Elite AI Strategy Sprint

WEBVTT 1 00:00:00.075 --> 00:00:03.485 I've reorganized seven core prompts 2 00:00:03.865 --> 00:00:06.485 and prompt stacks that I wanna walk you through. 3 00:00:06.745 --> 00:00:09.885 So matter where you are in the program, you can start fresh. 4 00:00:10.285 --> 00:00:12.685 I promise you this is gonna be a good investment in the 45 5 00:00:12.685 --> 00:00:14.525 minutes, and we'll do questions as we go, 6 00:00:14.525 --> 00:00:16.605 but I'm gonna show you a presentation 7 00:00:17.105 --> 00:00:18.165 and then please, please, 8 00:00:18.165 --> 00:00:21.045 please have your chat, GBT ready to go. 9 00:00:21.055 --> 00:00:23.685 We're recording this, so you're all good there. 10 00:00:24.465 --> 00:00:26.245 Um, and what we're gonna do 11 00:00:28.305 --> 00:00:31.885 is go right from the beginning and we'll get right into it. 12 00:00:31.945 --> 00:00:34.405 So let me do this. Let me actually just share this with you. 13 00:00:36.585 --> 00:00:39.725 And I'm calling this the 10 day AI Bootcamp, 2.0. 14 00:00:39.985 --> 00:00:42.685 You recall the structured system We have, uh, 15 00:00:42.685 --> 00:00:44.005 lemme see if we got this here, 16 00:00:44.265 --> 00:00:45.605 the structured system we have. 17 00:00:46.065 --> 00:00:47.845 Um, and what we're gonna do today 18 00:00:48.785 --> 00:00:50.805 is I'm gonna walk you on a roadmap of really 19 00:00:50.805 --> 00:00:52.205 what we're gonna be covering over the next, 20 00:00:52.205 --> 00:00:53.285 like eight to 10 weeks. 21 00:00:53.495 --> 00:00:55.525 We'll still be doing app of the weeks and all those things, 22 00:00:55.525 --> 00:00:57.405 but I really want to put it in a structured format. 23 00:00:57.865 --> 00:00:59.765 So no matter where you are in your journey, 24 00:01:00.075 --> 00:01:03.045 this will help you stack, uh, the strategy, 25 00:01:03.585 --> 00:01:04.605 the content creation, 26 00:01:04.625 --> 00:01:06.605 the content distribution, the execution. 27 00:01:07.305 --> 00:01:10.925 Um, uh, we're gonna go through what I'm calling module two, 28 00:01:11.255 --> 00:01:13.005 which is a strategy sprint. 29 00:01:13.585 --> 00:01:15.965 So normally this would be extended out over several weeks. 30 00:01:15.975 --> 00:01:18.805 We're just gonna try to get as much done 31 00:01:19.465 --> 00:01:20.685 in this session as possible. 32 00:01:20.685 --> 00:01:21.725 And I'm gonna walk you through the 33 00:01:21.725 --> 00:01:23.205 prompts I'm gonna send you. 34 00:01:23.205 --> 00:01:24.605 And then you do, you have the link 35 00:01:24.785 --> 00:01:27.525 to the seven step prompts, if you'd be kind of not yet, 36 00:01:27.745 --> 00:01:29.805 but what I tell you, like, fire off that link 37 00:01:29.805 --> 00:01:31.085 and then we're gonna work through it together, 38 00:01:31.265 --> 00:01:32.765 and then we're gonna pause and take questions. 39 00:01:32.795 --> 00:01:34.325 I'll make sure I try, I'll try to leave like five 40 00:01:34.325 --> 00:01:36.525 or 10 at the end for any questions, 41 00:01:36.525 --> 00:01:38.125 but I really don't wanna leave anybody behind. 42 00:01:38.665 --> 00:01:42.165 So that is the goal of today. We call it a strategy sprint. 43 00:01:42.825 --> 00:01:45.445 And this is really, um, first pillar 44 00:01:46.255 --> 00:01:47.595 of the AI marketing method. 45 00:01:47.815 --> 00:01:48.955 And you might have recall our 46 00:01:48.955 --> 00:01:50.155 10 step blueprint and all that stuff. 47 00:01:50.155 --> 00:01:52.795 Nobody can remember that stuff. Again, my fault, not yours. 48 00:01:53.015 --> 00:01:54.875 So now I'm just making it super simple. 49 00:01:56.235 --> 00:01:58.955 Strategy, production of content, distribution 50 00:01:58.955 --> 00:02:00.355 of content and optimization. 51 00:02:00.855 --> 00:02:03.115 So we're gonna crush strategy right now 52 00:02:03.415 --> 00:02:05.115 and make sure when you go into the production, 53 00:02:05.115 --> 00:02:07.795 you know exactly what to produce, you know exactly how 54 00:02:07.795 --> 00:02:09.275 to distribute it and where to distribute it, 55 00:02:09.495 --> 00:02:11.675 and then what to optimize, when to do paid, 56 00:02:11.675 --> 00:02:12.915 and when not to do paid. 57 00:02:13.395 --> 00:02:15.835 I get questions like, should I be paying like, 58 00:02:16.055 --> 00:02:18.195 no organic free before paid? 59 00:02:18.255 --> 00:02:19.875 But we'll walk through all that stuff 60 00:02:20.175 --> 00:02:21.755 and all that is, uh, we're gonna cover. 61 00:02:21.895 --> 00:02:26.475 Now, if I don't cover something, don't figure you're wrong. 62 00:02:26.475 --> 00:02:28.675 Figure I missed it. So ask questions. 63 00:02:28.905 --> 00:02:32.355 There's so much to cover and, um, so much to put in here. 64 00:02:32.835 --> 00:02:35.075 I think we've got a pretty comprehensive, um, 65 00:02:35.835 --> 00:02:37.715 strategy sprint, but that's what today is. 66 00:02:37.935 --> 00:02:40.115 Let me go, let me give you a look at like the next, 67 00:02:40.385 --> 00:02:41.595 like eight to 10 weeks. 68 00:02:42.945 --> 00:02:44.255 Today we're gonna cover strategy. 69 00:02:44.645 --> 00:02:46.255 This might spill into next week. 70 00:02:46.665 --> 00:02:49.815 We're then gonna go into custom GPT builders 71 00:02:50.145 --> 00:02:52.375 where we're gonna teach you once you've got your ideal 72 00:02:52.655 --> 00:02:54.855 customer, once you've got your core messaging down, 73 00:02:54.855 --> 00:02:56.455 once you've got your lead magnets down, some 74 00:02:56.455 --> 00:02:58.655 of those things, would it be cool to have a GPT 75 00:02:58.765 --> 00:03:00.485 that could create your emails, your ads, 76 00:03:00.485 --> 00:03:01.525 your blogs, things like that. 77 00:03:01.545 --> 00:03:04.485 So we're gonna really get clear on the strategy. 78 00:03:04.595 --> 00:03:07.005 Then we're gonna help you build a GPD, uh, um, 79 00:03:07.385 --> 00:03:09.045 go into a GPT builder workshop. 80 00:03:09.595 --> 00:03:11.405 Then we're gonna actually help you set some 81 00:03:11.405 --> 00:03:13.485 of your marketing rocks and objectives so you know exactly 82 00:03:13.485 --> 00:03:15.165 what you're gonna be doing when you're gonna be doing it 83 00:03:15.395 --> 00:03:16.485 over the next 90 days. 84 00:03:16.745 --> 00:03:18.085 And you have total clarity. 85 00:03:18.515 --> 00:03:20.925 I've had some workshops where they're like, I forgot 86 00:03:20.925 --> 00:03:22.005 where I am in the 90 day process. 87 00:03:22.205 --> 00:03:23.525 I forgot where I'm in my rock process. 88 00:03:23.675 --> 00:03:24.925 Totally, totally normal. 89 00:03:26.085 --> 00:03:27.495 Then once you've got that down, 90 00:03:27.605 --> 00:03:29.415 then we're gonna talk about content creation 91 00:03:29.415 --> 00:03:31.935 and production, social media, emails, blog content, 92 00:03:32.545 --> 00:03:35.335 using some of the latest SEO tools and tips 93 00:03:35.595 --> 00:03:37.535 and tricks, image creation. 94 00:03:37.535 --> 00:03:38.775 We're gonna go deep into a chat. 95 00:03:38.855 --> 00:03:41.975 GBT, mid journey, Canva, uh, Photoshop. 96 00:03:42.645 --> 00:03:44.655 Then we're gonna go into module seven, 97 00:03:44.655 --> 00:03:46.015 which is video creation. 98 00:03:46.345 --> 00:03:48.615 We're gonna do VEO three already. 99 00:03:49.005 --> 00:03:50.975 Some of you know, there's already been changes in VO three, 100 00:03:51.125 --> 00:03:52.455 like it changes like that. 101 00:03:52.645 --> 00:03:55.255 It's insane how fast stuff changes. 102 00:03:55.635 --> 00:03:57.535 So we've added new prompts on top of that, 103 00:03:57.555 --> 00:04:00.965 and we're gonna show you that all module eight, 104 00:04:01.215 --> 00:04:04.605 video creation, part two captions in, uh, captions in Hagen, 105 00:04:04.885 --> 00:04:07.925 assuming nothing new comes out, 90% of you 106 00:04:08.585 --> 00:04:12.525 can benefit from captions, uh, uh, AI and Hagen. 107 00:04:13.785 --> 00:04:16.675 Then module nine, so many people have asked, okay, 108 00:04:17.315 --> 00:04:19.315 I know I've got my strategy pretty good. 109 00:04:20.035 --> 00:04:21.355 I know about content creation, 110 00:04:21.355 --> 00:04:23.075 but how the heck do I distribute it at content? 111 00:04:23.145 --> 00:04:26.475 Like, I don't have the time to be posting every day. 112 00:04:26.475 --> 00:04:30.795 So we have a whole bunch of bulk content creation, um, tools 113 00:04:31.255 --> 00:04:34.195 and strategies and approaches that those were in the vault. 114 00:04:34.285 --> 00:04:35.795 We're gonna bring that to the forefront 115 00:04:36.175 --> 00:04:37.875 and give you that in order. 116 00:04:38.295 --> 00:04:40.075 Um, so, so that you can follow along. 117 00:04:40.095 --> 00:04:42.195 And then you can build this all out as you go. 118 00:04:43.375 --> 00:04:44.825 Measurement and optimization. 119 00:04:45.085 --> 00:04:47.025 And then we've got a bunch of bonus modules, 120 00:04:47.375 --> 00:04:48.745 high converting landing pages. 121 00:04:48.855 --> 00:04:50.185 Some of you could benefit from that. 122 00:04:50.375 --> 00:04:51.625 I've probably had 20% 123 00:04:51.625 --> 00:04:54.145 of you guys want some landing pages when you do ads. 124 00:04:54.145 --> 00:04:55.825 You gotta have a landing page that matches up. 125 00:04:55.825 --> 00:04:56.985 But now you've got your strategy. 126 00:04:57.525 --> 00:04:59.665 Now that'll be so easy if you've got all 127 00:04:59.665 --> 00:05:01.145 that core strategy done. 128 00:05:02.505 --> 00:05:06.025 S-E-O-S-E-M, deep dive on captions, ai. 129 00:05:06.025 --> 00:05:08.385 There's so many different tools. AI, captions, ai. 130 00:05:08.385 --> 00:05:10.425 Some of you are, have already gone through this 131 00:05:10.425 --> 00:05:12.425 and mastered some of it, but there's like 132 00:05:13.085 --> 00:05:15.585 at least half a dozen other things you could do 133 00:05:15.585 --> 00:05:17.305 with captions, AI that we're working with. 134 00:05:17.305 --> 00:05:20.265 Some of you on that I wanna make sure everybody's aware of, 135 00:05:20.765 --> 00:05:22.025 and gosh, only knows what's gonna 136 00:05:22.025 --> 00:05:23.065 change by the time we get there. 137 00:05:23.605 --> 00:05:26.545 Um, then building, uh, some of your own agents, 138 00:05:27.015 --> 00:05:28.505 some people are already building agents. 139 00:05:28.585 --> 00:05:29.985 We're gonna show you, walk you through exactly 140 00:05:30.005 --> 00:05:31.105 how to build your own agents. 141 00:05:31.485 --> 00:05:34.625 Uh, then we can go into meta ads, master Mastery, about 20% 142 00:05:34.625 --> 00:05:36.385 of you, or 30% of you doing meta ads. 143 00:05:37.005 --> 00:05:40.165 And then email marketing. That's the plan. 144 00:05:40.585 --> 00:05:41.685 I'm open to feedback, 145 00:05:41.825 --> 00:05:43.845 but really the left hand panel is 146 00:05:43.845 --> 00:05:44.885 the core of where we're going. 147 00:05:44.945 --> 00:05:47.805 And my goal is to get through this as thoroughly 148 00:05:48.425 --> 00:05:50.965 and as effectively as we can and not leave anybody behind. 149 00:05:51.505 --> 00:05:54.525 Um, so with that, um, fire off. 150 00:05:54.545 --> 00:05:55.605 Any questions in the chat 151 00:05:55.665 --> 00:05:57.240 or always let us know If you're like, Hey, like, hey, 152 00:05:57.240 --> 00:05:58.440 you'd like to see that more of this, 153 00:05:58.585 --> 00:05:59.805 but working with everybody, 154 00:05:59.865 --> 00:06:03.005 we think this is gonna be the best blueprint 155 00:06:03.225 --> 00:06:05.845 to start from scratch and make quick progress through this. 156 00:06:08.025 --> 00:06:09.675 Okay, with that being said, 157 00:06:09.675 --> 00:06:11.715 let's dive right into what we're gonna be talking about. 158 00:06:12.255 --> 00:06:14.755 Um, the idea is, you already know this. 159 00:06:15.135 --> 00:06:18.995 Two seconds on this, when I lost all my stuff in 2018, I had 160 00:06:18.995 --> 00:06:20.835 to go from, from theory to fact. 161 00:06:20.995 --> 00:06:22.675 I needed money, I needed customers. 162 00:06:22.675 --> 00:06:24.995 Like in 30, 60, 90 days, I didn't have time to wait. 163 00:06:25.335 --> 00:06:28.355 So I niched down very cl uh, very specifically, 164 00:06:28.575 --> 00:06:29.995 and I designed specific offers. 165 00:06:30.175 --> 00:06:31.915 That's what we're gonna do in the workshop today. 166 00:06:32.455 --> 00:06:33.795 And you kind of know my story. 167 00:06:33.955 --> 00:06:35.195 I, I paid off the bank 168 00:06:35.195 --> 00:06:37.595 and did all this great stuff, but here's what I wanna do. 169 00:06:38.475 --> 00:06:39.835 I wanna take that same process. 170 00:06:40.015 --> 00:06:41.555 It took me about 30 days to figure out. 171 00:06:41.555 --> 00:06:44.035 We're gonna do this in about 15 or 20 minutes with you guys, 172 00:06:44.295 --> 00:06:46.115 and then I want to get your feedback on it. 173 00:06:46.435 --> 00:06:48.875 I wanna hear, um, questions, comments, 174 00:06:48.935 --> 00:06:49.995 and concerns as we go. 175 00:06:50.335 --> 00:06:55.215 So here's all the pieces of the puzzle. 176 00:06:55.585 --> 00:06:57.575 We're gonna probably get through the top three 177 00:06:57.635 --> 00:07:00.015 or pro, probably get the, the top three today. 178 00:07:00.595 --> 00:07:02.815 And then the epiphany bridge is gonna be next week. 179 00:07:03.355 --> 00:07:04.535 And then we'll get through the other 180 00:07:04.535 --> 00:07:05.695 stuff on the following weeks. 181 00:07:05.875 --> 00:07:07.055 But we're gonna do the persona, 182 00:07:07.155 --> 00:07:09.335 the new persona prompt, the niche prompt. 183 00:07:10.005 --> 00:07:13.095 This is really key. And then the top 10 prompts. 184 00:07:13.475 --> 00:07:15.855 But I'll walk you through all these things. Okay? 185 00:07:16.545 --> 00:07:18.295 Let's do the first one together. 186 00:07:18.995 --> 00:07:22.335 Um, Yuki, if you would, uh, Yuki is going to 187 00:07:23.045 --> 00:07:24.775 send you this link right here. 188 00:07:26.745 --> 00:07:28.085 And it's a seven step prompt. 189 00:07:28.755 --> 00:07:29.805 This is what it looks like, 190 00:07:31.675 --> 00:07:35.535 and this is what we call the seven prompt stack. 191 00:07:37.605 --> 00:07:40.425 Two things about this. It's to be taken in order. 192 00:07:41.135 --> 00:07:42.225 It's be taken in order. 193 00:07:42.845 --> 00:07:45.065 Um, who here, actually, I'm gonna take this off. 194 00:07:45.065 --> 00:07:46.185 Well, you guys are clicking on the link. 195 00:07:46.205 --> 00:07:49.025 Let me just get a, get a feel for this. Raise your hand. 196 00:07:49.395 --> 00:07:52.025 Raise your hand if you have a backstory 197 00:07:52.535 --> 00:07:55.985 that you think could help sell your product or service. 198 00:07:56.445 --> 00:07:58.825 If there's a backstory for you, if, um, 199 00:07:59.035 --> 00:08:00.985 maybe there's the why you've heard of Simon Sinek, 200 00:08:00.985 --> 00:08:02.625 why people don't care about what you do, 201 00:08:02.625 --> 00:08:03.825 they care about why you do it. 202 00:08:04.165 --> 00:08:05.665 If there's a backstory for you, 203 00:08:05.805 --> 00:08:07.225 if you would raise your hand so I can see it. 204 00:08:07.225 --> 00:08:09.025 Or like a, um, an icon. 205 00:08:09.105 --> 00:08:10.865 I know there's more of you that have a backstory. Okay. 206 00:08:10.865 --> 00:08:13.305 Gotcha, Brad. Okay. Am mean. Okay. 207 00:08:13.335 --> 00:08:14.345 Some of you guys are being shy. 208 00:08:14.425 --> 00:08:15.745 I know you guys have backstory, so 209 00:08:16.045 --> 00:08:17.505 for whatever reason you don't wanna raise your 210 00:08:17.505 --> 00:08:18.665 hand, come on. 211 00:08:19.045 --> 00:08:20.145 Hit me. All good. All right, 212 00:08:20.145 --> 00:08:21.145 now we got some hands coming up. 213 00:08:21.175 --> 00:08:23.105 Good. Okay. That's what we're gonna do. 214 00:08:23.105 --> 00:08:24.265 We're gonna go through this stuff 215 00:08:24.375 --> 00:08:26.345 because I'll show you this. 216 00:08:26.455 --> 00:08:30.925 This is really key right here. 217 00:08:32.175 --> 00:08:33.845 We're gonna go through the persona prompt, 218 00:08:33.905 --> 00:08:35.045 and then I want to niche down. 219 00:08:35.095 --> 00:08:36.685 Let's get this done right away. 220 00:08:36.985 --> 00:08:39.285 And then I'm gonna get some volunteers to do this. 221 00:08:39.665 --> 00:08:41.205 And then the first three things 222 00:08:41.205 --> 00:08:43.725 that we're gonna nail today, the persona prompt. 223 00:08:44.915 --> 00:08:46.125 Then we're gonna niche it down. 224 00:08:46.175 --> 00:08:47.725 We're gonna pick two to three niches, 225 00:08:47.725 --> 00:08:49.765 and then we're gonna refine the persona 226 00:08:51.365 --> 00:08:52.785 to one key persona. 227 00:08:52.845 --> 00:08:54.065 And then we're gonna get the top 10 228 00:08:54.065 --> 00:08:55.765 objections, questions, or concerns. 229 00:08:55.985 --> 00:08:58.325 And let me ask one other question before I do this. 230 00:08:58.785 --> 00:09:02.365 Who here has, who here has a business where you've got two 231 00:09:02.365 --> 00:09:05.705 or three sets of customers or two or three niches? 232 00:09:05.705 --> 00:09:09.185 All right, Michael. Okay, Amin. Perfect. Uh, uh, SB, C. 233 00:09:09.205 --> 00:09:10.825 Got it. Okay. So that's cool. 234 00:09:10.825 --> 00:09:12.505 And then Christina, so what you're gonna do, 235 00:09:12.605 --> 00:09:14.665 I'm gonna ask you if you have two 236 00:09:14.665 --> 00:09:17.465 or three personas, pick one right now 237 00:09:17.465 --> 00:09:19.425 that represents a good juicy chunk of revenue 238 00:09:19.485 --> 00:09:20.625 for you that you wanna focus on. 239 00:09:21.045 --> 00:09:22.425 And then I'm gonna show you the process, 240 00:09:22.805 --> 00:09:25.385 but I wanna get one process done perfectly 241 00:09:25.515 --> 00:09:27.185 where you're like crystal clear on it, 242 00:09:27.205 --> 00:09:28.505 and then you can go back on your own 243 00:09:28.505 --> 00:09:29.985 and do the process for the other ones. 244 00:09:30.055 --> 00:09:33.815 Does that make sense? Okay. We'll, I'll walk you through it. 245 00:09:33.835 --> 00:09:35.895 All right, here we go. So let's do this. 246 00:09:36.515 --> 00:09:39.215 If you would, what I want you to do is go 247 00:09:39.235 --> 00:09:41.135 to this first one right here, 248 00:09:43.365 --> 00:09:46.825 and you're gonna go to this, uh, persona prompt. 249 00:09:47.245 --> 00:09:50.025 And what I want you to do is I want you to go on over 250 00:09:50.025 --> 00:09:53.825 to chat GBT and I want you to start a new project. 251 00:09:56.055 --> 00:10:00.675 And the project is going to be ideal customer 252 00:10:01.305 --> 00:10:04.805 persona, uh, and niche. 253 00:10:06.115 --> 00:10:10.795 And actually, lemme see one other and top 10 questions. 254 00:10:10.895 --> 00:10:12.395 That's it. Top 10 questions. 255 00:10:12.395 --> 00:10:15.635 So what I'd like you to do is your project name is gonna be 256 00:10:15.795 --> 00:10:18.075 I, for now, we've already gonna come up with another name 257 00:10:18.075 --> 00:10:20.715 for it, but ideal customer persona niche 258 00:10:21.925 --> 00:10:24.785 and top 10 questions. 259 00:10:25.335 --> 00:10:28.225 What we're gonna be doing right now together is you're gonna 260 00:10:28.225 --> 00:10:30.625 be Id isolating one ideal customer, 261 00:10:32.125 --> 00:10:35.265 and then you're gonna get clear on a couple of sub niches, 262 00:10:35.265 --> 00:10:37.865 maybe a geographic sub niche, a demographic, sub niche, 263 00:10:37.865 --> 00:10:39.305 maybe a needs based sub niche. 264 00:10:39.875 --> 00:10:41.505 We're gonna refine that persona 265 00:10:41.565 --> 00:10:45.775 and then elicit from ai, what are the top 10 questions, 266 00:10:45.775 --> 00:10:48.415 concerns, or objections that customer has 267 00:10:48.595 --> 00:10:50.015 or will have before they buy. 268 00:10:50.475 --> 00:10:52.655 And we wanna save those in a Google Doc. 269 00:10:52.995 --> 00:10:55.175 And then once you have that for one ideal customer, 270 00:10:55.515 --> 00:10:58.015 you're gonna do it for another one and another one. 271 00:10:58.015 --> 00:11:01.135 If you've got three, then we're gonna do the core messaging. 272 00:11:01.155 --> 00:11:02.455 If you've got three businesses, 273 00:11:02.455 --> 00:11:03.895 the core messaging is gonna come last. 274 00:11:04.095 --> 00:11:07.855 'cause I want it to appeal all three. Okay? Okay. 275 00:11:08.355 --> 00:11:10.375 So let's create our project together, 276 00:11:10.505 --> 00:11:13.215 ideal customer persona, niche, and top 10 questions. 277 00:11:13.835 --> 00:11:15.455 And what you're gonna do is once you create 278 00:11:15.455 --> 00:11:17.215 that project is gonna come up 279 00:11:18.455 --> 00:11:19.555 and you're gonna be good to go. 280 00:11:20.975 --> 00:11:24.045 Let's go back to this top, uh, the, the persona prompt, 281 00:11:24.795 --> 00:11:28.685 copy it, and we're gonna paste it in. 282 00:11:30.875 --> 00:11:32.895 Now, you already know this one pretty well. 283 00:11:33.595 --> 00:11:35.095 You should know this one by going 284 00:11:35.095 --> 00:11:36.135 through the course and everything. 285 00:11:36.395 --> 00:11:38.615 But let me do this, Brad, if you would, um, 286 00:11:39.435 --> 00:11:40.615 uh, come off mute. 287 00:11:43.725 --> 00:11:44.895 Alright, here I am. 288 00:11:44.995 --> 00:11:46.295 All right. Right on, brother. All right. 289 00:11:46.295 --> 00:11:48.495 So my business is called, I'm gonna do this with you. 290 00:11:48.515 --> 00:11:51.815 And then if anybody has questions, um, let, let me know. 291 00:11:51.815 --> 00:11:53.685 We're gonna pause, but we're gonna go go pretty quickly. 292 00:11:54.225 --> 00:11:55.845 But you do it on your end too, Brad, 293 00:11:55.845 --> 00:11:57.325 and I'm gonna do it on mine, okay? 294 00:11:57.465 --> 00:12:01.855 Uh, uh, TMG, And we sell, 295 00:12:02.955 --> 00:12:05.265 Uh, tax elimination. Do, 296 00:12:05.405 --> 00:12:07.385 Do you have a couple of sub niches too? I 297 00:12:07.985 --> 00:12:09.785 I have, uh, no, I I have one. 298 00:12:10.285 --> 00:12:13.345 My, my niche is, uh, small business owners. 299 00:12:13.615 --> 00:12:16.145 Perfect. Okay, we'll, we'll get even more refined that. So 300 00:12:16.415 --> 00:12:17.415 Product, wait, we, yes. 301 00:12:17.655 --> 00:12:19.665 Product and service. You offer, 302 00:12:20.365 --> 00:12:22.705 Uh, uh, capital gains elimination 303 00:12:26.415 --> 00:12:29.005 In the what industry? 304 00:12:29.705 --> 00:12:32.005 Uh, in, in, in the privately held 305 00:12:32.205 --> 00:12:33.525 business industry. Is it ta? 306 00:12:33.525 --> 00:12:36.005 Is it tax? Um, like yes. Okay. 307 00:12:36.345 --> 00:12:38.445 In the tax, uh, tax industry, 308 00:12:39.105 --> 00:12:40.105 Yes. Tax 309 00:12:40.105 --> 00:12:42.165 industry. Okay. All right. 310 00:12:42.505 --> 00:12:43.685 Our current target audience. 311 00:12:43.865 --> 00:12:45.765 Now, one brief phrase, 312 00:12:46.175 --> 00:12:48.525 small business owners gimme a revenue size, 313 00:12:51.065 --> 00:12:53.605 Uh, 3 million to 50 million, 314 00:12:54.635 --> 00:12:58.705 3 million, two 50 million, okay? 315 00:12:58.765 --> 00:13:00.265 In the us global 316 00:13:00.485 --> 00:13:01.745 In, in the US only. 317 00:13:02.375 --> 00:13:04.155 Okay? Okay. 318 00:13:04.295 --> 00:13:07.835 For the rest of you, a few descriptors here is fine. 319 00:13:07.835 --> 00:13:09.915 Because what we're gonna do when we do the niche prompt, 320 00:13:10.165 --> 00:13:12.715 we're actually gonna, we're gonna get eight sub-niches 321 00:13:13.185 --> 00:13:14.355 that we're gonna go through. 322 00:13:14.535 --> 00:13:16.235 And then you're gonna pick a few sub niches. 323 00:13:16.235 --> 00:13:17.875 Now, Brad, what we're designing here 324 00:13:17.875 --> 00:13:19.995 and everybody else, what we're designing is how 325 00:13:19.995 --> 00:13:21.835 to generate money in the leads 326 00:13:21.855 --> 00:13:23.315 and customers the next 90 days. 327 00:13:23.935 --> 00:13:26.475 So that's what I want you to be thinking about is like, 328 00:13:26.605 --> 00:13:27.715 don't get hung up on. 329 00:13:27.715 --> 00:13:29.795 Well, s**t, I, I have like all these other customers. 330 00:13:30.185 --> 00:13:32.275 Pick one niche that you're gonna go after. 331 00:13:32.415 --> 00:13:34.715 You're gonna market to, not to, you're gonna say no 332 00:13:34.715 --> 00:13:36.595 to their business if somebody else calls you. 333 00:13:36.815 --> 00:13:38.155 But we're gonna pick one niche 334 00:13:38.215 --> 00:13:39.235 and then one sub niche 335 00:13:39.265 --> 00:13:41.595 that we're gonna aggressively target in the next 90 336 00:13:41.595 --> 00:13:42.955 days. Does that make sense, Brad? 337 00:13:43.495 --> 00:13:44.955 Yep. Uh, hey, Scott. 338 00:13:45.075 --> 00:13:48.755 I, I went in and I, uh, expanded on what we sell so it, 339 00:13:48.815 --> 00:13:50.675 so we can do the same thing compared the difference. 340 00:13:50.675 --> 00:13:53.795 So I said capital gains elimination through 1202 341 00:13:54.995 --> 00:13:56.275 QSBS stock sales. 342 00:13:56.785 --> 00:14:00.235 Good Lord. Okay? Through, got it. 343 00:14:01.985 --> 00:14:03.275 Through what? Through 344 00:14:03.775 --> 00:14:06.435 1202 QSBS. 345 00:14:07.305 --> 00:14:08.305 Okay, 346 00:14:11.435 --> 00:14:14.495 That's it through 1202 QSBS. Okay, got 347 00:14:14.495 --> 00:14:15.055 It. Stock sales. Yep. 348 00:14:15.345 --> 00:14:17.255 Stock sales. Okay. Do I add stock sales? 349 00:14:17.795 --> 00:14:19.295 Yes. All right, cool. 350 00:14:19.715 --> 00:14:22.015 Um, our current target, okay, so that should be, 351 00:14:22.475 --> 00:14:25.655 if you guys wanna add more detail, go ahead, add more detail 352 00:14:26.115 --> 00:14:27.775 to um, who your target is. 353 00:14:28.155 --> 00:14:30.295 And you know what, I'd also do small business owners. 354 00:14:30.395 --> 00:14:33.015 You'll see you said owners, um, that could be, 355 00:14:33.045 --> 00:14:34.095 that could be good as well. 356 00:14:34.755 --> 00:14:37.975 Um, if you focus on a title, if you have a B2B sale, 357 00:14:38.955 --> 00:14:43.775 add the title of the person you are targeting, um, you know, 358 00:14:43.775 --> 00:14:46.015 and, and it could be a couple titles and there's a question. 359 00:14:46.015 --> 00:14:48.615 And I wanna pause. Amin, go for it. Yeah, it 360 00:14:48.615 --> 00:14:52.325 Won't let me copy the prompt out of the, out of the sheet. 361 00:14:53.135 --> 00:14:55.285 Don't expand it. Just go to it like this. 362 00:14:55.485 --> 00:14:56.805 I see what you're doing. Just go like this. 363 00:14:57.155 --> 00:14:59.005 It's a really weird thing. I don't know why Sheets does it. 364 00:14:59.005 --> 00:15:00.685 Just copy it like that. Okay? 365 00:15:00.685 --> 00:15:02.245 But if you do this, it won't let you 366 00:15:02.245 --> 00:15:03.325 copy for some weird reason. 367 00:15:03.405 --> 00:15:04.765 I don't know why. Alright. 368 00:15:05.445 --> 00:15:07.045 Somebody smarter will tell you, you know why, 369 00:15:07.065 --> 00:15:08.565 but I don't know if you copy it like that. 370 00:15:08.625 --> 00:15:09.845 You should be good. Thank you 371 00:15:09.845 --> 00:15:10.885 for asking that question though. 372 00:15:10.995 --> 00:15:13.485 Yeah. Any, anybody else have questions on that? 373 00:15:13.745 --> 00:15:15.885 Hit me with a, a hand raise if you got it. 374 00:15:16.495 --> 00:15:17.545 Alright, I think we're good. 375 00:15:18.125 --> 00:15:20.105 Or you, if you see something, just gimme a holler. 376 00:15:20.485 --> 00:15:21.825 So, capital gains elimination. 377 00:15:21.925 --> 00:15:23.745 Our current target audience is business owners. 378 00:15:24.165 --> 00:15:25.425 Add the title. You don't have 379 00:15:25.425 --> 00:15:26.705 to worry about being perfect by the way. 380 00:15:26.705 --> 00:15:27.785 You're gonna, we're gonna come up 381 00:15:27.785 --> 00:15:29.145 with some other ideas on titles 382 00:15:29.375 --> 00:15:30.825 they're currently struggling with. 383 00:15:30.975 --> 00:15:34.145 What are like three problems they're struggling with? Brad? 384 00:15:34.285 --> 00:15:36.345 Uh, number one, afraid of the IRS. 385 00:15:40.415 --> 00:15:41.505 Perfect. Two. 386 00:15:42.085 --> 00:15:46.025 Uh, don't know who to trust to do this. 387 00:15:53.055 --> 00:15:56.835 Okay. Three, They're overwhelmed 388 00:15:57.055 --> 00:16:00.175 by the complexity of the situation. 389 00:16:04.195 --> 00:16:06.415 All right, cool. And you can also do it by this, I, 390 00:16:06.535 --> 00:16:09.055 I might just try this, um, with the audible, 391 00:16:09.055 --> 00:16:10.375 with the dictate too. 392 00:16:10.575 --> 00:16:12.535 'cause some of you I know are familiar with dictate mode. 393 00:16:12.595 --> 00:16:17.255 It ha it's really helpful. Um, okay now website address. 394 00:16:19.175 --> 00:16:19.395 Uh, 395 00:16:21.075 --> 00:16:25.485 M-E-W-E-S-C-F 396 00:16:25.565 --> 00:16:26.805 o.com. 397 00:16:27.525 --> 00:16:29.895 Have I got it right? Yep, that's correct. 398 00:16:29.915 --> 00:16:32.415 Uh oh. You mute mute cfo.com Got it. Alright. 399 00:16:32.415 --> 00:16:33.455 Everything else is good. 400 00:16:33.455 --> 00:16:36.135 There might be an English down here at the very bottom. 401 00:16:36.955 --> 00:16:39.935 Uh, put it in or don't put it in. You're fine. 402 00:16:40.515 --> 00:16:41.775 Uh, that's for when we're out 403 00:16:41.775 --> 00:16:43.255 of the country, but we're good. 404 00:16:44.215 --> 00:16:45.595 You're gonna hit generate. Now, 405 00:16:45.845 --> 00:16:48.435 while this is thinking, let me take it off. 406 00:16:48.895 --> 00:16:50.555 Any questions so far? All this should be 407 00:16:50.555 --> 00:16:51.635 pretty, pretty straightforward. 408 00:16:51.935 --> 00:16:56.785 Any questions on titles or anything? All right, good. 409 00:16:56.785 --> 00:16:58.025 Matt, you're good too. Matt Lowery. 410 00:16:58.935 --> 00:16:59.945 Yeah, it's not really a question, 411 00:17:00.375 --> 00:17:02.505 it's just something I do when I do this stuff. 412 00:17:02.525 --> 00:17:04.025 It might help someone else instead 413 00:17:04.025 --> 00:17:06.945 of like manually entering it all in, I just tell them 414 00:17:06.945 --> 00:17:08.625 that I'm in a marketing class 415 00:17:08.925 --> 00:17:11.025 and you already know all this stuff about me. 416 00:17:11.255 --> 00:17:13.785 Yeah. And it fills it in for me. Gotcha. 417 00:17:13.785 --> 00:17:15.585 So like, I don't know if that helped anybody or not, 418 00:17:15.605 --> 00:17:17.425 but like, while we were doing this, I just told it that 419 00:17:17.425 --> 00:17:19.425 and it filled it in like super accurately. 420 00:17:19.655 --> 00:17:22.425 Awesome. Awesome. Good. Good, good, good. 421 00:17:23.005 --> 00:17:27.225 All right, so now we've got, we've got your ICP. Okay. 422 00:17:27.685 --> 00:17:30.665 Now, um, it's funny, I was on a call with Rod yesterday 423 00:17:30.805 --> 00:17:32.105 and this is really important. 424 00:17:32.755 --> 00:17:35.425 Don't expect, and we had a conversation about this, 425 00:17:35.755 --> 00:17:36.985 don't expect this to be perfect. 426 00:17:37.775 --> 00:17:40.585 What I would do, what I always do is, 427 00:17:41.205 --> 00:17:42.465 uh, two things with this. 428 00:17:42.685 --> 00:17:45.865 Number one, there's really no right or wrong answer. 429 00:17:46.155 --> 00:17:47.345 We're gonna need to test this. 430 00:17:47.695 --> 00:17:50.645 There's what you bring to the party in terms 431 00:17:50.645 --> 00:17:53.245 of your experience, your expertise, um, 432 00:17:53.645 --> 00:17:56.405 thinking about your ideal customers, who you enjoy working 433 00:17:56.405 --> 00:17:59.445 with, who pays your bills on time, who doesn't argue 434 00:17:59.755 --> 00:18:00.805 with you about the prices. 435 00:18:00.855 --> 00:18:03.565 Think about your dream customers that you like the best. 436 00:18:03.665 --> 00:18:05.365 You enjoy working with them, they work with you 437 00:18:05.425 --> 00:18:06.845 and it's just a perfect fit. 438 00:18:07.035 --> 00:18:09.405 It's a really good fit, and you want more of those. 439 00:18:09.945 --> 00:18:12.085 And what I look for in this is there is no 440 00:18:12.465 --> 00:18:13.525 one plus one equals two. 441 00:18:13.525 --> 00:18:14.925 There's no exact right answer. 442 00:18:16.025 --> 00:18:18.005 AI is gonna use the best tools 443 00:18:18.025 --> 00:18:20.525 and research it can to come up with the right answer. 444 00:18:20.705 --> 00:18:22.365 Here's what I tend, tend to look for. 445 00:18:22.905 --> 00:18:24.605 Annual incomes and budgets. 446 00:18:24.845 --> 00:18:26.645 I do look at annual incomes and budgets 447 00:18:26.645 --> 00:18:28.285 and look to see if it's in the ballpark of 448 00:18:28.285 --> 00:18:29.725 what my ideal customer would be. 449 00:18:30.325 --> 00:18:32.525 I also will look at the locations 450 00:18:32.625 --> 00:18:33.885 and take a look at the location. 451 00:18:33.945 --> 00:18:35.085 So, Brad, as you look at those 452 00:18:35.085 --> 00:18:36.245 two things, those look pretty good. 453 00:18:38.825 --> 00:18:40.035 Yeah, that seems pretty reasonable. 454 00:18:40.345 --> 00:18:45.235 Okay. Um, next is I look at, uh, the description. 455 00:18:45.235 --> 00:18:47.395 Obviously successful, mid small 456 00:18:47.395 --> 00:18:49.635 to mid-size business owners builds company over decades now, 457 00:18:49.735 --> 00:18:51.955 uh, uh, he's eyeing an exit strategy, 458 00:18:51.955 --> 00:18:53.035 either selling his business 459 00:18:53.035 --> 00:18:54.075 or preparing for liquidity 460 00:18:54.075 --> 00:18:55.515 events. All that look pretty good. 461 00:18:56.165 --> 00:18:57.395 Makes sense. Okay. 462 00:18:57.895 --> 00:19:00.635 In an ideal world, I would actually spend probably 30 463 00:19:00.635 --> 00:19:03.035 minutes or an hour going through this with a fine tooth comb 464 00:19:03.255 --> 00:19:05.875 and really looking at it and just nitpicking it. 465 00:19:06.215 --> 00:19:08.475 But in this case, what I, what I tend to look 466 00:19:08.495 --> 00:19:09.595 for are these things. 467 00:19:10.825 --> 00:19:15.765 Um, in a pinch. I will look at these right here, right here. 468 00:19:16.685 --> 00:19:18.685 Frustrations, conflicting advice, legal jargon, 469 00:19:18.685 --> 00:19:20.925 time wasted on unclear answers. So far so good. 470 00:19:21.625 --> 00:19:25.405 Yep. Problems, complexity, uncertainty 471 00:19:25.405 --> 00:19:26.885 around are they eligible or not? 472 00:19:26.885 --> 00:19:28.685 Timing a stock sale. Yep. 473 00:19:28.825 --> 00:19:31.165 Um, built for a bus, built a business 474 00:19:31.165 --> 00:19:33.485 for decades now facing a liquidity exit event. 475 00:19:33.715 --> 00:19:35.765 That could be how they came into the niche. 476 00:19:36.145 --> 00:19:37.725 Any other ways they can come into the niche? 477 00:19:40.025 --> 00:19:41.665 I think that's the most direct. 478 00:19:42.485 --> 00:19:46.535 Um, otherwise I would say just, uh, 479 00:19:46.695 --> 00:19:47.975 I think other people come and just 480 00:19:48.005 --> 00:19:51.055 with a general frustration of paying too much tax 481 00:19:51.055 --> 00:19:52.975 and wondering how to not pay as much tax. 482 00:19:53.555 --> 00:19:54.855 Got it. Got it. So it could be a high, 483 00:19:54.875 --> 00:19:56.255 it could be a high tax bill year. 484 00:19:57.255 --> 00:19:58.265 Okay. Oh, okay. 485 00:19:58.265 --> 00:19:59.865 So that could be a recent trigger 486 00:20:00.765 --> 00:20:02.465 or how they came to be in the niche. 487 00:20:02.845 --> 00:20:04.965 Yep. Okay. Let's add that. 488 00:20:05.025 --> 00:20:07.285 So if you, just so we can show you this, 489 00:20:07.585 --> 00:20:09.725 if you wanna add something, you probably already know this, 490 00:20:09.785 --> 00:20:12.005 but when you say how they came to be in the niche, 491 00:20:12.445 --> 00:20:13.445 I can highlight that. 492 00:20:14.025 --> 00:20:16.405 Ask chat, GPT, and I can add that right here. 493 00:20:16.405 --> 00:20:18.405 So what was that last thing you said, Brett? 494 00:20:18.585 --> 00:20:21.085 Um, high tax bill year. 495 00:20:21.465 --> 00:20:23.725 Uh, they could have recently received unsolicited offer. 496 00:20:25.855 --> 00:20:30.035 Um, they could have had a health event that makes them, uh, 497 00:20:30.595 --> 00:20:32.275 question if they wanna continue their business. 498 00:20:37.815 --> 00:20:39.715 Uh, they could have had a friend sell their business 499 00:20:39.735 --> 00:20:42.515 and maybe their friend pursued this, uh, 500 00:20:43.315 --> 00:20:44.575 was able to take advantage of the strategy. 501 00:20:46.165 --> 00:20:47.705 Alright, cool. Cool. Alright. 502 00:20:47.775 --> 00:20:51.465 Good Spelling errors or not, it'll know fine. 503 00:20:51.965 --> 00:20:55.225 Um, and now we've just updated that one piece. 504 00:20:55.845 --> 00:20:57.225 So as you go through this, 505 00:20:57.525 --> 00:21:00.145 please take a look at those things. 506 00:21:01.365 --> 00:21:04.185 Um, problems, how they came to be in the niche dilemmas, 507 00:21:04.805 --> 00:21:06.545 recent triggers and why now? 508 00:21:07.265 --> 00:21:10.825 'cause our goal, again, we want leads in the next 90 days. 509 00:21:11.405 --> 00:21:13.425 We want our first set of leads in the next 90 days. 510 00:21:13.805 --> 00:21:15.465 So I like, what are the triggers 511 00:21:15.465 --> 00:21:17.785 and what are the things, why now looming business 512 00:21:17.785 --> 00:21:18.825 sale or liquidity event. 513 00:21:18.925 --> 00:21:21.385 If we were to focus on, on those key issues, 514 00:21:21.635 --> 00:21:23.905 those might be people that are ready to talk 515 00:21:23.965 --> 00:21:25.825 to somebody like you, like right now. 516 00:21:26.405 --> 00:21:28.585 Mm-hmm. Like they, and they need it right now. 517 00:21:28.845 --> 00:21:31.625 You, you, you, your car burns up. You need another car. 518 00:21:31.765 --> 00:21:33.625 We want those guys right now. Yep. 519 00:21:33.725 --> 00:21:35.505 Um, I wanna pause for a second. 520 00:21:36.125 --> 00:21:37.665 Any questions as you go through this? 521 00:21:37.695 --> 00:21:40.025 Anybody have any questions? Kevin? Is this making sense? 522 00:21:41.865 --> 00:21:43.875 Okay. Okay. 523 00:21:45.235 --> 00:21:49.035 Uh, Mike, crabs good? Okay. 524 00:21:49.785 --> 00:21:53.455 Alright, let's go back. 525 00:21:53.455 --> 00:21:57.175 Alright, so now what we're gonna do as you go through this, 526 00:21:57.605 --> 00:22:00.015 make some fine tuning and then let's move on. 527 00:22:00.175 --> 00:22:01.495 'cause this is where I really want to focus. 528 00:22:01.495 --> 00:22:06.125 Now, let's go into the niche prompt. The niche prompt. 529 00:22:06.335 --> 00:22:09.285 We've, uh, worked with several of you on this, 530 00:22:10.325 --> 00:22:13.105 but the niche prompt is so, so key 531 00:22:13.685 --> 00:22:15.745 and the niche prompt, all you gotta do is copy and paste. 532 00:22:16.095 --> 00:22:18.345 Same thread. Let's make sure you're in the same thread. 533 00:22:20.965 --> 00:22:23.025 And Michael, uh, Michael from s 534 00:22:23.025 --> 00:22:26.095 um, uh, plastic surgery. 535 00:22:26.365 --> 00:22:28.295 Yeah, this'll be good for you too. 536 00:22:28.295 --> 00:22:30.535 And then we can get clear. I know you've got stuff from Dr. 537 00:22:30.715 --> 00:22:33.775 Uh, Dr. Khi, but this will also help you. 538 00:22:35.695 --> 00:22:37.955 Um, got it, got it, got it. Excellent. 539 00:22:38.215 --> 00:22:40.915 So what this is doing here is this is gonna give you eight 540 00:22:41.055 --> 00:22:44.075 sub niches, eight sub niches. 541 00:22:44.075 --> 00:22:47.515 And then to further break your brain, 542 00:22:48.465 --> 00:22:52.115 it's gonna give you subniches within those subniches. 543 00:22:53.015 --> 00:22:54.035 Here's what I want you to do. 544 00:22:54.035 --> 00:22:57.475 While I'm doing this with Brad, start scanning this list. 545 00:22:58.595 --> 00:23:00.735 And I'm gonna, uh, when I'm doing this with Brad, 546 00:23:00.755 --> 00:23:02.655 I'm gonna tell you two or three things how I did it. 547 00:23:03.275 --> 00:23:05.855 And it could be an experience share that helps you. 548 00:23:07.035 --> 00:23:10.575 In 2018, I was in a bad spot and I knew I needed, 549 00:23:10.675 --> 00:23:12.735 and I, my, my clients were all automotive. 550 00:23:13.075 --> 00:23:15.455 But I knew that that was about a year and a half sale. 551 00:23:15.555 --> 00:23:17.615 In fact, one of my good friends from the automotive is 552 00:23:17.615 --> 00:23:19.135 here and she remembers this. 553 00:23:19.475 --> 00:23:21.655 Um, but, um, it takes about a year. 554 00:23:21.715 --> 00:23:24.655 In fact with, with Eileen, I think it took us about two 555 00:23:24.655 --> 00:23:25.815 and a half years to get back in the 556 00:23:25.815 --> 00:23:26.975 saddle with, with uh, Lincoln. 557 00:23:27.615 --> 00:23:28.615 I knew I didn't have that. 558 00:23:30.285 --> 00:23:35.035 So I made the decision that I needed to generate leads 559 00:23:35.035 --> 00:23:36.075 and sales now. 560 00:23:36.335 --> 00:23:37.715 And so I needed to focus down. 561 00:23:37.715 --> 00:23:40.315 You've all heard it, the riches is in the niches 562 00:23:40.575 --> 00:23:42.715 and sometimes you gotta niche down to be really clear, 563 00:23:43.065 --> 00:23:46.045 this is your opportunity to, to make a sacrifice. 564 00:23:46.625 --> 00:23:48.125 The sacrifice is yours to make. 565 00:23:48.145 --> 00:23:50.485 You have to decide how far you wanna niche down. 566 00:23:51.535 --> 00:23:53.635 Um, had I had the staying power 567 00:23:53.775 --> 00:23:56.835 and the money, I would've just gone back to the automotive 568 00:23:56.835 --> 00:23:58.075 and I would've played the waiting game. 569 00:23:58.535 --> 00:23:59.635 And if I had the resources, 570 00:23:59.635 --> 00:24:00.755 I would've gone back to the automotive. 571 00:24:00.755 --> 00:24:01.795 But I would've taken, rolled the 572 00:24:01.795 --> 00:24:02.995 dice and gone back for a year. 573 00:24:03.375 --> 00:24:06.895 You need to decide how urgent it is, um, 574 00:24:07.435 --> 00:24:09.495 and how much you wanna niche down. 575 00:24:09.755 --> 00:24:11.415 That's a decision I can't make for you. 576 00:24:11.635 --> 00:24:13.015 But here's what I can help you with. 577 00:24:14.615 --> 00:24:15.835 So, Brad, let's go this. 578 00:24:16.055 --> 00:24:18.595 So I chose, by the way, to be totally transparent, I chose 579 00:24:19.785 --> 00:24:22.255 geographic sub niche and I said Orange County 580 00:24:23.225 --> 00:24:24.795 because I'm part of the Orange County 581 00:24:24.875 --> 00:24:26.275 Entrepreneur organization. 582 00:24:27.055 --> 00:24:30.675 And then I said demographics, uh, business owners. 583 00:24:31.095 --> 00:24:32.995 And then I actually did behavior 584 00:24:33.375 --> 00:24:35.995 and I did members of eo, Vistage 585 00:24:35.995 --> 00:24:37.235 and YPO 'cause that's who I knew. 586 00:24:37.855 --> 00:24:40.315 And then I took those sub-niches 587 00:24:40.735 --> 00:24:42.395 and I, there was no AI at the time. 588 00:24:42.575 --> 00:24:44.755 And I refined my persona 589 00:24:45.415 --> 00:24:48.395 and then my persona, when I gave those subs back 590 00:24:48.415 --> 00:24:49.995 to my persona and refined it, 591 00:24:50.515 --> 00:24:52.355 I had a much more refined persona. 592 00:24:53.145 --> 00:24:55.065 I want to just pause for a second digest that. 593 00:24:55.065 --> 00:24:56.465 It's kind of like, I call it the eye exam. 594 00:24:56.775 --> 00:24:58.625 Like, you know, when they say, is this eye clear? 595 00:24:58.765 --> 00:25:00.105 Is this eye clear? And you do that, 596 00:25:00.495 --> 00:25:04.025 what we're doing is we're refining our initial persona based 597 00:25:04.095 --> 00:25:09.085 upon a maximum of three different sub niches 598 00:25:09.555 --> 00:25:10.565 that you're gonna decide. 599 00:25:10.585 --> 00:25:13.765 So Brad, um, you're on the spot. 600 00:25:13.885 --> 00:25:15.765 I apologize, I didn't really think this through, 601 00:25:15.785 --> 00:25:17.565 but, alright, so let's, I 602 00:25:17.565 --> 00:25:18.805 Can handle Scott, I can handle it. 603 00:25:19.155 --> 00:25:21.485 Good, good. Here's eight subniches. 604 00:25:21.905 --> 00:25:24.685 And again, imperfect today is okay. 605 00:25:24.885 --> 00:25:26.565 'cause you always go back. Now that you've got this, 606 00:25:26.985 --> 00:25:29.445 as you look at these subniches, just high level, 607 00:25:29.865 --> 00:25:32.125 are there any that jump out at you that are worth exploring? 608 00:25:32.125 --> 00:25:34.125 And what we wanna do is we wanna refine it with two 609 00:25:34.675 --> 00:25:36.845 maximum three Subniches. 610 00:25:37.595 --> 00:25:39.245 Yeah. So I think demographic, uh, 611 00:25:39.245 --> 00:25:43.955 first generation entrepreneurs, that's a, uh, 612 00:25:43.955 --> 00:25:46.515 that's a, that's a group I connect very well with. 613 00:25:47.065 --> 00:25:48.475 Okay, let's do this. I'm gonna 614 00:25:48.475 --> 00:25:49.795 just, and notice what I'm doing. 615 00:25:49.815 --> 00:25:51.315 I'm just copying and pasting right now. 616 00:25:51.615 --> 00:25:53.355 And you can do it your own way. This is how I do it. 617 00:25:53.815 --> 00:25:56.105 Um, anything in geographic. 618 00:25:57.055 --> 00:25:59.595 Uh, and you Don't have to choose these, by the way. 619 00:25:59.785 --> 00:26:02.075 Like I didn't, oh, actually, community connectors. 620 00:26:02.075 --> 00:26:04.435 There it is. Psychographic. So it does come up. 621 00:26:04.695 --> 00:26:06.955 Um, I didn't see some of these things sometimes, 622 00:26:06.975 --> 00:26:08.155 so I, I created some. 623 00:26:08.495 --> 00:26:10.195 Yep. Uh, let's do legacy builders. 624 00:26:10.375 --> 00:26:12.925 Uh, passing wealth to children and family. 625 00:26:18.105 --> 00:26:21.475 I, Let's do, uh, you know, 626 00:26:21.695 --> 00:26:23.355 one time liquidity event sellers. 627 00:26:27.285 --> 00:26:28.585 Uh, where, where is that under set? 628 00:26:28.685 --> 00:26:31.095 Uh, number four. Alright, cool. 629 00:26:32.185 --> 00:26:33.845 One time liquidity event sellers. 630 00:26:34.025 --> 00:26:35.445 All right, here's what we'll do. 631 00:26:35.545 --> 00:26:36.605 I'm gonna show you the rest 632 00:26:36.865 --> 00:26:38.965 and then we're gonna have to do process of elimination. 633 00:26:39.365 --> 00:26:41.685 I really wanna do three, unless there's a really good one. 634 00:26:42.295 --> 00:26:43.525 Let's look at at like, 635 00:26:44.515 --> 00:26:48.255 Uh, let's do, uh, uh, let's do construction and trades, 636 00:26:50.135 --> 00:26:51.425 because that's, yeah. 637 00:26:51.975 --> 00:26:54.975 Cool. All right. 638 00:26:58.355 --> 00:27:00.615 Trying to tell entrepreneurs how to, to follow the rules. 639 00:27:00.805 --> 00:27:04.375 Only do three is impossible. It's impossible. So, all right. 640 00:27:04.375 --> 00:27:06.255 So my recommendation is three, 641 00:27:06.435 --> 00:27:07.655 but you know your market better 642 00:27:07.655 --> 00:27:08.855 than I do, so I'm gonna defer to you. 643 00:27:08.855 --> 00:27:10.855 Okay? If you think there's not too much crossover here, 644 00:27:10.865 --> 00:27:12.135 we're gonna be chasing too. 645 00:27:12.165 --> 00:27:14.535 Like man, who chases too many rabbits, catches neither. 646 00:27:14.875 --> 00:27:16.495 So if you feel comfortable with this, 647 00:27:17.235 --> 00:27:18.895 So delete the one time liquidity event 648 00:27:19.035 --> 00:27:21.355 that's delete that one. Okay, 649 00:27:22.025 --> 00:27:23.025 Cool. 650 00:27:23.545 --> 00:27:25.765 And by the way, we're, when we build out the plan, 651 00:27:25.765 --> 00:27:27.685 you'll be able to shift as you go. 652 00:27:27.745 --> 00:27:29.685 So you're not committing to life that you're committing 653 00:27:29.685 --> 00:27:32.085 to the first draft of this exercise. 654 00:27:32.085 --> 00:27:33.645 Alright, good. Are those good? 655 00:27:33.945 --> 00:27:35.725 That's good. Alright, great. 656 00:27:36.025 --> 00:27:40.445 Um, so I'm just gonna give it, uh, a prompt to 657 00:27:43.585 --> 00:27:47.805 please refine my ideal customer profile. 658 00:27:48.265 --> 00:27:50.365 And I'm even gonna tell it what name it was. 659 00:27:50.525 --> 00:27:52.965 I think it was Eddie or something, or what was it? Um, it 660 00:27:52.965 --> 00:27:54.945 Was, yeah, it was Eddie exit. 661 00:27:54.945 --> 00:27:55.945 Eddie 662 00:27:56.175 --> 00:27:57.175 Exit Eddie. Was it? Exit 663 00:27:57.175 --> 00:28:01.265 Eddie. Exit Eddie. I love it. Exit Eddie. Okay. 664 00:28:02.205 --> 00:28:03.545 And watch, watch this. Um, 665 00:28:03.725 --> 00:28:05.985 please refine my ideal customer profile exit. 666 00:28:05.985 --> 00:28:07.845 Eddie, here's what we did. 667 00:28:07.925 --> 00:28:08.925 I don't know if you caught this, 668 00:28:09.225 --> 00:28:13.875 but we also, we gave your ideal 669 00:28:14.235 --> 00:28:16.075 customer a gimmicky name. 670 00:28:16.075 --> 00:28:17.395 And I know it sounds third grade, 671 00:28:17.455 --> 00:28:18.555 but it actually really helps 672 00:28:18.555 --> 00:28:20.435 because then when I start to, if I was marketing, 673 00:28:20.655 --> 00:28:22.835 if I was the marketing consultant for either one of you 674 00:28:22.835 --> 00:28:24.715 or Brad, and I said, are you looking for exit Eddie? 675 00:28:24.715 --> 00:28:27.195 He's like, no, actually that's not the right guy. 676 00:28:27.195 --> 00:28:29.555 Or exit Eddie might be like, that's exactly my guy. 677 00:28:29.555 --> 00:28:31.395 There's something weird that happens when you give him a 678 00:28:31.555 --> 00:28:32.635 nickname or her a nickname. 679 00:28:33.055 --> 00:28:35.315 It starts to make sense and it really comes through. 680 00:28:35.455 --> 00:28:38.315 So we're gonna refine my ideal customer profile exit Eddie, 681 00:28:38.925 --> 00:28:43.195 based on the following sub sub-niches. 682 00:28:44.055 --> 00:28:46.355 And I want, um, enhance 683 00:28:47.175 --> 00:28:51.155 and integrate my sub-niches 684 00:28:51.985 --> 00:28:55.515 into a new VV two, 685 00:28:56.815 --> 00:28:57.835 uh, persona. 686 00:28:58.885 --> 00:29:02.505 Uh, and this will be the ideal 687 00:29:03.585 --> 00:29:04.785 customer persona. 688 00:29:05.865 --> 00:29:10.755 Uh, all right, so what we're gonna do is, 689 00:29:10.975 --> 00:29:12.595 I'm not gonna lock it in on my computer 690 00:29:12.755 --> 00:29:15.555 'cause that was gonna like do all kinds of crazy stuff 691 00:29:15.945 --> 00:29:17.635 with mine, but I could send this to you afterwards, 692 00:29:17.635 --> 00:29:18.675 Brad, and then I'll delete it. 693 00:29:19.135 --> 00:29:21.915 Um, but now I've got 694 00:29:24.065 --> 00:29:25.115 exit Eddie, the builder. 695 00:29:26.555 --> 00:29:27.855 All right, exit Eddie, the builder. 696 00:29:27.955 --> 00:29:29.135 And then the question is, Brad, 697 00:29:29.135 --> 00:29:31.255 would you be stoked if you had 10 exit Eddie, 698 00:29:31.255 --> 00:29:33.095 the builders in the next 90 days? 699 00:29:33.845 --> 00:29:36.255 Yeah. Alright, other question is, 700 00:29:36.315 --> 00:29:40.215 are there 10 exit Eddie builders in California 701 00:29:40.215 --> 00:29:41.320 and New York, New Jersey, Jersey, 702 00:29:41.525 --> 00:29:42.925 Illinois in this, in this geography 703 00:29:43.185 --> 00:29:45.765 And it's probably 10,000 of them. Alright, 704 00:29:45.915 --> 00:29:46.915 Cool. Alright, so 705 00:29:46.915 --> 00:29:48.685 there's plenty. So that's what's good. 706 00:29:48.685 --> 00:29:50.525 We're gonna make this up. So why is this so important? 707 00:29:50.585 --> 00:29:53.125 Let me give you a look ahead in a minute. 708 00:29:53.935 --> 00:29:56.405 Later on, we're gonna be getting lead magnets 709 00:29:56.545 --> 00:29:57.685 and core messaging. 710 00:29:58.065 --> 00:30:00.285 And imagine the difference, the subtle 711 00:30:00.425 --> 00:30:02.845 but important difference we're gonna have when we design 712 00:30:02.845 --> 00:30:07.405 messaging for exit Eddie over here versus exit Eddie. 713 00:30:07.405 --> 00:30:10.625 The builder. The messaging's gonna be different. 714 00:30:11.045 --> 00:30:12.625 The objections are gonna be different 715 00:30:12.925 --> 00:30:14.505 and the lead magnets are gonna be different. 716 00:30:15.005 --> 00:30:17.425 And the difference is like fishing 717 00:30:17.615 --> 00:30:20.625 with strawberry shortcake versus worms. 718 00:30:21.325 --> 00:30:23.465 It, you fish and you've got worms 719 00:30:23.465 --> 00:30:25.025 and you're looking for fish like worms. 720 00:30:25.025 --> 00:30:26.785 You're gonna have a lot better luck than 721 00:30:26.785 --> 00:30:27.825 strawberry shortcake. 722 00:30:28.205 --> 00:30:30.025 And so we wanna be very, very specific. 723 00:30:30.685 --> 00:30:34.775 Um, so let's go back to this. 724 00:30:35.345 --> 00:30:39.095 Let's go quickly through here. Um, here's our guy exit. 725 00:30:39.095 --> 00:30:42.535 Eddie the builder. He's a first generation entrepreneur. 726 00:30:42.535 --> 00:30:44.175 So they included that. Um, 727 00:30:44.195 --> 00:30:46.095 he takes immense pride in being self-made, 728 00:30:46.165 --> 00:30:47.415 sees the companies, his life's work. 729 00:30:47.475 --> 00:30:48.815 Now after 20, 30 years building, 730 00:30:49.085 --> 00:30:51.295 he's facing offers from other buyers, he wants 731 00:30:51.295 --> 00:30:52.495 to cash out. Is that looking pretty good? 732 00:30:53.235 --> 00:30:55.095 Except sounds like an old man. 733 00:30:55.165 --> 00:30:57.535 Alright, good, good, good, good, good. Love it. 734 00:30:57.755 --> 00:31:00.975 And then problems, frustrations, recent triggers, 735 00:31:01.575 --> 00:31:03.055 problems looming exit event 736 00:31:03.055 --> 00:31:04.975 with massive capital gains exposure built 737 00:31:04.975 --> 00:31:06.295 to trades business from scratch. 738 00:31:06.955 --> 00:31:10.455 Um, now position for sale, transition, sell now, or weight. 739 00:31:10.455 --> 00:31:12.455 These are his dilemmas. God, which one do I do? 740 00:31:12.635 --> 00:31:14.335 And you can already see this would be your content. 741 00:31:15.245 --> 00:31:17.535 This would be your, this would be some of the content, the, 742 00:31:17.555 --> 00:31:18.855 the images, the videos. 743 00:31:19.305 --> 00:31:22.055 These are the dilemmas. Pass it on to kids or sell. 744 00:31:22.675 --> 00:31:25.255 Um, this is gonna be content, this is gonna be emails. 745 00:31:25.285 --> 00:31:26.735 This could be a blog conversation. 746 00:31:26.735 --> 00:31:29.695 This could be a podcast conversation. All of your q and a. 747 00:31:29.695 --> 00:31:32.495 Everything ladders up to this. Who can I trust to do this? 748 00:31:34.305 --> 00:31:36.275 Does that all making sense? Yep. 749 00:31:36.865 --> 00:31:38.475 Okay, let me pause for a second. 750 00:31:38.535 --> 00:31:39.435 Let me get some experience 751 00:31:39.435 --> 00:31:40.475 shares from somebody who did this. 752 00:31:40.615 --> 00:31:42.675 Please be brave. Just, just volunteer. 753 00:31:42.675 --> 00:31:44.235 Raise your hand and, and, and share 754 00:31:44.825 --> 00:31:46.595 what you saw when you ditched down. 755 00:31:47.215 --> 00:31:48.555 Did you like it? Did you not like it, Michael? 756 00:31:48.555 --> 00:31:50.195 Thank you Michael. Go for it. Uh, 757 00:31:50.535 --> 00:31:51.635 My persona changed. 758 00:31:51.775 --> 00:31:55.395 It went from juggling Jamie to, uh, something Sam. 759 00:31:55.735 --> 00:31:59.235 Uh, my three that I chose was basically SaaS companies 760 00:31:59.235 --> 00:32:03.915 between 2 million and 20 million, uh, tech hub located, uh, 761 00:32:03.975 --> 00:32:05.435 and then I forget what the third one was, 762 00:32:05.535 --> 00:32:07.755 but it was really nice to see kind of like 763 00:32:08.025 --> 00:32:09.395 what they're struggling with. 764 00:32:09.615 --> 00:32:13.155 Oh, uh, understaffed marketing teams of two to three people. 765 00:32:13.155 --> 00:32:15.675 Because a rocket dog, I want to slide in 766 00:32:15.695 --> 00:32:17.755 as like their outsource marketing department. 767 00:32:17.935 --> 00:32:21.795 Yep. And so that's, uh, a, an item 768 00:32:21.825 --> 00:32:23.315 that I want to address. And 769 00:32:23.315 --> 00:32:24.315 So I love that. But I 770 00:32:24.315 --> 00:32:25.275 love how you shared that, that 771 00:32:25.275 --> 00:32:28.395 that one was juggling Jamie or whatever to the other one. 772 00:32:28.735 --> 00:32:31.035 And those subtle shifts, it's a really important shift 773 00:32:31.035 --> 00:32:33.955 because how you speak to that person will shift, 774 00:32:34.185 --> 00:32:35.795 will change completely. 775 00:32:36.435 --> 00:32:37.795 Frank, you got an AI helper. 776 00:32:38.025 --> 00:32:41.085 Yeah. It went from juggling Jamie to scaling Sam, 777 00:32:41.345 --> 00:32:43.565 but with an SAS part 778 00:32:43.565 --> 00:32:44.565 Of Sam. Oh, Sam. Sam. 779 00:32:44.565 --> 00:32:47.045 Awesome. Awesome. One more. One more. 780 00:32:47.045 --> 00:32:48.565 Anybody else have a unique kind 781 00:32:48.565 --> 00:32:49.725 of change when they did that? 782 00:32:53.135 --> 00:32:55.935 One more. Oh, Frank, go for it. 783 00:33:00.105 --> 00:33:01.475 Take yourself. Oh, there you go. Can you hear me? 784 00:33:01.575 --> 00:33:02.595 Yep, I got you. Okay. 785 00:33:02.775 --> 00:33:06.115 Um, yeah, I went from, uh, let's see, what was it? 786 00:33:07.455 --> 00:33:11.675 It said the name was, uh, scaling Sam Uhhuh 787 00:33:12.295 --> 00:33:15.555 to, um, let's see, what does it say? 788 00:33:15.915 --> 00:33:16.915 Stability Steve. 789 00:33:17.595 --> 00:33:19.515 Stability Steve. Okay. Stability. Steve. Um, 790 00:33:19.575 --> 00:33:22.915 If you're scaling, my guess is you want different things. 791 00:33:23.065 --> 00:33:25.195 Need different things or concerned about different 792 00:33:25.195 --> 00:33:26.715 things, then stability. 793 00:33:27.365 --> 00:33:30.035 Right? What shift does that make to you? 794 00:33:30.215 --> 00:33:33.115 Do you see the difference? Can you, can you see 795 00:33:33.185 --> 00:33:36.035 that in your current customers that there's a distinction? 796 00:33:36.995 --> 00:33:38.815 Um, sometimes. So I think, uh, 797 00:33:39.445 --> 00:33:41.455 when you have like a young company 798 00:33:41.555 --> 00:33:44.335 or somebody who's expanding, um, you know, you, 799 00:33:44.335 --> 00:33:47.575 they're they're scaling infinitely it seems like. 800 00:33:47.575 --> 00:33:50.095 Whereas you have somebody that's been around for a while 801 00:33:50.095 --> 00:33:52.535 that maybe they already have multiple locations. 802 00:33:52.875 --> 00:33:55.735 Yes. You know, um, and they're, they're usually kind 803 00:33:55.735 --> 00:33:57.655 of sitting right at the same spot the whole time. 804 00:33:57.655 --> 00:33:58.775 Not really growing anymore. 805 00:33:58.955 --> 00:34:02.295 But, so there's a couple different customers there. 806 00:34:02.685 --> 00:34:05.415 Love it. Love it. Alright. Good. Good, good, good. Okay. 807 00:34:06.075 --> 00:34:08.135 Hey Scott, I just have a, a quick question. 808 00:34:08.475 --> 00:34:11.615 Hey, when different people talk, it'd be great if you say 809 00:34:11.615 --> 00:34:13.855 what your, your business is just for It's a great call. 810 00:34:13.855 --> 00:34:15.095 Those of us in the room to No 811 00:34:15.345 --> 00:34:16.345 Great call. Great call. 812 00:34:16.345 --> 00:34:18.295 Um, I see a hand up. 813 00:34:18.455 --> 00:34:20.215 Did I, did I not call on somebody? 814 00:34:22.325 --> 00:34:25.525 Uh, maybe it's an old, old hand up. Okay. Alright. 815 00:34:25.545 --> 00:34:26.765 Let me, let me know. Yuki, if I, 816 00:34:26.765 --> 00:34:28.005 if I miss anybody, I'll come back. 817 00:34:28.435 --> 00:34:29.445 Sure. Mm-hmm. Okay. 818 00:34:30.025 --> 00:34:32.645 Now, now what we're gonna do, everybody good on this one? 819 00:34:32.645 --> 00:34:34.085 Everybody good on this one? Everybody niche down. 820 00:34:34.085 --> 00:34:35.085 Everybody's good? Okay. All go. 821 00:34:36.235 --> 00:34:41.215 What we're gonna do now is this one. Okay? 822 00:34:41.695 --> 00:34:45.015 I love this one. Um, this is called the top tens prompt, 823 00:34:45.715 --> 00:34:46.775 the top 10 prompts. 824 00:34:47.015 --> 00:34:49.495 I even include one other one that is here right now 825 00:34:49.755 --> 00:34:50.775 and we'll include it here. 826 00:34:50.855 --> 00:34:51.855 'cause I want you to do this. If you're gonna 827 00:34:51.855 --> 00:34:52.215 do this prompt. 828 00:34:52.295 --> 00:34:53.335 I want one more in here 829 00:34:53.485 --> 00:34:55.215 that we didn't include in this, but this is great. 830 00:34:56.915 --> 00:34:59.545 These are the questions you really want to dig into. 831 00:35:01.145 --> 00:35:02.965 Um, when you're creating your content, 832 00:35:03.195 --> 00:35:04.445 when you're creating your emails, 833 00:35:04.675 --> 00:35:05.925 when you're creating your ads, 834 00:35:06.635 --> 00:35:09.045 when you're even thinking about the lead magnets, you want 835 00:35:09.145 --> 00:35:10.165 to solve the problems, 836 00:35:10.165 --> 00:35:12.045 you wanna be thinking about their objections, fears, 837 00:35:12.045 --> 00:35:13.645 logical questions, emotional motivations, 838 00:35:13.645 --> 00:35:16.885 financial motivations, and even limiting beliefs they might 839 00:35:16.885 --> 00:35:18.885 have about your product or service. 840 00:35:19.705 --> 00:35:23.085 You might be totally clear on why somebody needs tax tax 841 00:35:23.705 --> 00:35:26.045 solves, but they might have a limiting belief, like, 842 00:35:26.085 --> 00:35:29.365 I could do it myself or my CPA could probably do this, 843 00:35:29.905 --> 00:35:32.205 or my bookkeeper might be able to do this. 844 00:35:32.205 --> 00:35:34.125 Like, what are the limiting beliefs that come up 845 00:35:34.305 --> 00:35:36.005 around your product or service? 846 00:35:36.145 --> 00:35:37.885 So I really like that one too. 847 00:35:38.385 --> 00:35:40.405 And so what I want you to do is just copy that, 848 00:35:40.985 --> 00:35:45.245 go back into chat, GBT and copy and paste it. 849 00:35:45.705 --> 00:35:49.725 And then if you would, I'm gonna add another one, six 850 00:35:50.505 --> 00:35:54.345 top 10 limiting beliefs. 851 00:35:56.115 --> 00:36:00.575 Um, top 10 limiting beliefs, limiting beliefs 852 00:36:01.885 --> 00:36:06.085 that, uh, prevent them from seeing 853 00:36:07.305 --> 00:36:10.045 my value proposition. 854 00:36:11.815 --> 00:36:15.315 Uh, this is really awkward, but that I need to address. 855 00:36:15.935 --> 00:36:17.555 Not the perfect prompt, but it'll get it. 856 00:36:17.715 --> 00:36:18.835 'cause what you're looking for is here, 857 00:36:18.835 --> 00:36:20.355 what are the limiting beliefs, if you've got a better way 858 00:36:20.355 --> 00:36:21.835 to word it, it won't hurt my feelings, 859 00:36:22.175 --> 00:36:25.235 but what are the limiting beliefs that someone might have 860 00:36:25.855 --> 00:36:27.155 around your product and service? 861 00:36:27.375 --> 00:36:28.555 So Karen, I see you, Karen. 862 00:36:29.055 --> 00:36:30.435 Uh, what is, what is your business? 863 00:36:30.435 --> 00:36:33.035 What do you do, uh, and who do you serve? 864 00:36:34.725 --> 00:36:37.505 Hi Scott. I work with Chuck, uh, vendor in attendance. 865 00:36:37.925 --> 00:36:40.985 So I would say anyone with an it, um, 866 00:36:41.495 --> 00:36:44.745 inquire business support when it comes to it wonder. 867 00:36:44.745 --> 00:36:47.265 And then we have two, two different businesses. 868 00:36:47.265 --> 00:36:48.665 So I'm trying to do it for at attend 869 00:36:48.765 --> 00:36:51.065 and two other business that if someone doesn't apply 870 00:36:51.065 --> 00:36:53.385 for this one, we kind of like, um, 871 00:36:53.435 --> 00:36:55.465 suggesting to the other one. So yeah. 872 00:36:56.185 --> 00:36:58.025 Excellent. Excellent. What's a limiting belief 873 00:36:58.455 --> 00:36:59.745 that you think might come up? 874 00:36:59.815 --> 00:37:01.585 Like what's some, something like somebody says 875 00:37:01.585 --> 00:37:04.145 to themself when you are presenting your products 876 00:37:04.145 --> 00:37:06.905 or service, they might say, eh, I can do it myself 877 00:37:06.965 --> 00:37:09.105 or my CPA could do that, or what, whatever it is. 878 00:37:09.125 --> 00:37:11.345 My my internal IT team could do that. 879 00:37:11.735 --> 00:37:13.385 What are some limiting beliefs they might have? 880 00:37:14.825 --> 00:37:16.995 It's tricky because normally when they look 881 00:37:17.015 --> 00:37:18.555 for us, they need the help. 882 00:37:18.615 --> 00:37:20.475 But I would say one of the big one is 883 00:37:20.475 --> 00:37:22.355 that they want like a break fixed company. 884 00:37:22.415 --> 00:37:23.835 And we don't work like that. We kind 885 00:37:23.835 --> 00:37:26.515 of like wanna handle the whole it to be proactive Yes. 886 00:37:26.695 --> 00:37:29.075 For them not to have to call every time. Yes. 887 00:37:29.075 --> 00:37:31.315 So I would say that could be something 888 00:37:31.545 --> 00:37:32.795 that it could be limiting. 889 00:37:33.305 --> 00:37:35.435 Love it. Love it. Perfect. Perfect. Okay. 890 00:37:35.655 --> 00:37:39.765 So what I'm gonna do is, um, hit generate. 891 00:37:40.065 --> 00:37:43.605 And so what I asked you guys to do as well, grab that, uh, 892 00:37:43.955 --> 00:37:48.305 that top 10, go back to chat GBT if you wanna do it 893 00:37:48.405 --> 00:37:49.785 as is no problem. 894 00:37:52.165 --> 00:37:55.645 If you want to, uh, if you want 895 00:37:55.645 --> 00:37:57.605 to add the limiting belief one you can. 896 00:37:58.065 --> 00:37:59.925 And now let's just scroll through here. 897 00:38:00.345 --> 00:38:02.845 Um, and I think it was with, uh, rod yesterday, 898 00:38:03.185 --> 00:38:04.765 we felt like some of them didn't match. 899 00:38:04.835 --> 00:38:06.085 Some of 'em are like, he's like, no, 900 00:38:06.085 --> 00:38:07.445 that's, that's not my guy. 901 00:38:07.465 --> 00:38:10.165 So let's take a couple that you like. 902 00:38:10.265 --> 00:38:12.725 Is there any that you see Brad in here 903 00:38:13.355 --> 00:38:15.965 that would be really good ones? 904 00:38:16.585 --> 00:38:17.005 Mm-hmm. 905 00:38:23.725 --> 00:38:25.625 Uh, number 10. Does this create 906 00:38:25.625 --> 00:38:26.705 more problems than it solves? 907 00:38:27.295 --> 00:38:32.235 Okay. Uh, 908 00:38:32.415 --> 00:38:33.995 I'm gonna read something that came out of my, 909 00:38:33.995 --> 00:38:35.925 my email slightly different, so, oh, okay. 910 00:38:35.985 --> 00:38:38.685 Um, and I, Mike came out a little more, uh, 911 00:38:38.695 --> 00:38:40.325 articulate. So, oh, 912 00:38:40.325 --> 00:38:41.325 Pause for a second. Pause for second. 913 00:38:41.325 --> 00:38:43.445 That's actually, let's, let's, so what, 914 00:38:43.445 --> 00:38:45.005 what's probably happening is you've been priming 915 00:38:45.015 --> 00:38:46.125 chatt BT Yeah. 916 00:38:46.125 --> 00:38:47.125 So it knows your business. 917 00:38:47.125 --> 00:38:49.405 Cole, that's fantastic for this one. It's totally fine. 918 00:38:49.405 --> 00:38:50.565 Then stick with yours. And you're doing, 919 00:38:50.565 --> 00:38:51.765 you're doing, you're as well. 920 00:38:52.275 --> 00:38:55.285 Yeah. So, so cool. Stick with the one you're doing. 921 00:38:55.595 --> 00:38:57.085 Yeah, stick with the one. But I'm, I'm curious 922 00:38:57.155 --> 00:38:58.765 what you said that wasn't here. 923 00:38:59.265 --> 00:39:01.605 Oh, so, so like mine says like, why hasn't my CP 924 00:39:01.605 --> 00:39:02.885 or lawyer told me about this before? 925 00:39:03.355 --> 00:39:04.965 Love that. That's so good. 926 00:39:05.555 --> 00:39:07.245 It's, is this, it's this really legal 927 00:39:07.245 --> 00:39:08.565 or is this just some kind of loophole? 928 00:39:09.575 --> 00:39:11.005 Right. Dude, I've literally had 929 00:39:11.005 --> 00:39:12.525 conversations like that with Masha. 930 00:39:12.525 --> 00:39:14.245 When I see these EO presentations on tax 931 00:39:14.245 --> 00:39:15.405 saving, I'm like, is this s**t legal? 932 00:39:15.515 --> 00:39:16.685 Like, right. I don't know. 933 00:39:16.825 --> 00:39:18.605 My, my guy didn't say anything about that. 934 00:39:19.185 --> 00:39:22.085 Yep. Yeah. And so, well, you know, another was, you know, 935 00:39:22.085 --> 00:39:23.205 if this was really legit, 936 00:39:23.205 --> 00:39:25.165 how come my CCP s has already told me about it? Right? 937 00:39:25.445 --> 00:39:27.085 I wanted the same thing. That's a great one. 938 00:39:27.085 --> 00:39:30.725 That one just hits like a, like a, like a, like directly. 939 00:39:31.025 --> 00:39:32.025 How about fears? 940 00:39:33.035 --> 00:39:36.375 Uh, let's see, fears. Um, audit is number one. 941 00:39:36.875 --> 00:39:40.135 Um, if I lose million students structure, right? Yep. 942 00:39:40.795 --> 00:39:44.105 Um, it's, 943 00:39:44.645 --> 00:39:47.595 um, seven. 944 00:39:47.625 --> 00:39:49.115 What if I don't understand the details 945 00:39:49.115 --> 00:39:50.115 and get taken advantage of? 946 00:39:50.475 --> 00:39:51.635 I mean, that's a huge one. 947 00:39:52.015 --> 00:39:53.355 So let's do this, let's do this. 948 00:39:53.355 --> 00:39:56.315 Everybody take like three to five minutes. 949 00:39:56.695 --> 00:39:58.555 Go through your list. And what I want you 950 00:39:58.555 --> 00:40:00.115 to do is just prompt it 951 00:40:00.115 --> 00:40:03.315 and say, these ones are very accurate in my experience. 952 00:40:03.415 --> 00:40:06.155 And isolate a handful from each, 953 00:40:06.665 --> 00:40:09.115 each bunch objections. 954 00:40:09.315 --> 00:40:12.035 I think it was objections, questions, concerns. 955 00:40:12.305 --> 00:40:14.515 Take a few minutes because I really want this 956 00:40:14.515 --> 00:40:17.075 to be a valuable exercise, um, for you. 957 00:40:18.175 --> 00:40:19.315 And then isolate those. 958 00:40:19.315 --> 00:40:21.715 These are really good in my experience. 959 00:40:21.735 --> 00:40:24.435 And you want at least good 10. Ideally find good 10. 960 00:40:24.435 --> 00:40:25.915 If you don't have 10, then raise your hand. 961 00:40:26.045 --> 00:40:27.195 Let's see what's going on. 962 00:40:27.215 --> 00:40:30.115 But you should have at least 10 really good objections, 963 00:40:30.435 --> 00:40:32.235 questions, concerns, or limiting beliefs. 964 00:40:32.395 --> 00:40:34.955 I don't mean in total you want at least 10 965 00:40:35.575 --> 00:40:37.475 in total that you think are good. 966 00:40:38.205 --> 00:40:39.755 While you're doing that, I hope I don't bug you. 967 00:40:39.795 --> 00:40:41.995 I, well, while you're thinking, but I wanna share this. 968 00:40:42.785 --> 00:40:44.595 This is 10 weeks of content. 969 00:40:46.065 --> 00:40:48.035 This could be 10 posts every Monday. 970 00:40:48.985 --> 00:40:51.995 This could be a drip sequence for an email campaign. 971 00:40:53.025 --> 00:40:56.675 This could be a podcast where you 972 00:40:56.895 --> 00:41:00.945 and your colleague are sitting there in front of a podcast 973 00:41:01.605 --> 00:41:03.305 camera and he 974 00:41:03.305 --> 00:41:06.385 or she's asking you what are the 10 questions that you have? 975 00:41:06.765 --> 00:41:07.905 And then of course you could prime 976 00:41:07.905 --> 00:41:09.105 chat Tobi to help you with the answer. 977 00:41:09.125 --> 00:41:11.425 You already know the answer, but you might prime it. 978 00:41:11.425 --> 00:41:12.505 And there's some ways to prime it. 979 00:41:12.765 --> 00:41:14.225 And then come up what we call bumper 980 00:41:14.225 --> 00:41:15.265 sticker answers for this. 981 00:41:15.385 --> 00:41:16.825 I think we did that with maybe Matt, 982 00:41:16.845 --> 00:41:19.865 or maybe it was, uh, oh, ag wraps. 983 00:41:19.865 --> 00:41:21.425 We did that yesterday with the bumper stickers, I think. 984 00:41:21.565 --> 00:41:24.865 Mm-hmm. Where we came up with bumper stickers. Yeah. 985 00:41:24.865 --> 00:41:28.545 So what we did with ag is we just basically said, we came up 986 00:41:28.545 --> 00:41:30.065 with like the top 10 questions, 987 00:41:30.065 --> 00:41:31.625 then we actually created some blogs 988 00:41:32.005 --> 00:41:33.445 and then we just came up with questions, 989 00:41:33.445 --> 00:41:35.005 answers, questions, answers, question, answer. 990 00:41:35.005 --> 00:41:38.405 He's got a beautiful studio there at his, uh, at his office. 991 00:41:39.275 --> 00:41:41.085 He's gonna sit down with one of his teammates 992 00:41:41.085 --> 00:41:42.165 and they're gonna ask him questions 993 00:41:42.185 --> 00:41:43.725 and he's gonna go, you know, a lot 994 00:41:43.725 --> 00:41:45.525 of people ask this, but here's the truth. 995 00:41:45.965 --> 00:41:47.205 A lot of people ask this. And that's, 996 00:41:47.275 --> 00:41:49.965 he's gonna knock 10, 20, 30, 40, 50, 60 997 00:41:49.965 --> 00:41:53.025 of those out in one sitting. 998 00:41:53.405 --> 00:41:56.545 And he doesn't have to go back into the podcast booth again 999 00:41:56.605 --> 00:41:58.185 for another 30, 60, 90 days. 1000 00:41:58.185 --> 00:41:59.625 He's gonna knock a bunch of content out. 1001 00:42:00.405 --> 00:42:01.785 So that's how you could use these things. 1002 00:42:01.845 --> 00:42:04.505 And if you have more than just 10, that's gold. 1003 00:42:05.015 --> 00:42:08.065 Highlight those, save 'em and make sure you save them. 1004 00:42:08.085 --> 00:42:12.335 And now one thing is we're going, not 1005 00:42:12.335 --> 00:42:14.335 that you need one other thing to do, but please do this. 1006 00:42:14.975 --> 00:42:16.215 I want you to go back up 1007 00:42:17.615 --> 00:42:20.245 and as you're going 1008 00:42:23.255 --> 00:42:25.555 for your ICP, I'm not gonna save this one, Brad, 1009 00:42:25.935 --> 00:42:27.555 but go back to the ICP. 1010 00:42:27.555 --> 00:42:29.035 You like the ideal customer profile. 1011 00:42:29.415 --> 00:42:30.635 And if there's VAs 1012 00:42:30.735 --> 00:42:34.435 or social media managers on here, you're gonna go, 1013 00:42:34.435 --> 00:42:36.395 if you like these things, make sure you copy those. 1014 00:42:36.705 --> 00:42:38.835 Head on over to a Google Doc and save 'em. 1015 00:42:39.435 --> 00:42:41.075 'cause I don't want you to lose this for any reason. 1016 00:42:41.335 --> 00:42:43.275 You're gonna go up and you're gonna save that 1017 00:42:43.375 --> 00:42:45.035 and you're gonna just title the Google doc. 1018 00:42:45.035 --> 00:42:48.555 You know, my ICP and I know you've got it in a project, 1019 00:42:49.015 --> 00:42:51.235 but just so you know where it is, I can't tell you how many, 1020 00:42:51.455 --> 00:42:53.395 how many conference calls I'm on with teams. 1021 00:42:53.815 --> 00:42:55.235 And they're like, yeah, I created it. 1022 00:42:55.235 --> 00:42:56.635 I don't know where the hell it went. Like 1023 00:42:56.865 --> 00:42:58.635 that was a month ago and it's gone. 1024 00:42:58.935 --> 00:43:00.635 So I want you to have a good version of that. 1025 00:43:00.905 --> 00:43:04.675 Then you're gonna scroll down and whatever the next one is. 1026 00:43:04.675 --> 00:43:08.275 Here's the ICP and then, oh, this is the ICP. 1027 00:43:10.005 --> 00:43:11.905 And some people will save the niches too. 1028 00:43:12.125 --> 00:43:13.545 And they want to go back to the niches. 1029 00:43:14.105 --> 00:43:15.505 Whatever you wanna save, just make sure you 1030 00:43:15.505 --> 00:43:16.625 save it and set it aside. 1031 00:43:18.065 --> 00:43:19.525 And now you got your ICP 1032 00:43:22.565 --> 00:43:25.005 and you got your questions. 1033 00:43:25.225 --> 00:43:27.325 And just save 'em, just save 'em in a document. 1034 00:43:27.825 --> 00:43:31.045 Um, who else could share about, uh, any questions? 1035 00:43:31.545 --> 00:43:32.845 Any questions? Robert? 1036 00:43:33.385 --> 00:43:35.525 Any, uh, it was your questions, uh, making sense. 1037 00:43:35.545 --> 00:43:38.965 And Robert, just if you would name business, uh, 1038 00:43:39.285 --> 00:43:41.805 customer you serve and I'm curious about questions, 1039 00:43:41.985 --> 00:43:42.525 any questions, 1040 00:43:42.525 --> 00:43:44.325 objections, limiting beliefs, anything like that? 1041 00:43:46.525 --> 00:43:47.545 Robert Pier. 1042 00:43:49.395 --> 00:43:50.865 Scott, you're talking to me? Yes. 1043 00:43:51.245 --> 00:43:52.945 Oh, I thought you had a new Robert, you Oh 1044 00:43:52.945 --> 00:43:55.425 No, I was, yeah, I was just out of a meeting. 1045 00:43:55.525 --> 00:43:58.145 Uh, my name's Robert Poer. I own Pacific Hardwood. 1046 00:43:58.405 --> 00:44:00.505 Uh, we're a large domestic manufacturing company. 1047 00:44:00.505 --> 00:44:02.385 I've been working with Scott and his team for about 1048 00:44:03.055 --> 00:44:04.145 four or five months now. 1049 00:44:04.365 --> 00:44:06.945 Um, I don't, no, everything's been really fantastic. 1050 00:44:07.075 --> 00:44:09.745 We're really pushing, pushing very hard using all 1051 00:44:09.745 --> 00:44:10.865 of his tools as I'm sure he would 1052 00:44:10.895 --> 00:44:12.545 test. And, uh, are, have you 1053 00:44:12.935 --> 00:44:15.385 Forgive me, Robert, hit did you do the top 10 questions 1054 00:44:15.385 --> 00:44:16.425 or any of that or did you just get 1055 00:44:16.425 --> 00:44:17.465 outta the meeting? You're just joining us. 1056 00:44:17.785 --> 00:44:19.185 I just left the meeting in public. Okay. 1057 00:44:19.185 --> 00:44:20.985 Sorry. Unfair question on my part then. 1058 00:44:21.365 --> 00:44:22.505 No, you're all good. Alright. 1059 00:44:22.585 --> 00:44:23.465 I thought you were asking us to 1060 00:44:23.465 --> 00:44:24.425 introduce 'cause you have new people. 1061 00:44:24.485 --> 00:44:25.545 No, I'm good. I'm just listening 1062 00:44:25.545 --> 00:44:26.705 today, Scott. Awesome brother. 1063 00:44:26.705 --> 00:44:28.345 Okay. Thank you. Anyone, 1064 00:44:28.565 --> 00:44:30.465 anyone wanna comment on the questions? 1065 00:44:30.945 --> 00:44:33.005 Limiting, limiting beliefs? The anything? Yes, Michael, 1066 00:44:33.525 --> 00:44:34.525 I just had a question. 1067 00:44:34.745 --> 00:44:38.245 So I've copy and pasted my top 10 in there. Yep. 1068 00:44:38.305 --> 00:44:41.645 Am I supposed to hit return or like copy and paste those 1069 00:44:41.745 --> 00:44:43.005 and save them somewhere else? 1070 00:44:43.345 --> 00:44:45.125 Yo, you can save them. You can save them. 1071 00:44:45.225 --> 00:44:48.285 And also, um, what we have a new prompt. 1072 00:44:48.335 --> 00:44:49.725 We're just working on it right now. 1073 00:44:50.105 --> 00:44:52.765 You could actually just refine it. And this is what we did. 1074 00:44:53.345 --> 00:44:54.925 Um, this isn't using the prompt, 1075 00:44:55.505 --> 00:44:58.045 but then I said, okay, I'm not gonna do it on this one. 1076 00:44:58.065 --> 00:45:01.485 I'm just gonna do this. Uh, take the questions you have 1077 00:45:03.665 --> 00:45:06.485 and you could say, these are the top 10 questions that I, 1078 00:45:06.485 --> 00:45:10.525 that I really top objections, um, uh, that 1079 00:45:11.155 --> 00:45:12.805 make the most sense. 1080 00:45:14.635 --> 00:45:18.735 Now give me brief bumper sticker. 1081 00:45:19.555 --> 00:45:22.245 This is what we did with, uh, uh, ag yesterday. 1082 00:45:22.305 --> 00:45:26.005 Now give you brief bumper sticker, um, answers 1083 00:45:27.675 --> 00:45:31.595 I can reply with on a podcast 1084 00:45:32.655 --> 00:45:33.915 or in social content. 1085 00:45:36.645 --> 00:45:39.535 Just gimme brief answers, brief bumper sticker answers 1086 00:45:40.335 --> 00:45:44.855 I can reply with in a podcast or, um, 1087 00:45:45.155 --> 00:45:46.295 or on social content. 1088 00:45:46.635 --> 00:45:49.655 And then I save this. And then there's also a ran script. 1089 00:45:49.655 --> 00:45:53.575 And so what we'll do if, if you're using say Instagram like, 1090 00:45:53.575 --> 00:45:55.015 Robert, this would be awesome for you. 1091 00:45:55.015 --> 00:45:57.335 We call 'em rants. We started doing rants. 1092 00:45:57.335 --> 00:45:58.975 That's a good way for you to get dms. 1093 00:45:58.975 --> 00:46:01.695 And a rant is just where you're, you do a lot of walking, 1094 00:46:01.695 --> 00:46:04.255 talking stuff and I said, you, I'm gonna go to you. 1095 00:46:04.255 --> 00:46:07.935 A second promise is like if you're doing personal branding 1096 00:46:08.755 --> 00:46:11.295 and you're starting to build a connection, say on Instagram, 1097 00:46:11.995 --> 00:46:13.335 you can then print that out 1098 00:46:13.715 --> 00:46:16.055 and say, you know, everybody always wonders about this. 1099 00:46:16.435 --> 00:46:19.015 Uh, our taxes is, you know, is this, I dunno 1100 00:46:19.015 --> 00:46:20.495 what the question was, but a limiting belief. 1101 00:46:20.555 --> 00:46:21.615 But the truth is this. 1102 00:46:21.715 --> 00:46:23.575 So if you have any questions on that, make sure you DM me. 1103 00:46:24.345 --> 00:46:25.445 Really simple to do. 1104 00:46:25.465 --> 00:46:27.445 You can do 'em one a day and do rants 1105 00:46:27.445 --> 00:46:29.085 and you'll start to get dms from people. 1106 00:46:29.275 --> 00:46:31.205 Even if it's like crickets for the first two weeks, 1107 00:46:31.455 --> 00:46:33.965 there will be one that you'll hit an objection, 1108 00:46:34.065 --> 00:46:35.445 you'll hit a limiting belief. 1109 00:46:35.545 --> 00:46:36.605 You'll hit something 1110 00:46:36.625 --> 00:46:37.765 and somebody will like, oh 1111 00:46:37.765 --> 00:46:38.845 my God, I've been thinking about that. 1112 00:46:39.265 --> 00:46:40.725 And they'll hit you up and they'll start. 1113 00:46:40.725 --> 00:46:42.045 And that will be a new lead for you. 1114 00:46:42.755 --> 00:46:44.165 I've had that happen on how many times 1115 00:46:44.165 --> 00:46:45.765 where I just started doing these rants. 1116 00:46:46.445 --> 00:46:48.005 I print them out in table format, 1117 00:46:49.155 --> 00:46:50.515 I print 'em out in table format, 1118 00:46:50.975 --> 00:46:52.555 and then I just put this in my car. 1119 00:46:53.055 --> 00:46:55.155 And when I'm driving I'll go, you know, 1120 00:46:55.155 --> 00:46:56.195 what's this rant for the day? 1121 00:46:56.235 --> 00:46:58.635 I do my rant. 'cause I never, if if you're like me, 1122 00:46:58.635 --> 00:47:00.075 you're not planning on stuff you're gonna 1123 00:47:00.075 --> 00:47:01.115 talk about every single day. 1124 00:47:01.115 --> 00:47:04.715 It's hard to remember. It's really hard just to just come up 1125 00:47:04.715 --> 00:47:05.715 with stuff outta thin air. 1126 00:47:06.135 --> 00:47:08.835 But like Michael, you could come up the Michael for, um, 1127 00:47:09.255 --> 00:47:10.435 for, uh, plastic surgery. 1128 00:47:10.975 --> 00:47:14.355 You could come up with this for, uh, for Dr. Kti. 1129 00:47:14.615 --> 00:47:16.995 And when he's in between surgeries 1130 00:47:16.995 --> 00:47:18.355 or doing something, he's going somewhere. 1131 00:47:18.415 --> 00:47:20.035 He could go, you know, one of the biggest questions women 1132 00:47:20.035 --> 00:47:21.355 have about X, YZ is this. 1133 00:47:21.355 --> 00:47:22.955 But the truth is, ex-wife, 1134 00:47:23.575 --> 00:47:24.955 he shouldn't have to think about it. 1135 00:47:25.185 --> 00:47:28.235 He's never gonna remember that crap when he's as busy 1136 00:47:28.255 --> 00:47:30.445 as he is going wall to wall, 14 hour surgeries. 1137 00:47:30.505 --> 00:47:32.605 And by the way, none of these entrepreneurs will either. 1138 00:47:33.365 --> 00:47:35.685 I mean, we barely have enough juice 1139 00:47:35.745 --> 00:47:36.965 to focus on what we have. 1140 00:47:37.335 --> 00:47:38.805 We're never gonna go, okay, now my content. 1141 00:47:39.345 --> 00:47:42.245 So if you've got something right here handy, get these, 1142 00:47:42.425 --> 00:47:47.225 get these right here like this. 1143 00:47:47.925 --> 00:47:51.265 And then you could say, uh, not now, but you could save this 1144 00:47:51.325 --> 00:47:52.705 and put this in table format. 1145 00:47:53.945 --> 00:47:55.045 And these are your rants. 1146 00:47:55.045 --> 00:47:57.205 Monday, Tuesday, Wednesday, Thursday, Friday, Monday, 1147 00:47:57.205 --> 00:47:58.565 Tuesday, Wednesday, Thursday, Friday. 1148 00:47:58.625 --> 00:48:00.765 You can do Monday, Wednesday, Friday, however you want. 1149 00:48:02.495 --> 00:48:04.475 Is that making sense? And send you something to come to you. 1150 00:48:05.585 --> 00:48:07.075 Okay, cool. Send just, 1151 00:48:07.985 --> 00:48:08.985 Yes. Yes. 1152 00:48:08.985 --> 00:48:13.885 So, um, uh, can you brief me about where it was? 1153 00:48:14.205 --> 00:48:15.725 I missed it for the pain points. 1154 00:48:15.925 --> 00:48:18.485 I want to find the pain points for the customers 1155 00:48:18.625 --> 00:48:22.245 and, uh, any specific prompt where I can create content 1156 00:48:22.545 --> 00:48:23.605 for that pain points. 1157 00:48:24.065 --> 00:48:26.565 You got it. I, I promise you we're gonna do content in a 1158 00:48:26.565 --> 00:48:28.645 second, but I'll show you where the pain points are. 1159 00:48:29.265 --> 00:48:30.405 The pain points are this. 1160 00:48:30.405 --> 00:48:35.325 What we're starting to do is, um, when you have your 1161 00:48:35.915 --> 00:48:37.365 persona prompt mm-hmm. 1162 00:48:37.445 --> 00:48:39.205 And you go through your persona and your niche 1163 00:48:39.265 --> 00:48:40.445 and then you refine that, 1164 00:48:41.165 --> 00:48:42.905 you're gonna find the pain points right here. 1165 00:48:43.165 --> 00:48:44.225 And then what I want you to do, 1166 00:48:44.675 --> 00:48:48.295 let's say this one right here, okay, lemme move this, 1167 00:48:49.045 --> 00:48:51.415 this is I think our last persona for Brad. 1168 00:48:52.115 --> 00:48:55.215 And then I look under this under psychographics. 1169 00:48:55.915 --> 00:48:58.535 That's what's going on in their brain, okay? Mm-hmm. 1170 00:48:58.875 --> 00:49:03.435 And then I look right, starting about right here, this is 1171 00:49:03.435 --> 00:49:06.595 where if I'm in a hurry, I will focus on pain, 1172 00:49:06.665 --> 00:49:08.555 main challenges, needs, dreams, wants, 1173 00:49:08.745 --> 00:49:10.195 desires, fears, frustrations. 1174 00:49:10.535 --> 00:49:12.515 Mm-hmm. And then if I'm consulting a client, 1175 00:49:12.515 --> 00:49:14.035 and we did this, just think it was day 1176 00:49:14.035 --> 00:49:16.835 before yesterday, he added a bunch of 'em. 1177 00:49:16.835 --> 00:49:20.025 He was like, uh, f frustrations advisors 1178 00:49:20.025 --> 00:49:22.665 who don't get QSBS confusing 1179 00:49:22.665 --> 00:49:24.145 regulations, last minute surprises. 1180 00:49:24.205 --> 00:49:27.025 And he was like, I know a couple other surprises 1181 00:49:27.285 --> 00:49:28.865 or a couple other frustrations. 1182 00:49:28.945 --> 00:49:31.505 I was like, tell me. And he's hearing 1183 00:49:32.095 --> 00:49:33.705 from his customers all day long. 1184 00:49:33.845 --> 00:49:36.225 So he's gonna know. I was with another woman, she's a, 1185 00:49:36.235 --> 00:49:37.865 she's a, a mindset coach. 1186 00:49:37.965 --> 00:49:40.625 We did this for her. She was like, actually there's a couple 1187 00:49:40.625 --> 00:49:42.905 of fears here that I see bubbling up right now 1188 00:49:43.775 --> 00:49:45.545 with my clients that isn't on here. 1189 00:49:45.565 --> 00:49:46.985 I'm like, well, tell me what it is. We added 1190 00:49:47.045 --> 00:49:48.305 it, it made a nice shift. 1191 00:49:48.725 --> 00:49:52.065 But this is where you find those dreams, wants, 1192 00:49:52.175 --> 00:49:53.305 desires and frustrations. 1193 00:49:53.695 --> 00:49:55.025 When you go, when we go 1194 00:49:55.025 --> 00:49:56.625 through the content section a little bit, 1195 00:49:57.825 --> 00:50:00.605 you are gonna be loading all this in to A GPT. 1196 00:50:00.665 --> 00:50:01.845 So next week or the week 1197 00:50:01.845 --> 00:50:04.285 after, this is all gonna be source material. 1198 00:50:04.425 --> 00:50:05.805 So when you create content, 1199 00:50:05.975 --> 00:50:07.485 it'll automatically draw on all this. 1200 00:50:07.625 --> 00:50:10.085 You won't have to remember it. Mm-hmm. Does that make sense? 1201 00:50:10.505 --> 00:50:12.125 Yes. That absolutely. Thank you. Okay. 1202 00:50:12.475 --> 00:50:15.165 Your goal right now is to get with your client, 1203 00:50:15.245 --> 00:50:17.725 I think it was Daniel, and just make sure these make sense. 1204 00:50:17.965 --> 00:50:19.685 'cause I swear, dude, I see it all the time. 1205 00:50:20.745 --> 00:50:24.085 An assistant will do this on behalf of their client 1206 00:50:25.055 --> 00:50:26.875 and then they'll start creating content 1207 00:50:26.945 --> 00:50:27.965 and the client calls me and is like, 1208 00:50:27.965 --> 00:50:29.045 ah, our, our content's off. 1209 00:50:29.105 --> 00:50:30.925 I'm like, well, why? And we're looking at the content. 1210 00:50:31.225 --> 00:50:33.605 It always, always, always traces back to this. 1211 00:50:34.025 --> 00:50:37.045 So you and Daniel have to make sure, sit down, 1212 00:50:37.215 --> 00:50:38.525 spend 15, 20 minutes. 1213 00:50:38.865 --> 00:50:40.285 If you've only got 15, 20 minutes 1214 00:50:40.285 --> 00:50:41.405 with a, this is what you wanna look at. 1215 00:50:41.475 --> 00:50:43.445 Desires, fears, frustrations, problems, dilemmas, 1216 00:50:43.445 --> 00:50:45.485 recent triggers, why now 1217 00:50:45.485 --> 00:50:46.685 and what they're really looking for. 1218 00:50:47.465 --> 00:50:49.805 And he is gotta have the patience to give you the, the, the, 1219 00:50:49.825 --> 00:50:51.085 the answers to those. 1220 00:50:51.345 --> 00:50:54.925 And you gotta have the, the, the initiative to go get 'em 1221 00:50:55.105 --> 00:50:57.165 and sit down with 'em, make sure if those are good, 1222 00:50:57.405 --> 00:50:58.405 I promise you the rest is 1223 00:50:58.405 --> 00:50:59.485 gonna be starting to get really solid. 1224 00:51:00.335 --> 00:51:02.165 Scott, what, Scott, what, what, 1225 00:51:02.185 --> 00:51:04.925 how do you recommend the best way for us to, 1226 00:51:05.065 --> 00:51:07.925 to update the output from the GPT? 1227 00:51:07.925 --> 00:51:09.245 If we, if we say something that's off 1228 00:51:09.245 --> 00:51:12.325 or we wanna add something, how do we, 1229 00:51:12.505 --> 00:51:14.205 how do you type it back into the GPT? 1230 00:51:15.045 --> 00:51:17.785 Um, let me repeat the question one more time. 1231 00:51:17.785 --> 00:51:19.025 I wanna make sure I'm answering the right question. 1232 00:51:19.025 --> 00:51:20.985 So, so like for example, like you and I were talking 1233 00:51:21.165 --> 00:51:22.545 and I was like, oh, hey there, there's, 1234 00:51:22.825 --> 00:51:24.625 there's all these fears that, that aren't here. 1235 00:51:24.745 --> 00:51:27.665 I wanna add those to the GT's memory. 1236 00:51:28.285 --> 00:51:30.425 What's, how, how do we train our GPT? 1237 00:51:30.425 --> 00:51:33.145 How do we train the output that to improve here? 1238 00:51:33.455 --> 00:51:37.345 Love it. So what I would do is, um, one of 'em would be, 1239 00:51:37.675 --> 00:51:39.265 let's say, is this a, is this a, 1240 00:51:39.605 --> 00:51:41.105 is this a valid one right here? 1241 00:51:41.735 --> 00:51:43.865 Yeah. Okay. Well actually you know what I'm gonna do? 1242 00:51:44.005 --> 00:51:45.825 I'm gonna say, I'm gonna take this whole section 1243 00:51:46.565 --> 00:51:51.255 and say these 1244 00:51:51.255 --> 00:51:52.335 objections are good 1245 00:51:52.515 --> 00:51:55.935 but you missed five of the most important objections 1246 00:51:56.675 --> 00:51:57.735 and here they are. 1247 00:51:58.075 --> 00:52:00.615 So please commit these to long-term memory, revise this list 1248 00:52:01.075 --> 00:52:03.695 and make sure these are the top five ones, 1249 00:52:03.835 --> 00:52:04.855 top five objections. 1250 00:52:05.315 --> 00:52:08.135 And I would type that or whatever. And then hit enter. 1251 00:52:08.355 --> 00:52:09.415 And then I got my enter. 1252 00:52:09.415 --> 00:52:11.495 And then I've got objection number one, 1253 00:52:12.555 --> 00:52:16.045 objection number 1, 2, 3, 4, 5. 1254 00:52:16.145 --> 00:52:17.925 And then do that. Make sure that hit enter. 1255 00:52:18.105 --> 00:52:19.125 And then I look at it 1256 00:52:19.665 --> 00:52:21.365 and make sure it's saved in long-term memory. 1257 00:52:24.425 --> 00:52:25.755 Does that answer the question? Was I 1258 00:52:25.755 --> 00:52:26.915 answering the right question you were asking? 1259 00:52:27.335 --> 00:52:28.635 Yep, that's right. Okay. 1260 00:52:28.785 --> 00:52:30.595 Awesome. And then I revise it. 1261 00:52:30.615 --> 00:52:35.365 And then by the way, then when I get that output, I always, 1262 00:52:35.365 --> 00:52:38.245 always, always, I don't trust it to, to remember it. 1263 00:52:38.645 --> 00:52:40.765 I just don't trust it. 'cause sometimes it screws up. 1264 00:52:41.195 --> 00:52:43.925 Then I will literally, once I've got my revised list 1265 00:52:43.925 --> 00:52:46.045 and I'm like, okay, this list is badass, 1266 00:52:46.045 --> 00:52:47.485 this is exactly what I was looking for. 1267 00:52:47.885 --> 00:52:49.965 I go right here, I create a Google doc 1268 00:52:49.985 --> 00:52:51.525 and I call this my top 10 list, 1269 00:52:51.825 --> 00:52:53.245 my most UpToDate top 10 list. 1270 00:52:53.245 --> 00:52:55.365 And then I even date that. 1271 00:52:55.605 --> 00:52:57.685 'cause now I've got like a hundred top 10 lists from all you 1272 00:52:57.685 --> 00:52:59.445 guys, whatever I'm doing coaching calls. 1273 00:52:59.445 --> 00:53:02.045 I got a million of these things. So now I'll do like top 10 1274 00:53:02.045 --> 00:53:06.405 list Brad date, eight 20 or 8 28 1275 00:53:06.405 --> 00:53:07.605 or whatever it is, 8 29. 1276 00:53:08.065 --> 00:53:09.205 And so I have a date on it. 1277 00:53:10.245 --> 00:53:12.025 And now I know that I've got that, 1278 00:53:12.255 --> 00:53:13.545 I've got it in my folder here. 1279 00:53:13.545 --> 00:53:14.785 But even my folders get all, 1280 00:53:14.895 --> 00:53:16.385 they're like my folders here at the office. 1281 00:53:16.505 --> 00:53:19.425 I just, I haven't figured out the perfect system yet. 1282 00:53:20.645 --> 00:53:24.025 Hey Scott, just really quick on prompt number one, 1283 00:53:24.435 --> 00:53:26.765 where it's got our three acute problems. 1284 00:53:27.265 --> 00:53:31.065 Yes. Is there a prompt to get those problems? 1285 00:53:31.065 --> 00:53:33.025 Yeah, because I don't wanna just like do my, 1286 00:53:33.025 --> 00:53:35.345 like I think these are the top three, right? 1287 00:53:36.025 --> 00:53:38.185 Absolutely. That really sets the whole tone 1288 00:53:38.285 --> 00:53:39.825 for my persona. Yeah, 1289 00:53:39.825 --> 00:53:40.585 You got it. I think, 1290 00:53:40.865 --> 00:53:45.145 I think that is maybe what Cji was also asking as well. 1291 00:53:45.395 --> 00:53:47.105 Great question. So let's do this. 1292 00:53:47.295 --> 00:53:49.185 Yeah, that's, that's a really good point. 1293 00:53:49.245 --> 00:53:52.625 In fact, in one of my workshops I sometimes talk about, this 1294 00:53:53.445 --> 00:53:55.585 is a, a, a woman I was working with. 1295 00:53:55.685 --> 00:53:59.145 She had, um, she got two boutiques in one, 1296 00:53:59.295 --> 00:54:00.745 like two, two here in California. 1297 00:54:01.445 --> 00:54:04.145 And she said to me, I don't know what my problems, 1298 00:54:04.185 --> 00:54:05.865 I don't know what problems I solve for 'em. 1299 00:54:05.865 --> 00:54:07.865 I really don't. So we just prompted it. 1300 00:54:07.865 --> 00:54:09.945 We just said, uh, let me see here. 1301 00:54:11.295 --> 00:54:12.835 I'm gonna mess up yours, but it doesn't 1302 00:54:12.835 --> 00:54:13.915 matter, Brad, it's on mine. 1303 00:54:14.175 --> 00:54:18.175 Um, uh, I'm going 1304 00:54:18.195 --> 00:54:22.375 to give you my refined ideal customer 1305 00:54:23.115 --> 00:54:25.215 and I want you to do some research 1306 00:54:25.675 --> 00:54:28.855 and tell me what you think the top 10 problems I really need 1307 00:54:28.855 --> 00:54:30.175 to solve for this customer are, 1308 00:54:30.695 --> 00:54:31.895 I mean, it could be as simple as that. 1309 00:54:31.895 --> 00:54:33.455 And so for, we did a prompt like that. 1310 00:54:34.595 --> 00:54:36.135 And what, 1311 00:54:36.135 --> 00:54:38.415 what emerged actually was something really interesting. 1312 00:54:38.915 --> 00:54:40.175 She did an ideal customer. 1313 00:54:40.175 --> 00:54:41.335 She had two boutiques 1314 00:54:42.305 --> 00:54:44.525 and she was so focused on retail traffic. 1315 00:54:45.505 --> 00:54:48.905 Um, when she loaded in a problem, she guessed 1316 00:54:48.905 --> 00:54:51.145 and then she said, I said, well, let's prompt Chatt BD 1317 00:54:51.145 --> 00:54:54.265 to tell us, it told us what the top 10 problems were. 1318 00:54:54.605 --> 00:54:56.065 And one of 'em was, they don't want 1319 00:54:56.065 --> 00:54:59.285 to come into the boutique and they wanted to buy online. 1320 00:54:59.345 --> 00:55:00.885 And she was like, oh, well I'm screwed 1321 00:55:00.885 --> 00:55:02.485 because my website sucks and, 1322 00:55:02.545 --> 00:55:03.645 and you know, I just don't do it. 1323 00:55:03.845 --> 00:55:07.165 I said, no, no, no, let's still build a plan and work on it 1324 00:55:07.185 --> 00:55:08.645 and see if we can come up with a plan 1325 00:55:08.915 --> 00:55:10.725 that doesn't even depend on your website. 1326 00:55:10.945 --> 00:55:14.045 And so it actually came up with Facebook lives to do a, 1327 00:55:14.125 --> 00:55:18.285 a hand like weekly Facebook Lives and sell on Facebook Live 1328 00:55:18.285 --> 00:55:19.725 and just call directly at order. 1329 00:55:20.225 --> 00:55:22.285 And she did that and she side set the whole problem 1330 00:55:22.285 --> 00:55:24.605 of her website by just asking chat GPT 1331 00:55:24.875 --> 00:55:25.965 what were the main problems? 1332 00:55:25.965 --> 00:55:27.445 Then she went in, she looked at 'em. 1333 00:55:27.545 --> 00:55:30.885 And then the truth is, this came up with Raj. We don't know. 1334 00:55:31.575 --> 00:55:33.755 We don't know exactly, but you use your intuition, 1335 00:55:33.905 --> 00:55:37.275 your experience, the research, and you're gonna pick some 1336 00:55:37.495 --> 00:55:38.675 and then you're gonna test them. 1337 00:55:39.335 --> 00:55:40.965 Which ones get the most engagement? 1338 00:55:40.965 --> 00:55:43.085 Which ones get the most, uh, reactions? 1339 00:55:43.085 --> 00:55:44.805 Which one gets the most attention 1340 00:55:45.265 --> 00:55:46.765 and which one gets you the most leads? 1341 00:55:47.915 --> 00:55:49.685 Because we can have a pretty clear, 1342 00:55:50.275 --> 00:55:51.645 I've thought things were gonna crush 1343 00:55:51.825 --> 00:55:52.845 and they just fell flat. 1344 00:55:53.065 --> 00:55:54.685 And then I've been surprised by other things. 1345 00:55:55.105 --> 00:55:56.565 So use your best judgment. 1346 00:55:56.785 --> 00:56:01.605 So according to, according to chat, GBT, um, exit Eddie, 1347 00:56:03.175 --> 00:56:06.315 um, is looking for legality and trust. 1348 00:56:06.785 --> 00:56:11.075 There's a CPA gap, complexity, overload and qualification. 1349 00:56:11.075 --> 00:56:12.995 Clarity, trust in you. They want to trust you. 1350 00:56:13.015 --> 00:56:15.315 That's pretty good. That's pretty good. 1351 00:56:15.325 --> 00:56:17.955 Which also is why Brad, one 1352 00:56:17.955 --> 00:56:20.275 of the key things I would say if I was coaching right now 1353 00:56:20.485 --> 00:56:22.955 would be to make sure he's showing up online 1354 00:56:23.305 --> 00:56:25.405 and he is doing podcasts, he's doing interviews. 1355 00:56:26.005 --> 00:56:27.565 'cause people do, once you meet Brad, 1356 00:56:27.585 --> 00:56:29.205 if you know him here in Orange County, you trust him. 1357 00:56:29.205 --> 00:56:30.365 You like him, you care about him. 1358 00:56:30.785 --> 00:56:32.085 But we wanna know who you are. 1359 00:56:32.805 --> 00:56:34.945 And we've talked about the importance of personal branding. 1360 00:56:36.865 --> 00:56:39.085 Um, does that make sense? Thank you, Yuki. 1361 00:56:39.085 --> 00:56:40.085 Does that make sense? 1362 00:56:41.815 --> 00:56:44.715 It does. I think for me it was just our very first prompt 1363 00:56:44.815 --> 00:56:47.435 is asking for the three things we're trying to solve 1364 00:56:47.435 --> 00:56:50.155 for when it comes to building our hope or soa. 1365 00:56:50.335 --> 00:56:52.315 And so yeah, I kind of get where you're going. 1366 00:56:52.495 --> 00:56:54.915 I'm gonna tackle it just a little differently, but I got it. 1367 00:56:55.305 --> 00:56:58.155 Yeah, that's key. So tag however you like. 1368 00:56:58.375 --> 00:57:00.475 The key is when you look at the ICP 1369 00:57:00.975 --> 00:57:03.515 and then you ditch down, is that the guy? 1370 00:57:03.515 --> 00:57:06.115 So when, when I did it in 2018, there was no ai, 1371 00:57:06.335 --> 00:57:08.235 but I knew that it was a gut feeling 1372 00:57:08.625 --> 00:57:13.345 that I had the highest trust level, um, with the people 1373 00:57:13.345 --> 00:57:14.865 that were around me here in Orange County. 1374 00:57:15.105 --> 00:57:17.225 'cause they all knew me and they knew of me. 1375 00:57:17.285 --> 00:57:18.505 And I had personal relationships. 1376 00:57:18.725 --> 00:57:20.265 And remember there's three audiences 1377 00:57:20.365 --> 00:57:22.545 and as we wrap up, here's what I'll say. 1378 00:57:23.775 --> 00:57:25.025 There's three audiences. 1379 00:57:25.295 --> 00:57:26.505 There's a cold audience, 1380 00:57:26.825 --> 00:57:28.345 a warm audience, and a hot audience. 1381 00:57:28.655 --> 00:57:30.545 There's a cold audience that has a problem 1382 00:57:30.645 --> 00:57:33.345 but doesn't know you, doesn't trust you yet 1383 00:57:33.685 --> 00:57:34.905 and has never even heard of you. 1384 00:57:35.135 --> 00:57:37.865 They're gonna take twice as long, three times as long, 1385 00:57:37.865 --> 00:57:39.825 four times as long, and three times four 1386 00:57:39.825 --> 00:57:40.905 times much money to convert. 1387 00:57:41.415 --> 00:57:45.465 Then there's a warm audience that, uh, is already searching 1388 00:57:45.465 --> 00:57:48.945 for solutions in your category that's actively searching, 1389 00:57:48.945 --> 00:57:50.785 that you would language them in a specific way. 1390 00:57:51.175 --> 00:57:52.785 They will take less money to convert 1391 00:57:52.965 --> 00:57:54.225 and they may be familiar with you. 1392 00:57:54.575 --> 00:57:55.785 Then there's the hot audience. 1393 00:57:55.785 --> 00:57:58.385 And for me, that was Orange County. They all knew me. 1394 00:57:58.385 --> 00:58:00.705 They knew what I did. They knew my history. 1395 00:58:01.265 --> 00:58:03.785 I knew that I could go out in that, uh, in that market. 1396 00:58:04.045 --> 00:58:05.425 And then it was the question of lead magnet. 1397 00:58:05.475 --> 00:58:08.345 We'll co cover lead magnets in next, next call. 1398 00:58:09.165 --> 00:58:11.745 Um, but now it was about what lead magnet is gonna be 1399 00:58:11.745 --> 00:58:14.345 so irresistible in my community 1400 00:58:14.345 --> 00:58:17.185 and that little hot market that they would just go, 1401 00:58:17.485 --> 00:58:19.905 I'd be fricking crazy not to take Ingham on that. 1402 00:58:20.125 --> 00:58:22.705 And mine was literally free social media workshops. 1403 00:58:22.965 --> 00:58:24.105 And Brad, I don't know if you remember, 1404 00:58:24.185 --> 00:58:25.705 I did a free workshop for Orange County. 1405 00:58:25.735 --> 00:58:28.105 Yeah. That then started a speaking thing that led 1406 00:58:28.105 --> 00:58:29.225 to the course of the coaching program. 1407 00:58:29.325 --> 00:58:31.545 And that built up everything. It was a no brainer. 1408 00:58:31.685 --> 00:58:33.145 You guys all have opportunities 1409 00:58:33.205 --> 00:58:35.945 and these hot markets that you may have been neglecting 1410 00:58:36.375 --> 00:58:39.585 that people are already warm to you, they're already looking 1411 00:58:39.605 --> 00:58:41.545 for solutions or looking for a product 1412 00:58:41.545 --> 00:58:44.245 that you might have not to say you don't message. 1413 00:58:44.245 --> 00:58:47.045 Because when we go next time, we're gonna do core messaging. 1414 00:58:47.305 --> 00:58:50.005 And if you recall with our core message, um, 1415 00:58:50.005 --> 00:58:51.325 you're gonna have cold messages, 1416 00:58:51.325 --> 00:58:52.525 warm messages, and hot message. 1417 00:58:52.525 --> 00:58:53.765 So we're gonna solve for all of those, 1418 00:58:54.585 --> 00:58:56.605 but I know I'm a little bit over it for those of you 1419 00:58:56.605 --> 00:59:00.165 who have multiple niches, what your assignment is this week. 1420 00:59:00.365 --> 00:59:01.365 'cause we can't do this all, 1421 00:59:01.865 --> 00:59:03.245 do this for each one of those niches. 1422 00:59:03.915 --> 00:59:05.125 Save each one of those. 1423 00:59:05.305 --> 00:59:08.725 So if you have three niches, you're gonna have an ICP, 1424 00:59:08.945 --> 00:59:10.085 you're gonna niche down 1425 00:59:10.825 --> 00:59:14.305 and you're gonna top 10 questions niche, two 1426 00:59:14.925 --> 00:59:17.505 top 10 questions, niche three top 10 questions. 1427 00:59:18.025 --> 00:59:19.745 'cause then what you're gonna do when you do your core 1428 00:59:19.745 --> 00:59:22.165 messaging, you're actually gonna load them all 1429 00:59:22.185 --> 00:59:23.445 in in Google Docs. 1430 00:59:23.785 --> 00:59:25.165 One niche, two niche, three niche. 1431 00:59:25.265 --> 00:59:26.845 And you're gonna come up with a core messaging. 1432 00:59:26.845 --> 00:59:28.045 Like if that would be the basis 1433 00:59:28.065 --> 00:59:29.445 of your website, I don't know who it is. 1434 00:59:30.005 --> 00:59:31.725 Somebody on here is building a website right now 1435 00:59:31.725 --> 00:59:34.085 and they're like, how do I talk to all three customers? 1436 00:59:34.345 --> 00:59:37.245 That's how you're gonna come up with a niche questions, 1437 00:59:37.245 --> 00:59:38.685 niche questions, niche questions, 1438 00:59:38.785 --> 00:59:40.765 and then you're gonna load that into chat GBT. 1439 00:59:40.985 --> 00:59:42.965 And it's gonna give you an umbrella statement 1440 00:59:43.225 --> 00:59:44.325 and a core messaging 1441 00:59:44.325 --> 00:59:46.165 to address all those different customers. 1442 00:59:46.465 --> 00:59:48.325 And that's how you design your LinkedIn pages. 1443 00:59:48.325 --> 00:59:50.005 That's how you design your Facebook pages. 1444 00:59:50.145 --> 00:59:52.045 That's how you design all of your different content 1445 00:59:52.955 --> 00:59:55.145 until you go after campaign wise, you go individually. 1446 00:59:55.145 --> 00:59:57.065 But that's a good, good approach that 1447 00:59:57.625 --> 00:59:58.825 I wanna pause for a second. 1448 00:59:59.045 --> 01:00:01.305 Any questions before we break? Raj? 1449 01:00:01.345 --> 01:00:03.465 I mentioned you a couple times. Was this helpful based on 1450 01:00:03.465 --> 01:00:04.505 our conversation yesterday? 1451 01:00:07.325 --> 01:00:09.295 Yeah, no, it's super helpful. And I've, um, started 1452 01:00:09.315 --> 01:00:13.835 to refine and, you know, um, complete those examples 1453 01:00:13.835 --> 01:00:16.595 that you have done yesterday also with the second company, 1454 01:00:16.595 --> 01:00:18.115 which is really similar, 1455 01:00:18.295 --> 01:00:19.915 but, um, it's an engineering, 1456 01:00:20.315 --> 01:00:22.115 electrical engineering company just so that I can get used 1457 01:00:22.115 --> 01:00:24.475 to it and then make sure that I can refine the, the plan 1458 01:00:24.495 --> 01:00:25.755 and then look at, like you said, 1459 01:00:25.755 --> 01:00:27.515 the next module that'll come up with regards 1460 01:00:27.535 --> 01:00:29.115 to the content creation. 1461 01:00:29.715 --> 01:00:30.835 Excellent. Excellent. Okay. 1462 01:00:31.775 --> 01:00:33.235 Before we break, I wanna show 1463 01:00:33.235 --> 01:00:34.275 you where we're going next week. 1464 01:00:34.335 --> 01:00:37.035 And I wanna show you, um, this is not for everybody. 1465 01:00:37.155 --> 01:00:40.035 I don't know whether I'm actually gonna do this next week. 1466 01:00:40.575 --> 01:00:42.875 Um, but I wanna show you this, this is key. 1467 01:00:43.855 --> 01:00:47.035 The epiphany bridge script. We created a new prompt. 1468 01:00:48.025 --> 01:00:50.045 Um, what is the epiphany bridge script? 1469 01:00:50.065 --> 01:00:52.005 And I'm sorry, I'm gonna go a little bit longer here, 1470 01:00:52.265 --> 01:00:54.085 but this is so fricking important. 1471 01:00:54.265 --> 01:00:57.485 For those of you who have a story to tell 1472 01:00:58.145 --> 01:01:01.605 and have a backstory, here's the epiphany bridge script 1473 01:01:02.785 --> 01:01:04.135 First, what is it? 1474 01:01:04.275 --> 01:01:07.375 Why does it work? How does it work? What is it? 1475 01:01:07.405 --> 01:01:09.655 It's a way to tell a story. Super simple. 1476 01:01:09.885 --> 01:01:10.935 It's a way to tell a story 1477 01:01:11.165 --> 01:01:14.255 that sells the s**t outta your product or service. 1478 01:01:14.725 --> 01:01:16.135 It's a way to tell a story 1479 01:01:16.365 --> 01:01:17.975 that sells your product or service. 1480 01:01:18.675 --> 01:01:20.935 Why does it work? When you tell a story, 1481 01:01:21.015 --> 01:01:22.855 people's guards go down. 1482 01:01:22.855 --> 01:01:24.015 They're just listening to a story. 1483 01:01:24.165 --> 01:01:27.135 Once upon a time, there was a this and a this and this. 1484 01:01:27.135 --> 01:01:28.855 And people tell a story. It has 1485 01:01:28.855 --> 01:01:30.215 to be genuine, it has to be authentic. 1486 01:01:30.475 --> 01:01:32.095 Be moral about it, be ethical about 1487 01:01:32.095 --> 01:01:33.175 it, tell an honest story. 1488 01:01:33.515 --> 01:01:36.455 But when you tell a story, people's guard goes down 1489 01:01:36.475 --> 01:01:38.255 and you can sell much more easily. 1490 01:01:38.395 --> 01:01:40.855 Not in a manipulative way, but can communicate value. 1491 01:01:42.235 --> 01:01:45.535 How does it work? When it works is you're gonna tell a 1492 01:01:45.535 --> 01:01:48.055 backstory about how you arrived at this great product 1493 01:01:48.055 --> 01:01:49.735 or solution, how you arrived 1494 01:01:50.595 --> 01:01:53.215 at this product within the business. 1495 01:01:53.235 --> 01:01:55.775 Now Raj, you don't wanna necessarily, I think it was, 1496 01:01:55.775 --> 01:01:57.335 if I remember correctly, you don't wanna personally 1497 01:01:57.335 --> 01:01:58.455 brand yourself, no big deal. 1498 01:01:58.995 --> 01:02:02.775 But you could still have a great story about how a product 1499 01:02:02.835 --> 01:02:04.175 or service was created. 1500 01:02:04.685 --> 01:02:07.775 Brad might have a great story about how a product 1501 01:02:07.835 --> 01:02:09.415 or service solved a client's problem. 1502 01:02:09.835 --> 01:02:13.255 And when he tells a story about it, just like in eo, 1503 01:02:13.255 --> 01:02:15.255 we learn experience shares sell. 1504 01:02:15.595 --> 01:02:16.615 That's what you're really doing. 1505 01:02:16.675 --> 01:02:18.535 In fact, another way to label this entire thing 1506 01:02:18.795 --> 01:02:19.965 is an experience share. 1507 01:02:20.555 --> 01:02:22.685 It's an experience share. If I was an author, 1508 01:02:23.345 --> 01:02:26.245 if I was a coach, if I was a consultant, 1509 01:02:27.045 --> 01:02:29.045 I would probably tell my personal story. 1510 01:02:29.585 --> 01:02:31.445 You know, a long time ago I struggled with, 1511 01:02:31.685 --> 01:02:33.045 I just always wanted to connect with people. 1512 01:02:33.085 --> 01:02:34.405 I wanted to do this. But then I hit a wall. 1513 01:02:34.625 --> 01:02:35.725 But thing happened to me. 1514 01:02:35.725 --> 01:02:38.165 This thing I just, I couldn't break through in my business. 1515 01:02:38.205 --> 01:02:40.085 I ended up falling apart. I did this, I did this, and, 1516 01:02:40.185 --> 01:02:41.245 and it all went to s**t. 1517 01:02:41.825 --> 01:02:43.125 And then one day I met somebody 1518 01:02:43.125 --> 01:02:44.885 and they gave me this great idea, 1519 01:02:45.315 --> 01:02:47.005 this great idea that was your epiphany. 1520 01:02:47.185 --> 01:02:49.325 And they shared a new way of approaching this thing, 1521 01:02:49.365 --> 01:02:50.925 a new way of doing this product, a new way 1522 01:02:50.925 --> 01:02:51.965 of doing this service, a new way 1523 01:02:51.965 --> 01:02:53.245 of living my life and doing this business. 1524 01:02:53.465 --> 01:02:54.885 And then I started executing 1525 01:02:54.885 --> 01:02:56.645 that thing and it started working. 1526 01:02:56.705 --> 01:02:58.045 It started working until one 1527 01:02:58.045 --> 01:02:59.085 day it actually stopped working. 1528 01:02:59.545 --> 01:03:01.245 But then that's when I learned this last thing. 1529 01:03:01.905 --> 01:03:03.325 And then in learning that last thing, 1530 01:03:04.505 --> 01:03:05.625 I was able to help more people. 1531 01:03:05.625 --> 01:03:07.065 And more importantly, I transformed. 1532 01:03:07.425 --> 01:03:10.305 I had less stress, more joy, more time with my family. 1533 01:03:10.325 --> 01:03:11.505 And now I was living life. 1534 01:03:11.585 --> 01:03:14.305 I always wanted to, if you are a personal coach, 1535 01:03:15.205 --> 01:03:17.705 if you are an author, this is gold. 1536 01:03:18.005 --> 01:03:20.465 If you have a product or service that solves a problem, 1537 01:03:20.485 --> 01:03:21.785 and you could use as storytelling 1538 01:03:22.005 --> 01:03:23.785 as an anecdote, this is gold. 1539 01:03:24.205 --> 01:03:25.825 You could use it in any one of these ways. 1540 01:03:26.365 --> 01:03:28.705 Um, this could be an hour in and of itself. 1541 01:03:29.285 --> 01:03:30.465 And so I, um, 1542 01:03:30.585 --> 01:03:32.985 I haven't decided whether I'm gonna do this as an hour. 1543 01:03:33.185 --> 01:03:34.945 'cause I don't know if it applies to all of you guys, 1544 01:03:35.485 --> 01:03:39.615 but this is a good hour of what it is. 1545 01:03:39.635 --> 01:03:43.485 Uh, we created a plug and play script, uh, and and chat. 1546 01:03:43.745 --> 01:03:45.365 BT asks you a series 1547 01:03:47.155 --> 01:03:51.455 of 31 total questions and you put it on dictate mode 1548 01:03:51.455 --> 01:03:54.935 and you answer it, it sounds like, um, brain damage. 1549 01:03:55.355 --> 01:03:58.415 But what you get out of it is absolute gold. 1550 01:03:59.005 --> 01:04:01.775 What you get out of it is literally the perfect way 1551 01:04:01.775 --> 01:04:04.775 to tell your story so that it sells your product or service. 1552 01:04:05.475 --> 01:04:06.735 It works for any product 1553 01:04:06.755 --> 01:04:08.295 or service, no matter how technical. 1554 01:04:08.555 --> 01:04:11.175 You can use an example, I was working with this client 1555 01:04:11.275 --> 01:04:13.975 and all they wanna do was X but then y happened 1556 01:04:13.995 --> 01:04:16.055 and then the bottom fell out and they couldn't do it. 1557 01:04:16.475 --> 01:04:18.615 But that's why we said, I wonder if we could do it this way. 1558 01:04:18.875 --> 01:04:20.575 And when you're telling that story about the client, 1559 01:04:20.575 --> 01:04:21.575 it's experience share. 1560 01:04:22.155 --> 01:04:24.295 You're telling you about the breakthrough, the plan, 1561 01:04:24.555 --> 01:04:25.975 the epiphany, the breakthrough, 1562 01:04:25.975 --> 01:04:27.015 and the transformation they had 1563 01:04:27.395 --> 01:04:28.415 and telling their story, 1564 01:04:28.415 --> 01:04:30.455 you're selling the heck outta your product or service. 1565 01:04:31.435 --> 01:04:34.095 Um, and let me just ask, let me just ask, 1566 01:04:34.545 --> 01:04:36.495 would it be helpful to do this together? 1567 01:04:36.635 --> 01:04:37.855 If I get enough people that are 1568 01:04:37.855 --> 01:04:39.135 interested in this, I could do it. 1569 01:04:39.135 --> 01:04:41.095 Otherwise, I'm gonna say do it on your 1570 01:04:41.095 --> 01:04:42.295 own and we can talk about it. 1571 01:04:42.555 --> 01:04:44.215 Are there enough people that would be interested in doing 1572 01:04:44.215 --> 01:04:45.935 this and getting the coaching Amin? 1573 01:04:46.435 --> 01:04:47.815 And we'd also do it on your one-on-one. 1574 01:04:47.875 --> 01:04:49.135 If you wanna get your, uh, 1575 01:04:49.135 --> 01:04:51.415 just show do a do your hand up if I could see it. 1576 01:04:51.975 --> 01:04:56.175 I got one, two. All right. Alright. Alright, awesome. 1577 01:04:56.235 --> 01:04:58.975 And by the way, Michael, um, from plastic surgery, 1578 01:04:59.115 --> 01:05:01.255 we did this in uncovered gold for Dr. 1579 01:05:01.835 --> 01:05:03.135 Kti. He was like, no, I don't really have a story. 1580 01:05:03.135 --> 01:05:04.855 And then he is like, oh yeah, he told me the story. 1581 01:05:04.855 --> 01:05:08.615 I was like, that's gold. So, okay, here's what we'll do then 1582 01:05:09.505 --> 01:05:12.675 this will be my plan is we're gonna do this together. 1583 01:05:13.035 --> 01:05:16.515 'cause this is a very important key nugget that needs 1584 01:05:16.515 --> 01:05:18.925 to get saved into chat, GBT. 1585 01:05:19.385 --> 01:05:21.805 And then that gets integrated into your core messaging. 1586 01:05:22.605 --> 01:05:25.505 So then imagine this, imagine you got your LinkedIn content, 1587 01:05:25.975 --> 01:05:29.065 your Facebook content, your Instagram content, your blogs, 1588 01:05:29.065 --> 01:05:33.105 your podcast, and you could weave in your personal story 1589 01:05:33.365 --> 01:05:35.625 or a story about a client who had this problem, 1590 01:05:36.865 --> 01:05:39.005 who had a major breakthrough, who had an epiphany, 1591 01:05:39.005 --> 01:05:41.045 who solved a problem and never had to worry about 1592 01:05:41.045 --> 01:05:43.445 that again, if you had that already saved. 1593 01:05:43.545 --> 01:05:44.685 Now, Brad wouldn't have to say 1594 01:05:44.685 --> 01:05:47.485 that every time his virtual assistant could just plug it in 1595 01:05:47.625 --> 01:05:49.485 and that content's gonna come out on on time. 1596 01:05:49.495 --> 01:05:50.765 Sanja could grab that from Daniel 1597 01:05:51.425 --> 01:05:52.685 and now he doesn't have to know it. 1598 01:05:53.265 --> 01:05:54.925 He just have Daniel go through this process 1599 01:05:55.065 --> 01:05:56.885 and then it gets recorded and saved. 1600 01:05:57.585 --> 01:05:59.005 If he has a podcast, a webinar, 1601 01:05:59.145 --> 01:06:00.605 he just says, here, here's your story. 1602 01:06:01.305 --> 01:06:02.605 Repeat this, this was gold. 1603 01:06:02.605 --> 01:06:04.205 And it'll craft it in a really good way. 1604 01:06:05.105 --> 01:06:07.005 It could be Matt, for Matt Lowry fencing. 1605 01:06:07.145 --> 01:06:09.445 It could be a, a story about a client that had, 1606 01:06:09.925 --> 01:06:11.725 I don't know, like a problem with a yard problem 1607 01:06:11.725 --> 01:06:12.565 with this thing and this one 1608 01:06:12.845 --> 01:06:14.285 fencing situation that came to you. 1609 01:06:14.555 --> 01:06:15.885 They went to three different providers. 1610 01:06:15.885 --> 01:06:17.165 They came to you and everything was solved. 1611 01:06:17.625 --> 01:06:19.325 And so it's a story of transformation 1612 01:06:19.325 --> 01:06:20.325 that you could tell about yourself, 1613 01:06:20.325 --> 01:06:21.845 your business or your product or service. 1614 01:06:22.595 --> 01:06:24.045 It's gold. Then what I'm gonna do, 1615 01:06:24.045 --> 01:06:26.005 based upon the reaction is I'm gonna 1616 01:06:26.005 --> 01:06:27.165 go, we're gonna go through this next week. 1617 01:06:28.115 --> 01:06:31.685 This in and of itself can be absolute gold 1618 01:06:31.745 --> 01:06:33.605 and can be used in a variety of different ways. 1619 01:06:33.945 --> 01:06:35.165 Um, that's what we're gonna do next week. 1620 01:06:35.185 --> 01:06:36.605 And then we're gonna build out our messaging 1621 01:06:36.605 --> 01:06:38.245 and get it going on the lead magnets, we're gonna knock 1622 01:06:38.245 --> 01:06:39.565 that out all in the following week. 1623 01:06:40.305 --> 01:06:41.805 If you have any questions in the meantime, 1624 01:06:41.875 --> 01:06:42.925 feel free to hit us up. 1625 01:06:43.035 --> 01:06:45.925 Hopefully this was valuable and you got some good strategy. 1626 01:06:45.925 --> 01:06:50.165 You got it nailed down. Uh, I want to do a quick recap 1627 01:06:50.225 --> 01:06:52.005 of a couple things, um, 1628 01:06:52.345 --> 01:06:53.805 and then we're gonna dig right into it. 1629 01:06:54.795 --> 01:06:57.485 This is what we've been talking about. 1630 01:06:57.825 --> 01:07:00.685 So I think if you would show of hands, 1631 01:07:00.695 --> 01:07:02.445 who's been on the last, say, three calls, 1632 01:07:02.665 --> 01:07:04.165 the last three calls, show of hands 1633 01:07:04.335 --> 01:07:06.645 where we talked about the persona, prompt, niche, prompt, 1634 01:07:07.065 --> 01:07:08.885 top 10 and epiphany bridge. 1635 01:07:09.005 --> 01:07:11.245 Alright, good. The vast majority great. 1636 01:07:12.305 --> 01:07:16.085 And then many of you have done the epiphany bridge, uh, 1637 01:07:16.585 --> 01:07:17.765 uh, script as well. 1638 01:07:17.865 --> 01:07:19.325 In fact, virtually all of you. 1639 01:07:19.865 --> 01:07:21.525 And here's kind of what I'm seeing 1640 01:07:22.885 --> 01:07:24.345 is I wanna share just an idea 1641 01:07:24.885 --> 01:07:26.905 and make sure I set this up properly. 1642 01:07:27.425 --> 01:07:29.625 'cause I think a lot of people miss this, including myself. 1643 01:07:30.485 --> 01:07:32.225 Um, I think there's a myth, 1644 01:07:32.925 --> 01:07:34.665 and Dave, it's almost exactly 1645 01:07:35.335 --> 01:07:36.465 what we were just talking about. 1646 01:07:36.485 --> 01:07:37.665 So it couldn't have been a better setup. 1647 01:07:38.345 --> 01:07:40.745 I think there's a myth that says, if I have, 1648 01:07:40.925 --> 01:07:43.985 if I'm educating, if I'm message is on point, 1649 01:07:44.125 --> 01:07:47.545 if I'm offering value, if I'm being of service, 1650 01:07:48.295 --> 01:07:49.385 then I'm gonna get leads. 1651 01:07:49.565 --> 01:07:51.945 I'm gonna get leads coming to me and I'm gonna get closes. 1652 01:07:52.045 --> 01:07:53.585 I'm gonna get leads into my system 1653 01:07:53.605 --> 01:07:54.785 if I'm just offering value. 1654 01:07:55.365 --> 01:07:57.025 Um, but I don't think that that's true at all. 1655 01:07:57.905 --> 01:08:00.825 I don't think it's true because I've fallen prey 1656 01:08:01.405 --> 01:08:04.075 to educating, educating, educating, 1657 01:08:04.395 --> 01:08:06.955 offering value on social media for years 1658 01:08:07.855 --> 01:08:11.035 and people will consume it and they're grateful for it, 1659 01:08:11.335 --> 01:08:12.555 but it doesn't necessarily mean 1660 01:08:12.555 --> 01:08:14.275 that they're gonna pick up the phone and call me. 1661 01:08:14.275 --> 01:08:15.380 In fact, I've had it happen 1662 01:08:15.380 --> 01:08:17.645 where I'm been offering value, offering value, offering value. 1663 01:08:17.645 --> 01:08:18.685 And maybe it's happened to you too, 1664 01:08:19.445 --> 01:08:20.995 where you're offering all kinds of value 1665 01:08:21.375 --> 01:08:23.435 and then you hear about somebody you've been offering value 1666 01:08:23.435 --> 01:08:24.475 to going across the street 1667 01:08:24.475 --> 01:08:25.555 and getting something from somebody else. 1668 01:08:25.555 --> 01:08:26.875 You're like, how did that happen? 1669 01:08:27.695 --> 01:08:29.315 How the heck did they buy from somebody else? 1670 01:08:29.595 --> 01:08:31.475 I don't get it. Were they a better sales person? 1671 01:08:31.505 --> 01:08:34.885 What was it? I actually think 1672 01:08:35.835 --> 01:08:37.245 that getting leads 1673 01:08:37.545 --> 01:08:40.285 and closing deals is about solving problems. 1674 01:08:40.505 --> 01:08:43.445 And, and anybody like Dave, I met Jimmy 1675 01:08:43.445 --> 01:08:45.005 and Danny through Global Speakers Academy 1676 01:08:45.065 --> 01:08:49.085 and I've never heard anybody put it better than Pat Quinn. 1677 01:08:49.105 --> 01:08:50.765 Pat Quinn teaches Tony Robbins. 1678 01:08:51.265 --> 01:08:53.325 Pat Quinn teaches Grant Cardone. 1679 01:08:54.145 --> 01:08:57.125 Pat Quinn teaches the biggest of the best public speakers 1680 01:08:57.265 --> 01:09:00.165 around, and he talks about solving problems. 1681 01:09:00.225 --> 01:09:01.845 And he says, when you get in front of somebody, 1682 01:09:02.855 --> 01:09:04.225 it's one thing to educate, 1683 01:09:04.405 --> 01:09:06.905 but it's another thing to actually solve a problem. 1684 01:09:07.245 --> 01:09:08.825 Say, let me solve that problem. You know, it's a, 1685 01:09:08.825 --> 01:09:11.025 it's the anecdote of the lion who's got the, 1686 01:09:11.025 --> 01:09:12.065 the thing in its paw 1687 01:09:12.065 --> 01:09:13.625 and you rip the thing out of the paw and needs better. 1688 01:09:13.925 --> 01:09:16.745 And oh my gosh, because I wanna ask this question, 1689 01:09:16.895 --> 01:09:18.785 what does solving a problem do? 1690 01:09:19.705 --> 01:09:20.835 What does a solving problem do? 1691 01:09:20.835 --> 01:09:23.875 What does it do for you and, and you and the other person? 1692 01:09:25.335 --> 01:09:26.345 What does it help establish? 1693 01:09:27.845 --> 01:09:32.035 Trust more relationship and, and more trust and respect 1694 01:09:32.095 --> 01:09:33.915 and, and our capabilities. 1695 01:09:34.415 --> 01:09:36.355 You, you got it. You got it. That's, that's it. 1696 01:09:36.355 --> 01:09:39.035 And a word I'd say trust, which builds a relationship. 1697 01:09:39.295 --> 01:09:42.275 And without that, especially, I'm looking at a lot 1698 01:09:42.275 --> 01:09:43.395 of you folks on here, the men 1699 01:09:43.395 --> 01:09:45.075 and women that are on here, they sell a high ticket item, 1700 01:09:45.795 --> 01:09:48.325 they have to trust you a lot. 1701 01:09:48.735 --> 01:09:51.205 Their jobs on the line, maybe their business is on the line. 1702 01:09:51.475 --> 01:09:55.085 Some education isn't gonna make them part with their time 1703 01:09:55.505 --> 01:09:56.565 and their hard earned cash. 1704 01:09:56.715 --> 01:10:01.095 It's about trust. And that's where I think this, this 1705 01:10:01.095 --> 01:10:02.415 what we're gonna be talking about today. 1706 01:10:02.565 --> 01:10:04.415 It's really about trust. It's about building trust. 1707 01:10:04.835 --> 01:10:08.615 And so lead magnets, I think are kind of a cheap phrase. 1708 01:10:09.135 --> 01:10:12.695 I just, um, it's a phrase and I call it an ethical bribe. 1709 01:10:13.235 --> 01:10:14.375 And even that doesn't do it 1710 01:10:14.375 --> 01:10:15.815 justice 'cause it makes it feel cheap. 1711 01:10:15.835 --> 01:10:17.895 But sometimes I'll say the word lead magnet, people go, 1712 01:10:18.015 --> 01:10:19.335 I don't, I don't know what a lead magnet is, 1713 01:10:19.675 --> 01:10:21.735 but a lead magnet is about solving problems. 1714 01:10:21.735 --> 01:10:23.175 And here's where I think a lot of people miss. 1715 01:10:23.805 --> 01:10:26.975 It's not some cheap BS ebook 1716 01:10:26.975 --> 01:10:28.895 that nobody's gonna freaking read and nobody wants. 1717 01:10:29.525 --> 01:10:32.735 It's not about creating something just arbitrarily that, 1718 01:10:32.925 --> 01:10:34.655 that nobody cares about. 1719 01:10:35.165 --> 01:10:36.975 Like, I've seen so many people go, yeah, 1720 01:10:36.975 --> 01:10:38.615 we'll create an ebook or this or this, 1721 01:10:39.275 --> 01:10:41.015 and it might mean a lot to them, 1722 01:10:42.275 --> 01:10:44.135 but if it doesn't solve a specific problem, 1723 01:10:44.205 --> 01:10:45.495 they have an acute problem. 1724 01:10:45.635 --> 01:10:46.895 It doesn't mean something to them. 1725 01:10:48.655 --> 01:10:50.335 I think somebody's got me on just mute if you can, 1726 01:10:50.335 --> 01:10:51.455 if you've got some background noise. 1727 01:10:51.955 --> 01:10:56.725 But the point I wanna make about lead magnets you have is 1728 01:10:57.395 --> 01:10:58.885 it's gotta mean something to them. 1729 01:10:59.265 --> 01:11:02.805 So if it's a quiz or an ebook or a webinar 1730 01:11:03.785 --> 01:11:07.165 or a free trial of something, it's gotta solve one 1731 01:11:07.165 --> 01:11:08.205 of their main pain points. 1732 01:11:08.345 --> 01:11:10.245 It could be a guide or a template or an ebook. 1733 01:11:10.245 --> 01:11:11.325 All those could be fantastic. 1734 01:11:11.945 --> 01:11:14.445 But one of the key things is sometimes I've seen people 1735 01:11:14.505 --> 01:11:19.045 create lead magnets that are cool to them, that makes sense 1736 01:11:19.045 --> 01:11:20.645 to them, but it's a pro, 1737 01:11:20.675 --> 01:11:22.285 it's a solution looking for a problem. 1738 01:11:23.625 --> 01:11:26.085 And it's not necessarily designed specifically for 1739 01:11:26.085 --> 01:11:27.845 that ideal customer with that critical problem. 1740 01:11:28.385 --> 01:11:30.285 And then the question is, okay, what is a, 1741 01:11:30.285 --> 01:11:33.325 what is a high value, uh, lead magnet? 1742 01:11:34.105 --> 01:11:36.205 And I see, Dave, you're smiling, you know what this is. 1743 01:11:36.665 --> 01:11:38.925 Do you know what this is? Take take yourself off mute if you 1744 01:11:38.925 --> 01:11:40.005 would and describe what this is. 1745 01:11:40.315 --> 01:11:42.245 Yeah, it's Alex Ram's value equation. 1746 01:11:42.625 --> 01:11:44.245 You got it. What's the value equation? 1747 01:11:46.455 --> 01:11:49.955 It is the dream outcome times the perceived likelihood 1748 01:11:49.975 --> 01:11:52.755 of success over time, delay efforts 1749 01:11:52.755 --> 01:11:55.595 and sacrifice, which basically means you show them 1750 01:11:56.225 --> 01:12:00.355 what they want and then you reduce their obs obstacles 1751 01:12:00.355 --> 01:12:01.395 to getting getting it. 1752 01:12:01.815 --> 01:12:05.155 You got it. And I, as simple as this is, 1753 01:12:05.575 --> 01:12:08.715 and as third grade as this is, it works so well. 1754 01:12:09.655 --> 01:12:11.315 And then I'll show you the prompt in a second. 1755 01:12:11.335 --> 01:12:13.115 But the prompt that we're gonna use today 1756 01:12:13.935 --> 01:12:16.245 takes Alex her's value equation. 1757 01:12:16.945 --> 01:12:20.245 And if you stack it with your ideal customer persona, 1758 01:12:20.665 --> 01:12:23.645 the top 10 objections, pain points, et cetera, et cetera, 1759 01:12:23.645 --> 01:12:25.925 you've already done, and your core message, 1760 01:12:26.105 --> 01:12:27.685 you'll be astounded at the results. 1761 01:12:27.755 --> 01:12:28.885 I'll give you just a quick story 1762 01:12:28.885 --> 01:12:29.925 and then we're gonna do an exercise. 1763 01:12:29.925 --> 01:12:34.005 We're gonna get some feedback. My very first i'd, 1764 01:12:34.155 --> 01:12:36.605 I've been going to workshops for probably a year 1765 01:12:37.475 --> 01:12:38.865 doing my AI workshops. 1766 01:12:38.865 --> 01:12:40.825 And at the end I would say I book a call with me. 1767 01:12:41.365 --> 01:12:43.345 And you know how people, how many people would book a call 1768 01:12:43.345 --> 01:12:45.385 with me like zero, nobody. 1769 01:12:45.495 --> 01:12:47.305 Like people would come up and Oh my God, that was great. 1770 01:12:47.705 --> 01:12:50.265 I learned so much. Thank you so much. Great free resources. 1771 01:12:50.425 --> 01:12:52.985 I have a great conversation and zero people would book. 1772 01:12:53.565 --> 01:12:56.345 And I was like, man, I, I offered so much value. 1773 01:12:56.545 --> 01:12:57.585 I gave my heart and soul. 1774 01:12:57.665 --> 01:12:59.945 I worked so hard, I gave a thousand percent 1775 01:12:59.965 --> 01:13:01.825 and 0.0 people booked a call. 1776 01:13:01.825 --> 01:13:05.065 That happened for a freaking year. That's how smart I am. 1777 01:13:05.685 --> 01:13:09.065 Um, and finally I look at this and I got the book 1778 01:13:09.685 --> 01:13:10.705 and I back, 1779 01:13:10.945 --> 01:13:13.345 I backed into a prompt that I'm gonna share with you. 1780 01:13:13.345 --> 01:13:16.185 And I refined that and I'm gonna share the offer I made. 1781 01:13:16.185 --> 01:13:17.985 And, and maybe some of you saw this offer 1782 01:13:18.045 --> 01:13:19.105 at the end of my workshop. 1783 01:13:20.105 --> 01:13:22.425 I did the prompt and it kicked out a dream outcome. 1784 01:13:22.855 --> 01:13:27.665 What if I could give you, uh, I went on a strategy call 1785 01:13:27.665 --> 01:13:31.225 with you, I gave you your ideal customer persona, 1786 01:13:31.535 --> 01:13:34.665 your core messages, a custom curated list of AI tools 1787 01:13:34.665 --> 01:13:36.265 that would be right for your business on a hundred day 1788 01:13:36.265 --> 01:13:38.745 marketing plan, an AI powered implementation plan. 1789 01:13:38.925 --> 01:13:40.465 And me and my agency jumped on that 1790 01:13:41.535 --> 01:13:42.675 and perceived likelihood, 1791 01:13:42.915 --> 01:13:45.475 I guarantee you would get value from the 30 minute 1792 01:13:45.475 --> 01:13:47.035 call, it would be 30 minutes. 1793 01:13:47.095 --> 01:13:49.555 And the effort on your part fill out this Calendly. 1794 01:13:50.415 --> 01:13:51.635 Um, four questions. 1795 01:13:51.705 --> 01:13:52.915 I'll take you 30 seconds and 1796 01:13:52.915 --> 01:13:53.955 I promise you're gonna get value. 1797 01:13:53.975 --> 01:13:55.195 And then I would actually take this out. 1798 01:13:55.195 --> 01:13:57.555 I dunno if some of you saw this. So here's a thousand bucks. 1799 01:13:58.185 --> 01:13:59.715 It's a awful bribe. 1800 01:13:59.825 --> 01:14:01.075 It's a silly gimmick, 1801 01:14:01.455 --> 01:14:04.555 but here's a thousand bucks to anybody who, if you get on 1802 01:14:04.555 --> 01:14:07.655 that call with me and you feel like it was a sales pitch 1803 01:14:07.655 --> 01:14:09.735 or you didn't get like a thousand percent value, 1804 01:14:10.275 --> 01:14:12.365 you didn't get take home value that you could implement, 1805 01:14:12.805 --> 01:14:14.485 I will send you a thousand bucks. 1806 01:14:15.105 --> 01:14:16.885 You have my word jump on a call. 1807 01:14:16.965 --> 01:14:18.005 I know it's a dumb bribe, 1808 01:14:18.225 --> 01:14:20.365 but I want it to be a lock solid guarantee. 1809 01:14:20.365 --> 01:14:21.285 When you get outta the call with me for 1810 01:14:21.285 --> 01:14:22.365 20 minutes, you're gonna do it. 1811 01:14:22.795 --> 01:14:25.365 Dave, when I got off the, when I got back to the airport 1812 01:14:25.375 --> 01:14:28.725 after I did the first one, I sent a picture to Jimmy 1813 01:14:28.745 --> 01:14:32.525 and Danny, my calendar filled up for like four days 1814 01:14:32.755 --> 01:14:34.525 with book calls and people knew, 1815 01:14:34.525 --> 01:14:36.565 and I, I did it with it like tongue in cheek, like, 1816 01:14:36.565 --> 01:14:38.205 you know, and I really would've given somebody the money. 1817 01:14:39.595 --> 01:14:41.795 I, and then from then I never stopped doing this. 1818 01:14:41.795 --> 01:14:42.835 And now whenever I'm in, 1819 01:14:42.835 --> 01:14:44.035 in a live workshop, I'll, I'll do that. 1820 01:14:45.015 --> 01:14:47.155 So you don't have to do something 1821 01:14:47.175 --> 01:14:48.915 as lame or gimmicky as that. 1822 01:14:48.915 --> 01:14:50.035 It may not work for your business. 1823 01:14:50.175 --> 01:14:51.515 I'm not suggesting that you do that. 1824 01:14:52.095 --> 01:14:53.555 You may have a totally different business 1825 01:14:53.555 --> 01:14:54.755 in mind, and I'm sure you do. 1826 01:14:55.335 --> 01:15:00.075 But what I do want you to do is try the, um, try this, 1827 01:15:00.815 --> 01:15:03.355 uh, prompt and we're gonna go to the prompts right now. 1828 01:15:03.455 --> 01:15:05.115 Let me see if I can, I'm gonna pull it up here 1829 01:15:05.575 --> 01:15:08.475 and you can, will you, will you pop the prompt 1830 01:15:09.745 --> 01:15:11.915 into the chat? 1831 01:15:12.295 --> 01:15:16.955 The, the, uh, the, the the seven steps? Yeah, yeah, yeah. 1832 01:15:16.955 --> 01:15:18.915 And then I'm gonna pull it up too here. Okay. 1833 01:15:19.015 --> 01:15:20.355 I'm gonna show you which one you're gonna do. 1834 01:15:21.495 --> 01:15:23.435 And I've so many things open here. 1835 01:15:23.575 --> 01:15:25.475 Let me, um, fire this up here. 1836 01:15:26.645 --> 01:15:28.145 My computer's a little bit slow, 1837 01:15:28.565 --> 01:15:30.025 but I'm gonna share my screen too. 1838 01:15:31.695 --> 01:15:34.465 Okay? Now, before we do this, I wanna do it together. 1839 01:15:34.805 --> 01:15:39.125 I'm gonna share my screen. I wanna encourage you, everybody 1840 01:15:39.125 --> 01:15:40.765 that's been with me these last few days, 1841 01:15:41.025 --> 01:15:44.765 you now have your persona, you have a folder. 1842 01:15:45.165 --> 01:15:46.485 Remember, you guys all created like a mean, 1843 01:15:46.485 --> 01:15:48.765 and Chuck, I think everybody on here, you created a folder 1844 01:15:49.315 --> 01:15:50.365 with your persona. 1845 01:15:51.105 --> 01:15:54.125 We niched down to that person with the acute problem. 1846 01:15:54.705 --> 01:15:57.245 And Scott DeLong, I actually did this yesterday 1847 01:15:57.775 --> 01:15:59.645 while I was preparing for some of your stuff 1848 01:15:59.815 --> 01:16:03.245 after our call, I niched down to a COO 1849 01:16:03.355 --> 01:16:07.125 because that's who you're targeting that had discord 1850 01:16:07.595 --> 01:16:11.165 between their CEO and themselves. 1851 01:16:11.825 --> 01:16:13.725 And they were in desperate need of the circle. 1852 01:16:13.755 --> 01:16:16.325 Like Scott DeLong has this, it's like, um, 1853 01:16:16.875 --> 01:16:19.845 it's like a key executive group, but it's, it's facilitated. 1854 01:16:19.845 --> 01:16:24.045 It's like, it's like EO on steroids for, for, for, uh, 1855 01:16:24.555 --> 01:16:26.005 CEOs and, and COOs. 1856 01:16:26.785 --> 01:16:29.325 So take your persona niche down 1857 01:16:29.425 --> 01:16:33.125 and find, find whatever your, go to your chat GBT 1858 01:16:34.225 --> 01:16:38.885 and go to your folder, wherever it was you had your, 1859 01:16:39.385 --> 01:16:43.915 uh, ICP and everything in and continue that conversation. 1860 01:16:44.535 --> 01:16:46.115 And I wanna make sure everybody's with me. 1861 01:16:46.505 --> 01:16:50.455 Like say, Amin, you started your, uh, where'd it go? 1862 01:16:50.555 --> 01:16:53.095 You started your ice personal, I, uh, 1863 01:16:53.405 --> 01:16:55.055 persona, you did. Ideal 1864 01:16:55.455 --> 01:16:56.535 Customer persona Niche. 1865 01:16:56.535 --> 01:16:59.375 There you go. Top 10 questions. You got it, you got it. 1866 01:16:59.395 --> 01:17:01.095 And then you got your pivoting bridge 1867 01:17:01.235 --> 01:17:02.735 and you've got your Don Draper prompt. 1868 01:17:02.915 --> 01:17:05.135 Did we do, oh, we didn't do Don Draper prompt yet, 1869 01:17:05.135 --> 01:17:06.535 did we? No. Ah, 1870 01:17:07.165 --> 01:17:08.855 That was supposed to be, that was supposed, you 1871 01:17:08.855 --> 01:17:09.855 Said today. 1872 01:17:09.985 --> 01:17:11.605 Oh my God. Okay, let's see if we can do both of them. 1873 01:17:11.615 --> 01:17:12.685 Let's see if we can do both of them. 1874 01:17:12.795 --> 01:17:16.845 Alright, go to go to the epiphany bridge where you left off, 1875 01:17:17.025 --> 01:17:18.045 go to where you left off. 1876 01:17:19.505 --> 01:17:21.805 And then what we're gonna do, this is absolute gold. 1877 01:17:22.225 --> 01:17:23.805 You're gonna go to Don Draper. 1878 01:17:23.805 --> 01:17:26.005 And what we did, I'm gonna just share with this with you. 1879 01:17:30.695 --> 01:17:34.075 We went to everything that Don Draper would do, 1880 01:17:34.495 --> 01:17:35.915 and we created this. 1881 01:17:36.375 --> 01:17:38.915 And you can see this when you go to the Don Draper prompt, 1882 01:17:39.305 --> 01:17:40.515 this is what you're getting. 1883 01:17:41.295 --> 01:17:44.955 You're gonna be creating what we call, uh, 1884 01:17:45.715 --> 01:17:48.635 a messaging stack or a core messaging. 1885 01:17:49.275 --> 01:17:52.875 Branding firms charge 5,000, 10,000 bucks for this. 1886 01:17:53.495 --> 01:17:55.595 And what it is, it's an umbrella statement 1887 01:17:55.595 --> 01:17:57.595 that is specifically designed for that niche. 1888 01:17:57.825 --> 01:18:00.915 It's a tagline for that niche that perfectly positions you 1889 01:18:00.975 --> 01:18:02.555 to solve a problem for that niche. 1890 01:18:02.975 --> 01:18:04.795 So it's gonna design an umbrella statement for you, 1891 01:18:05.645 --> 01:18:08.545 and then it's gonna design three core messages 1892 01:18:08.855 --> 01:18:10.225 that should be on your website, 1893 01:18:10.415 --> 01:18:11.545 that should be in your email. 1894 01:18:11.775 --> 01:18:13.745 It's three of their primary pain points 1895 01:18:13.885 --> 01:18:15.305 and solutions you have for 'em. 1896 01:18:16.955 --> 01:18:21.895 And the cool thing about the messaging stack is it, it goes 1897 01:18:21.895 --> 01:18:25.775 through and delivers on three core messages, a cold message, 1898 01:18:27.065 --> 01:18:28.505 a warm message, and a hot message. 1899 01:18:29.325 --> 01:18:30.425 And before I go any further, 1900 01:18:30.535 --> 01:18:33.345 does anybody know the difference between a cold message 1901 01:18:33.405 --> 01:18:34.745 and somebody's been with me for a bit, 1902 01:18:35.145 --> 01:18:36.505 a warm message and a hot message? 1903 01:18:38.245 --> 01:18:39.425 Can anybody describe those? 1904 01:18:40.165 --> 01:18:42.995 If not, I'm happy to anybody remember what those are. 1905 01:18:44.235 --> 01:18:47.685 Okay, a cold message is a problem. 1906 01:18:48.325 --> 01:18:49.565 Somebody that's aware they have a problem, 1907 01:18:50.145 --> 01:18:51.925 but they're not yet looking for solutions 1908 01:18:53.265 --> 01:18:55.885 and they're certainly not googling for the product. 1909 01:18:57.405 --> 01:19:01.465 Um, let me just pick, uh, Michael, for example, Michael, 1910 01:19:01.645 --> 01:19:03.265 if you would, Michael, uh, ANU 1911 01:19:05.485 --> 01:19:06.895 your client, okay? 1912 01:19:07.075 --> 01:19:08.775 Is a, your client is a plastic surgeon, 1913 01:19:08.795 --> 01:19:10.695 number one plastic surgeon in Orange County. 1914 01:19:11.655 --> 01:19:13.675 Um, and he's a cosmetic surgeon. 1915 01:19:14.605 --> 01:19:16.825 So the cold message would appeal 1916 01:19:16.825 --> 01:19:19.785 to somebody who's maybe just frustrated with getting older, 1917 01:19:20.305 --> 01:19:21.545 frustrated with maybe how they look, 1918 01:19:21.845 --> 01:19:23.025 but they haven't yet been looking 1919 01:19:23.085 --> 01:19:25.505 for a plastics surgeon and comparing 'em. 1920 01:19:25.965 --> 01:19:27.665 And they're certainly not mm-hmm. Ling prices. 1921 01:19:28.265 --> 01:19:29.905 A cold message would appeal to somebody 1922 01:19:29.905 --> 01:19:30.985 who knows they've got a problem, 1923 01:19:31.365 --> 01:19:32.905 but they're not yet looking for a solution. 1924 01:19:32.905 --> 01:19:33.985 Maybe they're feeling a little bit older. 1925 01:19:34.035 --> 01:19:35.585 We've got one client in stem cell, 1926 01:19:35.795 --> 01:19:37.785 maybe I'm just feeling older and fatigued, 1927 01:19:37.845 --> 01:19:39.865 but I don't know what solutions I'm looking for. 1928 01:19:39.865 --> 01:19:42.225 Is it testosterone replacement therapies at stem cell? 1929 01:19:42.565 --> 01:19:44.305 You could think about your business as well. 1930 01:19:44.755 --> 01:19:48.635 Scott DeLong is in the leadership space 1931 01:19:48.855 --> 01:19:51.035 and the management, executive management space. 1932 01:19:51.535 --> 01:19:53.875 The cold message might be, oh man, me 1933 01:19:53.875 --> 01:19:55.435 and my CEO do not get along. 1934 01:19:56.155 --> 01:19:58.155 I just do not see eye to eye with that guy or that gal. 1935 01:19:58.155 --> 01:19:59.435 We're just, there's so much friction, 1936 01:19:59.935 --> 01:20:01.075 but they haven't started looking, 1937 01:20:01.105 --> 01:20:02.395 they haven't thought about the circle 1938 01:20:03.175 --> 01:20:05.015 and they haven't thought about the different groups 1939 01:20:05.015 --> 01:20:06.095 that might be right for them. 1940 01:20:07.435 --> 01:20:10.175 And the key is you have to message people where they are. 1941 01:20:10.485 --> 01:20:15.045 Example, say Kevin, at modern SSBC, uh, tell, 1942 01:20:15.115 --> 01:20:16.765 tell everybody what business you're in, 1943 01:20:16.765 --> 01:20:18.005 if you would, and your ideal customer. 1944 01:20:21.005 --> 01:20:22.385 Uh, got it. 1945 01:20:22.645 --> 01:20:26.185 Uh, we are in the print distribution and brand creation. 1946 01:20:26.245 --> 01:20:30.425 So we do a lot of communications, uh, creative custom flags 1947 01:20:30.425 --> 01:20:33.865 of banners, uh, websites, print media, direct mail, all 1948 01:20:33.865 --> 01:20:35.465 that stuff that you think went away is still out there. 1949 01:20:36.145 --> 01:20:37.665 Awesome. Who's your ideal customer? 1950 01:20:38.285 --> 01:20:42.665 Um, me. Is that me? Oh, Wade. 1951 01:20:43.965 --> 01:20:46.905 Uh, Devin, If you were in Colorado, I'd be keeping 1952 01:20:46.925 --> 01:20:47.925 You in business. 1953 01:20:48.165 --> 01:20:49.825 Oh, really? I'll talk further. You're a realtor. 1954 01:20:50.765 --> 01:20:52.185 Oh, there you go. You guys, 1955 01:20:52.525 --> 01:20:53.525 You guys can connect. 1956 01:20:53.685 --> 01:20:55.305 We typically, uh, work with companies 1957 01:20:55.305 --> 01:20:56.505 that are three to $30 million. 1958 01:20:56.765 --> 01:21:00.385 Um, either c-suite owner, um, often person, sales manager, 1959 01:21:00.765 --> 01:21:02.425 um, somebody that's wearing a marketing hat. 1960 01:21:03.335 --> 01:21:06.235 Got it. So a cold message would be somebody 1961 01:21:06.235 --> 01:21:07.555 who knows they have a problem, 1962 01:21:08.135 --> 01:21:11.035 but they're not yet looking for your type of solution yet. 1963 01:21:11.215 --> 01:21:12.835 And they haven't figured the, you know, 1964 01:21:12.835 --> 01:21:13.955 worried about the price yet. 1965 01:21:14.595 --> 01:21:16.115 A, a, a core message. 1966 01:21:16.115 --> 01:21:18.675 Number two, a warm message would be for somebody 1967 01:21:18.675 --> 01:21:21.435 who now knows they've got a problem, they're in your space 1968 01:21:21.435 --> 01:21:23.115 and they're looking at different providers. 1969 01:21:23.575 --> 01:21:25.675 And core message number two is gonna differentiate 1970 01:21:25.815 --> 01:21:26.955 you from your competition. 1971 01:21:27.775 --> 01:21:28.875 And then the hot message, 1972 01:21:28.975 --> 01:21:31.355 the hot message is they know they've got a problem. 1973 01:21:32.465 --> 01:21:34.275 They're looking for different solutions, 1974 01:21:34.895 --> 01:21:37.115 and the hot message is gonna tell them why you 1975 01:21:37.785 --> 01:21:38.895 we're trusted by this person. 1976 01:21:38.995 --> 01:21:41.055 We offer a guarantee. We offer this. 1977 01:21:41.315 --> 01:21:43.735 That's your bottom of the funnel guy 1978 01:21:43.755 --> 01:21:46.735 or gal who just needs that last bit of certainty. 1979 01:21:47.275 --> 01:21:50.935 Got it. And most people, when they go to market, they think 1980 01:21:50.935 --> 01:21:53.645 of just one message bottom of the funnel. 1981 01:21:54.015 --> 01:21:55.845 Let's get 'em in the door and tell 'em our price, 1982 01:21:56.185 --> 01:21:57.525 our guarantees and things like that. 1983 01:21:57.525 --> 01:21:58.805 We don't necessarily address the problems. 1984 01:21:59.185 --> 01:22:01.965 An example I use in my workshop is we do a lot 1985 01:22:01.965 --> 01:22:03.125 of work for car companies. 1986 01:22:03.745 --> 01:22:06.845 And most car companies focus on $1,500 cash back, 1987 01:22:06.915 --> 01:22:09.605 0% financing for 60 months or whatever it is. 1988 01:22:09.985 --> 01:22:13.045 And that's fine if you want a Toyota, if you want a Ford, 1989 01:22:13.065 --> 01:22:14.005 if you don't want a Toyota 1990 01:22:14.155 --> 01:22:15.405 Ford, you don't pay attention to their ads. 1991 01:22:15.825 --> 01:22:17.565 So another solution type ad is 1992 01:22:17.745 --> 01:22:19.325 before you buy your next truck, 1993 01:22:19.625 --> 01:22:21.445 here's the six questions you should ask. 1994 01:22:22.065 --> 01:22:24.445 Now we're positioning our truck against the other trucks 1995 01:22:24.505 --> 01:22:26.205 and we've got a shot to have a conversation. 1996 01:22:26.845 --> 01:22:29.405 A cold message might be just bought a boat, 1997 01:22:29.585 --> 01:22:31.045 you got a problem, you know, 1998 01:22:31.075 --> 01:22:32.365 what kind of car are you gonna get? 1999 01:22:32.365 --> 01:22:35.165 What's the best car or truck or SUV for a boat? 2000 01:22:35.825 --> 01:22:36.845 And we could talk about that. 2001 01:22:37.985 --> 01:22:40.525 So this automatically gets at what this does. 2002 01:22:40.865 --> 01:22:42.445 It basically takes Don Draper 2003 01:22:42.665 --> 01:22:44.485 and it creates all those messages for you. 2004 01:22:44.985 --> 01:22:49.605 So with that being said, go to the seven step prompt link 2005 01:22:50.075 --> 01:22:52.365 that Yuki, uh, dropped in the link. 2006 01:22:52.785 --> 01:22:54.805 And what you're gonna do is you're just gonna go 2007 01:22:54.805 --> 01:22:56.925 to the seven step, uh, excuse me, 2008 01:22:56.925 --> 01:23:00.185 the Don Draper core messaging, prompt copy. 2009 01:23:01.365 --> 01:23:05.205 Go to chat, GBT, find your, um, 2010 01:23:05.555 --> 01:23:08.285 find wherever you left off from last week. 2011 01:23:08.705 --> 01:23:10.445 And if you don't know where you left off, remember you, 2012 01:23:10.445 --> 01:23:12.485 we were gonna save all, everything in a document. 2013 01:23:12.835 --> 01:23:14.685 Save your ICP, your top 10, 2014 01:23:14.995 --> 01:23:16.525 your pivot bridge, all in a document. 2015 01:23:16.525 --> 01:23:21.435 You can load it all in here and then copy and paste. 2016 01:23:22.035 --> 01:23:23.635 I wanna pause for a second as you do that. 2017 01:23:24.095 --> 01:23:25.955 Any questions as you do that? 2018 01:23:26.195 --> 01:23:28.555 'cause you're just gonna grab the prompt, load it in chat, 2019 01:23:28.635 --> 01:23:32.675 GPT, and if you had saved all of your stuff 2020 01:23:32.675 --> 01:23:33.875 for the last couple weeks, you can then 2021 01:23:33.895 --> 01:23:34.995 upload your documents. 2022 01:23:35.015 --> 01:23:36.795 And Scott, I started this process for you. 2023 01:23:37.195 --> 01:23:41.035 I think I sent this stuff to, um, Iris, if she's on. 2024 01:23:42.935 --> 01:23:44.385 Anybody have any questions so far? 2025 01:23:45.975 --> 01:23:49.855 I can't find where my, uh, I left off last week. 2026 01:23:51.035 --> 01:23:52.935 All right. Do you have your, do you have your Google Docs? 2027 01:23:54.295 --> 01:23:56.025 Well, I didn't save it to the Google doc. 2028 01:23:56.085 --> 01:23:57.265 It should have been in my thread. 2029 01:23:58.015 --> 01:23:59.305 Okay, keep looking. 2030 01:23:59.405 --> 01:24:00.705 You, you, um, I think you created 2031 01:24:00.865 --> 01:24:01.905 a, I think I was on the call with you. 2032 01:24:01.905 --> 01:24:05.145 You, you created a, um, you created a folder, 2033 01:24:05.915 --> 01:24:06.915 Right? Would that be my 2034 01:24:06.915 --> 01:24:09.345 ideal customer persona or the bingo 2035 01:24:09.965 --> 01:24:10.965 You create? You? Yeah, that was 2036 01:24:10.965 --> 01:24:11.385 your 2037 01:24:11.385 --> 01:24:13.545 Folder Page, page, prestige page, 2038 01:24:13.825 --> 01:24:14.825 Customer persona, prea. 2039 01:24:14.845 --> 01:24:18.405 That's it. That's it. Okay. Rona's saying yes. Yeah. 2040 01:24:18.435 --> 01:24:22.015 Everybody else good? Callie, are you good? Alright. Perfect. 2041 01:24:22.885 --> 01:24:24.095 Anybody have any questions? 2042 01:24:24.095 --> 01:24:25.575 We're gonna go knock this out together 2043 01:24:25.575 --> 01:24:26.655 and I'd like to share some. 2044 01:24:27.005 --> 01:24:30.255 Alright. Um, only one thing I wanna share here. 2045 01:24:31.235 --> 01:24:32.565 This is about getting it done, 2046 01:24:32.625 --> 01:24:34.005 not getting it done perfectly. 2047 01:24:34.385 --> 01:24:35.685 But what you're gonna do, if you could, 2048 01:24:35.745 --> 01:24:36.805 can everybody see my screen? 2049 01:24:38.345 --> 01:24:39.445 Yes. Okay. 2050 01:24:39.445 --> 01:24:42.885 What you're gonna do is you're gonna fill in just one thing 2051 01:24:42.885 --> 01:24:46.575 right now, three adjectives to describe 2052 01:24:47.285 --> 01:24:49.375 your brand, the personality of your brand. 2053 01:24:49.375 --> 01:24:53.815 So Michael, anew professional, um, expert, 2054 01:24:55.055 --> 01:24:57.975 precise, cosmetically beautiful, 2055 01:24:58.215 --> 01:25:00.015 whatever adjectives you want, whatever plastic surgeon 2056 01:25:00.195 --> 01:25:01.375 or or Dr. 2057 01:25:02.275 --> 01:25:05.535 Kti would want, this is something you would interview him on 2058 01:25:05.535 --> 01:25:07.015 your weekly or your daily huddle. 2059 01:25:07.155 --> 01:25:09.815 Say, Dr. Kti, gimme three adjectives 2060 01:25:09.815 --> 01:25:11.615 that would describe your brand, the tone out of your brand. 2061 01:25:11.915 --> 01:25:13.095 You aren't not expected 2062 01:25:13.095 --> 01:25:14.495 to necessarily know this, but you want it. 2063 01:25:14.495 --> 01:25:17.295 You need to be aggressive and get this from Dr. Kti. 2064 01:25:17.295 --> 01:25:18.295 Does that make sense, Michael? 2065 01:25:19.235 --> 01:25:22.945 Yes. Uh, I have one question though. Yes, sir. Okay. 2066 01:25:23.005 --> 01:25:25.585 Uh, so, uh, we have, uh, two pages 2067 01:25:25.585 --> 01:25:26.865 that we are running Yes, sir. 2068 01:25:26.925 --> 01:25:29.625 On Instagram. So, uh, we have different tone. 2069 01:25:29.765 --> 01:25:31.705 So we, which one should we choose? 2070 01:25:31.705 --> 01:25:33.625 Because we have different, whichever 2071 01:25:33.945 --> 01:25:35.145 I would start with his personal page. 2072 01:25:35.315 --> 01:25:39.385 Start with Dr. Kti, which is a king of cleavage. That's him. 2073 01:25:39.415 --> 01:25:40.985 Okay. Yeah. He's a king cleavage. 2074 01:25:41.165 --> 01:25:43.065 So I would start, you know, he's a little cheeky. 2075 01:25:43.065 --> 01:25:45.185 He's humorous. He's, he's over the top. 2076 01:25:45.605 --> 01:25:47.585 And, and again, I'm, I'm using the adjectives 2077 01:25:47.585 --> 01:25:48.665 that I think might describe him. 2078 01:25:48.665 --> 01:25:51.105 But you need to get those from him and say, Dr. 2079 01:25:51.725 --> 01:25:53.905 Kti, for your personal page, your personal brand, 2080 01:25:54.445 --> 01:25:55.825 how do you want people to perceive you? 2081 01:25:56.165 --> 01:25:57.705 And let him give you the adjectives 2082 01:25:57.705 --> 01:26:00.105 and drop those in here for his Sure. 2083 01:26:00.245 --> 01:26:02.305 Um, for his, uh, I forget the, the name of the, 2084 01:26:02.325 --> 01:26:03.485 the surgery company. 2085 01:26:03.785 --> 01:26:06.205 That's a different face. That's the ssk. Yeah. 2086 01:26:06.485 --> 01:26:08.125 SS K is about women's empowerment. 2087 01:26:08.125 --> 01:26:10.045 It's about fam it's about community, 2088 01:26:10.045 --> 01:26:11.085 it's about testimonials. 2089 01:26:11.235 --> 01:26:12.285 It's gonna be a different vibe. 2090 01:26:12.305 --> 01:26:14.445 And remember you've got that in your branding docs. 2091 01:26:15.095 --> 01:26:16.505 Yeah, yeah, yeah. That in your brand. Okay? 2092 01:26:16.765 --> 01:26:18.345 Use those things 'cause that's what you want. 2093 01:26:18.445 --> 01:26:21.465 So, Kevin and modern, um, whatever the tone 2094 01:26:21.625 --> 01:26:23.305 and personality, put those in Wade. 2095 01:26:23.405 --> 01:26:26.105 Put those in. Be thinking about your niche. Anybody else? 2096 01:26:26.105 --> 01:26:27.625 Anybody have questions about that? 2097 01:26:29.825 --> 01:26:31.525 Callie, outta curiosity, what are your, 2098 01:26:31.525 --> 01:26:33.325 what are your three adjectives? 2099 01:26:33.665 --> 01:26:35.925 You do these amazing home gyms. 2100 01:26:36.885 --> 01:26:38.465 Uh, what are the three adjectives you 2101 01:26:38.465 --> 01:26:39.545 want people to perceive you as? 2102 01:26:40.645 --> 01:26:43.615 Just say, fun, lighthearted, and hardworking. 2103 01:26:43.885 --> 01:26:45.455 Awesome. Love it. Love it. 2104 01:26:46.315 --> 01:26:48.655 Then in the time we have, 2105 01:26:49.005 --> 01:26:50.935 I'll actually encourage you to do one other thing. 2106 01:26:52.915 --> 01:26:56.775 If you have certain buzzwords that you like to include 2107 01:26:58.135 --> 01:27:00.755 or you have buzzwords that you want to avoid, 2108 01:27:01.895 --> 01:27:03.705 this would be a good place to put 'em in. 2109 01:27:03.705 --> 01:27:06.425 So you'll just say, I'd like to include these industry 2110 01:27:06.425 --> 01:27:08.705 buzzwords or avoid these industry buzzwords. 2111 01:27:09.665 --> 01:27:10.825 I give this example a lot. 2112 01:27:10.885 --> 01:27:12.785 I'm in automotive for my automotive clients. 2113 01:27:13.065 --> 01:27:15.185 I like to use a certain term called tier one, 2114 01:27:15.185 --> 01:27:16.265 tier two, tier three. 2115 01:27:16.805 --> 01:27:19.745 Nobody outside of automotive knows what that is or very few. 2116 01:27:20.365 --> 01:27:22.585 But if you're in the automotive business, you know 2117 01:27:22.585 --> 01:27:24.985 that tier one is something that when you're inner circle 2118 01:27:25.815 --> 01:27:27.945 that refers to the OEM, the manufacturer. 2119 01:27:28.095 --> 01:27:29.265 Tier two is dealer groups, 2120 01:27:29.285 --> 01:27:30.825 and tier three is individual dealers. 2121 01:27:31.085 --> 01:27:34.825 And it's a signal to my clients that I'm one of them. 2122 01:27:35.815 --> 01:27:40.675 So if you have words that's signal, you are one 2123 01:27:40.675 --> 01:27:42.795 of your ideal customers, you're using the principle 2124 01:27:42.795 --> 01:27:44.595 of similarity, then that would be 2125 01:27:45.435 --> 01:27:46.635 a word that you would want included. 2126 01:27:46.935 --> 01:27:48.475 If you think a word would turn them off, 2127 01:27:49.025 --> 01:27:50.075 then you wanna include that too 2128 01:27:50.075 --> 01:27:53.375 and say, let's avoid those another time 2129 01:27:53.375 --> 01:27:54.615 when you have a little bit more time. 2130 01:27:55.755 --> 01:27:56.925 There's one other field 2131 01:27:56.925 --> 01:27:58.645 that you would include evidence or proof points. 2132 01:27:58.665 --> 01:28:00.925 So you would go to add more files 2133 01:28:01.425 --> 01:28:06.075 and you could add case studies, links to blogs 2134 01:28:06.335 --> 01:28:07.675 of case studies that you've done. 2135 01:28:08.115 --> 01:28:10.915 Anything that is backup, like I include my billion dollar 2136 01:28:11.015 --> 01:28:13.475 man statement where I was introduced in, uh, 2137 01:28:13.475 --> 01:28:15.195 Vegas a few years back as a billion dollar man 2138 01:28:15.625 --> 01:28:17.955 because I helped Ford sell a billion dollars worth 2139 01:28:17.955 --> 01:28:19.115 of cars in 13 months. 2140 01:28:19.655 --> 01:28:22.995 So anything that is a, a cool, a cool thing for you, 2141 01:28:23.025 --> 01:28:25.155 like Wade, you've got like a third 2142 01:28:25.215 --> 01:28:26.915 or 40% some crazy amount 2143 01:28:26.915 --> 01:28:28.395 of percentage of the market in Colorado. 2144 01:28:29.025 --> 01:28:33.825 Like for sure that establishes social proof that the guys 2145 01:28:33.825 --> 01:28:34.945 that the man in Colorado. 2146 01:28:35.045 --> 01:28:36.385 So that would be a good one for you. 2147 01:28:37.485 --> 01:28:40.705 Is everybody good on that? Any questions? 2148 01:28:42.115 --> 01:28:43.725 Alright. And hit enter. 2149 01:28:44.675 --> 01:28:47.375 And then what we're gonna do is gonna go through, hit enter 2150 01:28:47.715 --> 01:28:51.215 and then you're gonna see, uh, it's gonna look like this. 2151 01:28:52.115 --> 01:28:53.655 And what we're gonna do is go through it together. 2152 01:28:55.915 --> 01:28:57.895 Here's essentially what it's gonna look like. 2153 01:28:57.915 --> 01:29:00.175 You're gonna get an umbrella statement 2154 01:29:00.515 --> 01:29:01.805 that's gonna be a tagline. 2155 01:29:01.805 --> 01:29:02.805 Oops, I just messed it up. 2156 01:29:02.805 --> 01:29:03.885 It's gonna be a tagline 2157 01:29:04.265 --> 01:29:07.765 or an umbrella statement that is going to position you 2158 01:29:07.765 --> 01:29:09.445 as an ideal solution 2159 01:29:09.745 --> 01:29:12.285 for your ideal customer that you've created above. 2160 01:29:13.145 --> 01:29:15.645 And it's gonna come up with a cold audience message, 2161 01:29:16.955 --> 01:29:18.195 somebody that's problem aware, 2162 01:29:18.215 --> 01:29:19.795 but not yet looking for solutions. 2163 01:29:20.555 --> 01:29:22.755 A warm audience, a solution aware audience, 2164 01:29:22.855 --> 01:29:25.515 and a hot audience that is a product aware. 2165 01:29:25.815 --> 01:29:27.315 And then it's even gonna include some 2166 01:29:27.315 --> 01:29:28.715 of the top objections and answers. 2167 01:29:30.195 --> 01:29:31.935 And if Don Draper were your ad person, 2168 01:29:32.475 --> 01:29:33.575 that's what he would be creating. 2169 01:29:33.575 --> 01:29:36.295 And I'm, I'd love to have some volunteers walk 2170 01:29:36.295 --> 01:29:37.415 through and then Johnny know 2171 01:29:38.315 --> 01:29:40.175 Our screen look like yours just did. 2172 01:29:40.835 --> 01:29:42.175 Uh, it'll look a little different. 2173 01:29:42.225 --> 01:29:43.335 It'll look a little bit different, but 2174 01:29:43.335 --> 01:29:44.375 it shouldn't look too much different. 2175 01:29:44.385 --> 01:29:46.645 It'll look like this. Um, 2176 01:29:47.765 --> 01:29:52.005 I just have pre each page and I just put the prompt in. 2177 01:29:52.685 --> 01:29:54.495 Yeah, but what you're gonna do is you're gonna hit enter 2178 01:29:55.735 --> 01:29:58.515 and once you hit enter, it'll start creating it for you. 2179 01:29:58.515 --> 01:29:59.875 Now, I didn't, I didn't prompt it, 2180 01:29:59.895 --> 01:30:02.035 but here's the elite AI marketing course, 2181 01:30:02.225 --> 01:30:03.435 core messaging framework. 2182 01:30:04.525 --> 01:30:07.025 My umbrella statement is suggesting it's AI powered 2183 01:30:07.025 --> 01:30:08.265 marketing, human-centered growth. 2184 01:30:08.805 --> 01:30:10.785 I'm not a big fan of it. I'd probably do a new one. 2185 01:30:11.835 --> 01:30:14.165 Stop wasting money on edge agencies that over deliver. 2186 01:30:14.285 --> 01:30:15.525 I hammer that message all the time. 2187 01:30:16.895 --> 01:30:20.025 I'll say, and I'll use variations. Fire your agency. 2188 01:30:21.595 --> 01:30:23.245 Your agency's charging you too much. 2189 01:30:23.385 --> 01:30:25.365 You don't need to necessarily stick with this. 2190 01:30:25.395 --> 01:30:27.565 I've got some people will say, well, I don't like that. 2191 01:30:27.875 --> 01:30:30.565 It's not exact. That's okay. It's the theme. 2192 01:30:30.595 --> 01:30:33.285 Look for the basic idea and then make it your own. 2193 01:30:34.265 --> 01:30:35.845 And these could be rants, 2194 01:30:35.955 --> 01:30:37.805 what we talk about, rants on reels. 2195 01:30:38.145 --> 01:30:41.165 But this is a basic core message that you can hit. 2196 01:30:41.785 --> 01:30:43.285 And this could also, I've seen this work 2197 01:30:43.285 --> 01:30:44.445 for personal branding as well. 2198 01:30:44.785 --> 01:30:46.685 People build something around their personal branding. 2199 01:30:46.685 --> 01:30:48.365 Like, I'm the y guy, I'm the AI 2200 01:30:48.385 --> 01:30:49.525 guy, you know, whatever it is. 2201 01:30:49.965 --> 01:30:50.965 Whatever that could be about you, you could build 2202 01:30:50.965 --> 01:30:52.125 around your personal brand too. 2203 01:30:52.745 --> 01:30:56.365 But that's one core message that the problem is, 2204 01:30:57.185 --> 01:30:58.325 my ideal customer woke up 2205 01:30:58.325 --> 01:30:59.845 and they're like, I know we're wasting 2206 01:30:59.845 --> 01:31:01.005 money on this big agency. 2207 01:31:01.205 --> 01:31:03.125 I just don't, I could do be doing more myself. 2208 01:31:03.285 --> 01:31:05.525 I know I could. That will resonate with a problem 2209 01:31:05.535 --> 01:31:08.245 where a warm audience's problem and solution. 2210 01:31:08.725 --> 01:31:10.365 I know I'm wasting money on my agency. 2211 01:31:11.935 --> 01:31:13.615 I gotta believe that there's a system out there 2212 01:31:13.805 --> 01:31:15.375 that'll make this whole thing easier. 2213 01:31:15.685 --> 01:31:19.915 I've got that system. And then finally a hot audience. 2214 01:31:20.235 --> 01:31:21.915 I know I'm wasting money on my agency. 2215 01:31:22.635 --> 01:31:23.995 I wish there was a system out there. 2216 01:31:24.185 --> 01:31:27.075 I've heard about this AI thing that Scott's doing. 2217 01:31:27.105 --> 01:31:29.395 Tell me why it's different. Well, we have coaching plus 2218 01:31:29.415 --> 01:31:32.275 of course, and it delivers results right away. 2219 01:31:32.275 --> 01:31:33.515 You could start applying techniques 2220 01:31:33.515 --> 01:31:35.515 and tools right away, like the day you start, 2221 01:31:35.735 --> 01:31:36.795 you'll be getting results. 2222 01:31:38.495 --> 01:31:39.995 So let's go around if you can. 2223 01:31:40.135 --> 01:31:42.595 Um, who's done with one who would fair, uh, 2224 01:31:42.655 --> 01:31:44.775 be okay sharing? I mean, 2225 01:31:45.775 --> 01:31:48.295 I gotta tell you this, this it just about something 2226 01:31:48.295 --> 01:31:49.815 that we hear all the time. 2227 01:31:50.155 --> 01:31:52.215 You or your, you know, your price is too high. 2228 01:31:52.325 --> 01:31:53.335 Your price is too high. 2229 01:31:53.575 --> 01:31:55.655 'cause these are big ticket items and 2230 01:31:55.755 --> 01:31:58.895 and it literally brought up your object, your objection. 2231 01:31:59.225 --> 01:32:02.485 You're, you're more expensive than other vendors. Yes. 2232 01:32:02.485 --> 01:32:05.565 Because your brand deserves prestige, not shortcuts. 2233 01:32:05.825 --> 01:32:08.605 Our work creates global impressions worth millions. 2234 01:32:10.265 --> 01:32:11.845 Oh, so you went down the bottom part 2235 01:32:11.845 --> 01:32:13.165 where there's the objections and the answers. 2236 01:32:13.275 --> 01:32:17.165 Nice, nice. Frank, how about yourself, Frank? 2237 01:32:17.165 --> 01:32:18.765 What, uh, what did you get on yours? 2238 01:32:18.765 --> 01:32:20.365 Or could you share either your umbrella statement 2239 01:32:20.365 --> 01:32:21.605 or maybe one of your cold messages? 2240 01:32:22.475 --> 01:32:25.365 Yeah, so, uh, the umbrella statement says power every 2241 01:32:25.365 --> 01:32:27.645 conversation and elevate every connection. 2242 01:32:28.315 --> 01:32:29.645 Nice. What, what business are you 2243 01:32:29.645 --> 01:32:30.685 in? Who's your ideal customer? 2244 01:32:30.825 --> 01:32:32.445 Uh, this is our, uh, VoIP provider. 2245 01:32:32.505 --> 01:32:34.565 So for small businesses to large businesses. 2246 01:32:35.185 --> 01:32:36.445 Got it. Got it. And, 2247 01:32:36.465 --> 01:32:37.805 and your umbrella state one more time. 2248 01:32:38.735 --> 01:32:40.575 Umbrella statement, power. Every conversation 2249 01:32:41.085 --> 01:32:42.855 elevate every C connection. 2250 01:32:43.285 --> 01:32:45.255 Nice. Nice. What do you think? 2251 01:32:45.275 --> 01:32:47.775 Do, does it, does it, uh, does it make sense? 2252 01:32:47.875 --> 01:32:49.095 Do you like it? Not like it. 2253 01:32:49.285 --> 01:32:51.695 Yeah, it does. Like the core messaging really, um, 2254 01:32:51.725 --> 01:32:52.895 also kind of falls in line. 2255 01:32:53.155 --> 01:32:54.895 Um, so like for instance, 2256 01:32:54.925 --> 01:32:56.975 this the first cold audience message, 2257 01:32:57.075 --> 01:32:59.815 the core message is your customers can't wait. 2258 01:32:59.815 --> 01:33:01.095 Neither should your calls. 2259 01:33:01.845 --> 01:33:03.255 Nice, nice. 2260 01:33:03.675 --> 01:33:05.375 So the cool thing is that could be, 2261 01:33:05.555 --> 01:33:07.215 that's one whole pillar of content. 2262 01:33:07.405 --> 01:33:08.775 Like, and some people say, well, 2263 01:33:08.775 --> 01:33:09.935 what's a good content calendar? 2264 01:33:10.275 --> 01:33:12.695 If you were gonna just start cold message on Monday, 2265 01:33:13.245 --> 01:33:15.935 warm message on Wednesday, hot message on Friday 2266 01:33:15.995 --> 01:33:17.135 to be super simple. 2267 01:33:17.775 --> 01:33:18.895 I like to vary those things. 2268 01:33:18.895 --> 01:33:20.975 And then what we'll do when we do LinkedIn makeovers, 2269 01:33:21.435 --> 01:33:23.935 if we've ever done a LinkedIn makeover on your quarterly 2270 01:33:24.175 --> 01:33:25.575 strategy call, I can tell you what we do. 2271 01:33:25.995 --> 01:33:28.255 We take one cold message, one warm, warm message, 2272 01:33:28.355 --> 01:33:30.495 one hot message, and we pin it on your, on your, 2273 01:33:30.555 --> 01:33:31.655 in your LinkedIn wall. 2274 01:33:32.135 --> 01:33:33.255 'cause we want something that's 2275 01:33:33.255 --> 01:33:34.335 gonna appeal to the different audience. 2276 01:33:35.155 --> 01:33:37.255 And the hot, hot one could be a testimonial. 2277 01:33:37.565 --> 01:33:41.295 Like some hot messages are like, oh my gosh, I've been 2278 01:33:41.295 --> 01:33:43.135 to E-O-Y-P-O, all these different things. 2279 01:33:43.205 --> 01:33:44.815 When I got, when I went 2280 01:33:44.815 --> 01:33:46.495 to Scott DeLong circle, it changed everything. 2281 01:33:46.575 --> 01:33:48.895 I was in a, you know, I got facilitation, this, this, this, 2282 01:33:49.195 --> 01:33:50.335 and that was the one. 2283 01:33:50.835 --> 01:33:51.895 So those can really help. 2284 01:33:52.115 --> 01:33:53.855 And you look for different ways to pay off. 2285 01:33:53.855 --> 01:33:56.615 And so LinkedIn, I'm very careful if you looked at my pin 2286 01:33:56.615 --> 01:33:57.655 stuff, you'll see a cold message, 2287 01:33:57.775 --> 01:33:58.935 a warm message, and a hot message. 2288 01:33:59.205 --> 01:34:03.295 Even on Instagram, I pin stuff about family that's colder. 2289 01:34:03.395 --> 01:34:05.095 So people have another way to kind of connect with me, 2290 01:34:05.615 --> 01:34:07.815 a business one that's about AI and marketing. 2291 01:34:08.395 --> 01:34:10.455 And then even, uh, like my workshops 2292 01:34:10.455 --> 01:34:13.975 to establish credibility and in workshops for and podcasts. 2293 01:34:15.615 --> 01:34:19.745 How about, um, hang on. Uh, anybody? 2294 01:34:19.965 --> 01:34:21.265 Uh, Amin, did you have one? 2295 01:34:21.655 --> 01:34:22.945 Yeah, I had a quick question. We'll go back to you, Kevin 2296 01:34:23.425 --> 01:34:27.825 E everything that I, it I got I is great except for 2297 01:34:28.925 --> 01:34:30.465 the, uh, umbrella statement. 2298 01:34:30.805 --> 01:34:31.865 I'm not thrilled about it, 2299 01:34:31.865 --> 01:34:33.545 but everything else is like spot on. 2300 01:34:33.655 --> 01:34:36.425 Awesome. Rerun it. Say, hey, gimme another one. 2301 01:34:36.425 --> 01:34:38.785 And then tell it what you, your gut, by the way, 2302 01:34:38.845 --> 01:34:40.345 you know your business cold man. 2303 01:34:40.405 --> 01:34:42.505 So each one of you don't expect 2304 01:34:42.505 --> 01:34:45.465 or don't think that, uh, you know, don't just trust ai. 2305 01:34:45.825 --> 01:34:47.425 I, I've heard people like literally in, 2306 01:34:47.425 --> 01:34:49.425 in workshops go, this wasn't good. 2307 01:34:49.455 --> 01:34:52.305 They're like, okay, then tell it like it'll never get tired. 2308 01:34:52.535 --> 01:34:54.785 Tell it over and over and you'll be blown away. 2309 01:34:54.785 --> 01:34:56.465 And then train it. You know, it's an employee 2310 01:34:56.465 --> 01:34:59.405 that there's no smoke breaks, no sick days. 2311 01:34:59.735 --> 01:35:02.005 It'll just take your information and get better and better. 2312 01:35:02.215 --> 01:35:03.325 Kevin, did you have something? 2313 01:35:03.905 --> 01:35:05.525 Um, we'll echo everything you just said. 2314 01:35:05.525 --> 01:35:07.885 It's all about the inputs. Um, umbrella step. 2315 01:35:07.945 --> 01:35:09.565 I'm not sure I like mine either. I'm not sure. 2316 01:35:09.765 --> 01:35:10.805 I mean, I'm not sure if it is. 2317 01:35:11.025 --> 01:35:13.445 Uh, we make your brand impossible to do, to ignore. 2318 01:35:14.595 --> 01:35:16.255 We make your brand impossible to ignore. 2319 01:35:16.545 --> 01:35:19.175 Right? So I tell, you know, I, uh, the inputs I put in, 2320 01:35:19.195 --> 01:35:22.255 uh, were somewhat cheeky, slightly gently sarcastic 2321 01:35:22.355 --> 01:35:24.015 and humor, uh, in the service 2322 01:35:24.155 --> 01:35:25.775 of creating a great brand and design. 2323 01:35:25.795 --> 01:35:26.935 That's what I told it to do 2324 01:35:26.935 --> 01:35:28.335 and that's what I came back with. So 2325 01:35:29.095 --> 01:35:30.095 Interesting. Interesting. 2326 01:35:30.095 --> 01:35:33.375 I wonder also if on the next pass you were 2327 01:35:33.375 --> 01:35:36.695 to upload case studies, um, buzzwords, 2328 01:35:36.695 --> 01:35:39.735 like the more information you give it, obviously the better. 2329 01:35:39.735 --> 01:35:40.975 And I've seen that happen with a bunch 2330 01:35:40.975 --> 01:35:43.735 of you folks on the call where let's say it's like, Chuck, 2331 01:35:44.195 --> 01:35:45.295 you're running your chat. 2332 01:35:45.375 --> 01:35:47.695 GBTI just had this on some of these call Yuki, who was it 2333 01:35:47.695 --> 01:35:50.775 where they gave access to one of their VAs 2334 01:35:51.635 --> 01:35:53.215 on their chat GBT account. 2335 01:35:53.275 --> 01:35:55.895 And when they hooked them up instantly the VA's account got 2336 01:35:55.895 --> 01:35:57.335 better, they started producing better content. 2337 01:35:57.655 --> 01:36:01.895 'cause it read the source material from the CEO's chat BT 2338 01:36:01.895 --> 01:36:04.415 account, like it immediately leveled up all their stuff. 2339 01:36:04.715 --> 01:36:05.815 What's that? It 2340 01:36:05.815 --> 01:36:08.375 Was for, uh, better view, uh, John O'. Better view. 2341 01:36:08.395 --> 01:36:10.855 Better view, yeah. Better view windows doors. So yeah. 2342 01:36:11.475 --> 01:36:15.255 So meaning, meaning Kevin, just like you said, more input, 2343 01:36:15.805 --> 01:36:18.495 more case studies, more information, more history with you, 2344 01:36:18.875 --> 01:36:19.895 it gets tighter and tighter. 2345 01:36:20.085 --> 01:36:23.335 Yeah, absolutely. Lauren, how about yourself? Lauren Walton. 2346 01:36:26.515 --> 01:36:28.815 Hey, sorry. Um, I feel the same way. 2347 01:36:28.815 --> 01:36:30.735 The umbrella statement's not quite right, so I need 2348 01:36:30.735 --> 01:36:31.895 to mess around with that a little bit. 2349 01:36:32.195 --> 01:36:35.455 But everything else is, is really good. 2350 01:36:35.635 --> 01:36:38.575 Um, it kind of latched onto the buzzwords that I gave it 2351 01:36:38.595 --> 01:36:39.735 for the umbrella statement. 2352 01:36:39.965 --> 01:36:42.055 Yeah. And made that the umbrella statement 2353 01:36:42.055 --> 01:36:44.975 and it, it doesn't, it doesn't quite drive home the point. 2354 01:36:45.035 --> 01:36:47.375 So I'm gonna work on that some more. Got it. 2355 01:36:47.375 --> 01:36:48.455 So if we can get it to be a little bit better. 2356 01:36:49.155 --> 01:36:50.895 Got it. Got it. Got it. Okay. 2357 01:36:51.435 --> 01:36:53.295 Uh, we'll go through a couple more. We still have time. 2358 01:36:53.415 --> 01:36:55.015 I still kind of want to see if we can get 2359 01:36:55.015 --> 01:36:56.335 to lead magnets here. 2360 01:36:56.335 --> 01:36:58.415 If we can. Um, Chuck, 2361 01:36:59.915 --> 01:37:02.775 Um, so I, I've been running mine against the same brand, 2362 01:37:03.035 --> 01:37:06.135 um, with Frank, um, just using my perspective 2363 01:37:06.155 --> 01:37:08.015 and his without any collaboration. 2364 01:37:08.015 --> 01:37:11.985 So I got a little bit different results around it. Yeah. 2365 01:37:11.985 --> 01:37:14.745 Um, but like my umbrella statement was VoIP 2366 01:37:14.745 --> 01:37:16.065 that thinks like you do, right. 2367 01:37:16.165 --> 01:37:19.225 So it was just a different way of looking at it. 2368 01:37:19.225 --> 01:37:21.625 And then the cold audience was one price every month. 2369 01:37:22.085 --> 01:37:24.465 Um, you know, and, and it constant walks through that. 2370 01:37:24.805 --> 01:37:27.505 But the one that I thought was really interesting was the 2371 01:37:27.875 --> 01:37:29.585 built for the way your team works. 2372 01:37:30.075 --> 01:37:31.145 Right? Oh, nice. 2373 01:37:31.485 --> 01:37:34.585 You know, oftentimes voice is just the same everywhere you 2374 01:37:34.585 --> 01:37:37.785 go, but ours is customizable in a way that's built exactly 2375 01:37:37.885 --> 01:37:40.265 for the way the team works from both pricing use 2376 01:37:40.445 --> 01:37:41.785 and functionality. 2377 01:37:42.335 --> 01:37:44.185 Yeah. So that one that captured, 2378 01:37:44.195 --> 01:37:45.825 which I thought was a really interesting one, 2379 01:37:45.865 --> 01:37:46.945 I hadn't really thought about much. 2380 01:37:47.685 --> 01:37:49.665 And then, uh, switch today, smile tomorrow. 2381 01:37:49.775 --> 01:37:51.385 It's more emotional, but I like that. 2382 01:37:51.685 --> 01:37:56.345 But it more conceptual than it was technical, 2383 01:37:56.475 --> 01:37:58.145 which I think is just the way I think 2384 01:37:58.205 --> 01:38:00.385 and how that's different from the way Frank thinks, 2385 01:38:00.445 --> 01:38:02.225 but both are valuable. Yeah. 2386 01:38:02.225 --> 01:38:03.825 Charles, Charles, what was that line? 2387 01:38:04.165 --> 01:38:05.705 Uh, make tomorrow's smile today. 2388 01:38:05.765 --> 01:38:08.345 Oh, switch today. Smile tomorrow. That's 2389 01:38:08.345 --> 01:38:09.345 Really Good. Switch today. Smile. 2390 01:38:09.345 --> 01:38:10.865 Super simple. Yeah. 2391 01:38:12.085 --> 01:38:15.705 But today, smile. Um, there's a lot of fear around change. 2392 01:38:15.905 --> 01:38:18.265 I think how people have, and this is true across probably 2393 01:38:18.265 --> 01:38:19.865 most of our brands, if you do a ser 2394 01:38:19.865 --> 01:38:21.025 if you're in the service business. 2395 01:38:21.605 --> 01:38:24.305 So how do you loose it, lessen that fear 2396 01:38:24.725 --> 01:38:27.905 or make it so it's addressed specifically, which I thought 2397 01:38:27.905 --> 01:38:30.505 that's what was an interesting piece of it for me. Yeah, 2398 01:38:31.185 --> 01:38:32.185 I love it. You know, one 2399 01:38:32.185 --> 01:38:32.985 thing I've seen too, 2400 01:38:33.545 --> 01:38:35.985 I see this on our monthly calls with you guys one-on-one 2401 01:38:37.105 --> 01:38:39.835 when we change, when you guys just change a niche 2402 01:38:40.575 --> 01:38:42.995 or a sub niche, it could be you remember your eight sub 2403 01:38:42.995 --> 01:38:45.915 niches, geographic, psychographic, needs based, 2404 01:38:45.915 --> 01:38:47.715 technological, et cetera, et cetera. 2405 01:38:47.715 --> 01:38:50.275 I forget all of 'em, but when you just switch a niche, 2406 01:38:50.525 --> 01:38:52.875 let's say Kevin, you had a geographic niche 2407 01:38:53.135 --> 01:38:54.555 and it was, I'm making up San Diego 2408 01:38:55.575 --> 01:38:58.795 versus a needs-based niche, some acute need right now. 2409 01:38:58.795 --> 01:39:00.835 They had something a a, a vendor fail 2410 01:39:00.835 --> 01:39:02.555 and they needed something fast or whatever. 2411 01:39:03.085 --> 01:39:04.995 It'll be a totally different umbrella statement. 2412 01:39:05.015 --> 01:39:06.435 So it's really interesting. 2413 01:39:06.455 --> 01:39:09.755 You could niche down and you'll see a shift in there. 2414 01:39:09.815 --> 01:39:13.595 So sometimes when I see issues with people's core messaging, 2415 01:39:14.055 --> 01:39:15.635 and if I can share one story about Wade, 2416 01:39:15.635 --> 01:39:17.355 Wade has two different ICPs, 2417 01:39:17.655 --> 01:39:19.515 but when we were going down, we were looking at some 2418 01:39:19.515 --> 01:39:21.835 messaging at one point on some emails or some post 2419 01:39:21.855 --> 01:39:23.315 and things, and he was like, no, 2420 01:39:23.375 --> 01:39:24.555 I'm, I'm not digging any of those. 2421 01:39:24.695 --> 01:39:25.835 And we were like, huh. 2422 01:39:26.095 --> 01:39:28.475 And we traced it all the way back to a niche. 2423 01:39:28.615 --> 01:39:30.955 And he, he literally, when we were on the niche, he's like, 2424 01:39:31.055 --> 01:39:32.635 that's, I dunno if you remember that call way, 2425 01:39:32.635 --> 01:39:33.715 but you were like, that's 2426 01:39:33.715 --> 01:39:35.555 where we're off right there when we flipped 2427 01:39:35.555 --> 01:39:37.035 that everything started lined up. 2428 01:39:37.685 --> 01:39:39.785 And you can trace it back to that ICP. 2429 01:39:40.135 --> 01:39:42.185 Alright, Matt, let me hear it. What, what do you got? 2430 01:39:44.285 --> 01:39:45.625 Uh, literally what you just said. 2431 01:39:45.945 --> 01:39:47.665 I was scrolling back and back and back 2432 01:39:47.665 --> 01:39:49.225 and it, I screwed it up. 2433 01:39:49.705 --> 01:39:50.905 I entered in the wrong niche. 2434 01:39:51.725 --> 01:39:53.705 Uh, and that's what, that's 2435 01:39:53.705 --> 01:39:54.945 what screwed me up all the way down 2436 01:39:54.945 --> 01:39:56.025 to the umbrella statement. 2437 01:39:56.045 --> 01:39:57.865 That's what happened. So I Oh, got it. 2438 01:39:58.245 --> 01:40:00.105 So just what you talked about, I would just backtrack 2439 01:40:00.105 --> 01:40:01.465 to the niche and I think it'd be fixed. 2440 01:40:01.975 --> 01:40:03.345 Yeah. And is that what happened? 2441 01:40:05.015 --> 01:40:07.985 Yeah. I selected, so in my, in my instance, 2442 01:40:07.985 --> 01:40:10.185 we're a contractor, outdoors contractor, right? 2443 01:40:10.305 --> 01:40:12.905 I selected number two in the niche thing. 2444 01:40:12.905 --> 01:40:16.705 It said homeowners who have been burned by flaky contractors 2445 01:40:17.245 --> 01:40:20.665 and want clear pricing and pro communication, which is true, 2446 01:40:20.805 --> 01:40:23.225 but I don't want the, that resulted in the umbrella 2447 01:40:23.225 --> 01:40:24.345 statement being negative. 2448 01:40:24.525 --> 01:40:29.185 It says, uh, we build what contractors break trust, 2449 01:40:29.625 --> 01:40:32.305 communication, outdoor spaces that last, which is kind 2450 01:40:32.305 --> 01:40:34.265 of true, but you wouldn't want your main thing 2451 01:40:34.265 --> 01:40:36.865 to be like a negative combination, you know? Right, 2452 01:40:37.155 --> 01:40:38.155 Right. Yeah, 2453 01:40:38.155 --> 01:40:39.585 I'm thinking, you know, that makes me think about the 2454 01:40:39.585 --> 01:40:40.665 milk, the old milk ads. 2455 01:40:40.845 --> 01:40:42.545 Um, it was the absence of the product 2456 01:40:42.545 --> 01:40:43.625 that made the product desirable. 2457 01:40:44.245 --> 01:40:46.745 You know, the got milk campaign, it's showing people in pain 2458 01:40:46.745 --> 01:40:47.945 after they have that brownie. 2459 01:40:49.365 --> 01:40:51.425 The original ad, remember when the guy, he's like, 2460 01:40:51.565 --> 01:40:52.825 he gets a phone call, it's like, 2461 01:40:52.825 --> 01:40:53.725 you can win a million dollars 2462 01:40:53.745 --> 01:40:54.845 if you know the answer to this thing. 2463 01:40:54.845 --> 01:40:56.765 And he just took a big bite of a brownie or something. 2464 01:40:56.765 --> 01:40:58.965 He doesn't have any milk and he can't answer the question 2465 01:40:58.965 --> 01:41:00.005 like the second president. 2466 01:41:00.025 --> 01:41:02.165 And he can't remember the name of it, but he's got it. 2467 01:41:02.745 --> 01:41:04.205 Um, I dunno if you remember, I'm too old. 2468 01:41:04.325 --> 01:41:05.365 I I remember that thing. I don't, 2469 01:41:05.365 --> 01:41:06.445 younger people remember that. 2470 01:41:06.765 --> 01:41:08.125 I remember it. You remember all? 2471 01:41:08.525 --> 01:41:11.525 I remember your brain on drugs. Yeah, the fried 2472 01:41:11.625 --> 01:41:12.725 Egg right. On trucks, 2473 01:41:13.525 --> 01:41:14.805 Scot's or Oh, okay. 2474 01:41:15.025 --> 01:41:16.025 Yes, yes. 2475 01:41:16.995 --> 01:41:19.685 Yeah, mine. I haven't done it for a long time. 2476 01:41:19.685 --> 01:41:21.485 Thank, happens Callie. 2477 01:41:21.585 --> 01:41:23.605 Callie, how about yourself? How about yourself? 2478 01:41:24.345 --> 01:41:26.565 So it's funny, I really liked the one that I was using 2479 01:41:26.565 --> 01:41:29.285 that's currently on my website, which is raising the bar 2480 01:41:29.305 --> 01:41:30.365 for home gyms. 2481 01:41:30.465 --> 01:41:32.805 But then I typed it in and I said, Hey, compare this 2482 01:41:32.805 --> 01:41:35.165 to the one that you gave me in chat, GPT. 2483 01:41:35.625 --> 01:41:37.245 And it says, we design 2484 01:41:37.245 --> 01:41:40.045 and build gyms that inspire you to move. 2485 01:41:40.425 --> 01:41:42.845 And the difference was that that one is centered 2486 01:41:42.845 --> 01:41:44.125 around the client being the hero. 2487 01:41:44.505 --> 01:41:47.325 And mine was centered around, um, me 2488 01:41:47.325 --> 01:41:49.005 as the innovator and not them. 2489 01:41:49.115 --> 01:41:52.605 Yeah. So I am after this call, gonna switch it back 2490 01:41:52.705 --> 01:41:55.125 or, you know, switch it to the new one of, um, 2491 01:41:55.275 --> 01:41:56.845 that inspires them to move. 2492 01:41:57.155 --> 01:41:59.205 Love it. Love it. Yeah. Y yeah. 2493 01:41:59.205 --> 01:42:01.165 And then, and then I got this from somebody else. 2494 01:42:01.185 --> 01:42:03.685 Hey, her moey says, I'm not a professional marketer, 2495 01:42:03.685 --> 01:42:04.965 I'm a professional tester. 2496 01:42:05.785 --> 01:42:08.085 The real answer is you go out and you test and you test 2497 01:42:08.105 --> 01:42:09.125 and you test and you test 2498 01:42:09.125 --> 01:42:11.285 and you just pay close attention to the numbers and the, 2499 01:42:11.305 --> 01:42:12.565 and the, and what you're getting back. 2500 01:42:13.105 --> 01:42:15.605 And when you're on a sales call 2501 01:42:16.025 --> 01:42:17.845 and you drop one of these gems 2502 01:42:17.845 --> 01:42:20.485 and you make it your own, do you get a blank stare back? 2503 01:42:20.485 --> 01:42:22.125 Or do you get a, ah, you know, that makes a lot 2504 01:42:22.125 --> 01:42:23.165 of sense and you get a sale. 2505 01:42:23.825 --> 01:42:26.725 You know, that's, that's the way to do it. Um, love that. 2506 01:42:27.095 --> 01:42:30.445 Chris, Holly, any, uh, where are you at with this? 2507 01:42:31.675 --> 01:42:33.445 Yeah, I didn't really, I didn't really care 2508 01:42:33.445 --> 01:42:34.845 for my umbrella statement either. 2509 01:42:35.105 --> 01:42:37.965 Um, I'm gonna redo mine as well. Got it. 2510 01:42:37.965 --> 01:42:40.645 Mine just says, oh, well I did two of 'em already. 2511 01:42:41.215 --> 01:42:44.685 First one says, own the outcome. 2512 01:42:45.185 --> 01:42:48.245 Second one is, own your outdoors. 2513 01:42:49.145 --> 01:42:51.325 Eh? Yeah. Those are, those are pretty me. 2514 01:42:51.325 --> 01:42:52.485 They're tapping there. 2515 01:42:52.485 --> 01:42:54.765 There's no, um, there's no differentiating idea. 2516 01:42:55.065 --> 01:42:59.285 So I would go back to the ICP potentially and the niche 2517 01:42:59.435 --> 01:43:00.965 because those are really general. 2518 01:43:01.185 --> 01:43:03.565 And when I see really general ones, typically 2519 01:43:04.345 --> 01:43:06.165 it means we haven't done the hardest. 2520 01:43:06.235 --> 01:43:08.005 Sometimes the hardest part is the, 2521 01:43:08.465 --> 01:43:11.365 is the sacrificing all the other markets for that one 2522 01:43:11.365 --> 01:43:13.205 or two niches that we're really gonna go after. 2523 01:43:13.665 --> 01:43:15.005 And when I say niche that we're gonna go 2524 01:43:15.005 --> 01:43:16.725 after, I just mean for maybe the next a hundred days. 2525 01:43:16.725 --> 01:43:18.765 With this particular campaign that you're launching too, 2526 01:43:19.125 --> 01:43:20.325 I don't mean your entire business. 2527 01:43:20.325 --> 01:43:22.325 People sometimes get those two conflated 2528 01:43:22.455 --> 01:43:24.325 where I'm talking about owning a sub niche 2529 01:43:24.325 --> 01:43:27.005 and they're like, so my entire business is now focused on 2530 01:43:27.065 --> 01:43:28.405 one geography and one pain. 2531 01:43:28.705 --> 01:43:30.165 No, it's one campaign 2532 01:43:30.665 --> 01:43:32.645 and you wanna bring in, you wanna bring in some leads 2533 01:43:32.645 --> 01:43:33.805 from that one particular campaign. 2534 01:43:33.805 --> 01:43:37.405 Michael Adu, I'm curious on the, uh, on the, on Dr. 2535 01:43:37.905 --> 01:43:38.905 Kti, what did you get? 2536 01:43:39.745 --> 01:43:43.355 Yeah, uh, still he didn't show me the ICP, 2537 01:43:43.455 --> 01:43:45.115 so I'm just taking notes and, 2538 01:43:45.215 --> 01:43:46.215 Uh, okay. Well he, he's 2539 01:43:46.215 --> 01:43:47.355 got a really unique one. 2540 01:43:47.435 --> 01:43:48.795 I mean, he's got, his umbrella 2541 01:43:48.795 --> 01:43:50.035 statement is the king of cleavage. 2542 01:43:50.745 --> 01:43:53.565 I mean, he owns that, you know, I mean it's, it's a, 2543 01:43:53.755 --> 01:43:55.165 it's an interesting, it's, 2544 01:43:55.385 --> 01:43:57.645 and it sticks I mean, it definitely sticks. 2545 01:43:59.375 --> 01:44:01.005 We're all remembering that one. Yeah, I know. 2546 01:44:01.225 --> 01:44:03.285 You can't forget it. You can't forget it. 2547 01:44:03.395 --> 01:44:05.445 He's the king of Queens. Ken It. Right. 2548 01:44:06.305 --> 01:44:09.845 One of our, one of our members in Seattle for EO is Dr. 2549 01:44:10.115 --> 01:44:11.845 Snip. And you can imagine what he does. 2550 01:44:12.805 --> 01:44:15.445 I could, I could guess. I can guess, Dr. 2551 01:44:15.595 --> 01:44:19.005 Snip, we, we can guess what he does. All right. 2552 01:44:19.225 --> 01:44:22.005 Um, so anybody else, anybody else? 2553 01:44:22.385 --> 01:44:24.365 I'm wondering, um, you know 2554 01:44:24.365 --> 01:44:25.805 what I'm gonna, is there anybody else? 2555 01:44:25.805 --> 01:44:28.525 If not, let's tackle the beginning of the lead magnets. 2556 01:44:28.525 --> 01:44:29.965 Any objection to that? You guys good with that? 2557 01:44:30.235 --> 01:44:33.165 I've, I've literally ran the, this, um, 2558 01:44:34.105 --> 01:44:35.845 uh, what's it called? 2559 01:44:36.025 --> 01:44:37.565 Um, umbrella statement, 2560 01:44:37.635 --> 01:44:40.405 like six times asking it six different ways. 2561 01:44:40.665 --> 01:44:44.125 And I just can't get one that really hits home. 2562 01:44:44.705 --> 01:44:46.405 Got it. Got it. Hmm. 2563 01:44:47.105 --> 01:44:49.285 Hey Scott. Yeah, real quick. 2564 01:44:49.385 --> 01:44:50.965 Um, one of the things it did for me, 2565 01:44:51.435 --> 01:44:54.005 because this chat bot knows that we always want 2566 01:44:54.005 --> 01:44:56.165 to use testimonials, was it said, Hey, 2567 01:44:56.185 --> 01:44:57.685 do you wanna redo this analysis 2568 01:44:57.685 --> 01:44:59.405 with the testimonials built into it? 2569 01:44:59.635 --> 01:45:01.325 Into it? Which it's doing now. Now. Love that. 2570 01:45:01.545 --> 01:45:04.085 So it's basically taking existing testimonials 2571 01:45:04.085 --> 01:45:07.165 and pairing them up with, you know, the, the cold market. 2572 01:45:07.385 --> 01:45:08.445 The warm market, yes. 2573 01:45:08.465 --> 01:45:10.885 Uh, the hot market, you know, those sorts of things. 2574 01:45:10.905 --> 01:45:12.845 So that's what it's, I, I have it doing that right now, 2575 01:45:12.845 --> 01:45:14.245 but I think that's an interesting angle. 2576 01:45:14.835 --> 01:45:16.485 Yeah, I love that. I love that. 2577 01:45:16.485 --> 01:45:19.525 You know, and you gave me another idea as, as Amin, you have 2578 01:45:19.625 --> 01:45:21.925 so many case studies with all those big brands. 2579 01:45:22.485 --> 01:45:25.325 I can't help but wonder if you also uploaded a source 2580 01:45:25.645 --> 01:45:28.165 material, case studies and accreditations 2581 01:45:28.265 --> 01:45:30.685 and things you've spoken at and all these different things. 2582 01:45:30.945 --> 01:45:32.205 If you had some of that material 2583 01:45:32.235 --> 01:45:34.805 that might help anybody who's got a general one. 2584 01:45:35.265 --> 01:45:36.805 And, uh, Chuck, did you have something on 2585 01:45:36.805 --> 01:45:39.965 this? I'm trying to read the, uh, 2586 01:45:40.165 --> 01:45:42.365 I just asked the question, would it add value if you built 2587 01:45:42.485 --> 01:45:47.365 a custom GPT that had, um, like the sales transcripts in it 2588 01:45:47.365 --> 01:45:49.885 that I've been keeping, had our mission, vision 2589 01:45:49.905 --> 01:45:52.965 and values preloaded had, you know, oh yeah. 2590 01:45:52.975 --> 01:45:55.245 Three or 50 positive reviews 2591 01:45:55.305 --> 01:45:56.925 and just have that as a backdrop. 2592 01:45:57.395 --> 01:46:00.765 Yeah. And run the, run all these prompts against that. Yeah. 2593 01:46:01.195 --> 01:46:03.445 Yeah. It would be, it would be, it'd be really good. 2594 01:46:03.875 --> 01:46:05.765 It's funny 'cause the very next thing that we're gonna do 2595 01:46:05.765 --> 01:46:08.165 after we're done with this strategy is done, 2596 01:46:08.505 --> 01:46:09.805 the next phase we're gonna go at. 2597 01:46:09.865 --> 01:46:11.005 And that's why I would encourage you 2598 01:46:11.005 --> 01:46:12.165 to keep doing these things. 2599 01:46:12.505 --> 01:46:14.165 And when you get an output you, like, 2600 01:46:14.665 --> 01:46:16.405 if you forget everything else from this call, 2601 01:46:16.585 --> 01:46:17.925 set it aside in a Google Doc 2602 01:46:17.925 --> 01:46:19.405 or Microsoft Doc or whatever you want. 2603 01:46:19.635 --> 01:46:22.845 Because moving forward we're gonna be creating a GPT 2604 01:46:23.225 --> 01:46:24.605 and then we're gonna start creating content. 2605 01:46:24.855 --> 01:46:26.965 We're gonna create lead magnets, we're gonna create videos, 2606 01:46:27.135 --> 01:46:30.045 we're gonna walk through the VO three captions, everything. 2607 01:46:30.465 --> 01:46:32.085 And that's the next section that we're going to. 2608 01:46:33.405 --> 01:46:36.675 Um, alright, good. I think, was there another question? 2609 01:46:37.455 --> 01:46:39.875 If there was, go ahead and fire away. 2610 01:46:40.875 --> 01:46:42.035 I have a question. Yes. 2611 01:46:42.095 --> 01:46:43.435 You mentioned before about 2612 01:46:43.615 --> 01:46:45.795 how can we connect the Sha DPP for example. 2613 01:46:45.935 --> 01:46:47.835 It would be very useful to connect mine with Chuck. 2614 01:46:47.975 --> 01:46:50.165 If, if you can just send me how to do 2615 01:46:50.165 --> 01:46:51.845 that would be very appreciated. 2616 01:46:52.355 --> 01:46:53.925 Yeah, absolutely. Who forgive me. 2617 01:46:53.925 --> 01:46:55.485 Who's, who's I'm looking for 2618 01:46:55.485 --> 01:46:56.485 You. This is, this is Karen. 2619 01:46:56.785 --> 01:46:59.285 Oh, got you over there. Alright, Karen. Karen. Okay. 2620 01:46:59.625 --> 01:47:01.325 So are you guys on a business account? 2621 01:47:03.625 --> 01:47:04.645 Oh, you're muted Chuck. 2622 01:47:06.385 --> 01:47:07.615 First time Zoom user. 2623 01:47:07.915 --> 01:47:10.455 Um, yes, we do have a business account, 2624 01:47:10.475 --> 01:47:12.535 but I've been doing these on a different account than my 2625 01:47:12.695 --> 01:47:14.655 business account just for playing around. 2626 01:47:14.855 --> 01:47:17.115 'cause I've got a bunch of different things in it. Okay. 2627 01:47:17.115 --> 01:47:19.035 But I can run a run, 2628 01:47:19.395 --> 01:47:21.555 I can copy over the stuff into the business account 2629 01:47:21.575 --> 01:47:24.515 and then the, but it's in a, it's a teams Got it. 2630 01:47:24.895 --> 01:47:26.475 Got it. And would, are you, do you, uh, 2631 01:47:26.595 --> 01:47:27.835 do you know how to give her access to that? 2632 01:47:28.585 --> 01:47:31.555 Nope. Okay. I, but I'm sure I can figure it out now 2633 01:47:31.555 --> 01:47:33.475 that I know that it's Yeah. A thing. 2634 01:47:34.095 --> 01:47:35.315 Do, do me a favor, uh, Karen, 2635 01:47:35.335 --> 01:47:37.595 we got two developers in our AI, WhatsApp 2636 01:47:37.655 --> 01:47:39.395 and I'll remember it too, but just fire a note 2637 01:47:39.395 --> 01:47:40.515 to the AI WhatsApp channel. 2638 01:47:41.055 --> 01:47:43.155 Hit me up, hit shove up and hit Yuki up 2639 01:47:43.155 --> 01:47:44.595 and say, Hey, quick question, Chuck 2640 01:47:44.595 --> 01:47:45.995 and I are, are sharing an account. 2641 01:47:46.165 --> 01:47:49.235 Could you just send some instructions on how to share GPTs 2642 01:47:49.495 --> 01:47:50.515 and worst case areas? 2643 01:47:50.535 --> 01:47:51.395 You could just share it. 2644 01:47:51.395 --> 01:47:52.835 You can literally go to the strategy share. I know how 2645 01:47:52.835 --> 01:47:54.195 To do a share of A GPT. 2646 01:47:54.505 --> 01:47:55.995 Yeah. That, that's easy enough. 2647 01:47:56.025 --> 01:47:58.555 It's just if there's some other past stuff that there is. 2648 01:47:58.705 --> 01:48:01.755 Yeah, there is, there is. Okay. Let's do this. 2649 01:48:01.845 --> 01:48:04.355 Let's do this. Six minutes left. I can't help it. 2650 01:48:04.355 --> 01:48:06.995 Let's go for this. Um, if nothing else, 2651 01:48:07.095 --> 01:48:08.275 you can get started on this. 2652 01:48:08.335 --> 01:48:12.195 Here's what we're gonna do. Same string, same string. 2653 01:48:14.195 --> 01:48:18.215 We just talked about this. Um, the goal is to create trust. 2654 01:48:18.475 --> 01:48:22.615 You gotta create trust. Offering value creates trust. 2655 01:48:22.805 --> 01:48:25.255 Solving problems creates trust. 2656 01:48:25.755 --> 01:48:27.135 If I could take a thorn out 2657 01:48:27.135 --> 01:48:29.695 of your paw, you begin to trust me. 2658 01:48:29.775 --> 01:48:32.055 'cause I've already demonstrated, uh, demonstrated 2659 01:48:32.205 --> 01:48:34.775 that I can help lead magnets do that. 2660 01:48:34.775 --> 01:48:37.735 If you would, there's nothing you need to do other than copy 2661 01:48:37.875 --> 01:48:41.215 and paste and drop right into the chat. 2662 01:48:41.995 --> 01:48:43.815 And then we'll end it a little bit. 2663 01:48:43.815 --> 01:48:46.975 We'll go around, we'll get some, get some responses to it. 2664 01:48:47.085 --> 01:48:49.455 It's gonna give you 15 different lead magnets. 2665 01:48:50.205 --> 01:48:51.615 What are different lead magnets? 2666 01:48:52.195 --> 01:48:54.495 Pay close attention to quizzes. 2667 01:48:55.645 --> 01:48:59.825 Um, uh, there's pull, uh, quizzes, EGUs, eBooks. 2668 01:49:00.085 --> 01:49:01.665 But now we're gonna get really specific. 2669 01:49:01.765 --> 01:49:04.825 And this is where the niche that you picked is everything. 2670 01:49:05.295 --> 01:49:09.225 I'll give you an example is, uh, if it's, um, if it's Dave 2671 01:49:09.605 --> 01:49:12.265 for your clients, a lot of people are CEOs 2672 01:49:12.265 --> 01:49:13.425 who wanna speak on stage, 2673 01:49:13.765 --> 01:49:14.905 but maybe they have, 2674 01:49:15.035 --> 01:49:16.305 maybe a niche is somebody 2675 01:49:16.305 --> 01:49:17.585 who's got a fear of public speaking. 2676 01:49:19.785 --> 01:49:23.145 A lead magnet that deals directly with that fear 2677 01:49:23.645 --> 01:49:25.065 and solves that problem 2678 01:49:25.205 --> 01:49:27.585 and promises to solve that problem immediately 2679 01:49:27.585 --> 01:49:29.465 and forever is gonna be different than, 2680 01:49:29.465 --> 01:49:32.065 let me help you master public speaking totally different. 2681 01:49:32.685 --> 01:49:35.665 So you want your ebook, your guide, your quiz, your funnel 2682 01:49:35.665 --> 01:49:38.505 to be as specific as pro possible or you catch nothing. 2683 01:49:38.655 --> 01:49:40.585 It's like fishing with a bucket. 2684 01:49:40.805 --> 01:49:43.265 You know, if somebody, if a fish falls in the bucket, great. 2685 01:49:43.265 --> 01:49:45.345 You got lucky, but you want the right 2686 01:49:45.375 --> 01:49:46.465 bait for the right fish. 2687 01:49:47.185 --> 01:49:49.965 And if you want blue gill, you best be, be, be you better, 2688 01:49:49.965 --> 01:49:52.565 best put blue gill bait on your hook. 2689 01:49:52.985 --> 01:49:55.765 So when you get those 15 lead bag, 2690 01:49:55.765 --> 01:49:57.165 let's take a close look at those. 2691 01:49:57.225 --> 01:49:58.285 And if they all suck, 2692 01:49:58.515 --> 01:50:01.645 then chances are the niche isn't, isn't tight enough. 2693 01:50:01.745 --> 01:50:02.805 And that's where the issue is. 2694 01:50:03.585 --> 01:50:06.835 So hit generate, you'll get 15. 2695 01:50:07.225 --> 01:50:11.595 Another great lead magnet, a phenomenal one is a podcast. 2696 01:50:12.735 --> 01:50:15.395 Is a podcast. Getting in front 2697 01:50:15.395 --> 01:50:18.155 of ideal customers is the ultimate KPI. 2698 01:50:18.775 --> 01:50:20.035 Um, Kelly knows this. 2699 01:50:20.075 --> 01:50:22.315 I was in a group and I kept referring to podcasts. 2700 01:50:22.315 --> 01:50:23.195 People were rolling their eyes 2701 01:50:23.195 --> 01:50:24.435 going, dude, get off the podcast. 2702 01:50:25.635 --> 01:50:28.875 I got a, uh, a zoom call. 2703 01:50:29.015 --> 01:50:31.555 It was nothing but a recorded zoom call with the president 2704 01:50:31.555 --> 01:50:34.195 of a very large North America ad agency at the end. 2705 01:50:34.195 --> 01:50:36.715 It, it turned into a six figure contract for my agency. 2706 01:50:37.435 --> 01:50:39.355 I could have never got those relationships. 2707 01:50:39.365 --> 01:50:40.435 How'd I not get 'em on the podcast? 2708 01:50:41.105 --> 01:50:42.755 What was the hermo offer? 2709 01:50:43.575 --> 01:50:44.595 I'd love to have you on my podcast 2710 01:50:44.815 --> 01:50:46.675 and interview you as a superstar 2711 01:50:46.855 --> 01:50:48.995 to tell me all about the world of advertising. 2712 01:50:49.385 --> 01:50:50.955 I'll edit the content for you for free. 2713 01:50:50.955 --> 01:50:53.075 I'll send it all to you in the back of his mind. 2714 01:50:53.095 --> 01:50:54.515 He knows his social media sucks 2715 01:50:55.115 --> 01:50:56.795 'cause he is busy running a global ad agency. 2716 01:50:56.865 --> 01:50:57.875 I'll handle all the social media. 2717 01:50:57.875 --> 01:51:02.645 I'll get it to you PR for him in 30 minutes or less. 2718 01:51:03.205 --> 01:51:05.205 I do all the content. All he is gotta do is show up 2719 01:51:05.205 --> 01:51:07.005 and tell me how smart he is for 30 minutes. 2720 01:51:07.435 --> 01:51:09.325 Done. I handle everything. 2721 01:51:09.325 --> 01:51:11.365 And then I did a collab with him and now I'm on that. 2722 01:51:11.365 --> 01:51:13.685 At the end of the call I said, by the way, here's what I do. 2723 01:51:13.685 --> 01:51:15.405 He said, great, let me connect you 2724 01:51:15.405 --> 01:51:16.645 with my North American team in Canada. 2725 01:51:17.145 --> 01:51:20.605 And off we went. And actually Eileen knows him. Bo Smith. 2726 01:51:23.195 --> 01:51:26.055 Um, so I'm curious, as you generate that 2727 01:51:27.065 --> 01:51:30.475 lead magnet list, uh, what are you seeing? 2728 01:51:31.135 --> 01:51:34.675 What's popping up? Uh, anybody see anything that is good? 2729 01:51:34.895 --> 01:51:38.565 The assignment would be pick two, pick two 2730 01:51:38.565 --> 01:51:40.245 that you like and refine them. 2731 01:51:40.245 --> 01:51:41.965 Because in a couple 2732 01:51:41.965 --> 01:51:43.645 of weeks we're gonna be helping you build that 2733 01:51:43.645 --> 01:51:44.685 with lovable dev 2734 01:51:44.905 --> 01:51:46.045 and you're gonna be able to install 2735 01:51:46.045 --> 01:51:47.325 that on your website as an app. 2736 01:51:47.705 --> 01:51:50.205 So see if you can find a survey that falls a, 2737 01:51:50.205 --> 01:51:52.725 that solves a problem or an ebook that's real specific 2738 01:51:53.025 --> 01:51:54.565 and we could bake that into an app 2739 01:51:54.865 --> 01:51:56.405 or something on your website. 2740 01:51:56.585 --> 01:51:57.845 Or you could build it in Canva. 2741 01:51:57.865 --> 01:52:00.245 But I'm super curious what the results might be. 2742 01:52:00.545 --> 01:52:02.645 If you would just, just take yourself off mute. 2743 01:52:02.645 --> 01:52:05.405 You got a small enough group, take yourself off mute if you 2744 01:52:05.405 --> 01:52:06.485 got a one that you really like, 2745 01:52:06.745 --> 01:52:10.195 but you want to pick two this next week, pick two. 2746 01:52:12.225 --> 01:52:14.035 Anybody have any that they really like? 2747 01:52:18.545 --> 01:52:20.435 I've got a couple Hit me. 2748 01:52:21.295 --> 01:52:24.315 Um, first one is five minute bill leak finder. 2749 01:52:24.815 --> 01:52:26.755 So exact, find out exactly 2750 01:52:26.755 --> 01:52:28.115 where your telecom dollars are 2751 01:52:28.115 --> 01:52:29.435 leaking and how much you can save. 2752 01:52:30.135 --> 01:52:33.395 Um, so grabs their bill, evaluates it. 2753 01:52:33.395 --> 01:52:37.115 The other one is, uh, um, a usage based savings calculator. 2754 01:52:37.775 --> 01:52:39.795 So yeah, you know, here's where you're, here's 2755 01:52:39.795 --> 01:52:44.205 where you're at, here's what it'll save you done and and out 2756 01:52:45.175 --> 01:52:46.175 Right away. And 2757 01:52:46.175 --> 01:52:49.285 chuck, those things are surprisingly easy to b build 2758 01:52:49.835 --> 01:52:50.965 with lovable dev. 2759 01:52:50.985 --> 01:52:54.565 And I think Matt Lowry, he built his first lovable dev uh, 2760 01:52:54.825 --> 01:52:58.725 app a couple weeks ago, uh, with one of our trainings. 2761 01:52:58.755 --> 01:53:03.365 It's like it's lights out, it's text, tell it what you want, 2762 01:53:03.405 --> 01:53:04.605 where there's a CTO prompt. 2763 01:53:04.785 --> 01:53:06.085 But you could build that calculator 2764 01:53:06.085 --> 01:53:07.365 easier than you, you'd think. 2765 01:53:07.785 --> 01:53:11.085 That's great. That's great. Pick two. Pick two. 2766 01:53:11.085 --> 01:53:12.165 Kelly, what are your two? 2767 01:53:14.785 --> 01:53:18.285 So there's um, a toolkit basically like, you know, how 2768 01:53:18.285 --> 01:53:20.765 to add a gym to any custom home without losing the margin 2769 01:53:20.765 --> 01:53:22.285 because that's what a lot of builders are 2770 01:53:22.525 --> 01:53:23.805 designers are gonna be worried about. 2771 01:53:23.905 --> 01:53:25.365 Ah, interesting. So making it easier 2772 01:53:25.465 --> 01:53:26.485 for them to understand that. 2773 01:53:26.545 --> 01:53:28.405 And it's just an instant docu, you know, 2774 01:53:28.435 --> 01:53:29.685 that they download or whatever. 2775 01:53:30.025 --> 01:53:32.725 Um, and then I can plug and play it into proposals for them. 2776 01:53:33.105 --> 01:53:36.165 So it's almost like leading me into that sale, um, 2777 01:53:37.065 --> 01:53:38.205 softly, I guess, you know. 2778 01:53:38.425 --> 01:53:41.165 Um, yep. And then, uh, the other one was more 2779 01:53:41.405 --> 01:53:43.405 for like the homeowner, so, you know, 2780 01:53:43.405 --> 01:53:45.645 like a 24 hour gym transformation plan 2781 01:53:45.745 --> 01:53:48.965 and they'd get, uh, visuals delivered in 24 hours. 2782 01:53:49.185 --> 01:53:51.085 So I think both of those are totally doable. 2783 01:53:51.555 --> 01:53:52.565 Love it. Love it. 2784 01:53:52.795 --> 01:53:54.445 Wade, do any of these make sense with 2785 01:53:54.445 --> 01:53:56.605 what you were gonna offer a buyers and sellers guide? 2786 01:53:57.025 --> 01:53:58.525 Did you get any that made sense to you? 2787 01:53:58.715 --> 01:54:01.005 Were you gonna kind of work that into the end 2788 01:54:01.005 --> 01:54:02.605 of your presentation that you're doing your keynote 2789 01:54:08.225 --> 01:54:08.515 Wade? 2790 01:54:08.595 --> 01:54:10.075 I don't know if you can hear me or did I lose you? 2791 01:54:11.105 --> 01:54:14.475 I think I lost him. John, how about yourself, John? 2792 01:54:14.695 --> 01:54:17.815 Any luck with the lead magnets ag 2793 01:54:20.535 --> 01:54:21.535 Still working on it? 2794 01:54:21.565 --> 01:54:23.245 'cause I didn't like, uh, the drop a message, 2795 01:54:23.825 --> 01:54:25.725 so I I was still having 2796 01:54:26.745 --> 01:54:27.745 All Gotcha. You 2797 01:54:27.745 --> 01:54:30.405 were on the Don Draper? Yeah. Alright, I gotcha. 2798 01:54:30.605 --> 01:54:33.165 I got you. No worries. Anybody else? Anybody else? 2799 01:54:33.505 --> 01:54:35.005 Um, lead magnets 2800 01:54:35.345 --> 01:54:36.345 Max. I'm gonna tell you, Scott, 2801 01:54:36.345 --> 01:54:37.965 the lead magnets that I got, 2802 01:54:38.525 --> 01:54:41.245 I mean, they're, the message is right, 2803 01:54:41.945 --> 01:54:44.125 but I don't like the language. 2804 01:54:44.795 --> 01:54:48.605 It's not, it's just not kitschy or catchy 2805 01:54:48.605 --> 01:54:51.005 or doesn't grab you, it doesn't evoke emotion. 2806 01:54:51.275 --> 01:54:54.245 It's just, it's really, you know, prestige. 2807 01:54:54.405 --> 01:54:56.525 ROI guide how to turn luxury displays 2808 01:54:56.525 --> 01:54:58.845 into global impressions. Yeah, you 2809 01:54:59.025 --> 01:55:00.025 Two, two things about that. 2810 01:55:00.245 --> 01:55:03.285 I totally get it. What I'll typically do is I got two 2811 01:55:03.285 --> 01:55:05.245 options and maybe anybody else got any of the options, 2812 01:55:05.385 --> 01:55:07.565 but option one is I'll tell it, Hey, 2813 01:55:07.565 --> 01:55:09.005 I don't like this, I wanted something like this. 2814 01:55:09.235 --> 01:55:11.645 I'll also say, I'll ch have it channel some 2815 01:55:11.645 --> 01:55:14.525 of my favorite markers, marketers channel Alex Hermie. 2816 01:55:14.525 --> 01:55:15.685 How would Alex Hermie say that? 2817 01:55:15.685 --> 01:55:16.885 How would Russell Brunson say that? 2818 01:55:17.025 --> 01:55:18.405 How would Dan Kennedy say that? 2819 01:55:18.665 --> 01:55:19.965 And you'll get different answers. 2820 01:55:20.425 --> 01:55:23.405 Or how would, how would Dr. Robert Cini phrase this? 2821 01:55:23.465 --> 01:55:25.325 You know, and I'll come at it from different angles 2822 01:55:25.585 --> 01:55:28.085 and all of a sudden one will click and you go, holy smokes. 2823 01:55:28.085 --> 01:55:30.085 That's the one. So you can have a channel, 2824 01:55:30.085 --> 01:55:31.405 different marketers and, 2825 01:55:31.945 --> 01:55:33.405 and they'll come at it from totally different. 2826 01:55:33.555 --> 01:55:36.725 I've even had very raw podcasters say, how would, how would, 2827 01:55:36.785 --> 01:55:37.885 uh, this person say this? 2828 01:55:38.465 --> 01:55:40.765 Uh, and, and get different ways of saying it. 2829 01:55:41.075 --> 01:55:42.965 Matt, how about yourself? What did you come up with? 2830 01:55:46.405 --> 01:55:47.405 Oh, you're on mute. 2831 01:55:50.695 --> 01:55:55.565 They're all good. Uh, I got, uh, three questions 2832 01:55:55.565 --> 01:55:57.245 to ask before you hire any fence 2833 01:55:57.265 --> 01:55:59.845 or patio contractor, which is like, you know, 2834 01:56:00.085 --> 01:56:01.725 positioning yourself as the expert and Yep. 2835 01:56:01.785 --> 01:56:04.405 20 k backyard design in 20 minutes. 2836 01:56:05.145 --> 01:56:07.845 Oh, that's nice, nice, nice. 2837 01:56:08.305 --> 01:56:09.925 And the cool thing is, when you're driving somebody 2838 01:56:09.925 --> 01:56:12.085 to your website, what can you do from a tech standpoint 2839 01:56:12.705 --> 01:56:16.975 to make sure you can retarget them retargeting pixel, right? 2840 01:56:17.435 --> 01:56:18.575 If you're getting to the site 2841 01:56:18.595 --> 01:56:19.655 and they're checking this out, 2842 01:56:19.655 --> 01:56:20.935 even if you don't capture an email, 2843 01:56:21.275 --> 01:56:22.455 if they're checking out your website. 2844 01:56:22.455 --> 01:56:25.175 Diego, you're doing that for, uh, you're doing, 2845 01:56:25.295 --> 01:56:27.415 I think you're doing retargeting for Blue Valley, right? 2846 01:56:31.255 --> 01:56:32.355 Yes, sir. Yes. Yeah. 2847 01:56:32.355 --> 01:56:34.435 So you could also drop a retargeting pixel. 2848 01:56:34.775 --> 01:56:36.395 So when they visit your site, if they go 2849 01:56:36.395 --> 01:56:38.675 through this now you got a really, um, 2850 01:56:39.535 --> 01:56:42.035 you got a pretty qualified audience if they're checking out 2851 01:56:42.035 --> 01:56:43.115 your website Yeah. 2852 01:56:43.115 --> 01:56:45.155 And they've responded to a local ad 2853 01:56:45.155 --> 01:56:47.515 or a local post, you've got an audience that's, 2854 01:56:47.795 --> 01:56:49.955 that's likely to be in market for something like that. 2855 01:56:50.605 --> 01:56:51.735 Yeah. So we're all, uh, 2856 01:56:52.065 --> 01:56:54.615 we're also gonna use it on our email marketing. 2857 01:56:55.235 --> 01:56:58.095 Um, nice. We're actually gonna start on email automation. 2858 01:56:58.315 --> 01:57:02.175 Um, we're just having to, uh, we're just waiting for Cliff 2859 01:57:02.175 --> 01:57:06.535 to avail a CRM and then we'll start the campaign. 2860 01:57:07.455 --> 01:57:08.535 Excellent. Great point, Diego. 2861 01:57:08.675 --> 01:57:10.455 So where, where else can you use these things? 2862 01:57:10.545 --> 01:57:12.015 Where can you use lead magnets? 2863 01:57:12.985 --> 01:57:16.365 Oh, yeah. Uh, and so many different things on your ads, 2864 01:57:16.865 --> 01:57:18.285 On your ads On your email mark, 2865 01:57:18.285 --> 01:57:20.125 marketing campaigns on your graphics. 2866 01:57:20.825 --> 01:57:22.285 Yep. Especially your graphics. 2867 01:57:22.625 --> 01:57:26.445 Um, it's, it's, it's the most vital, uh, part 2868 01:57:26.445 --> 01:57:28.125 of your social media is your graphics. 2869 01:57:28.355 --> 01:57:31.725 Yeah. Because people tend to, there's a lot of, uh, 2870 01:57:31.725 --> 01:57:33.685 there's a lot of ads in social media. 2871 01:57:34.745 --> 01:57:37.205 Um, you just have to, you know, uh, 2872 01:57:37.675 --> 01:57:39.525 make your graphics really good so 2873 01:57:39.525 --> 01:57:40.965 that you could hook people in that 2874 01:57:41.305 --> 01:57:43.845 and then put that, uh, lead magnets in there, 2875 01:57:44.465 --> 01:57:46.125 uh, from your umbrella. 2876 01:57:46.505 --> 01:57:48.085 Um, something like that. 2877 01:57:48.885 --> 01:57:49.765 I think we just said graphics. 2878 01:57:49.865 --> 01:57:50.925 You mean social media content? 2879 01:57:50.985 --> 01:57:52.165 Is that what you're referring to as well? 2880 01:57:52.905 --> 01:57:54.205 Yes, sir. Okay, Got it. 2881 01:57:54.315 --> 01:57:58.245 Yeah, comment below with the word 20 minutes 2882 01:57:58.865 --> 01:58:01.085 and we'll send you the guide, you know, we'll, 2883 01:58:01.085 --> 01:58:02.125 we'll, we'll send you that. 2884 01:58:02.475 --> 01:58:05.085 Yeah, absolutely. Um, I, I, 2885 01:58:05.105 --> 01:58:06.565 and where, where else could you use 'em? 2886 01:58:07.055 --> 01:58:09.405 Where else could you use lead magnets, emails, 2887 01:58:10.775 --> 01:58:14.945 social media content, anywhere else on your website? 2888 01:58:14.945 --> 01:58:18.505 Obviously, can you have different types of lead magnets? 2889 01:58:19.305 --> 01:58:20.365 Can you have different types of, or 2890 01:58:20.365 --> 01:58:21.445 temperature lead magnets? 2891 01:58:22.775 --> 01:58:24.145 I'll give you just an example. 2892 01:58:24.705 --> 01:58:28.865 I created lead magnets that were for cold audiences 2893 01:58:29.085 --> 01:58:30.385 as well as warm audiences. 2894 01:58:30.505 --> 01:58:32.625 I created breadcrumbs back to my business 2895 01:58:33.485 --> 01:58:35.905 all along the way from a cold one to, 2896 01:58:35.905 --> 01:58:37.305 after I do a work, my, well, 2897 01:58:37.305 --> 01:58:41.965 my workshop is the ultimate cold audience, uh, lead magnet. 2898 01:58:42.395 --> 01:58:44.245 Tons of value, tons of value, tons of value. 2899 01:58:44.625 --> 01:58:47.125 And I build trust by solving problems. During the workshop. 2900 01:58:47.125 --> 01:58:50.005 At the end of the workshop, I offer a warm lead magnet, 2901 01:58:50.005 --> 01:58:51.525 which is jump on a call with me. 2902 01:58:51.525 --> 01:58:53.765 And here's what I'll give you. If you don't get value a 2903 01:58:53.925 --> 01:58:55.325 thousand bucks, it's the full on bribe 2904 01:58:55.505 --> 01:58:57.765 to do another 30 minutes to try to solve more problems 2905 01:58:57.765 --> 01:58:59.965 with 'em and show 'em, I can show 'em a roadmap by 2906 01:58:59.965 --> 01:59:01.165 that time I've solved like two 2907 01:59:01.165 --> 01:59:02.685 or three problems for 'em or maybe more. 2908 01:59:03.265 --> 01:59:04.325 And then there's the other problem, 2909 01:59:04.325 --> 01:59:05.765 which is when you sign up today, 2910 01:59:06.075 --> 01:59:08.205 I'll give you the EO pricing, or I'll do this. 2911 01:59:08.225 --> 01:59:10.445 And so I create, my goal is 2912 01:59:10.445 --> 01:59:13.685 to create irresistible value across every single step 2913 01:59:13.945 --> 01:59:15.405 to make it easy for them to say yes. 2914 01:59:15.405 --> 01:59:16.645 And hard to say no, Dave. 2915 01:59:17.195 --> 01:59:19.805 Yeah. Another place you can use 'em if you have speaking 2916 01:59:19.805 --> 01:59:20.845 opportunities, if you're on 2917 01:59:20.845 --> 01:59:22.205 podcasts, get in front of stages. 2918 01:59:22.625 --> 01:59:24.125 Um, you know, 2919 01:59:24.145 --> 01:59:26.965 we recommend people just find local community groups, 2920 01:59:27.145 --> 01:59:28.925 rotary chamber of commerce, all that. 2921 01:59:29.275 --> 01:59:31.205 They don't want you making an offer to those, 2922 01:59:31.305 --> 01:59:32.765 to those audiences typically. 2923 01:59:32.785 --> 01:59:35.325 Yes. Right. But they'll let you throw out a lead magnet. 2924 01:59:35.865 --> 01:59:39.765 Yes. And, and so Danny's on probably eight podcasts a week. 2925 01:59:40.345 --> 01:59:42.165 Um, and that's just, that's all just 2926 01:59:42.165 --> 01:59:44.005 getting people into our funnel. That's 2927 01:59:44.005 --> 01:59:45.005 It. Yeah. Go back 2928 01:59:45.005 --> 01:59:46.805 to my website, give me your email 2929 01:59:46.805 --> 01:59:49.405 and we'll send you the 10 mistakes to avoid when you're, 2930 01:59:49.555 --> 01:59:50.885 what There would be something better than that, 2931 01:59:50.885 --> 01:59:52.965 but he could be doing that all day long. Easy. 2932 01:59:53.075 --> 01:59:55.325 Yeah. It's just a re it's just a redirect URL 2933 01:59:55.355 --> 01:59:58.125 that goes straight to the opt-in page and people opt in 2934 01:59:58.125 --> 02:00:00.365 and they're on our list and they get their deliverable 2935 02:00:00.465 --> 02:00:01.805 and boom, we're done. 2936 02:00:01.955 --> 02:00:03.045 Awesome. Awesome. 2937 02:00:03.625 --> 02:00:05.765 Um, so we're a little bit over, 2938 02:00:05.825 --> 02:00:08.125 but here's what I wanna do is I want to end 2939 02:00:08.125 --> 02:00:09.165 with two things really fast. 2940 02:00:09.825 --> 02:00:12.525 Be thinking about tighten up your Don Draper. 2941 02:00:12.715 --> 02:00:14.405 Tighten up anything that you need 2942 02:00:14.405 --> 02:00:16.165 to tighten up from the last three or four weeks. 2943 02:00:16.465 --> 02:00:17.885 Now is the time to do it 2944 02:00:18.155 --> 02:00:21.125 because next week we've got a guest speaker who's gonna be 2945 02:00:21.125 --> 02:00:23.605 talking about AI and SEO. 2946 02:00:24.275 --> 02:00:27.765 This is a new frontier that is changing search, 2947 02:00:27.995 --> 02:00:30.165 that is changing how you're discovered online. 2948 02:00:30.835 --> 02:00:33.925 Just like you, you're using AI more than I, 2949 02:00:34.235 --> 02:00:37.085 more than ever chat GBT, whether it's deep seek in China, 2950 02:00:37.365 --> 02:00:39.485 wherever it is, you're using ai more and more and more 2951 02:00:39.485 --> 02:00:40.605 and more companies are getting found. 2952 02:00:41.065 --> 02:00:42.525 So this is a new frontier. 2953 02:00:42.675 --> 02:00:45.205 He's gonna be walking through exactly what we could do, 2954 02:00:45.225 --> 02:00:47.325 the five online things and the three offline things, 2955 02:00:47.325 --> 02:00:48.405 or maybe I got swapped. 2956 02:00:48.755 --> 02:00:51.525 Awesome, dude, you've met him through our course, David. 2957 02:00:51.705 --> 02:00:53.605 Uh, David is gonna be coming in 2958 02:00:53.705 --> 02:00:56.365 and walking you through that next week when I come back, 2959 02:00:56.675 --> 02:00:58.285 then we're gonna start building out tools. 2960 02:00:59.065 --> 02:01:00.925 And I really want it to be in a position. 2961 02:01:00.985 --> 02:01:03.405 My goal for you would be you feel really strong about your 2962 02:01:03.485 --> 02:01:06.645 ICP, your niche, your questions, your per uh, your, 2963 02:01:06.645 --> 02:01:09.045 your core messaging and your lead magnets, 2964 02:01:09.045 --> 02:01:10.365 because that's gonna be your content. 2965 02:01:10.755 --> 02:01:13.045 Your emails are gonna refer back to your lead magnets. 2966 02:01:13.045 --> 02:01:14.925 So we're gonna build, help you build the lead magnets 2967 02:01:14.925 --> 02:01:18.725 with like lovable.dev, VO three, your commercials, captions 2968 02:01:18.945 --> 02:01:20.405 to build micro influencers. 2969 02:01:20.725 --> 02:01:23.725 'cause we've got one step prompts to build those captions, 2970 02:01:23.975 --> 02:01:25.165 micro influencer videos. 2971 02:01:25.265 --> 02:01:27.805 So all that stuff all stems from here. 2972 02:01:27.905 --> 02:01:29.005 So take your time 2973 02:01:29.025 --> 02:01:31.005 to get it right over these next week or two. 2974 02:01:31.265 --> 02:01:33.245 And then we'll go back and straight into building content. 2975 02:01:33.705 --> 02:01:35.445 Hey, we're gonna get, we're gonna get started here. 2976 02:01:35.545 --> 02:01:37.205 Um, today we're gonna be talking about something 2977 02:01:37.205 --> 02:01:38.565 that is very near and dear to my heart. 2978 02:01:38.745 --> 02:01:42.085 It is, uh, the epiphany bridge story. 2979 02:01:42.875 --> 02:01:44.645 Each one of you has a story to tell. 2980 02:01:45.155 --> 02:01:47.605 Each one of you has a story to tell that can sell. 2981 02:01:48.155 --> 02:01:49.445 Each one of you has a story 2982 02:01:49.445 --> 02:01:51.405 to tell either about yourself personally, 2983 02:01:51.865 --> 02:01:53.125 how you started the business, 2984 02:01:53.185 --> 02:01:55.885 or if you are working for a founder or a CEO in the business 2985 02:01:55.885 --> 02:01:57.005 and you're a virtual assistant. 2986 02:01:57.015 --> 02:02:00.845 Maybe it's Diego, maybe there's a backstory to Blue Valley. 2987 02:02:01.395 --> 02:02:05.005 Like, how did the owner come about owning Blue Valley? 2988 02:02:05.025 --> 02:02:06.365 What's the vision of Blue Valley? 2989 02:02:06.665 --> 02:02:08.365 What's the story behind Blue Valley? 2990 02:02:08.505 --> 02:02:11.205 So when I share this with you, if you're the CEO 2991 02:02:11.205 --> 02:02:13.525 or founder, if you are in the marketing department 2992 02:02:13.785 --> 02:02:15.125 or you're, you're, uh, 2993 02:02:15.125 --> 02:02:17.605 you're a marketing person like a Diego and you're, 2994 02:02:17.605 --> 02:02:20.765 and you're working on the marketing side, this is for you 2995 02:02:21.435 --> 02:02:25.885 stories, sell stories are the most effective selling 2996 02:02:26.275 --> 02:02:28.205 tool in a marketer's arsenal. 2997 02:02:28.505 --> 02:02:31.845 Why do stories work? Because our guards go down when we hear 2998 02:02:31.885 --> 02:02:35.685 a good story once upon a time, whatever it is, there, 2999 02:02:35.765 --> 02:02:38.725 I was starting my business doing X, y, z. 3000 02:02:39.065 --> 02:02:40.525 We, we put our guards down. 3001 02:02:41.265 --> 02:02:42.405 And when we tell a story 3002 02:02:42.405 --> 02:02:44.405 and we tell a great story, a story 3003 02:02:44.405 --> 02:02:46.885 that can sell, it's a game changer. 3004 02:02:46.885 --> 02:02:49.765 Because the best part is, is the person that's being sold 3005 02:02:49.765 --> 02:02:51.845 to doesn't know that they're being sold to. 3006 02:02:52.105 --> 02:02:54.165 And I don't say that in a manipulative way at all. 3007 02:02:54.325 --> 02:02:57.165 I say that in a way that that's the power of storytelling. 3008 02:02:57.275 --> 02:02:58.885 It's biblical. It goes back a long, 3009 02:02:58.885 --> 02:03:01.645 long ways people first learned by stories. 3010 02:03:02.305 --> 02:03:04.405 So how do we take storytelling 3011 02:03:05.025 --> 02:03:07.805 and create a narrative that can sell us as a founder? 3012 02:03:08.505 --> 02:03:10.565 Or if you just created a product 3013 02:03:10.795 --> 02:03:12.445 that you are super excited about 3014 02:03:12.445 --> 02:03:14.245 selling, how do you sell that? 3015 02:03:14.535 --> 02:03:17.865 Using the story, what went into creating the product? 3016 02:03:17.935 --> 02:03:20.665 What roadblocks did you hit? What epiphany did you have? 3017 02:03:21.095 --> 02:03:22.425 What breakthrough did you have? 3018 02:03:22.885 --> 02:03:24.225 How did that initially start out? 3019 02:03:24.245 --> 02:03:25.305 And how did you create that? 3020 02:03:25.525 --> 02:03:27.585 And as you tell that story about how you came up 3021 02:03:27.585 --> 02:03:31.025 with a product or service, it opens up people's minds 3022 02:03:31.025 --> 02:03:32.425 and you can sell it really effectively. 3023 02:03:33.445 --> 02:03:36.265 The framework has been proven out years and years and years, 3024 02:03:36.445 --> 02:03:38.905 and it's called the Epiphany Bridge script. 3025 02:03:39.485 --> 02:03:40.665 And there's an arc to it. 3026 02:03:40.665 --> 02:03:42.625 There's a, there's a narrative to it. 3027 02:03:43.065 --> 02:03:44.345 I wanna show it to you really fast. 3028 02:03:46.265 --> 02:03:48.395 This is the archaic drawing. 3029 02:03:49.545 --> 02:03:51.395 This is the epiphany bridge script right here. 3030 02:03:52.135 --> 02:03:53.675 And, uh, I didn't invent it. 3031 02:03:53.675 --> 02:03:56.835 There's a guy named Russell Brunson that popularized it. 3032 02:03:57.735 --> 02:04:00.275 And there's really kind of like six parts 3033 02:04:00.275 --> 02:04:01.595 to it, five or six parts. 3034 02:04:02.305 --> 02:04:06.395 There's Chris, Holly, Callie, Matt, Kevin. 3035 02:04:06.395 --> 02:04:07.475 There's a backstory. 3036 02:04:07.905 --> 02:04:10.155 There's your original sort of backstory. 3037 02:04:10.465 --> 02:04:14.335 There's a wall that someone hits, there's an epiphany 3038 02:04:14.335 --> 02:04:16.415 or an idea or a breakthrough that occurs. 3039 02:04:17.125 --> 02:04:18.495 There's a new opportunity. 3040 02:04:18.525 --> 02:04:21.695 This vehicle, you've used this, this, this new thing 3041 02:04:21.695 --> 02:04:24.135 that you've come up with, this new approach, this new plan, 3042 02:04:24.645 --> 02:04:27.485 this new product to accomplish 3043 02:04:27.685 --> 02:04:28.845 whatever you wanna accomplish. 3044 02:04:29.465 --> 02:04:30.565 You start to develop that. 3045 02:04:30.625 --> 02:04:31.805 You build it out, you have a 3046 02:04:31.805 --> 02:04:33.165 final conflict and a breakthrough. 3047 02:04:33.865 --> 02:04:38.085 The same narrative is used as tell the rocky story is 3048 02:04:38.085 --> 02:04:39.805 to yell, to tell the Star Wars story. 3049 02:04:40.145 --> 02:04:42.925 But you could use this framework for yourself 3050 02:04:43.225 --> 02:04:44.485 or for a product or service. 3051 02:04:45.145 --> 02:04:47.525 So I wanted to make it clear that this is one 3052 02:04:47.525 --> 02:04:48.685 of the most powerful ways 3053 02:04:49.225 --> 02:04:51.485 to sell a business you could possibly get. 3054 02:04:51.785 --> 02:04:54.125 And what we're gonna do today, as we're gonna go 3055 02:04:54.125 --> 02:04:56.085 through the process of doing this. 3056 02:04:56.085 --> 02:04:59.045 So we're gonna do this live, um, never done it 3057 02:04:59.045 --> 02:05:00.285 with this big of a group before. 3058 02:05:00.905 --> 02:05:03.165 Um, but here's what you're gonna need to get started. 3059 02:05:04.615 --> 02:05:05.855 I sent it out on the WhatsApp 3060 02:05:06.075 --> 02:05:08.015 and I'm gonna give you a few minutes to get set up 3061 02:05:09.095 --> 02:05:10.775 Decision one, what I want you to make, 3062 02:05:10.775 --> 02:05:12.735 and if there's any questions, we're gonna do this together. 3063 02:05:12.795 --> 02:05:14.095 So do not be afraid. 3064 02:05:14.715 --> 02:05:16.375 Ask a question if this doesn't make sense. 3065 02:05:16.875 --> 02:05:19.415 The first question or the first decision I want you to make, 3066 02:05:20.195 --> 02:05:21.495 are you gonna tell this story? 3067 02:05:21.715 --> 02:05:22.935 Are you gonna come up with a story, 3068 02:05:23.715 --> 02:05:25.335 why Callie started this business? 3069 02:05:25.515 --> 02:05:27.015 Why Kevin started this business? 3070 02:05:27.595 --> 02:05:30.615 Um, the why of your business, who you are in your backstory 3071 02:05:30.915 --> 02:05:33.175 and why this business being so much to you? 3072 02:05:33.915 --> 02:05:35.735 Or are you gonna come up with a product 3073 02:05:36.195 --> 02:05:39.295 or a service that you offered or you offer right now? 3074 02:05:39.635 --> 02:05:41.015 And how you came up with this product? 3075 02:05:41.155 --> 02:05:42.575 So let me give you some context. 3076 02:05:43.885 --> 02:05:45.215 Last week, last Wednesday, 3077 02:05:45.235 --> 02:05:47.335 we all did our ideal customer profile 3078 02:05:48.115 --> 02:05:49.605 and our core messaging. 3079 02:05:50.095 --> 02:05:52.085 We're gonna go into that same thread. 3080 02:05:52.245 --> 02:05:53.365 I would recommend we go into 3081 02:05:53.365 --> 02:05:54.645 that same thread when we do this. 3082 02:05:55.265 --> 02:05:57.285 And I messaged you guys and I all said, 3083 02:05:57.285 --> 02:06:01.245 and I said, please have your ideal customer profile 3084 02:06:02.065 --> 02:06:03.565 and your core messaging ready, 3085 02:06:03.755 --> 02:06:06.965 because when we go to chat GBT, what I'm gonna ask you to do 3086 02:06:07.505 --> 02:06:11.565 is I'm gonna ask you to come up to go into whatever that, 3087 02:06:12.815 --> 02:06:14.295 whatever that, uh, that project was. 3088 02:06:14.315 --> 02:06:16.855 We all came up with a project. We created a project. 3089 02:06:17.475 --> 02:06:21.455 We have our ideal customer profile, and we have our niche. 3090 02:06:21.775 --> 02:06:24.375 Remember, we niche down, we have an ideal niche or a niche, 3091 02:06:25.115 --> 02:06:26.455 and then we have a core messaging. 3092 02:06:26.965 --> 02:06:29.695 What you're gonna do is you're gonna take those Google docs 3093 02:06:29.755 --> 02:06:33.135 and I want you to add those to a fresh chat. 3094 02:06:33.715 --> 02:06:35.055 So we're all starting fresh. 3095 02:06:35.315 --> 02:06:38.335 And we're gonna then take the epiphany bridge script 3096 02:06:39.225 --> 02:06:40.445 and we're gonna do it a lit, 3097 02:06:40.445 --> 02:06:41.645 we're gonna do a little bit at a time, 3098 02:06:41.785 --> 02:06:43.565 and we're gonna take a break and you guys are gonna put it 3099 02:06:43.565 --> 02:06:44.925 on mute and we're gonna talk 3100 02:06:44.925 --> 02:06:46.005 to it and we're gonna go through it. 3101 02:06:46.025 --> 02:06:48.945 So three pieces. 3102 02:06:48.965 --> 02:06:52.205 Number one, decide, are you gonna approach this 3103 02:06:52.465 --> 02:06:56.385 as selling your business or are you gonna sell your person? 3104 02:06:56.565 --> 02:06:57.825 Now I'll give you an example. 3105 02:07:00.295 --> 02:07:03.795 My backstory is really about when I, if you went 3106 02:07:03.795 --> 02:07:06.875 to my workshop, you remember the beginning of my workshop. 3107 02:07:08.045 --> 02:07:10.565 I had a $10 million business. Life was really good. 3108 02:07:10.645 --> 02:07:13.685 I stepped out on the stage, I'm winning awards, killing it, 3109 02:07:13.685 --> 02:07:14.765 having the time of my life, 3110 02:07:15.755 --> 02:07:17.125 they called me the billion dollar man. 3111 02:07:17.125 --> 02:07:18.485 And then suddenly I got an email, 3112 02:07:18.625 --> 02:07:20.085 two emails for two of my large clients. 3113 02:07:20.165 --> 02:07:22.445 I lost everything. I was completely wiped out. 3114 02:07:22.445 --> 02:07:24.525 I shut my office down, I was debt, 3115 02:07:24.755 --> 02:07:27.845 just done cooked million dollars in debt. 3116 02:07:27.905 --> 02:07:31.005 My life was upside down. One day I went out for a run. 3117 02:07:31.425 --> 02:07:32.925 And on that run I started thinking, wait a second. 3118 02:07:32.925 --> 02:07:34.765 If I could do it for myself, what I did for other people, 3119 02:07:34.995 --> 02:07:37.365 that is get leads fast, then maybe this could work. 3120 02:07:38.045 --> 02:07:39.645 I came up with a rough outline of 3121 02:07:39.645 --> 02:07:41.405 what I call the elite marketing method, 3122 02:07:41.485 --> 02:07:44.035 a step-by-step approach ran out. 3123 02:07:44.035 --> 02:07:45.035 I started sharing it with people. 3124 02:07:45.035 --> 02:07:47.675 So people started really liking it, and I got great results. 3125 02:07:47.835 --> 02:07:49.955 I went over and over, created a workshop, 3126 02:07:49.955 --> 02:07:51.195 created a course and a coaching program. 3127 02:07:51.215 --> 02:07:54.675 And then AI came out and I was frustrated 3128 02:07:54.675 --> 02:07:55.755 because people weren't able 3129 02:07:55.755 --> 02:07:57.115 to get the results as fast as they could. 3130 02:07:57.115 --> 02:07:58.675 But then AI came out and changed everything. 3131 02:07:58.755 --> 02:08:01.835 I AIed every step in my framework, it blew up. 3132 02:08:01.955 --> 02:08:03.275 I was able to share it with thousands 3133 02:08:03.275 --> 02:08:04.355 of businesses worldwide. 3134 02:08:04.815 --> 02:08:07.355 And now I'm traveling the world, living my dreams. 3135 02:08:07.355 --> 02:08:08.955 And by the way, here's the thing right 3136 02:08:08.955 --> 02:08:10.195 here, let me like this. 3137 02:08:10.695 --> 02:08:12.875 And you can almost see this right here. 3138 02:08:13.795 --> 02:08:15.815 You can see the story. And there I am, 3139 02:08:16.995 --> 02:08:18.815 create the elite AI marketing method. 3140 02:08:18.835 --> 02:08:21.575 And it's a step-by-step approach where people can copy 3141 02:08:21.595 --> 02:08:23.055 and paste prompts and 3142 02:08:23.495 --> 02:08:25.255 revolution, revolutionize their marketing. 3143 02:08:25.255 --> 02:08:28.775 Now I'm traveling the world, living my best life, remarried, 3144 02:08:28.775 --> 02:08:30.215 my wife, life is good, blah, blah, blah. 3145 02:08:30.555 --> 02:08:31.655 That's the arc. 3146 02:08:32.115 --> 02:08:33.735 And you can see it's my story, 3147 02:08:34.235 --> 02:08:36.335 but I'm selling the elite marketing method. 3148 02:08:37.245 --> 02:08:38.705 So I wanna take a minute here 3149 02:08:39.165 --> 02:08:40.945 and I wanna make sure everybody gets 3150 02:08:40.945 --> 02:08:42.185 this because this is key. 3151 02:08:42.805 --> 02:08:46.785 If you're a coach, if you're an author, if, um, 3152 02:08:46.845 --> 02:08:51.145 you're a consultant, if like, Adam, this is, this is, 3153 02:08:51.145 --> 02:08:53.905 you're gonna tell this story of how you became, 3154 02:08:54.525 --> 02:08:56.225 how you started coaching EOS 3155 02:08:56.765 --> 02:08:59.545 and maybe there was, you had your own external internal 3156 02:08:59.545 --> 02:09:02.225 backstory, a wall, you hit a breakthrough. 3157 02:09:02.575 --> 02:09:04.825 Like, man, if I could master this area for myself, 3158 02:09:04.825 --> 02:09:06.225 maybe I could help other people do it. 3159 02:09:06.225 --> 02:09:07.745 And then I started doing it, I got these great results, 3160 02:09:07.765 --> 02:09:10.025 and now I'm, I'm doing this and this and this. 3161 02:09:10.405 --> 02:09:13.825 So that's a personal story that Adam could tell about EOS 3162 02:09:14.035 --> 02:09:18.425 where he's selling EOS is the ultimate sale traction. 3163 02:09:18.925 --> 02:09:22.425 But he's selling his journey on how he got sold on EOS, 3164 02:09:22.725 --> 02:09:24.025 how he started implementing it 3165 02:09:24.325 --> 02:09:25.625 and achieving all of his dreams. 3166 02:09:26.045 --> 02:09:29.305 So I wanna pause for a second. Does everybody have an idea? 3167 02:09:29.615 --> 02:09:31.585 Does number one, everybody understand the epiphany bridge, 3168 02:09:31.605 --> 02:09:33.105 the idea of what it is and why it works? 3169 02:09:33.255 --> 02:09:35.825 Alright, got it. Does everybody come up? 3170 02:09:35.895 --> 02:09:37.705 Does everybody have an idea of 3171 02:09:37.705 --> 02:09:39.665 how they're gonna approach this personally? 3172 02:09:39.665 --> 02:09:42.585 Like Robert has two ways you could go about it. 3173 02:09:42.585 --> 02:09:45.865 Robert has this amazing framework of like 4,000 weeks 3174 02:09:46.095 --> 02:09:48.985 that sells the big idea of passion and persistence 3175 02:09:49.005 --> 02:09:50.225 and, and achievement. 3176 02:09:50.225 --> 02:09:52.465 And he's also got Pacific hardwood. 3177 02:09:53.005 --> 02:09:54.785 So does everybody have an idea of how you, 3178 02:09:54.815 --> 02:09:56.345 what you wanna sell, do you wanna sell you 3179 02:09:56.485 --> 02:09:57.625 or do you wanna sell your business 3180 02:09:57.645 --> 02:09:58.945 or a product or service your business? 3181 02:09:58.945 --> 02:10:01.065 If everybody kinda have an idea of something, one of those, 3182 02:10:02.185 --> 02:10:03.835 anybody not anybody have a question? 3183 02:10:06.385 --> 02:10:09.225 Hold on, let's go. Here we go. 3184 02:10:09.725 --> 02:10:12.345 So step number one, go to chat GBT. 3185 02:10:13.125 --> 02:10:16.185 And what you're gonna do is you're gonna go to chat GBT 3186 02:10:17.265 --> 02:10:21.245 and step number one, I want you to add 3187 02:10:24.235 --> 02:10:27.655 your, I've already got my stuff here. 3188 02:10:28.075 --> 02:10:29.935 Go to your word and mind. Go. 3189 02:10:30.725 --> 02:10:34.615 I've got my, my, um, 3190 02:10:35.295 --> 02:10:38.395 ICP and my core messaging, 3191 02:10:38.895 --> 02:10:40.355 and I have a little bit of my backstory. 3192 02:10:40.415 --> 02:10:42.755 Not much. And you're gonna add it as an attachment. 3193 02:10:43.055 --> 02:10:44.955 Oh, John, did you guys have a question? 3194 02:10:48.005 --> 02:10:51.465 Yes, I did. I'm not, uh, sure which direction to go, 3195 02:10:51.535 --> 02:10:54.105 like whether it, whether it's, you know, the backstory 3196 02:10:54.105 --> 02:10:55.585 of the business or whether it's 3197 02:10:55.585 --> 02:10:56.745 the product that we're selling. 3198 02:10:57.245 --> 02:10:59.985 So I'm a little stuck, created. 3199 02:11:00.125 --> 02:11:01.345 Got it, got it. Okay. 3200 02:11:01.975 --> 02:11:05.065 Tell me about, uh, who, who, who are you trying to sell 3201 02:11:05.065 --> 02:11:06.705 to when you created your ideal customer? 3202 02:11:06.725 --> 02:11:07.665 Did you have a real specific 3203 02:11:07.665 --> 02:11:09.185 ideal customer you already created? 3204 02:11:09.885 --> 02:11:12.425 Yes. Customers that, I mean, it, it's kind of a group 3205 02:11:12.425 --> 02:11:13.745 of customers, but, 3206 02:11:13.765 --> 02:11:17.305 but essentially one of our biggest core customers is anybody 3207 02:11:17.305 --> 02:11:20.145 that, that has fleets in their, in their business. Love 3208 02:11:20.145 --> 02:11:21.145 It. Okay, then I'm gonna 3209 02:11:21.145 --> 02:11:21.945 make a recommendation. 3210 02:11:21.975 --> 02:11:23.185 Push back if you disagree. 3211 02:11:23.405 --> 02:11:25.625 If you've already got that ICP nailed down 3212 02:11:25.685 --> 02:11:28.145 and you feel good about that niche, my question is, 3213 02:11:28.325 --> 02:11:32.065 do you have a product or a service that you would love 3214 02:11:32.065 --> 02:11:33.585 to sell to that particular niche? 3215 02:11:34.365 --> 02:11:37.465 Yes, That's the one. So here's how it'd go. 3216 02:11:37.805 --> 02:11:39.145 You know, we were really struggling. 3217 02:11:39.145 --> 02:11:41.025 We had clients just like this, like yours. 3218 02:11:41.485 --> 02:11:42.785 And let me go to this one. 3219 02:11:43.285 --> 02:11:46.665 Here's what I want you to imagine is, 3220 02:11:46.665 --> 02:11:48.025 and that's a really specific one. 3221 02:11:48.025 --> 02:11:49.425 And that could be, that could be an awesome, 3222 02:11:50.905 --> 02:11:53.915 awesome epiphany, bridge approach it as 3223 02:11:56.035 --> 02:11:57.715 business is great, business was awesome, 3224 02:11:58.335 --> 02:12:01.365 and um, this one client comes along 3225 02:12:01.545 --> 02:12:02.965 and you just couldn't meet their needs 3226 02:12:04.165 --> 02:12:05.385 and you hit this wall. 3227 02:12:05.385 --> 02:12:06.985 Wasn't right, wasn't right, wasn't right. 3228 02:12:06.985 --> 02:12:08.505 Then you had an epiphany. What if we did things 3229 02:12:08.505 --> 02:12:09.665 differently with this different wrap? 3230 02:12:09.665 --> 02:12:11.705 What if we did this thing with this different material? 3231 02:12:11.705 --> 02:12:13.865 What if we did something different with the material 3232 02:12:14.005 --> 02:12:15.105 and the wrap end of this 3233 02:12:15.125 --> 02:12:18.585 and then this, holy s**t, we can do it totally different. 3234 02:12:18.585 --> 02:12:21.065 You did a prototype of it, you launched it, 3235 02:12:21.285 --> 02:12:22.505 you got into your first customer 3236 02:12:22.505 --> 02:12:24.585 and they went, oh my gosh, this not only solves 3237 02:12:24.585 --> 02:12:25.585 for this problem, this problem, 3238 02:12:25.585 --> 02:12:27.145 this problem, but it solves for this problem. 3239 02:12:27.165 --> 02:12:29.025 And then you started rolling it out to more 3240 02:12:29.025 --> 02:12:30.625 and more customers within that category 3241 02:12:30.765 --> 02:12:31.825 and they all started awesome. 3242 02:12:32.085 --> 02:12:33.625 And then there was a final question though. 3243 02:12:33.625 --> 02:12:36.945 And they said, yeah, but too bad it doesn't do X. 3244 02:12:38.505 --> 02:12:40.365 And they're like, well, let's solve for that. 3245 02:12:40.975 --> 02:12:42.205 Let's solve for that X. 3246 02:12:42.625 --> 02:12:44.925 And now not only does it do this, this, and this, 3247 02:12:44.925 --> 02:12:48.885 but it solves for X and now you are offering it to more 3248 02:12:48.885 --> 02:12:50.205 and more customers just like that. 3249 02:12:50.505 --> 02:12:51.965 And the best part is there's an external 3250 02:12:51.965 --> 02:12:53.005 and internal transformation 3251 02:12:53.025 --> 02:12:54.125 and it makes us feel this, 3252 02:12:54.345 --> 02:12:55.965 it makes us feel this way or this way. 3253 02:12:56.345 --> 02:12:57.445 You could absolutely use 3254 02:12:57.445 --> 02:12:59.925 that about a specific product or service. 3255 02:13:00.265 --> 02:13:02.245 And if you don't have a name for the vehicle, 3256 02:13:02.375 --> 02:13:03.485 we'll get into that in a second. 3257 02:13:03.705 --> 02:13:06.125 That's okay. Come up with a rough script 3258 02:13:06.125 --> 02:13:07.565 and you can refine it, refine it. 3259 02:13:07.565 --> 02:13:09.165 But if you've got a niche 3260 02:13:09.705 --> 02:13:12.925 and you're looking to make inroads with that niche in 3261 02:13:12.925 --> 02:13:14.725 that category or that set of customers 3262 02:13:14.915 --> 02:13:16.765 with a unique product, you can tell a story about 3263 02:13:16.765 --> 02:13:18.725 that product and then it sells the heck out 3264 02:13:18.725 --> 02:13:22.045 of the product without you and you're telling a story of 3265 02:13:22.045 --> 02:13:23.045 how you came up with that product 3266 02:13:23.045 --> 02:13:25.085 and why it solves a problem. Does that make sense? 3267 02:13:25.795 --> 02:13:27.085 Yeah, I, I, I think I 3268 02:13:27.085 --> 02:13:28.605 can come up with something from that. Thank you. 3269 02:13:29.115 --> 02:13:31.765 Cool. You got it. You got it. Great question. 3270 02:13:31.905 --> 02:13:35.625 Um, any, any other questions? Any other questions? 3271 02:13:35.765 --> 02:13:37.385 I'm sorry. There's a lot of folks on the call here. 3272 02:13:37.385 --> 02:13:38.905 Let me go around. I don't think so. 3273 02:13:38.905 --> 02:13:40.705 If there are any questions, just raise your hand, Chuck. 3274 02:13:40.725 --> 02:13:44.455 You good? Right on. Okay, Frank, you good? 3275 02:13:44.795 --> 02:13:46.175 Uh, Rona. Rona? 3276 02:13:46.525 --> 02:13:48.335 Yeah. Hey Scott, uh, just one quick. 3277 02:13:48.455 --> 02:13:52.455 I have, uh, the refined ICP for, um, am mean, 3278 02:13:52.515 --> 02:13:54.575 but, uh, he's not just able 3279 02:13:54.575 --> 02:13:56.655 to attend the, the call right now. 3280 02:13:57.115 --> 02:13:59.055 Uh, what do you suggest the best way 3281 02:13:59.325 --> 02:14:01.335 that I can go about the session? 3282 02:14:01.865 --> 02:14:03.695 Great question. Here's what you do. 3283 02:14:04.705 --> 02:14:06.805 You load this up, you could put him on speaker, 3284 02:14:07.145 --> 02:14:10.245 you could actually put him on speaker phone, um, 3285 02:14:10.465 --> 02:14:13.285 or on your computer, unplug your headsets. 3286 02:14:13.345 --> 02:14:14.645 Mm-hmm. And when I show you this, 3287 02:14:14.645 --> 02:14:16.325 what you're gonna do, I'll show you. 3288 02:14:16.665 --> 02:14:19.165 You're gonna go like this, you're gonna copy this. 3289 02:14:19.795 --> 02:14:21.925 Step one, you're gonna do the same thing 3290 02:14:22.005 --> 02:14:23.085 I said, show him this recording. 3291 02:14:23.305 --> 02:14:24.525 Is it gonna be about your business 3292 02:14:24.525 --> 02:14:25.565 or about a product or service? 3293 02:14:25.745 --> 02:14:27.125 Likely a product or service? 3294 02:14:27.285 --> 02:14:29.285 I think for him, knowing what I know about his business. 3295 02:14:29.675 --> 02:14:32.485 Okay. You're gonna load your ICP, you're gonna load your, 3296 02:14:32.585 --> 02:14:33.725 uh, top 10 questions. 3297 02:14:33.965 --> 02:14:35.445 Remember you the top 10 questions? Yeah. 3298 02:14:35.445 --> 02:14:37.565 And your, and your, yeah. Your top 10 questions. 3299 02:14:37.565 --> 02:14:40.485 That's right. Your persona prompted your top 10 questions. 3300 02:14:40.785 --> 02:14:42.565 Yes. Then you're gonna take the epiphany bridge, 3301 02:14:43.065 --> 02:14:46.525 you're gonna copy it in here and all you guys gotta do, 3302 02:14:46.705 --> 02:14:49.285 and you can do it with me right now, copy and paste. 3303 02:14:50.285 --> 02:14:52.935 Okay. Copy and paste. And you're gonna hit enter. 3304 02:14:54.195 --> 02:14:56.335 And then what you're gonna do, you're gonna be on the phone 3305 02:14:56.335 --> 02:15:00.295 with him and you're gonna have your speakers on 3306 02:15:01.275 --> 02:15:04.735 and you're gonna say, okay, Amin, we're gonna start 3307 02:15:04.735 --> 02:15:06.415 with this one question. 3308 02:15:07.475 --> 02:15:10.095 And um, it's walking through the epiphany bridge, 3309 02:15:10.095 --> 02:15:11.215 what it does and how it works. 3310 02:15:11.715 --> 02:15:15.445 You're gonna go and I'm gonna stop this. Yeah, here we go. 3311 02:15:17.085 --> 02:15:19.625 Um, where'd it go? Oh my goodness. Wait a second. 3312 02:15:19.655 --> 02:15:21.105 Hang on, hang on, hang on. 3313 02:15:25.425 --> 02:15:30.215 Okay, so why is this doing this? It should say section one. 3314 02:15:30.435 --> 02:15:32.575 Oh, it's going through the whole thing. Okay. 3315 02:15:33.355 --> 02:15:35.775 Uh, start with I'm question. 3316 02:15:35.915 --> 02:15:39.375 I'm, I'm curious when you guys load this, it's so weird. 3317 02:15:39.375 --> 02:15:40.615 It's doing it differently now. 3318 02:15:41.315 --> 02:15:42.855 Um, and now it's finally doing it. 3319 02:15:42.855 --> 02:15:44.135 Before we do begin wanna create digital 3320 02:15:44.245 --> 02:15:45.815 overall business, let's get started with kosher. 3321 02:15:45.845 --> 02:15:49.095 Okay, good. What you're gonna do is you're gonna copy 3322 02:15:49.115 --> 02:15:51.335 and paste the prompt 3323 02:15:54.775 --> 02:15:56.505 into the search window and hit enter. 3324 02:15:56.925 --> 02:15:58.785 And if it malfunctions like it did with me, 3325 02:15:58.785 --> 02:16:00.585 you're just gonna say, start with question number one. 3326 02:16:01.025 --> 02:16:02.185 'cause it started regurgitating. 3327 02:16:02.215 --> 02:16:03.905 What is the epiphany bridge, why it works. 3328 02:16:03.905 --> 02:16:05.425 All the other stuff. You don't care. 3329 02:16:05.685 --> 02:16:07.985 If you wanna read it, you can, but really you just wanna 3330 02:16:07.985 --> 02:16:09.065 start with question one. 3331 02:16:09.725 --> 02:16:11.305 And so if I was doing this 3332 02:16:11.305 --> 02:16:13.985 and I was you, I would unplug my earbuds 3333 02:16:14.105 --> 02:16:15.705 'cause I want my computer to hear Amin 3334 02:16:15.705 --> 02:16:16.785 and I would just say, Amin, 3335 02:16:17.565 --> 02:16:19.265 answer the question before we begin. 3336 02:16:19.445 --> 02:16:21.105 Do you wanna create an epiphany bridge for you 3337 02:16:21.125 --> 02:16:24.105 so your overall business or a specific product? 3338 02:16:24.845 --> 02:16:25.865 And then you're gonna turn it on 3339 02:16:25.885 --> 02:16:30.845 and say, you know, uh, I want to create the bridge story 3340 02:16:31.425 --> 02:16:33.125 for a specific product 3341 02:16:33.185 --> 02:16:36.405 or service, my elite AI marketing 3342 02:16:36.405 --> 02:16:37.565 course and coaching program. 3343 02:16:39.225 --> 02:16:41.485 And that's it. So you're gonna have your computer on, 3344 02:16:41.835 --> 02:16:42.725 it's gonna come through the 3345 02:16:42.725 --> 02:16:44.005 speakers and you're gonna do that. 3346 02:16:44.105 --> 02:16:46.525 Now, if it doesn't do that, then he's gotta do it himself 3347 02:16:46.525 --> 02:16:48.405 and you can walk him through it. Does that make sense? 3348 02:16:49.195 --> 02:16:51.765 Okay. Gotcha. I think I'll go with the option two, 3349 02:16:51.905 --> 02:16:54.725 but uh, I wanna try it as well, Scott, just 3350 02:16:54.725 --> 02:16:58.805 so I can walk him through it, uh, you know, very efficiently 3351 02:16:58.865 --> 02:17:00.005 so that I would understand. 3352 02:17:00.065 --> 02:17:01.685 How, uh, do you suggest I go 3353 02:17:01.685 --> 02:17:03.325 for the specific product or service? 3354 02:17:03.885 --> 02:17:05.565 'cause they think I have the background for me? 3355 02:17:05.565 --> 02:17:08.125 Yeah, no, knowing, knowing, I, I think you should do both. 3356 02:17:08.405 --> 02:17:09.885 I think everybody should have a backstory 3357 02:17:09.885 --> 02:17:10.925 of why they do their business. 3358 02:17:11.305 --> 02:17:13.365 So the truth is, you're not gonna mess up. 3359 02:17:13.545 --> 02:17:16.605 You've got the prompt. It'll take you 30 minutes to do this 3360 02:17:16.785 --> 02:17:18.045 and it's going to be incredible. 3361 02:17:18.595 --> 02:17:22.685 It's gonna, it's gonna give you a, a 32nd script, 3362 02:17:23.325 --> 02:17:25.325 a two minute script and a five minute script. 3363 02:17:25.785 --> 02:17:28.125 The 32nd script is the ultimate elevator pitch. 3364 02:17:28.615 --> 02:17:30.925 Diane asked me, how did you come up with the elite Am 3365 02:17:31.805 --> 02:17:33.765 I had a big business, I lost it all, blah, blah, blah. 3366 02:17:33.765 --> 02:17:35.645 And I can do that in 30 seconds and just rip it. 3367 02:17:35.755 --> 02:17:37.685 It's a beautiful way to sell the idea. 3368 02:17:38.065 --> 02:17:40.245 And it's in story form. If somebody says, 3369 02:17:40.345 --> 02:17:41.445 create a two minute video 3370 02:17:41.545 --> 02:17:43.365 for your website, I got the two minute version. 3371 02:17:43.625 --> 02:17:45.125 If somebody says create a keynote 3372 02:17:45.265 --> 02:17:47.045 and I need a five minute version, I've got it. 3373 02:17:47.255 --> 02:17:48.285 It'll output that. 3374 02:17:48.745 --> 02:17:51.725 So my recommendation is get this, do one for you. 3375 02:17:51.725 --> 02:17:53.685 Can't go wrong, pick one for the product or service 3376 02:17:53.865 --> 02:17:55.205 or how we came up with the business. 3377 02:17:55.205 --> 02:17:57.605 Either one, go for it and you can always do another one. 3378 02:17:58.035 --> 02:17:59.685 Okay. Gotcha. Okay. Thank you so much. 3379 02:18:00.105 --> 02:18:01.125 You bet. You bet. 3380 02:18:01.305 --> 02:18:02.805 Any other questions before we get started? 3381 02:18:02.895 --> 02:18:04.565 We've got just enough time. We'll still have about 10 3382 02:18:04.565 --> 02:18:05.725 minutes at the end, so if there's any 3383 02:18:05.725 --> 02:18:06.845 other questions, now's the time. 3384 02:18:08.155 --> 02:18:11.055 Uh, we have a message from, oh, go ahead Ms. Elmo. 3385 02:18:12.035 --> 02:18:15.205 Sure. Um, I'm at a stage now 3386 02:18:15.205 --> 02:18:17.525 where it's just asking me questions. 3387 02:18:17.985 --> 02:18:20.445 So is that, it should be, it's, 3388 02:18:20.555 --> 02:18:22.965 It's doing, it should be question number one 3389 02:18:23.345 --> 02:18:24.845 before we begin, do you want me to create, 3390 02:18:25.015 --> 02:18:26.205 let's start right now actually, 3391 02:18:26.205 --> 02:18:28.245 let me just get started then we'll start with any questions. 3392 02:18:28.825 --> 02:18:32.365 So what you're gonna do is you're going to go 3393 02:18:32.385 --> 02:18:35.045 to step number one, the epiphany bridge. 3394 02:18:35.045 --> 02:18:38.805 You're gonna copy that. You're gonna drop it right into, 3395 02:18:40.505 --> 02:18:42.285 um, the chat just like I did. 3396 02:18:42.985 --> 02:18:47.275 Yep. You're gonna upload your top 10 questions 3397 02:18:47.815 --> 02:18:50.555 and your ideal customer persona and hit enter 3398 02:18:50.775 --> 02:18:53.355 and what it should do, um, it says, Hey, 3399 02:18:53.355 --> 02:18:54.755 I reviewed your ICP, I've inter, 3400 02:18:54.785 --> 02:18:56.595 I've integrated your founder journey, blah, blah, blah, 3401 02:18:56.595 --> 02:18:57.715 because I already did that. 3402 02:18:57.715 --> 02:19:00.115 I think it was a little bit goofy. I was doing it yesterday. 3403 02:19:00.695 --> 02:19:02.235 It should start with this question. 3404 02:19:02.535 --> 02:19:06.035 So everybody copy and paste the abridge, hit enter, 3405 02:19:06.415 --> 02:19:07.675 and let me just double check. 3406 02:19:07.895 --> 02:19:10.035 And if it doesn't, just say, gimme the first question. 3407 02:19:10.375 --> 02:19:11.755 So everybody do that now. 3408 02:19:12.735 --> 02:19:14.155 And let's take a, take a look at what happens 3409 02:19:14.215 --> 02:19:16.475 and what you should see is this very 3410 02:19:16.475 --> 02:19:17.835 first question before we begin. 3411 02:19:17.835 --> 02:19:19.435 You want to create an epiphany bridge story 3412 02:19:19.435 --> 02:19:21.995 for overall business or a specific product or service. 3413 02:19:23.305 --> 02:19:27.325 If your CEO manager, whatever is not here, like Michael, 3414 02:19:27.705 --> 02:19:29.405 you will not necessarily know Michael. 3415 02:19:30.005 --> 02:19:32.805 I I do. You will not know exactly 3416 02:19:32.805 --> 02:19:34.365 what Robert Pier is gonna say. 3417 02:19:34.365 --> 02:19:36.245 So it doesn't matter. Do it for you for right now 3418 02:19:36.305 --> 02:19:38.325 to get an experience or if you've got his answers, great. 3419 02:19:38.325 --> 02:19:42.605 Robert is here so he'll do it. Make it up. Be imperfect. 3420 02:19:42.715 --> 02:19:43.715 It's okay. 3421 02:19:45.835 --> 02:19:48.005 Okay, Scott, I'm actually gonna let my team do theirs 3422 02:19:48.165 --> 02:19:49.165 'cause I wanna see what they come up with 3423 02:19:49.225 --> 02:19:50.165 and then I'll do one tomorrow. 3424 02:19:50.395 --> 02:19:52.165 Awesome. Awesome. Fantastic. 3425 02:19:53.435 --> 02:19:55.565 Alright, has everybody copy. 3426 02:19:55.625 --> 02:19:58.365 So copy and paste it now and you should get this question. 3427 02:19:59.065 --> 02:20:02.285 And what we're gonna do actually is you're gonna mute me 3428 02:20:02.905 --> 02:20:04.405 and I'm gonna do the first question. 3429 02:20:04.675 --> 02:20:07.045 I'll show you how I would do the first couple of questions 3430 02:20:07.385 --> 02:20:10.235 and then we're gonna mute for like three minutes 3431 02:20:10.575 --> 02:20:12.195 and I want you to go through these questions. 3432 02:20:12.985 --> 02:20:16.355 Each answer should only be about a minute to two minutes. 3433 02:20:17.045 --> 02:20:19.315 Don't overthink it, there's no perfect answer. 3434 02:20:19.735 --> 02:20:21.915 But I'll show you what, how I would typically do it 3435 02:20:23.045 --> 02:20:25.425 and then we're gonna mute and then everybody's gonna do it. 3436 02:20:26.165 --> 02:20:29.745 Um, so I turned this on, I copied and pasted it. 3437 02:20:30.005 --> 02:20:32.185 It said, before we begin, do you wanna do overall business? 3438 02:20:32.305 --> 02:20:36.545 I said, um, I want you, and I'm gonna introduce 3439 02:20:36.725 --> 02:20:37.865 or erase this. 3440 02:20:38.265 --> 02:20:40.775 I said, I want you to create a bridge story 3441 02:20:40.795 --> 02:20:41.935 for a specific product or service, 3442 02:20:41.955 --> 02:20:44.295 my lead AI marketing course and coaching program. 3443 02:20:45.275 --> 02:20:47.695 And enter, I have it on dictate, 3444 02:20:47.975 --> 02:20:50.015 I prefer dictate 'cause I can go much faster. 3445 02:20:50.955 --> 02:20:52.455 Second question. And there's about 3446 02:20:52.455 --> 02:20:54.255 15 questions, 20 questions. 3447 02:20:54.755 --> 02:20:56.175 And then the next question, it's just, 3448 02:20:56.245 --> 02:21:00.025 it's gonna be asking me questions about my story. 3449 02:21:00.405 --> 02:21:03.185 Before launching, what was your life like in the business? 3450 02:21:03.185 --> 02:21:04.705 What specific problem you're trying to solve? 3451 02:21:05.405 --> 02:21:07.665 Oh man, I was having the time of my life. Business was good. 3452 02:21:07.765 --> 02:21:09.105 10, 11, 12 million bucks. 3453 02:21:09.685 --> 02:21:11.705 Uh, winning awards, speaking on stages, 3454 02:21:12.075 --> 02:21:13.425 attracting blue chip clients. 3455 02:21:13.455 --> 02:21:14.505 Life was so good. They 3456 02:21:14.505 --> 02:21:15.665 introduced me as a billion dollar man. 3457 02:21:15.665 --> 02:21:17.065 I couldn't have been better. I was, uh, 3458 02:21:17.065 --> 02:21:19.945 working social media fastest growing social media if it's 3459 02:21:19.945 --> 02:21:21.655 type, that's it. 3460 02:21:22.605 --> 02:21:24.895 It's not complicated. Don't overthink it. 3461 02:21:25.315 --> 02:21:29.925 Um, dictate one minute max and then hit enter 3462 02:21:30.345 --> 02:21:31.525 and then fire it away. 3463 02:21:33.415 --> 02:21:35.155 And then it's gonna come up with the next question. 3464 02:21:35.775 --> 02:21:37.915 And I think I abbreviated that one. Got it. That's powerful. 3465 02:21:37.915 --> 02:21:39.715 You're at the top. What were your goals 3466 02:21:39.735 --> 02:21:40.915 and big dreams back then? 3467 02:21:41.535 --> 02:21:43.155 And that's it. Go through those. 3468 02:21:43.445 --> 02:21:45.515 Let's do like five questions, zero 3469 02:21:45.515 --> 02:21:47.475 through five and then we'll take a break. 3470 02:21:47.535 --> 02:21:51.635 It should take you five minutes max. Five minutes max. 3471 02:21:52.105 --> 02:21:56.545 What I want you to do, turn it on mute. Send. 3472 02:21:56.545 --> 02:21:59.185 Just try this. Uh, Olivia, try this. 3473 02:21:59.285 --> 02:22:01.625 Go through the first five questions, do your own story. 3474 02:22:01.725 --> 02:22:03.825 If you don't know the client story, do your own story. 3475 02:22:03.825 --> 02:22:06.345 Something. But I want you to get experience with this 3476 02:22:06.345 --> 02:22:07.505 because you're not gonna get 3477 02:22:07.505 --> 02:22:08.705 experience if you don't get experience. 3478 02:22:09.845 --> 02:22:10.865 Any questions before we go? 3479 02:22:12.645 --> 02:22:15.865 God, I have a question. Yes. J three. 3480 02:22:16.565 --> 02:22:17.865 Yes. I can't see you, but I'm, 3481 02:22:17.865 --> 02:22:18.985 I'm with I'm with you. Yeah. 3482 02:22:19.845 --> 02:22:21.425 Uh, should I start 3483 02:22:21.425 --> 02:22:25.465 with a new new chat? 3484 02:22:26.055 --> 02:22:27.665 Chat? Yes. You can start with a new chat. 3485 02:22:27.765 --> 02:22:30.305 Go to the project that you started yesterday or last week. 3486 02:22:30.645 --> 02:22:33.465 Go to the project you started, start a new chat, 3487 02:22:33.485 --> 02:22:36.365 but make sure you upload your ICP 3488 02:22:36.505 --> 02:22:37.965 and your top 10 questions. Got it. 3489 02:22:38.835 --> 02:22:40.765 Okay. Thank you. Got It. Wait, question. 3490 02:22:41.625 --> 02:22:43.405 Uh, yeah buddy. I went 3491 02:22:43.585 --> 02:22:47.965 and copied the, uh, script out of the, 3492 02:22:48.385 --> 02:22:50.725 uh, prompt doc you had in the chat. 3493 02:22:51.145 --> 02:22:54.405 Yes. And so it gave me Yep. 3494 02:22:54.475 --> 02:22:56.725 Section one, section two, all the way down 3495 02:22:56.725 --> 02:22:58.085 to section nine. Yep. 3496 02:22:58.395 --> 02:22:59.605 Just say, gimme the first question. 3497 02:22:59.635 --> 02:23:00.725 Just say, gimme the first question. 3498 02:23:00.725 --> 02:23:03.845 It'll give you the first question. Yeah. It's regurgitating. 3499 02:23:03.885 --> 02:23:05.565 I don't know why it's doing that. Uh, 3500 02:23:05.665 --> 02:23:07.205 but just say, gimme the first question. 3501 02:23:08.205 --> 02:23:09.405 I think that's where you're going. Correct. 3502 02:23:10.695 --> 02:23:11.945 Like it didn't start with a question. 3503 02:23:12.415 --> 02:23:13.705 Correct. Yep. Let's 3504 02:23:13.705 --> 02:23:14.705 See here. So gimme the first 3505 02:23:14.705 --> 02:23:15.905 question. Any other questions? 3506 02:23:16.285 --> 02:23:17.665 Got it. It'll gimme the first question. 3507 02:23:17.695 --> 02:23:20.815 Yeah, it'll be anybody else. 3508 02:23:21.765 --> 02:23:23.575 Mine will work properly and started with question zero. 3509 02:23:23.645 --> 02:23:25.935 It's so weird. It's so weird. Dave's worked. 3510 02:23:26.205 --> 02:23:29.135 Half years will work, half years won't. It's the way it is. 3511 02:23:29.285 --> 02:23:32.665 Just say, gimme the first question. Alright, let's go. 3512 02:23:32.845 --> 02:23:34.745 I'm gonna set the timer for like five minutes. 3513 02:23:34.815 --> 02:23:37.305 That should at least give you a minute per question. 3514 02:23:37.395 --> 02:23:39.145 Let's go through it and then we'll take a break. 3515 02:23:39.145 --> 02:23:41.385 There's only like 15 questions. So we got this. 3516 02:23:42.325 --> 02:23:47.305 Um, let's go. I'm gonna be quiet. Uh, timer starts now. 3517 02:23:49.495 --> 02:23:50.665 Alright, wrap it up 3518 02:23:50.725 --> 02:23:52.825 and then just, uh, wrap up your last answer. 3519 02:23:52.875 --> 02:23:53.585 We'll take a pause. 3520 02:24:01.155 --> 02:24:05.325 Alright. It looks like everybody. All right, let's pause. 3521 02:24:05.985 --> 02:24:08.205 Um, feedback questions. 3522 02:24:08.275 --> 02:24:10.165 What, what, uh, what number is everybody on? 3523 02:24:10.245 --> 02:24:11.805 I wanna do just kind of a reality check. 3524 02:24:12.105 --> 02:24:13.805 Callie, how far did you get? Oh, you're on five. 3525 02:24:13.805 --> 02:24:16.205 Dave, you got five? Callie, how far did you get? 3526 02:24:16.645 --> 02:24:19.205 I see a four. Olivia. Got it. Hold up a number. 3527 02:24:19.305 --> 02:24:21.685 Oh, ka Katrina. Awesome. Five, six. 3528 02:24:21.745 --> 02:24:25.085 We got a six, we got a five. We've got a three. Okay. 3529 02:24:25.085 --> 02:24:27.325 We got a six, a five, a three and four. Somewhere in there. 3530 02:24:27.435 --> 02:24:30.925 Four. Okay. Okay. Second question. 3531 02:24:31.025 --> 02:24:32.285 I'm gonna just turn you loose again. 3532 02:24:32.545 --> 02:24:35.365 Any issue, uh, the number one question I get is like, 3533 02:24:35.465 --> 02:24:36.485 am I answering this right? 3534 02:24:36.785 --> 02:24:38.765 The answer's yes, doesn't matter. 3535 02:24:38.825 --> 02:24:40.845 The first one is like driving a stick shift. 3536 02:24:40.865 --> 02:24:42.485 The first time you're gonna grind the gears a little bit. 3537 02:24:42.485 --> 02:24:44.885 You're not quite sure you're gonna get an output, 3538 02:24:44.995 --> 02:24:46.205 then you're gonna do it again. 3539 02:24:46.635 --> 02:24:49.165 Dave, perhaps more than anybody, he works 3540 02:24:49.165 --> 02:24:50.205 with public speakers. 3541 02:24:50.425 --> 02:24:52.485 You don't get it right the first time you do it over 3542 02:24:52.585 --> 02:24:55.165 and over and over and over and over again. 3543 02:24:55.165 --> 02:24:57.565 And you're gonna get good at telling the story I don't care 3544 02:24:57.565 --> 02:25:00.095 about Perfect per forget. 3545 02:25:00.095 --> 02:25:01.255 Perfect. Just do it. 3546 02:25:01.275 --> 02:25:03.135 Get through the process, look at the output, you'll go, 3547 02:25:03.135 --> 02:25:04.455 ah, I forgot this detail. 3548 02:25:04.455 --> 02:25:05.775 And you're gonna do it over and over again. 3549 02:25:05.925 --> 02:25:07.295 This one thing could change everything. 3550 02:25:07.595 --> 02:25:08.695 That's the number one question. 3551 02:25:09.035 --> 02:25:11.095 Are there any other questions? So forget. Perfect. 3552 02:25:11.765 --> 02:25:13.455 Done is better than perfect with this one. 3553 02:25:13.955 --> 02:25:16.815 Any other questions? So I have a question. 3554 02:25:17.685 --> 02:25:21.445 Alright, go ahead. Fire away somebody. 3555 02:25:21.545 --> 02:25:22.645 Uh, so my question is this, 3556 02:25:22.885 --> 02:25:25.525 I, I started with the founder journey type, uh, 3557 02:25:25.565 --> 02:25:27.725 epiphany bridge script, and that felt really easy 3558 02:25:27.785 --> 02:25:29.085 and it flowed really well. 3559 02:25:29.265 --> 02:25:31.405 Yep. And I felt like I was just nailing the questions. 3560 02:25:31.505 --> 02:25:34.125 And now that I'm trying to do it from like a service-based 3561 02:25:34.525 --> 02:25:36.485 positioning, I'm really struggling 3562 02:25:36.485 --> 02:25:37.645 with putting this together. 3563 02:25:37.825 --> 02:25:39.925 And it's almost like it's just not wanting to flow. 3564 02:25:40.665 --> 02:25:42.685 Got it. Got it. What question's? Tripping you up? 3565 02:25:43.425 --> 02:25:45.805 Um, it just feels like there's, like, 3566 02:25:45.855 --> 02:25:47.725 maybe it's just me that's not in it. 3567 02:25:47.875 --> 02:25:50.005 Like it's because it's not about me. 3568 02:25:50.005 --> 02:25:51.965 Like we all wanna talk about ourselves, right? Yeah. 3569 02:25:51.965 --> 02:25:53.965 So like, maybe that's it. I don't know. Don't 3570 02:25:53.965 --> 02:25:54.965 Worry. I think it'll 3571 02:25:54.965 --> 02:25:56.845 get there. It'll get there. Okay. Trust it. 3572 02:25:57.065 --> 02:25:59.285 It is a great question. It'll get there 3573 02:25:59.285 --> 02:26:01.445 because then it's gonna be about a vehicle and stuff. 3574 02:26:01.585 --> 02:26:04.165 And then by the way, go through the process 3575 02:26:04.465 --> 02:26:05.725 and then look at the output. 3576 02:26:05.985 --> 02:26:07.805 And then the second time you'll know where 3577 02:26:08.475 --> 02:26:10.965 it's kinda like you gotta bake the cake to look at it 3578 02:26:10.965 --> 02:26:12.165 and see where the flaws are. 3579 02:26:12.545 --> 02:26:14.525 Go through the process one time, it's totally normal. 3580 02:26:14.625 --> 02:26:15.685 Go through the process one time 3581 02:26:15.685 --> 02:26:17.285 and then you'll go, ah, I get it. 3582 02:26:17.345 --> 02:26:19.805 I'm gonna add more chocolate or whatever next time. 3583 02:26:19.865 --> 02:26:21.925 And you'll go through it again. It'll get better and better. 3584 02:26:22.385 --> 02:26:24.725 But great point. Anybody else running into that 3585 02:26:24.975 --> 02:26:26.205 where they don't know where this is 3586 02:26:26.205 --> 02:26:27.245 going or how it's gonna work 3587 02:26:27.945 --> 02:26:28.945 Me? The same thing about 3588 02:26:28.945 --> 02:26:29.645 the services. 3589 02:26:29.785 --> 02:26:32.445 It was easy to do it through the glass of the CEO 3590 02:26:32.445 --> 02:26:34.565 of the company, but when I tried to do it from the services, 3591 02:26:34.585 --> 02:26:36.165 it was a little bit of, of a challenge. 3592 02:26:36.585 --> 02:26:39.125 Got it. If you want, stick with you 3593 02:26:39.125 --> 02:26:40.925 as the founder, do the founder story. 3594 02:26:40.925 --> 02:26:42.645 Okay. If the founder story feels easier 3595 02:26:42.745 --> 02:26:44.405 for you than tell the founder story. 3596 02:26:44.475 --> 02:26:45.845 Like why do you do what you do? 3597 02:26:45.955 --> 02:26:47.725 Because that's a pretty personal thing 3598 02:26:47.725 --> 02:26:49.205 and that's a very endearing thing 3599 02:26:49.205 --> 02:26:50.805 and authentic thing and a vulnerable thing. 3600 02:26:50.805 --> 02:26:51.885 So that's a great way to do it. 3601 02:26:52.065 --> 02:26:54.365 And by the way, where can you tell that story? 3602 02:26:55.105 --> 02:26:58.805 The founder story? Where could that show up on social? 3603 02:26:59.145 --> 02:27:01.845 All over? You can tell that story over and over 3604 02:27:01.985 --> 02:27:03.565 and over and over and over. 3605 02:27:03.975 --> 02:27:06.125 Every one of you has a very, very fascinating story. 3606 02:27:06.125 --> 02:27:08.245 Everybody has their own challenges, their own things 3607 02:27:08.245 --> 02:27:10.405 that they overcome their own reasons for doing what they do. 3608 02:27:10.585 --> 02:27:13.005 So that story is a story that can work over and over. 3609 02:27:13.265 --> 02:27:15.085 If that story's easier for you, stick with 3610 02:27:15.205 --> 02:27:17.005 that one the first time, get that down, 3611 02:27:17.065 --> 02:27:18.325 and then you can come up with a more, 3612 02:27:18.465 --> 02:27:20.645 and frankly, 99% of the time, 3613 02:27:20.645 --> 02:27:23.485 the founder story is a lot more easy for us. 3614 02:27:24.105 --> 02:27:26.365 But when we come up with a product story, then we have 3615 02:27:26.365 --> 02:27:27.645 to sometimes collapse time 3616 02:27:27.645 --> 02:27:29.165 and get a little more creative with our answers. 3617 02:27:29.465 --> 02:27:31.925 But do the first one, whatever's easy. Any other questions? 3618 02:27:33.065 --> 02:27:36.085 It, Scott, as, as we're iterating on this, um, 3619 02:27:36.265 --> 02:27:38.045 do you recommend staying in the same chat 3620 02:27:38.065 --> 02:27:39.205 or creating new chats? 3621 02:27:39.605 --> 02:27:42.485 S same. Same. Yeah, for sure. The same chat. 3622 02:27:42.845 --> 02:27:45.365 I want your ICP loaded in there so it knows 3623 02:27:45.365 --> 02:27:46.365 who you're selling to. 3624 02:27:46.965 --> 02:27:50.085 'cause ultimately your founder story is for your ideal 3625 02:27:50.645 --> 02:27:52.765 customers and those questions they have, so I want 'em 3626 02:27:52.765 --> 02:27:54.485 to tie together and it'll start 3627 02:27:54.485 --> 02:27:55.605 to tie those things together. 3628 02:27:55.895 --> 02:27:57.165 It'll help you tie that together 3629 02:27:57.165 --> 02:27:58.405 where you might not see it fits. 3630 02:27:58.905 --> 02:28:01.245 So definitely keep that in the same, in the same chat. 3631 02:28:01.415 --> 02:28:03.365 Great question. Somebody else had a question? 3632 02:28:04.065 --> 02:28:05.725 Uh, me, it was me, Scott. Yes. 3633 02:28:07.115 --> 02:28:11.555 Okay, so the final results that I'm getting, 3634 02:28:12.255 --> 02:28:14.035 is it supposed to have a backstory 3635 02:28:14.375 --> 02:28:17.785 and stuff like that? Yes. 3636 02:28:18.325 --> 02:28:20.065 The final result will have a backstory. 3637 02:28:20.395 --> 02:28:22.405 It'll have a full story arc, just like 3638 02:28:22.405 --> 02:28:23.525 that picture I showed you. 3639 02:28:24.175 --> 02:28:25.485 It'll have a full story arc. 3640 02:28:26.675 --> 02:28:28.295 So mine has a backstory 3641 02:28:28.795 --> 02:28:32.135 and then it has, I'm I'm just going 3642 02:28:32.135 --> 02:28:34.415 to give you the headings, right? Uh, it says the, 3643 02:28:34.975 --> 02:28:35.975 Ah, pause for a second. I know what's wrong. 3644 02:28:35.975 --> 02:28:36.735 Yours. 3645 02:28:36.835 --> 02:28:38.215 The same situation's having to wait. 3646 02:28:38.315 --> 02:28:39.575 Say, start with the first question. 3647 02:28:40.705 --> 02:28:41.965 It should be asking you questions. 3648 02:28:41.985 --> 02:28:43.725 It shouldn't be regurgitating anything yet. 3649 02:28:44.065 --> 02:28:45.365 It misinterpreted the prompt. 3650 02:28:45.435 --> 02:28:47.165 It's doing the same thing that it did for Wade. 3651 02:28:47.915 --> 02:28:49.605 It's actually just giving you a bunch of stuff. 3652 02:28:49.835 --> 02:28:51.525 Tell it, start with the first question. 3653 02:28:52.845 --> 02:28:54.095 Okay. Okay. 3654 02:28:54.975 --> 02:28:56.135 I think that's where it's going, going. I've 3655 02:28:56.215 --> 02:28:57.775 Answered like a, I've answered like a bunch 3656 02:28:57.775 --> 02:29:00.095 of questions though that it has asked me. 3657 02:29:00.435 --> 02:29:01.815 Oh, so it's already asking you questions? 3658 02:29:03.065 --> 02:29:07.065 Yeah. Yeah. I've answered about nine or 10 questions. 3659 02:29:07.065 --> 02:29:08.905 Great. Great. And then I got just after that. 3660 02:29:09.285 --> 02:29:11.385 No, let it flow then. We're not done. Let it go. 3661 02:29:11.505 --> 02:29:13.545 I think there's a total of, uh, like 16 questions, 3662 02:29:13.915 --> 02:29:15.385 maybe 17 or 18 questions. 3663 02:29:15.385 --> 02:29:17.145 Okay. So let it go. Keep keep letting it go. 3664 02:29:17.325 --> 02:29:20.065 And you're gonna say, ask me the next question. Great. Okay. 3665 02:29:20.205 --> 02:29:24.715 Any, any other questions? All right, let's rock and roll. 3666 02:29:25.095 --> 02:29:28.515 I'm gonna do another five and go for it. Mute your phones. 3667 02:29:29.145 --> 02:29:30.395 Keep going with the questions. 3668 02:29:30.435 --> 02:29:32.195 I order four and six, so you should be at like 3669 02:29:32.295 --> 02:29:33.595 10 or 11 or 12. 3670 02:29:34.125 --> 02:29:38.955 Let's go time wrap up your 3671 02:29:38.955 --> 02:29:40.115 answer and we'll pause. 3672 02:29:47.385 --> 02:29:50.125 Hey Scott? Yeah. Hear a question for you? 3673 02:29:50.245 --> 02:29:51.685 I, I know this is gonna be a little bit off topic. 3674 02:29:51.695 --> 02:29:54.805 Maybe it's just me. I keep getting prompts from my GPT to, 3675 02:29:54.825 --> 02:29:55.845 to upgrade to ai. 3676 02:29:56.005 --> 02:29:57.445 PRMI thought I already did that, 3677 02:29:58.105 --> 02:30:00.005 but may maybe not. Is that happen? 3678 02:30:00.355 --> 02:30:02.005 Yeah. So you could disable 3679 02:30:02.005 --> 02:30:03.485 that in your browser if you'd like. 3680 02:30:04.105 --> 02:30:05.285 Um, we'll send you a separate, 3681 02:30:05.285 --> 02:30:06.765 like check, check the WhatsApp. 3682 02:30:06.775 --> 02:30:08.125 We've got some instructions on there 3683 02:30:08.345 --> 02:30:10.005 to just get rid of it if you'd like. Okay. Yeah. 3684 02:30:10.145 --> 02:30:12.445 All right. Yeah, great. Great. As long as I'm okay. Yeah, 3685 02:30:12.505 --> 02:30:13.505 It happens. So you 3686 02:30:13.505 --> 02:30:14.805 can either, whichever one you wanna do, 3687 02:30:14.805 --> 02:30:16.885 you wanna keep it great, otherwise you can disable it. 3688 02:30:16.885 --> 02:30:19.955 It won't bug you anymore. Got it. Check the WhatsApp. Yep. 3689 02:30:20.535 --> 02:30:22.515 Uh, I think somebody Carissa joined 3690 02:30:23.015 --> 02:30:24.555 and you may wonder why we're all being silent, 3691 02:30:24.655 --> 02:30:25.755 so we're gonna have to catch you up. 3692 02:30:26.455 --> 02:30:30.045 Um, okay, let's go through, 3693 02:30:30.465 --> 02:30:31.805 uh, experience chairs. 3694 02:30:31.915 --> 02:30:34.205 Brad, how, how many questions did you get to 3695 02:30:34.585 --> 02:30:36.045 and where are you in the process right now? 3696 02:30:37.585 --> 02:30:39.365 I'm on question number eight right 3697 02:30:39.365 --> 02:30:40.525 now, the transformation. 3698 02:30:41.065 --> 02:30:45.125 So, um, great. Yeah, no, it, it, it was good. 3699 02:30:45.185 --> 02:30:47.325 Uh, I'm gonna have to go through so a few different times 3700 02:30:47.355 --> 02:30:50.165 because even though I know the answers, uh, somehow talking 3701 02:30:50.165 --> 02:30:52.565 to a computer feels very different than when I'm talking 3702 02:30:52.625 --> 02:30:54.285 to like, you know, my buddy next to me. 3703 02:30:54.345 --> 02:30:55.525 So it'll take a few tries 3704 02:30:56.025 --> 02:30:57.025 For sure. Excellent. 3705 02:30:57.025 --> 02:30:58.205 Chuck, how about yourself? 3706 02:30:58.675 --> 02:31:00.205 What, what question are you on? 3707 02:31:01.985 --> 02:31:04.185 I got through them all 'cause I kind of started ahead. 3708 02:31:04.285 --> 02:31:05.285 I'm a 3709 02:31:05.685 --> 02:31:06.685 All right, awesome. 3710 02:31:06.725 --> 02:31:09.305 You were an A student. Awesome. Awesome. 3711 02:31:09.785 --> 02:31:10.865 I don't know if I did 'em right, but 3712 02:31:10.905 --> 02:31:11.945 I am definitely finished. 3713 02:31:12.045 --> 02:31:14.305 All good. All good. Frank, how about yourself? 3714 02:31:16.025 --> 02:31:17.955 Yeah, I also, uh, got a little bit 3715 02:31:17.955 --> 02:31:20.645 of a head start and Great. Finished, finished 3716 02:31:20.645 --> 02:31:21.645 Them. Yeah. All good. 3717 02:31:21.645 --> 02:31:22.725 John, how about yourself? 3718 02:31:22.725 --> 02:31:24.565 How are you guys doing? You guys typing stuff in? 3719 02:31:25.515 --> 02:31:26.845 Yeah, I'm on question 10, 3720 02:31:26.865 --> 02:31:29.165 but it, it just got kind of weird on me and, 3721 02:31:29.265 --> 02:31:32.525 and asked me how would someone struggling in the vehicle 3722 02:31:32.525 --> 02:31:35.005 wrap business that thinks, I think that it's trying to like, 3723 02:31:35.595 --> 02:31:38.805 sell me more to vehicle wrap businesses instead 3724 02:31:38.805 --> 02:31:39.845 of to the consumer. 3725 02:31:40.305 --> 02:31:43.725 Yep. Um, so I'm trying to give it some feedback 3726 02:31:43.745 --> 02:31:45.845 to direct it in a different direction. So we'll see. 3727 02:31:45.875 --> 02:31:49.375 Cool. Got it. Got it. Okay. Uh, anybody else? 3728 02:31:49.555 --> 02:31:50.855 Uh, Lauren, how you doing? 3729 02:31:51.985 --> 02:31:53.275 Good. I got through all of 'em. 3730 02:31:53.575 --> 02:31:55.915 All of'em. Okay. Here's where we're going. By the way. 3731 02:31:55.935 --> 02:31:57.475 The folks that got through all of it, 3732 02:31:57.475 --> 02:31:58.795 this is what you're gonna end up with. 3733 02:31:58.815 --> 02:32:00.475 And, and il this might help. 3734 02:32:01.015 --> 02:32:04.075 You're gonna get a 32nd pitch, a two minute video version 3735 02:32:04.215 --> 02:32:05.555 and a five minute guided version. 3736 02:32:05.585 --> 02:32:08.795 This would be for like, um, your, what Dave, 3737 02:32:08.815 --> 02:32:11.075 you guys would call like the, well, your epiphany, 3738 02:32:11.075 --> 02:32:12.715 bridge script, your hero's journey, that kind of thing. 3739 02:32:13.415 --> 02:32:15.915 So you'll have all of that. Anybody else? 3740 02:32:15.915 --> 02:32:17.035 Anybody have any questions? 3741 02:32:17.035 --> 02:32:18.355 And we're gonna put it back on mute 3742 02:32:18.455 --> 02:32:20.075 and keep going if anybody's, 3743 02:32:20.075 --> 02:32:22.875 I see a couple folks aren't doing anything, which is fine, 3744 02:32:23.455 --> 02:32:25.955 but maybe you're typing, but if you don't know what to do, 3745 02:32:25.955 --> 02:32:27.675 like I saw I, not to call you out, 3746 02:32:27.675 --> 02:32:30.715 but I'm gonna just, uh, I'm gonna ask, um, where's Diego? 3747 02:32:31.085 --> 02:32:32.995 Diego do it for yourself. 3748 02:32:33.055 --> 02:32:34.555 Are you doing it or are you typing it, Diego? 3749 02:32:34.955 --> 02:32:36.115 I don't, I can't see you, but 3750 02:32:37.025 --> 02:32:38.645 It looks like he's talking to it. 3751 02:32:39.195 --> 02:32:40.525 Okay, good. That's fine. That's fine. 3752 02:32:40.645 --> 02:32:42.285 I just want you to do it for yourself. 3753 02:32:42.755 --> 02:32:44.165 Even if you can't do it for the business 3754 02:32:44.165 --> 02:32:45.325 and the owners out there, do it 3755 02:32:45.325 --> 02:32:46.925 for yourself while you're doing what you're doing. 3756 02:32:47.325 --> 02:32:48.525 'cause I want you to have an experience of it. 3757 02:32:48.675 --> 02:32:50.725 Okay, any other questions that we're gonna go back to work. 3758 02:32:51.935 --> 02:32:54.425 Alright, I'm gonna let it go for 10 minutes. 3759 02:32:54.835 --> 02:32:56.705 Let's go for the, let's go for the gold. 3760 02:32:56.715 --> 02:32:59.385 Let's go for the gold. Finish up 10 minutes 3761 02:32:59.385 --> 02:33:00.345 that we've got a bunch of time 3762 02:33:00.365 --> 02:33:01.505 to experience here at the end. 3763 02:33:01.915 --> 02:33:04.385 Let's rock and roll. Put it on mute and go for it. 3764 02:33:04.605 --> 02:33:09.215 Go to completion. All right. Uh, time. Time. 3765 02:33:09.215 --> 02:33:12.735 Let's jump off. I actually just updated the prompt when you 3766 02:33:12.735 --> 02:33:14.935 do it the next time I see what it did, 3767 02:33:15.055 --> 02:33:18.095 I think it combined some answers for some folks, um, 3768 02:33:18.635 --> 02:33:19.815 or combined questions. 3769 02:33:20.575 --> 02:33:24.695 I went in and 3770 02:33:24.795 --> 02:33:26.095 um, I see what it did. 3771 02:33:26.865 --> 02:33:28.325 It lumped a couple of things together. 3772 02:33:28.385 --> 02:33:29.445 So what I did is I went in 3773 02:33:29.445 --> 02:33:30.605 and I actually numbered each question. 3774 02:33:31.355 --> 02:33:32.845 When you go through it the next time, 3775 02:33:32.845 --> 02:33:34.205 everybody should have this link 3776 02:33:34.555 --> 02:33:35.845 when you go through it the next time. 3777 02:33:36.125 --> 02:33:39.125 I adjusted for that. That should help solve that. 3778 02:33:39.605 --> 02:33:40.525 I think what it might've done 3779 02:33:40.525 --> 02:33:41.685 is lump some questions together. 3780 02:33:41.905 --> 02:33:44.765 So let's go around, um, let's pick something. Adam. 3781 02:33:44.995 --> 02:33:46.765 Adam, tell me about your output. 3782 02:33:47.225 --> 02:33:49.885 Um, tell me about the process. Any questions or experience? 3783 02:33:49.885 --> 02:33:52.085 Share 30 seconds on the output. 3784 02:33:54.265 --> 02:33:56.205 Uh, just Got to my output. I haven't read it yet. 3785 02:33:56.705 --> 02:33:58.885 Got it, got it. No worries. If you would raise your hand if 3786 02:33:58.885 --> 02:33:59.885 you've already read your output 3787 02:34:00.105 --> 02:34:01.405 and you have a thought on it. 3788 02:34:01.725 --> 02:34:05.515 Excellent. Dave, and then, 3789 02:34:05.515 --> 02:34:06.755 and then Matt, I'll go to you. Yeah, 3790 02:34:07.155 --> 02:34:08.315 I, I've done this a few times 3791 02:34:08.695 --> 02:34:12.195 and it's always, the first thing I would tell you is keep, 3792 02:34:12.225 --> 02:34:13.995 keep doing it over and over and over again 3793 02:34:13.995 --> 02:34:16.355 because your business is growing and changing constantly. 3794 02:34:16.985 --> 02:34:18.525 And if you just keep revisiting this. 3795 02:34:19.025 --> 02:34:21.405 Um, the other thing I would say is if you got a high ticket 3796 02:34:21.405 --> 02:34:23.725 offer, this is a great place to do a price embed. 3797 02:34:24.265 --> 02:34:26.285 You know, and that's, that's really what I'm doing with it, 3798 02:34:26.305 --> 02:34:28.605 is I'm talking about our history and what we were doing 3799 02:34:28.605 --> 02:34:30.645 before and what people were paying for those services 3800 02:34:30.985 --> 02:34:32.325 and what they were getting and how 3801 02:34:32.325 --> 02:34:34.405 that wasn't very satisfying for them 3802 02:34:34.585 --> 02:34:38.205 or us to, to sort of set the point for, for 3803 02:34:38.205 --> 02:34:39.365 where our price is now. 3804 02:34:40.375 --> 02:34:42.675 Um, but I think this is, you know, 3805 02:34:42.855 --> 02:34:44.675 as you were saying at the top, Scott, this is one 3806 02:34:44.675 --> 02:34:46.875 of the most important things is something so overlooked. 3807 02:34:47.295 --> 02:34:49.875 We work with startups, a lot of startups nowadays, 3808 02:34:50.455 --> 02:34:52.395 and they want to jump straight to what they do. 3809 02:34:52.945 --> 02:34:55.155 Yeah. And if you'll just slow down a little bit 3810 02:34:55.335 --> 02:34:58.355 and get into their story, it's gonna have a lot more impact. 3811 02:34:59.035 --> 02:35:01.355 I love what you said about the price embed, 3812 02:35:01.785 --> 02:35:03.395 some people call it price anchoring. 3813 02:35:03.465 --> 02:35:05.555 Alex or Mosey talks about anchoring for price. 3814 02:35:05.895 --> 02:35:08.155 You know, I talk about, you know, this used 3815 02:35:08.155 --> 02:35:09.755 to cost five or $10,000. 3816 02:35:09.785 --> 02:35:11.515 I'll ask people to raise their hand about the last time they 3817 02:35:11.515 --> 02:35:12.675 got a marketing plan or something 3818 02:35:12.675 --> 02:35:14.635 and they're like, oh, I spent five grand on that 10 grand. 3819 02:35:14.665 --> 02:35:15.795 Well, guess what? You're gonna get it 3820 02:35:15.795 --> 02:35:16.835 in free in about 30 seconds. 3821 02:35:17.285 --> 02:35:19.715 Price in bed. Beautiful. Great suggestion. 3822 02:35:20.055 --> 02:35:24.755 Um, Matt, Matt, um, output thoughts, ideas, 3823 02:35:25.495 --> 02:35:27.075 and, and any shares like Dave had? 3824 02:35:27.355 --> 02:35:28.355 Anything you learned? 3825 02:35:29.735 --> 02:35:32.235 Um, I thought it was pretty cool, man. 3826 02:35:32.345 --> 02:35:33.635 It's actually like super, 3827 02:35:33.635 --> 02:35:35.675 like more introspective than I was expecting. 3828 02:35:35.755 --> 02:35:37.555 I was trying to focus on products and services 3829 02:35:37.655 --> 02:35:39.875 and it just wound its way back to me, man. 3830 02:35:40.935 --> 02:35:43.035 Uh, I thought a couple things on it. 3831 02:35:43.215 --> 02:35:45.835 Um, uh, we talked a lot over here. 3832 02:35:46.075 --> 02:35:49.035 I do at least, uh, about kind of fire, aim ready. 3833 02:35:49.735 --> 02:35:51.155 And you talked about that too. 3834 02:35:51.155 --> 02:35:53.555 Like, uh, imperfect action is better 3835 02:35:53.585 --> 02:35:54.675 than just sitting around. 3836 02:35:54.895 --> 02:35:55.955 So just take a jump. 3837 02:35:56.295 --> 02:35:58.435 It said something about like, I don't remember where it was. 3838 02:35:58.455 --> 02:36:00.475 It was like, advice to your younger self. 3839 02:36:00.795 --> 02:36:03.115 I thought that was Oh yeah. An accurate and impactful. 3840 02:36:03.415 --> 02:36:05.315 So, um, yeah, I don't know. 3841 02:36:05.825 --> 02:36:08.355 Awesome. Awesome. Great. 3842 02:36:08.415 --> 02:36:09.795 We, you could use the price 3843 02:36:09.795 --> 02:36:11.435 and better anchoring for price too. 3844 02:36:11.655 --> 02:36:12.915 As you get back to the products 3845 02:36:12.915 --> 02:36:14.395 and services, you start to tell that product, 3846 02:36:14.745 --> 02:36:15.955 tell that story over again. 3847 02:36:15.955 --> 02:36:17.875 You can then weave it how you came up with a product. 3848 02:36:18.465 --> 02:36:20.155 Like we, we have an email product. 3849 02:36:20.215 --> 02:36:22.555 How we came up with that, you know, there I was trying 3850 02:36:22.555 --> 02:36:24.435 to serve this one set of clients that never worked 3851 02:36:24.435 --> 02:36:26.475 and it was too expensive to this, to this, to this. 3852 02:36:26.475 --> 02:36:27.475 And then I thought to myself, 3853 02:36:28.025 --> 02:36:30.155 what if we scrapped all that and skipped that problem? 3854 02:36:30.295 --> 02:36:32.875 So it'll weave its way back to you sometimes, 3855 02:36:32.895 --> 02:36:34.555 but you can kind of nudge it in the direction 3856 02:36:34.555 --> 02:36:35.555 as you do it over and over again. 3857 02:36:35.635 --> 02:36:36.875 I think I improved the prompt. I 3858 02:36:36.875 --> 02:36:37.915 made two tweaks to the prompt. 3859 02:36:38.135 --> 02:36:39.675 So next time, hopefully it's a little bit better. 3860 02:36:39.845 --> 02:36:40.875 Chuck, how about yourself? Fun to 3861 02:36:40.875 --> 02:36:41.875 Read stories about yourself. 3862 02:36:42.305 --> 02:36:44.395 Yeah, for sure. For sure. 3863 02:36:44.535 --> 02:36:46.555 And sometimes it tells it in a better way too, 3864 02:36:46.575 --> 02:36:48.435 and you're like, wow, it's better than lifestyle. 3865 02:36:48.435 --> 02:36:52.315 That's pretty interesting. Chuck. Thoughts on it? 3866 02:36:52.655 --> 02:36:54.155 Um, I thought it was really interesting. 3867 02:36:54.305 --> 02:36:58.155 Mine really was about the foundational story of our company. 3868 02:36:58.375 --> 02:37:00.595 Uh, it's interesting 'cause I've been doing work on this 3869 02:37:00.615 --> 02:37:02.155 for an about us page and all that. 3870 02:37:02.155 --> 02:37:05.675 So I concur with who said that in the, uh, in the chat. 3871 02:37:06.095 --> 02:37:09.075 Um, I felt like it gave me a good way 3872 02:37:09.095 --> 02:37:10.955 to connect emotionally with our clients. 3873 02:37:11.425 --> 02:37:16.125 Yeah. And really res the defining the problem in a way 3874 02:37:16.125 --> 02:37:19.245 that resonates with the ICP and our story. 3875 02:37:19.305 --> 02:37:20.725 It kind of brought those two together. 3876 02:37:20.785 --> 02:37:23.245 So I was really, um, pretty impressed by this thing. 3877 02:37:23.525 --> 02:37:26.085 I did go down and do the rest of the things while 3878 02:37:26.995 --> 02:37:29.805 that last break, so super interested to read through it 3879 02:37:29.805 --> 02:37:31.845 and get the more detail, but that's, oh, 3880 02:37:31.845 --> 02:37:32.885 Did you do, did you move forward 3881 02:37:32.885 --> 02:37:34.605 and do some of the core messaging 3882 02:37:34.605 --> 02:37:35.805 as well? The Don Draper prompts 3883 02:37:35.805 --> 02:37:36.845 And stuff that Yeah, I added that. 3884 02:37:37.505 --> 02:37:39.445 Of Course. You, I just, you know, 3885 02:37:39.805 --> 02:37:41.125 I just jumped ahead, so. 3886 02:37:41.125 --> 02:37:42.485 Awesome. That's all good. All good. 3887 02:37:42.705 --> 02:37:43.765 Callie, I'm super interested. 3888 02:37:43.765 --> 02:37:45.725 So Callie, I got a chance to hear some of her story. 3889 02:37:45.985 --> 02:37:48.925 She builds these dream gyms, uh, for, 3890 02:37:49.425 --> 02:37:51.565 I'm probably not doing it, Jessica, these dream gyms for, 3891 02:37:51.825 --> 02:37:53.645 for high-end, high net worth folks, 3892 02:37:54.445 --> 02:37:56.765 ultimate gyms in their garage, or like redesigns everything. 3893 02:37:56.985 --> 02:37:58.605 And she has a great story. So I'm excited. 3894 02:37:59.035 --> 02:38:00.765 What I what was your output? 3895 02:38:00.835 --> 02:38:01.925 What did you, what did you like, 3896 02:38:01.925 --> 02:38:03.165 what did you not like? Thank you, 3897 02:38:03.165 --> 02:38:04.165 Yuki. So for my 3898 02:38:04.165 --> 02:38:06.165 founder journey output, I really liked it, 3899 02:38:06.165 --> 02:38:09.285 but it didn't go as far back as we had discussed 3900 02:38:09.285 --> 02:38:11.005 during our meeting, you know, last week. 3901 02:38:11.225 --> 02:38:13.085 So I gotta find a way to weave in some 3902 02:38:13.085 --> 02:38:16.245 of like my childhood like imprint moments where it was like, 3903 02:38:16.245 --> 02:38:18.005 oh, this is why I'm doing what I'm doing. 3904 02:38:18.275 --> 02:38:21.005 Yeah. Um, and then for the services one, it kind 3905 02:38:21.005 --> 02:38:22.845 of circled back to a point where I'm like, 3906 02:38:22.845 --> 02:38:24.005 oh, okay, I'm good with this. 3907 02:38:24.005 --> 02:38:26.805 This is, this feels right. So yeah, it ended up, you know, 3908 02:38:26.805 --> 02:38:27.965 turning out well. 3909 02:38:28.805 --> 02:38:31.245 I love it. And then as we start to search for content 3910 02:38:32.025 --> 02:38:35.365 to really tell our story, like Kelly, um, I love 3911 02:38:35.365 --> 02:38:38.445 what you said about, you know, going back further in telling 3912 02:38:38.475 --> 02:38:40.765 that story, you'll find a handful of different ways 3913 02:38:40.785 --> 02:38:41.805 to tell your story. 3914 02:38:42.225 --> 02:38:44.405 And sometimes it's more specific just about your 3915 02:38:44.405 --> 02:38:45.485 journey as an entrepreneur. 3916 02:38:45.675 --> 02:38:49.605 Like, remember, Kelly has this amazing business about home 3917 02:38:49.735 --> 02:38:51.605 dream gyms, and I'm probably not doing it justice, 3918 02:38:51.985 --> 02:38:54.245 but you also have an incredibly interesting story 3919 02:38:54.245 --> 02:38:56.485 as an entrepreneur and 3920 02:38:56.485 --> 02:38:58.325 that's really powerful on social media. 3921 02:38:58.385 --> 02:38:59.485 And people will connect with that. 3922 02:38:59.485 --> 02:39:02.365 And as you start to tell two stories on your social media, 3923 02:39:02.425 --> 02:39:04.525 the algorithm will start to, you'll start to push 3924 02:39:04.525 --> 02:39:06.165 that content out to other people 3925 02:39:06.225 --> 02:39:07.885 who are very interested in your story 3926 02:39:08.155 --> 02:39:09.765 that don't necessarily want a home gym, 3927 02:39:09.765 --> 02:39:12.805 but it'll double, triple, quadruple quintuple the 3928 02:39:12.805 --> 02:39:13.925 impressions you'll get and 3929 02:39:13.925 --> 02:39:15.165 you'll start to reach more people. 3930 02:39:15.505 --> 02:39:17.645 And then when you introduce the stuff about the home gym, 3931 02:39:17.645 --> 02:39:18.725 like, holy s**t, awesome. 3932 02:39:19.045 --> 02:39:20.085 I know just who to go to. 3933 02:39:20.425 --> 02:39:22.125 But that will start to trigger the algorithm 3934 02:39:22.125 --> 02:39:24.145 and it's a lot more, I don't wanna 3935 02:39:24.145 --> 02:39:25.505 say interesting, but it's more interesting. 3936 02:39:25.505 --> 02:39:27.225 It's a human story. So I love that. 3937 02:39:27.805 --> 02:39:29.905 Um, Diego, I'm super curious. 3938 02:39:30.405 --> 02:39:32.105 You did it on behalf of Blue Valley, 3939 02:39:32.805 --> 02:39:34.385 but tell me what your output was. 3940 02:39:34.545 --> 02:39:36.585 'cause I think Jay CEI and some other folks might be in your 3941 02:39:36.825 --> 02:39:37.985 situation are Michael anew. 3942 02:39:38.325 --> 02:39:39.825 How did you do this? How did you approach this? Yeah. 3943 02:39:39.885 --> 02:39:41.105 And tell me the business you're, 3944 02:39:41.105 --> 02:39:42.265 tell me the business you're working 3945 02:39:42.265 --> 02:39:43.705 for too. Two minutes on that. 3946 02:39:44.555 --> 02:39:46.205 Okay. Uh, my name is Diego Arroyo. 3947 02:39:46.245 --> 02:39:47.965 I work for Blue Value Tractor and Supply. 3948 02:39:48.425 --> 02:39:52.485 Uh, we are outdoor power equipment dealer in Kansas, um, 3949 02:39:53.455 --> 02:39:56.605 while I was generating the, uh, uh, uh, 3950 02:39:56.665 --> 02:39:57.925 the epiphany bridge prompt. 3951 02:39:58.065 --> 02:39:59.885 So it's pretty cool. Um, some 3952 02:39:59.885 --> 02:40:01.805 of Cliffs story, I don't really know. 3953 02:40:02.195 --> 02:40:06.085 Yeah. So I just came up with general business owners, um, 3954 02:40:06.355 --> 02:40:09.005 stories, but I will definitely make this 3955 02:40:09.005 --> 02:40:10.245 with Cliff, uh, yeah. 3956 02:40:10.245 --> 02:40:12.565 And build time. Maybe we'll get into this real time. 3957 02:40:12.705 --> 02:40:17.445 So yeah, I think it's pretty cool. I I made it to Q eight. 3958 02:40:18.525 --> 02:40:21.045 Excellent. Excellent. Great interview him. 3959 02:40:21.875 --> 02:40:23.045 Turn your speakers up. 3960 02:40:23.425 --> 02:40:25.405 Hit that dictate, have him go through this. 3961 02:40:25.595 --> 02:40:26.765 He's got a wonderful backstory. 3962 02:40:26.765 --> 02:40:29.645 He's an EO member in, uh, the Kansas or in, uh, Missouri, 3963 02:40:30.185 --> 02:40:32.485 and he is, got a wonderful story of entrepreneurship, 3964 02:40:32.545 --> 02:40:33.805 so awesome, awesome story. 3965 02:40:33.805 --> 02:40:36.245 That'll, that'll be really good. A couple more. 3966 02:40:36.245 --> 02:40:38.205 I know we're just at the hour, but a couple more. 3967 02:40:38.585 --> 02:40:40.765 Any, um, John, how'd you guys do over there? 3968 02:40:43.685 --> 02:40:45.345 So it was kind of funny after it asked me 3969 02:40:45.345 --> 02:40:47.105 that one last question and I told 3970 02:40:47.135 --> 02:40:50.105 that I was more focused on people buying the product, 3971 02:40:50.365 --> 02:40:51.745 not other vehicle wrap shops, 3972 02:40:52.085 --> 02:40:56.265 and it immediately spit out the, the, the response of, of, 3973 02:40:56.405 --> 02:40:58.145 uh, the two minute, the five minute. 3974 02:40:58.565 --> 02:41:00.065 It was pretty good, honestly, for, 3975 02:41:00.125 --> 02:41:01.145 for everything that it asked. 3976 02:41:01.305 --> 02:41:04.625 I feel like I can kind of refine it, but we'll see. 3977 02:41:04.675 --> 02:41:05.825 We'll see where we can take it. 3978 02:41:06.125 --> 02:41:08.425 Hey, just for s***s and giggles, read the 32nd one. 3979 02:41:09.645 --> 02:41:14.435 All right. So says, sorry, 3980 02:41:14.465 --> 02:41:16.075 I've been doing some other s**t while we were 3981 02:41:16.075 --> 02:41:17.075 Sitting. 3982 02:41:17.695 --> 02:41:22.205 Um, and, and after you do it, let's do two, two 3983 02:41:22.205 --> 02:41:24.405 or three other 32nd ones and just hit us with it. 3984 02:41:24.405 --> 02:41:26.005 I'm super curious and get responses from 3985 02:41:26.005 --> 02:41:27.045 everybody if you like. 3986 02:41:27.045 --> 02:41:28.405 If you're okay reading your 32nd, 3987 02:41:28.405 --> 02:41:30.205 just raise your hand using the icon 3988 02:41:30.245 --> 02:41:31.565 or whatever and they'll come to you. 3989 02:41:31.565 --> 02:41:33.245 Right. But John Harris with you 32nd, 3990 02:41:33.665 --> 02:41:35.685 We used to be just another sign company, 3991 02:41:35.785 --> 02:41:38.005 but we realized our identity was lost in the crowd 3992 02:41:38.025 --> 02:41:39.485 and our customers felt the same. 3993 02:41:39.545 --> 02:41:42.325 So we rebranded to Ag Rats focused solely on vehicle 3994 02:41:42.435 --> 02:41:43.765 rats and everything changed. 3995 02:41:43.785 --> 02:41:47.405 We won a $500 transit, $500,000 transit contract, 3996 02:41:47.835 --> 02:41:50.205 streamlined our team and doubled our profits. 3997 02:41:50.425 --> 02:41:52.925 Now we help other businesses do the same standout look 3998 02:41:52.925 --> 02:41:56.445 incredible and get seen by 60,000 plus people every day 3999 02:41:56.635 --> 02:41:58.765 with a one time investment that last year's. 4000 02:41:59.085 --> 02:42:00.605 Dude, that's pretty freaking dope. 4001 02:42:00.945 --> 02:42:03.085 That's really good, man. That's really good. 4002 02:42:03.265 --> 02:42:04.445 That's a great start. 4003 02:42:04.545 --> 02:42:06.325 That's a great, and then you can refine that, 4004 02:42:06.325 --> 02:42:09.205 but that's what a great way to tell a quick 32nd clip. 4005 02:42:09.315 --> 02:42:10.405 Another one. Kevin. 4006 02:42:10.735 --> 02:42:12.965 Kevin, if you don't mind, hit us with your 32nd. 4007 02:42:13.065 --> 02:42:14.325 Did you get your 32nd done? 4008 02:42:17.135 --> 02:42:19.315 Not yet. You're on mute. 4009 02:42:20.285 --> 02:42:21.665 Old, old man disease. Gotcha. 4010 02:42:22.265 --> 02:42:24.145 Uh, I bought a, bought a company in 1999. 4011 02:42:24.145 --> 02:42:25.265 They've been around since 72. 4012 02:42:25.585 --> 02:42:28.185 Stepping into an entrepreneurship belonged twos partners. 4013 02:42:28.375 --> 02:42:30.305 Initially I struggled with whether I was cut out 4014 02:42:30.305 --> 02:42:31.625 for this balancing client work 4015 02:42:31.685 --> 02:42:33.545 and while learning to lead, then I realized 4016 02:42:33.545 --> 02:42:35.145 that real value helping business owners 4017 02:42:35.145 --> 02:42:36.745 and marketing coordinators shine 4018 02:42:36.745 --> 02:42:38.145 by providing creative solutions 4019 02:42:38.485 --> 02:42:40.705 to make them look like heroes. So awesome. 4020 02:42:40.935 --> 02:42:45.345 Awesome. Nice little 32nd, uh, story. Anybody else? 4021 02:42:45.695 --> 02:42:47.105 Anybody else? 32nd. 4022 02:42:47.885 --> 02:42:52.325 Oh, Charles, Chuck, you got yours. Hit us for you. 30 seconds. 4023 02:42:52.365 --> 02:42:53.685 I popped it in the chat just for fun. 4024 02:42:53.785 --> 02:42:57.165 But, um, it, uh, 24 years ago I moved to the country 4025 02:42:57.305 --> 02:42:59.285 and couldn't get internet at my home office. 4026 02:42:59.805 --> 02:43:01.365 I was building a national franchise 4027 02:43:01.365 --> 02:43:02.445 and raising two young kids. 4028 02:43:02.865 --> 02:43:04.845 So I did what any determined dad would do. 4029 02:43:05.365 --> 02:43:06.725 I built the service I needed. 4030 02:43:07.285 --> 02:43:09.405 I hit a wall with a partner who was not technical, 4031 02:43:09.405 --> 02:43:10.445 though he claimed he was 4032 02:43:10.465 --> 02:43:13.125 and learned the hard way to test before I invest. 4033 02:43:13.675 --> 02:43:15.725 Then I realized that my neighbors had the same problem. 4034 02:43:16.025 --> 02:43:19.965 We built a lean team, launched a wireless IISP that ended 4035 02:43:20.475 --> 02:43:24.445 then evolved into a usage based telephony, um, 4036 02:43:24.515 --> 02:43:27.885 that cuts typical phone bes by 30 to 60% with better uptime 4037 02:43:27.885 --> 02:43:28.965 and lower complexity. 4038 02:43:29.335 --> 02:43:30.725 Today our values lead. 4039 02:43:30.825 --> 02:43:32.725 We own problems and we make businesses 4040 02:43:32.725 --> 02:43:33.845 love their phones. Again. 4041 02:43:33.915 --> 02:43:36.005 Awesome. Far more interesting than, hi, 4042 02:43:36.065 --> 02:43:37.565 I'm Jo Chuck and here's what I do. 4043 02:43:37.675 --> 02:43:39.205 Dave. Dave, I, I like, I like 4044 02:43:39.795 --> 02:43:41.365 Yeah, I was just gonna say, I said it, 4045 02:43:41.365 --> 02:43:42.485 I said it in the chat to John, 4046 02:43:42.545 --> 02:43:44.925 but imagine if when the next time somebody asked you 4047 02:43:44.925 --> 02:43:46.645 what you do for a living, you told 4048 02:43:46.645 --> 02:43:47.885 some version of that story. 4049 02:43:47.995 --> 02:43:50.405 Yeah, yeah. You know, instead of even you screwed it up 4050 02:43:50.515 --> 02:43:52.685 Just so much better, Right? 4051 02:43:52.685 --> 02:43:53.885 Like, I build internet systems 4052 02:43:53.945 --> 02:43:55.285 or whatever the, whatever the thing is, 4053 02:43:55.345 --> 02:43:57.245 and nobody cares so much more interesting. 4054 02:43:57.505 --> 02:44:00.165 And it gives them a way to ask you questions 4055 02:44:00.465 --> 02:44:02.045 and that just keeps that conversation going. 4056 02:44:02.395 --> 02:44:04.085 It's such a better way to introduce yourself. 4057 02:44:04.605 --> 02:44:07.445 A hundred percent. A hundred percent less. 4058 02:44:07.445 --> 02:44:09.965 Last, last one or two. Kelly, I'm super interested. 4059 02:44:09.965 --> 02:44:11.925 What did your just come up with. 30 seconds. Hit us. 4060 02:44:12.685 --> 02:44:15.495 Okay. I spent 12 years as a fitness director at uc, 4061 02:44:15.495 --> 02:44:17.935 Irvine, but I felt capped, underpaid, no room 4062 02:44:17.935 --> 02:44:19.815 for creativity, no real autonomy. 4063 02:44:19.955 --> 02:44:21.495 During COVID, I discovered 4064 02:44:21.495 --> 02:44:23.015 how much I loved remodeling spaces. 4065 02:44:23.315 --> 02:44:25.855 And after building a couple garage gyms for friends, 4066 02:44:26.055 --> 02:44:28.135 I realized I could merge my fitness background 4067 02:44:28.285 --> 02:44:29.855 with design and construction. 4068 02:44:30.155 --> 02:44:32.335 And that's how Beachside Custom Gyms was born. 4069 02:44:32.545 --> 02:44:35.455 Today, we're the only firm that combines fitness expertise, 4070 02:44:35.775 --> 02:44:38.695 interior design, and building science to create luxury gyms 4071 02:44:38.695 --> 02:44:40.415 that truly inspire people to move 4072 02:44:40.755 --> 02:44:42.775 and transform their lives. That's 4073 02:44:42.815 --> 02:44:43.815 Freaking awesome. That's 4074 02:44:43.815 --> 02:44:45.335 so much, just like Dave said, 4075 02:44:45.335 --> 02:44:46.535 that's so much more interesting. 4076 02:44:46.565 --> 02:44:48.375 Like, I build awesome home gyms 4077 02:44:48.375 --> 02:44:49.455 and there's nothing wrong with that, but 4078 02:44:49.455 --> 02:44:50.775 that's a way better story, right? 4079 02:44:50.995 --> 02:44:52.055 Way better, better story. 4080 02:44:52.515 --> 02:44:55.415 Um, I wanna just hit one, one or two more people. I see. 4081 02:44:55.605 --> 02:44:57.615 Bill Brent, you might have hit us with your 32nd. 4082 02:44:57.675 --> 02:44:58.675 I'm dying to hear yours. 4083 02:44:59.795 --> 02:45:02.605 Okay. I ran through a lot d things here. 4084 02:45:02.865 --> 02:45:06.045 Um, Brent Sling is a premium fitness jewelry brand 4085 02:45:06.045 --> 02:45:08.045 specializing in stainless steel 4086 02:45:09.305 --> 02:45:11.545 customizable designs built for active lifestyle. 4087 02:45:11.545 --> 02:45:14.905 Since 2022, we've grown globally exhibiting at the 4088 02:45:14.905 --> 02:45:15.985 biggest events in the world. 4089 02:45:16.085 --> 02:45:20.625 Our most profitable category, uh, necklaces, bracelets, 4090 02:45:21.555 --> 02:45:24.585 women comprise three quarters of our customers. 4091 02:45:24.805 --> 02:45:26.865 We partner with fitness expo gyms 4092 02:45:26.865 --> 02:45:29.465 and retail outlets to deliver high quality products 4093 02:45:29.685 --> 02:45:32.625 and engaging customers and generate repeat business. 4094 02:45:33.695 --> 02:45:35.835 I'm, I'm curious, was that the 32nd output? 4095 02:45:36.305 --> 02:45:37.955 Yeah. Okay, interesting. 4096 02:45:38.015 --> 02:45:39.035 Didn't we have any of the 4097 02:45:39.035 --> 02:45:40.355 backstory, which I'm interested in. 4098 02:45:40.395 --> 02:45:43.195 Didn't I didn't hear, did I miss it? Was there a wall? No, 4099 02:45:43.255 --> 02:45:44.255 No, no. I, I, 4100 02:45:44.255 --> 02:45:46.555 I, for whatever reason, it didn't, it didn't, 4101 02:45:46.555 --> 02:45:49.915 it didn't kick out the whole backstory, so I got it. 4102 02:45:50.105 --> 02:45:51.435 Okay. So, and, and maybe 4103 02:45:51.435 --> 02:45:53.155 because my wife is part of it as well 4104 02:45:53.415 --> 02:45:55.435 and so I didn't kick it, so I didn't, 4105 02:45:55.435 --> 02:45:57.995 so perhaps I did something in the prompt that was wrong. 4106 02:45:58.455 --> 02:46:00.795 No, I you did it. I'm sure you did it absolutely right. 4107 02:46:00.795 --> 02:46:02.795 But I would love to hear more about Bill's story. 4108 02:46:02.995 --> 02:46:04.195 'cause that's part of what makes these 4109 02:46:04.195 --> 02:46:05.235 things so interesting. 4110 02:46:05.935 --> 02:46:08.155 Um, when it's, there's a, there's about the business, 4111 02:46:08.155 --> 02:46:09.405 but there's the backstory too. 4112 02:46:10.305 --> 02:46:11.845 Um, maybe I go 4113 02:46:11.845 --> 02:46:13.285 Back and, uh, work on that a little more then 4114 02:46:13.605 --> 02:46:14.605 A a little bit. Consider 4115 02:46:14.605 --> 02:46:16.685 it, consider it. Because you have such a great 4116 02:46:16.685 --> 02:46:17.925 story too, you know, 4117 02:46:18.165 --> 02:46:19.165 'cause I can even see you talking 4118 02:46:19.165 --> 02:46:20.165 about the world of automotive. 4119 02:46:20.165 --> 02:46:21.645 You were dominating the world of automotive. 4120 02:46:21.645 --> 02:46:23.285 It's something just, you know, you're real 4121 02:46:23.285 --> 02:46:25.125 and you dominating the world of automotive marketing, 4122 02:46:25.125 --> 02:46:26.285 but then all of a sudden you're like, you know what, 4123 02:46:26.705 --> 02:46:28.005 I'm a fitness competitor. 4124 02:46:28.195 --> 02:46:30.965 Like you used to be in automotive market, you crushed it 4125 02:46:30.965 --> 02:46:32.765 for Honda, and then you're like this fitness guy 4126 02:46:32.765 --> 02:46:34.325 and you're this health guy and your nutrition, 4127 02:46:34.325 --> 02:46:35.485 you're going all these bodybuilding shows. 4128 02:46:35.485 --> 02:46:37.045 You're like, I wanna do what I love. 4129 02:46:37.155 --> 02:46:39.565 Like that could be a me and my wife, X, Y, Z. 4130 02:46:39.565 --> 02:46:40.525 But I made the jump. 4131 02:46:40.645 --> 02:46:41.725 I wasn't sure whether it was gonna work or not. 4132 02:46:41.725 --> 02:46:44.165 And now I'm going to the biggest competition. 4133 02:46:44.165 --> 02:46:45.445 I'm living my dream, I'm doing fitness. 4134 02:46:45.865 --> 02:46:48.205 Me and my wife, like, there's such a great story there. 4135 02:46:48.665 --> 02:46:50.125 Go back, hit it one more time. 4136 02:46:50.525 --> 02:46:52.085 'cause there's there you left a lot on the table. 4137 02:46:52.395 --> 02:46:54.685 Left a lot on the table. Will do. Awesome. Will do. Awesome. 4138 02:46:55.165 --> 02:46:58.605 I know we're over. One more, one more. 32nd. One, one more. 4139 02:46:58.605 --> 02:47:03.055 32nd. Who's gonna be brave? Come on. Hit us. Hit us. 4140 02:47:03.055 --> 02:47:05.825 We're over. Oh, Mike. Mike. 4141 02:47:05.905 --> 02:47:08.105 Perfect. Mike. 4142 02:47:08.505 --> 02:47:09.865 Yeah, so yeah. Yeah, I'm here. 4143 02:47:10.165 --> 02:47:11.305 Yep. Gotcha. Gotcha. 4144 02:47:11.645 --> 02:47:13.665 So Josh was on here working for, uh, 4145 02:47:13.735 --> 02:47:14.985 Anna, doing her story. 4146 02:47:15.125 --> 02:47:17.305 So I did my own story. Awesome. 4147 02:47:17.385 --> 02:47:20.265 I spent th I spent 35 years climbing the corporate ladder in 4148 02:47:20.265 --> 02:47:22.145 the defense industry, but constant conflict 4149 02:47:22.455 --> 02:47:23.545 left me unfulfilled. 4150 02:47:23.965 --> 02:47:27.065 My wife pulled me into the real estate after and 4151 02:47:27.065 --> 02:47:29.305 after attending industry events, I had an epiphany. 4152 02:47:29.425 --> 02:47:30.905 I could create wealth and impact 4153 02:47:30.905 --> 02:47:32.345 through real estate investing. 4154 02:47:32.785 --> 02:47:34.025 I partnered with a contractor 4155 02:47:34.045 --> 02:47:37.185 and lender flipped eight homes profitably in my first year. 4156 02:47:37.485 --> 02:47:40.385 And today I provide affordable housing jobs for my team 4157 02:47:40.445 --> 02:47:42.065 and the freedom I never had in corporate life. 4158 02:47:42.765 --> 02:47:45.745 So, couple of things. Freaking awesome. I love it. 4159 02:47:45.925 --> 02:47:47.865 Um, hey, I was climbing the corporate ladder, 4160 02:47:48.225 --> 02:47:50.065 demonstrate success and confidence in a, 4161 02:47:50.065 --> 02:47:51.105 in another environment. 4162 02:47:51.565 --> 02:47:52.985 Uh, then I decided him 4163 02:47:52.985 --> 02:47:54.585 and his wife, there's a cool little wife story 4164 02:47:54.585 --> 02:47:56.305 there, by the way that I flipped. 4165 02:47:56.385 --> 02:47:58.065 I got into real estate. That's what I really kinda wanna do. 4166 02:47:58.065 --> 02:48:00.265 Create wealth. We flipped eight houses 4167 02:48:00.445 --> 02:48:01.505 or something, created that. 4168 02:48:01.685 --> 02:48:03.465 So demonstrate success again. 4169 02:48:03.645 --> 02:48:05.105 And now that's what I'm doing, right? 4170 02:48:05.105 --> 02:48:06.665 You could do that at a cocktail party. 4171 02:48:06.685 --> 02:48:07.905 You could do that in an elevator. 4172 02:48:07.965 --> 02:48:10.345 You could do that as a, like Dave said, instead 4173 02:48:10.345 --> 02:48:11.745 of saying I'm in real estate 4174 02:48:11.805 --> 02:48:14.345 or I'm in digital marketing, you could compress 4175 02:48:14.345 --> 02:48:15.345 that even probably further. 4176 02:48:15.655 --> 02:48:17.905 Yeah. You know, for years I was doing the corporate thing, 4177 02:48:17.905 --> 02:48:19.465 loving it, but it just wasn't fulfilling. 4178 02:48:19.465 --> 02:48:20.865 And then my wife turned me on to real estate 4179 02:48:20.865 --> 02:48:22.105 and I was like, that could be pretty cool. 4180 02:48:22.295 --> 02:48:24.065 Flipped eight houses, made a bundle, 4181 02:48:24.235 --> 02:48:25.745 start showing other people how to do it. 4182 02:48:26.265 --> 02:48:28.505 Voila. I'm here today. Holy s**t. 4183 02:48:28.765 --> 02:48:30.745 You demonstrated competence in the corporate thing. 4184 02:48:30.765 --> 02:48:33.025 You demonstrated competence in your expertise. 4185 02:48:33.405 --> 02:48:36.105 Did it as a story. Nobody feels sold. That's solid. 4186 02:48:36.205 --> 02:48:38.745 That's really solid. Great job. Great job. Thanks. 4187 02:48:39.605 --> 02:48:41.385 Um, awesome. I'm super over, 4188 02:48:41.385 --> 02:48:42.705 but you can tell I love this stuff. 4189 02:48:42.965 --> 02:48:46.665 Um, I see somebody on here, uh, Rona from uh, SPS, 4190 02:48:47.245 --> 02:48:48.585 uh, um, oh, sorry. 4191 02:48:48.585 --> 02:48:51.545 And there's one other person from um, the plastic surgery. 4192 02:48:51.925 --> 02:48:53.105 Any others? Any others? 4193 02:48:53.225 --> 02:48:55.025 I know, uh, you're gonna do this with a meme. 4194 02:48:55.565 --> 02:48:57.945 You just get him to record it. Awesome. 4195 02:48:59.385 --> 02:49:00.745 Here's, we are way over. 4196 02:49:00.745 --> 02:49:02.065 But here's what I wanna show you, what we're doing 4197 02:49:02.065 --> 02:49:03.265 next week and then two weeks. 4198 02:49:03.455 --> 02:49:05.505 I've got a couple of surprises for everybody. 4199 02:49:06.005 --> 02:49:08.965 Uh, number one is next week 4200 02:49:10.015 --> 02:49:11.435 we are gonna wrap up strategy. 4201 02:49:11.615 --> 02:49:14.715 So take the output, if you like the output, 4202 02:49:15.225 --> 02:49:17.035 make a Google Doc, save it. 4203 02:49:17.295 --> 02:49:18.515 If you don't like the output, 4204 02:49:18.615 --> 02:49:19.835 do it again and again and again. 4205 02:49:20.575 --> 02:49:22.435 Set aside 30 minutes to do this one more time. 4206 02:49:23.015 --> 02:49:27.755 And then what we're gonna do next week is 4207 02:49:27.805 --> 02:49:30.395 we're going into, where did we go? 4208 02:49:30.575 --> 02:49:33.875 I'm sorry guys. Uh, ah, 4209 02:49:34.705 --> 02:49:37.095 we're gonna go into the GPT, 4210 02:49:37.305 --> 02:49:39.735 we're gonna wrap up this seven step prompts. 4211 02:49:39.795 --> 02:49:41.015 And for those you already jumped ahead, 4212 02:49:41.065 --> 02:49:42.655 we're gonna do the Don Draper. 4213 02:49:42.785 --> 02:49:45.415 We're lead magnet. And then we actually have a three month, 4214 02:49:45.415 --> 02:49:46.855 this is gonna be the three month. 4215 02:49:47.275 --> 02:49:48.575 We have a brand new prompt here. 4216 02:49:48.665 --> 02:49:51.215 We're gonna do all of this next week. 4217 02:49:51.555 --> 02:49:53.935 So you're gonna walk away with a three month implementation 4218 02:49:54.045 --> 02:49:56.735 plan and then we hit the next one. 4219 02:49:57.165 --> 02:50:01.055 Where'd it go? We actually go into creating a GPT 4220 02:50:02.355 --> 02:50:03.855 of, uh, all of this. 4221 02:50:03.875 --> 02:50:05.455 So now you'll have a copywriter. 4222 02:50:05.905 --> 02:50:07.735 Think of it as like a little mini ad agency 4223 02:50:07.735 --> 02:50:10.415 that knows all your stuff, your backstory, all this stuff. 4224 02:50:10.835 --> 02:50:12.095 And then we're actually gonna start 4225 02:50:12.415 --> 02:50:13.655 creating, uh, the content. 4226 02:50:14.355 --> 02:50:16.655 But we do have one guest speaker in two weeks. 4227 02:50:16.835 --> 02:50:20.655 I'm super excited, you know, of him. Uh, Dave Burnett. 4228 02:50:21.365 --> 02:50:23.335 I've got a bunch of emails about ai. 4229 02:50:23.775 --> 02:50:26.295 SEOI want you guys to have an advanced look at this. 4230 02:50:26.845 --> 02:50:29.615 This is big and I think it's very, very impactful. 4231 02:50:30.155 --> 02:50:34.875 And it's about how to show up on an AI search. 4232 02:50:35.215 --> 02:50:38.515 So as people are using ai, your stuff starts coming up. 4233 02:50:38.785 --> 02:50:39.995 It's hitting really hard 4234 02:50:40.135 --> 02:50:42.595 and I see some, some really interesting trends here. 4235 02:50:42.955 --> 02:50:44.755 I want us and you guys to be the first 4236 02:50:44.755 --> 02:50:45.795 to be able to tackle this. 4237 02:50:46.195 --> 02:50:47.555 I want you to have first mover advantage. 4238 02:50:47.615 --> 02:50:49.355 So I'm gonna stop our normal cadence. 4239 02:50:49.895 --> 02:50:51.955 If anybody's super upset with me, you can send me a note. 4240 02:50:51.955 --> 02:50:52.875 We'll talk about it offline. 4241 02:50:52.875 --> 02:50:53.955 But I really want you to see this. 4242 02:50:54.035 --> 02:50:55.115 I wanna finish up the strategy 4243 02:50:55.335 --> 02:50:57.035 and then I wanna show you some of these free strategies. 4244 02:50:57.035 --> 02:50:59.235 We're gonna walk you through. I think he's got like five 4245 02:50:59.235 --> 02:51:00.795 things you could do online. 4246 02:51:01.475 --> 02:51:02.915 A couple of things you could do offline, 4247 02:51:03.095 --> 02:51:04.355 but we're talking free s**t 4248 02:51:04.615 --> 02:51:05.995 to make your stuff show up better. 4249 02:51:06.495 --> 02:51:08.035 All using ai. As you guys know, 4250 02:51:08.035 --> 02:51:10.235 people are using chat GBT instead of search. 4251 02:51:10.415 --> 02:51:12.475 And they're getting more and more involved in ai, ai. 4252 02:51:12.555 --> 02:51:15.155 I want you guys to have that advantage. September 17th. 4253 02:51:15.495 --> 02:51:16.715 That's a week that we're doing that. 4254 02:51:16.735 --> 02:51:18.795 So two, I think it's in two weeks. Two weeks. 4255 02:51:19.495 --> 02:51:23.035 Anyway, wanting to be aware of that. Thank you all so much. 4256 02:51:23.035 --> 02:51:25.195 Hopefully you got some value there. We'll send out a survey. 4257 02:51:25.695 --> 02:51:28.635 Um, let me know what you thought and then uh, we'll see you. 4258 02:51:28.685 --> 02:51:30.555 We'll see you next week. Hit us up in the WhatsApp, 4259 02:51:30.555 --> 02:51:31.755 but I know I'll see you on the momentum calls.