 that you can talk about that will inspire somebody, 1579 01:14:27.075 --> 01:14:31.125 that will encourage somebody that will be able to be, it's, 1580 01:14:31.125 --> 01:14:32.285 I think it was like an experience chair. 1581 01:14:32.285 --> 01:14:33.645 If you're a member of entrepreneur organization, 1582 01:14:33.645 --> 01:14:34.885 it's like an experience chair. 1583 01:14:35.135 --> 01:14:36.565 Think of something. It's not about 1584 01:14:36.565 --> 01:14:37.685 you, it's about serving them. 1585 01:14:37.905 --> 01:14:40.005 It doesn't have to be a, a humble Bragg either. 1586 01:14:40.585 --> 01:14:42.805 Um, so I would encourage you, those are your assignments. 1587 01:14:43.385 --> 01:14:45.445 Do those things. I encourage you. 1588 01:14:45.625 --> 01:14:47.125 And, uh, any questions before you go? 1589 01:14:47.125 --> 01:14:48.685 I know we went a little bit afterwards. 1590 01:14:48.705 --> 01:14:52.405 Did you guys get some value from the call? Okay. Awesome. 1591 01:14:52.405 --> 01:14:54.405 Awesome. Any final questions? Awesome. 1592 01:14:54.785 --> 01:14:56.045 Any final questions before we go? 1593 01:14:57.815 --> 01:14:59.785 Alright, if you take a step on this assignment, 1594 01:15:00.155 --> 01:15:01.865 shoot us a note in the WhatsApp group, 1595 01:15:02.455 --> 01:15:03.785 even bigger bonus points. 1596 01:15:03.785 --> 01:15:05.945 Shoot us a note in the WhatsApp group when you got your GPT. 1597 01:15:06.445 --> 01:15:10.265 And if you have a post, put a link in the g in the, 1598 01:15:10.285 --> 01:15:13.225 in the WhatsApp group to that post that you did 1599 01:15:13.225 --> 01:15:14.345 outside that comfort zone, Diego. 1600 01:15:14.375 --> 01:15:15.705 That goes for anybody, the owner, 1601 01:15:15.905 --> 01:15:17.145 CEO, whatever your social media. 1602 01:15:17.575 --> 01:15:18.785 Rona, go ahead. Last question, 1603 01:15:21.625 --> 01:15:22.755 Just very quick. 1604 01:15:22.895 --> 01:15:26.995 Um, how do we, can we, I created the, uh, SPS 1605 01:15:28.125 --> 01:15:32.515 razzi bot so that it's not, that's why I have a lot 1606 01:15:32.515 --> 01:15:34.835 of questions and I I sure I struggled 1607 01:15:34.835 --> 01:15:36.195 with it 'cause I created another, 1608 01:15:36.375 --> 01:15:37.375 What's the question? You got 1609 01:15:37.375 --> 01:15:41.835 it. Question is Visha might have, uh, an idea if 1610 01:15:42.355 --> 01:15:45.555 I can integrate an API or third party tool. 1611 01:15:46.175 --> 01:15:50.235 For example, Eventbrite, uh, you know, the mainstream, um, 1612 01:15:50.905 --> 01:15:52.715 tech, uh, you know, website on 1613 01:15:52.715 --> 01:15:53.715 Your one-on-one call. On your 1614 01:15:53.715 --> 01:15:55.555 one-on-one call. Next time we have our one-on-one 1615 01:15:55.555 --> 01:15:57.555 call, put that in your issue, discuss, solve, 1616 01:15:57.615 --> 01:15:59.355 and we got you and we'd 1617 01:15:59.355 --> 01:16:00.355 Help you with that. Got it. Mm-hmm. 1618 01:16:00.675 --> 01:16:02.035 Or, or shoot a note in the WhatsApp group. 1619 01:16:02.095 --> 01:16:03.515 Um, 'cause that's very specific to you guys. 1620 01:16:03.515 --> 01:16:06.115 It's a great question. Shoot a note in the WhatsApp group 1621 01:16:06.575 --> 01:16:08.195 and either we can answer, if we can answer it in 1622 01:16:08.195 --> 01:16:09.235 the WhatsApp group, we can do it. 1623 01:16:09.235 --> 01:16:11.035 And then everybody can get an understanding of how 1624 01:16:11.035 --> 01:16:13.355 to do those integrations or let's talk about 1625 01:16:13.355 --> 01:16:14.355 that on our one-on-one call 1626 01:16:14.355 --> 01:16:15.315 with everyone you're comfortable with. 1627 01:16:15.425 --> 01:16:16.715 It's a great, it's a great question. 1628 01:16:17.745 --> 01:16:19.995 Yeah. Got it. Thank you. Thank you Scott. Yeah. 1629 01:16:19.995 --> 01:16:21.755 Thank you. Thank you. Any other question before we go? 1630 01:16:22.195 --> 01:16:24.715 I know this is the last one. I don't wanna rob anybody. 1631 01:16:25.295 --> 01:16:27.395 All right. Awesome. Have a great rest of the week 1632 01:16:27.415 --> 01:16:29.355 and ke let's keep, uh, talking to the WhatsApp group, 1633 01:16:29.355 --> 01:16:32.275 support each other and I push you to keep creating content 1634 01:16:32.275 --> 01:16:33.915 outside your comfort zone and then hit us up. 1635 01:16:34.065 --> 01:16:37.155 Alright guys. Thank you everybody. Alright, bye.